THERES SOMETHING

YOU SHOULD KNOW.

EVERYTHING.
Get to know the Platfora Platform by understanding
the business value of Big Data Analytics.

97%

indicated that Big Data

Analytics is important or very
important to driving their
companys business strategy.1

79%

of executives agree that

companies that do not
embrace big data will lose their
competitive position and
might even face extinction.1

89%

of executives believe that

big data will revolutionize
business operations in the
same way the Internet did.1

Accenture

Theres something
you should know.
Everything.
When everyone in your company can run analyses on the entirety of your
organizations datatransactions, customer interactions, and machine data
amazing things happen. At Platfora, were transforming how businesses unlock
insights, make more meaningful decisions, and produce better outcomes
across multiple industries and for specialized roles within organizations.

At TUI Travel, Platfora Big Data Analytics is helping us unite 220 separate business entities into a
seamless, high-performance, data-driven business. Platfora not only accelerates our resultssome
analytics tasks which once took weeks can now be completed in 20 minutesit allows us to do
things which before were simply not possible. Instant access to all available data puts vital
information into the hands of our business decision makers and enables us to bring unprecedented
value to our customers.
DR. KARL GEIGER, Innovation, Data and Tools | TUI Travel

Can you afford to have your companys top decision makers rely on just 10 percent of
the available data? By using Platfora Big Data Analytics, every leader is enabled not
just to combine and understand disparate data setssuch as sales figures and call
center wait timesbut also to examine any dataset the company has, no matter how
far below the surface it might lie.
Platfora Big Data Analytics enables business leaders to examine data from every touch
pointweb logs, mobile apps, sensors, the call center, etc.providing an intuitive
environment for flexible exploration of all of your organizations data, enabling new
insights and better decisions across the board.
Read on to learn how.

The only end-to-end

platform out there.
Today most companies that think theyre using
big data arent. Without realizing it, theyre seeing
only a fraction of what they have. They cant bring
different varieties of data together. If getting
more from your big data is important to you,
youre in good hands with Platforas Big Data
Analytics platform.

MOST COMPANIES ANALYZE A

MERE 12% OF THEIR DATA

Platfora is the only full-stack software platform

to run natively on Hadoop and provide raw data
preparation, in-memory acceleration, and rich
visualizations to better share insights. This fact
means that today there is, literally, no kind of data
out there that is beyond your teams reach.

Our customers use our platform in many ways, but here are the top three:

SOLUTIONS

Customer
Analytics

Internet
of Things

HADOOP

Security
Analytics

When evaluating big data analytics solutions, you should look

for a platform that lets you:

SMALL DATA
BIG DATA

Analyze petabytes of raw multistructured data and

bring it to life with rich, compelling visualizations.

Ask any question against 100% of your data iteratively

with an end-to-end solution that doesnt burden your
IT team.

Visualize petabytes of big data in seconds, not months.

Extracting meaning from your data shouldnt come at
the expense of speed. Bigger should never mean slower.

Examine any dataset your company has, no matter how

far below the surface it might lie, including transactions,
customer interactions, and machine data. Put the big
back into big data.

Answer big questions, share deep insights, and

democratize data by collaborating in real time all across
the board. No silos allowed.

Work iteratively work with data in the rawest of

forms. Look for a platform built natively on Hadoop so
there is no kind of data out there that is beyond your
teams reach.

Customer Analytics

Gain a holistic view of your customers journey.

Today companies are capturing information about customers at every touch point, but the
reality is that most companies are working with siloed marketing data because theyre using
disparate tools to track online, offline, web, social, mobile, and advertising data.
In todays multistructured data world where data comes in many forms and sizes and at greater
speed, you need a true Big Data Analytics solution. Platfora allows you to gain a holistic view of
your customers journey.
PLATFORA LETS YOU:

Understand your audience better than you ever have before.

You can analyze a wide variety of an audiences characteristics with advanced segmentation
analysis. Platfora uncovers hidden relationships and drivers that lie behind the standard
attributes normally used for segmentation, enabling deep behavioral analysis that gets at why
your audience makes the choices they make.

Ask unlimited questions against your data.

Platfora is a self-service, iterative, and fast platform that encourages you to ask new questions
about your data. Platforas intuitive visual interface makes it easy for marketing professionals to
follow hunches, test theories, and basically just keep refining their search until they find exactly
what they are looking forall with no coding required.

Reap the benefits of economies of scale.

With Platfora, you can analyze 100 percent of your data, enabling you to identify more
accurate insights over time while giving you the confidence that youre making the right
decisions. Best of all, you can get up and running with Platfora within days not months.

CUSTOMER SUCCESS STORIES

Paytronix

Restaurant Management | United States

Challenge: Paytronix experienced a dramatic growth in customer data

volumes. Waiting for queries to run, performing manipulations of the data
using various external tools, and meeting extensive ETL (extract-transformload) requirements all added time to the process. These slowdowns
threatened to limit the depth of analysis that Paytronix was able to provide.
Solution: To address this need, Paytronix implemented Platforaand began
seeing benefits immediately. It took the team only two days to implement
Platfora, and they were fully up and running with the platform within a week.
With Platfora, Paytronix was able to shave weeks off the time to reach first
discoveries on new datasets and at the same time expand the types of data
they included in analysis. With Platfora, Paytronix was able to simplify their
Hadoop workflow, and also easily integrate social media, mobile, online, and
in-store data to reinvent what loyalty marketing means to restaurateurs and
their guests.
With Platfora, we can shave weeks off the time to reach first discoveries
on new datasets and at the same time expand the types of data we include
in analysis.
Andrew Robbins, CEO and founder of Paytronix
Cox Automotive
Online Car Sales | United States

Challenge: The Cox Automotive team needed a way to integrate all

cross-property data from AutoTrader.com, KellyBlueBook.com, and thousands
of local dealer websites that reach more than 40 million unique customers
on a monthly basis.
Solution: Cox Automotive implemented Platfora to integrate and visualize
TV spot data, fine-grained web site traffic metrics, and car dealer inventory
to better understand their influence on the consumers journey. The
analytics team created Platfora Vizboards that demonstrated immediate
consumer behavior shifts influenced by OEM TV ads during the Super Bowl.
They were able to gain insights in significantly less time (six weeks vs. one
year) and money than if they had used legacy tools.

88%

of a companys
data is untapped
and rich with
data-driven
insights.1

60%

use Big Data

Analytics to
drive marketing
decisions in their
organization.2

92%

of executives
believe that
marketing teams
could benefit
substantially
from big data.2

We are now able to easily integrate and visualize TV spot data, fine-grained
web site traffic metrics on AutoTrader.com, and car dealer inventory to better
understand their influence on the consumers journey.

Ed Smith, CTO at Cox Automotive

1
2

Forrester Research
Luth Research

Internet of Things

Discover a new world of insight with sensor and smart data.

The online world is quickly bleeding over into every part of our offline realityfrom machines
and equipment to products and locations, even the personal items we all carry with us.
Organizations can no longer stick with their existing strategy given the exponential growth in
the volume, variety, and velocity of big data from these devices and sensors. The rapid growth
of incoming data will be even more diverse, and the use cases even more varied. Leaders need
to focus on a true Big Data Analytics platform technology to address all their business needs
and business outcomes in minutes, not months.
PLATFORA LETS YOU:

See facilities in a whole new light.

Sensor and telemetry data can give your business a more in-depth and proactive view of
facilities than has ever before been available. With Platfora Big Data Analytics, you can manage
levels of energy usage and machine operation, optimize inventory levels, and monitor and
locate every item in a warehouseall with an eye to anticipating slowdowns (or shutdowns)
before they occur.

Monitor and manage resources in motion.

With Platfora, you can bring together the information you need to make sure things dont get
lost in the shuffle. With a Big Data Analytics solution, you can anticipate incoming and outgoing shipments, track individual shipments in flight, monitor fleet vehicles in the field, and locate
lost and misplaced equipment.

Manage customer status and experience.

Telemetry data from products in use enables a new level of analysis on what customers are
doing and what they need. With Platfora, you can identify problems and opportunities as
they arise, including upsell based on time, place, or pattern of usage. You can also anticipate
required service events, including both routine maintenance and problems the customer isnt
yet even aware of.

CUSTOMER SUCCESS STORIES

Vivint

Home Automation, Energy Management

and Security Services | United States

Challenge: The volume of incoming data was so great that it took the Vivint
analytics team three months simply to map it out and architect it. The team
needed a big data analytics platform that could deal with a complex mix of
machine data and customer interaction data.
Solution: Platfora Big Data Analytics was the only solution native to Hadoop
that could provide query responses fast enough to meet the demands
of Vivints business analysts while allowing them to perform limitless
segmentation on their data. With Platfora, the Vivint analytics team was able
to analyze data from security and energy sensors inside consumer homes.
They were also able to perform limitless segmentation of data and received
fast responses to queries. They successfully identified patterns in customer
behavior to improve service and create new offerings.
Its lightning fast, it presents our data in a visually stunning way, and its
surprisingly easy to use.

$1.4T

estimated global
opportunity for
the Internet of
Things market
for 2017.1

73%

Opower

of executives
believe that Big
Data Analytics will
be an essential
part of their
IoT initiative.2

Challenge: Opower has a rich database of data about customers and

customer engagements. They were looking for a way to surface that data
within the organization so they could reduce the burden on their highly
technical teams.

96%

Brandon Bunker, Senior Director of Customer Analytics and Intelligence at Vivint

Utility | United States

Solution: With Platfora, the Opower team has opened up data availability
to less technical users, removing the need for technical staff to create and
run the queries. Platfora gives client-facing teams and product teams more
visibility into the data, empowering better business decisions while making
Opower more transparent with its clients.

of executives said
their companies
would be using
IoT in some way
within the next
three years. 3

With Platfora, our business engagement managers can directly access our
data warehouse, which stores information from millions of utility users around
the world.
Meghann Lomas, Product Manager, Business Intelligence and Data Insights at Opower

Bain & Company

Luth Research
3
The Economist
2

Network Security

Mitigate and prevent risks by looking at the complete picture.

Threats to your network and vital data assets are constantly evolving to be more sophisticated
and more difficult to detect. This evolution makes it harder mount a timely response,
especially when youre relying on traditional tools.
Platforas Big Data Analytics capability serves as a major strategic asset for protecting your
network from both known and emerging threats. Increasingly, network security requires
accessing as complete a picture of the relevant data as possible. By providing timely access
to all relevant data, Platfora provides that complete picture.
PLATFORA LETS YOU:

Prevent threats from the inside and threats from the outside.

With Platfora, you can consolidate data from every device on your network to audit for
compliance with virus and malware protection policies. In addition, you can synthesize all
needed web data sources to get an accurate picture of what is happening outside the
firewall that might represent a threat to your business.

Prevent threats old and new.

With Platfora, you can close the gap in the protection offered by standard commercial
systems. Over time, even the best of these systems are unable to stay current with the
broad range of rapidly evolving threats to your network and assets. Platfora enables you
to seamlessly augment these systems with customized analytics relating to new threats.

Get ahead of the curve with a more complete picture.

Platfora supports Advanced Network Security Analytics to provide you better situational
awareness. A more complete understanding of all the behaviors on your network gives you
with an edge against fraud, botnet activity, and malicious internal actions.

CUSTOMER SUCCESS STORIES

Large Global Financial Services Company
Financial Services | United States

Challenge: Microstrategy and other traditional BI tools could not handle

the volume of data that this financial organization was ingesting. Their
team needed to respond dynamically and instantly to any risk of malicious
in-network activity.
Solution: The companys Analytics team implemented Hadoop for managing
large data volumes and Platfora Big Data Analytics for providing fast and
flexible analysis. With Platfora, their Security Analytics and Metrics team
has developed a whole new set of approaches for quickly and accurately
identifying these risks to protect their data, their assets, and their customers. Theyve developed three security analytics use cases for identifying
and mitigating risks that would not have been possible with their previous
environment.
We started with a more traditional BI tool, but it didnt meet our needs. We
dont always know the question were asking ahead of time. When something
happens we need to be able to react dynamically. Platfora lets us use a strategic
approach. We can take risk detection to a new level by correlating events.
CISO for a Large Financial Organization

1.5

Million

monitored cyber
attacks in the
United States
in 2013.1

61%

of IT and IT security
practitioners know
that organizations
using big data
analytics solve
pressing security
issues.2

91%

of breaches
led to data
breaches within
days or less.3

IBM
Ponemon Institute
3
Verizon
2

Unlike other traditional BI tools, Platfora makes it possible for key

decision makers to tap directly into the power of Hadoop, enabling us
to know more and make fact-based decisions that result in better customer
experiences and increased business effectiveness.
KHAI TRAN
Senior Manager, Digital Media | Disney ABC

Platforas easy-to-use yet powerful platform has helped Vivint maintain its
position as the leader in the home automation market and enables our company
to better execute our mission of bringing simple, affordable home automation
technology to the masses.
BRANDON BUNKER
Senior Director of Customer Analytics and Intelligence | Vivint

Customers leading the

Big Data Analytics revolution.
(a.k.a Know-it-alls)

The Platfora Big Data

Analytics platform was
purpose-built to enable
C-level executives to gain
a deeper understanding of
their organizations data,
and in turn, make their
customers happier, help
their organization be more
efficient, and keep the
competition in the
rearview mirror.

LEARN MORE AT

www.platfora.com

ABOUT PLATFORA
Platfora is the #1 Big Data Analytics platform built natively on Hadoop and
Spark. Platfora enables business users and data scientists to visually interact with
petabyte-scale data in seconds, allowing them to work with even the rawest forms
of transaction, customer interaction, and machine data to find new opportunities
and manage risk. Platfora is transforming the way businesses unlock insights, make
decisions, and produce better outcomes through the use of its industry-defining
Customer Analytics, Security Analytics, and Internet of Things solutions. Platfora
Big Data Analytics is creating data-driven competitive advantages for leading
organizations such as Citi, Sears, AutoTrader, Disney, Edmunds.com, Opower,
Riot Games, Vivint, and TUI Travel. Learn more about Platfora, read our blog or
follow @platfora #YouShouldKnow.
www.platfora.com