Section C

The city council of Sterling recently passed a motion to introduce car-free Saturdays
in the centre of the city. A letter from Piper Mooney, the Mayor of Sterling, was sent
out to the citys residents to explain the benefits of the new motion and to persuade
the residents to refrain from using a car on Saturdays in the city. The audience of
this letter is the residents of Sterling. The tone of the article is excited for the most
part, but also shifts into a more analytical, but still jovial tone as the author explains
the benefits that the movement has.
The author uses an excited tone to give the impression that the residents of Sterling
are being good people by supporting the motion for a car-free Saturday. In the first
part of the letter, the author introduces the motions name, Safe and Smog-free
Saturday. The alliteration draws the readers attention and thus makes them
remember the name more easily. In the second paragraph, the author refers to the
reader directly by referring to them as a resident to define the audience. Going on
to call the residents direct [beneficiaries], the author uses positive emotive
language to put the situation in context while also making the target audience feel
better about themselves, and thus, more ready to trust the letters contents. Finally,
the author makes note of the many excellent reasons to bring context to his letter
and the terms in which the contention is made.
The author gives the impression that the issues that affect the community can be
solved with the new motion. The excited tone is turned down slightly and the letter
shifts into a more analytical tone, while still being excited. Using the inclusive
language, we, the author reels in readers and continues to note the important
environmental issues to give the readers a sense of the importance they hold in
their community, ultimately giving them a sense that they are in power. The
positive comments continue when the author writes about Sterling City Council as
having a reputation as a leader to show that the Council knows what its doing by
taking on the motion and also to exemplify the communitys contribution to their
cause. The author then solidifies the argument by using the listed hard evidence for
example program. This would make the reader believe the authors argument
due to there being already predetermined evidence that would support the
contention. The author reiterates the alliteration of Safe and Smog-free Saturday
to draw upon the readers memories again. The metaphor of carbon footprint is
mentioned at the end to paint a picture in the audiences mind of what their impact
on the environment is while knowing the fact that the motion would help alleviate
the problem. The logic in Sterlings desire to decrease congestion and make the
roads safer draws out the audiences desire to keep their children safe. The
nostalgia regarding the elderly population [expressing] sorrow for past times
makes the audience think that they should leave the day car-free to preserve the
days gone by and the elderly peoples happiness. The inclusive language, our
communitys children and the mention of the benefit of health produces a
feeling in readers that makes them want to support the authors contention. The

photograph used in conjunction with this letter is of a local resident, Bailey Izzard,
playing in the street, unencumbered by cars or danger, which elicits a feeling of
peace of mind from the readers, giving them a positive impression of the motion.
The author goes on to write about the business benefits and references the hippocket nerve with the way parking [siphons] money away from our local
community. The community of Sterling would feel that they had been cheated out
of money and start harboring a desire to retrieve it through the newly introduced
motion. These issues that affect the community of Sterling have been addressed by
the author and solved with the new motion for car-free Saturdays.
The author gives the impression that (I dont know how to write for this one). The
tone stays serious for the first half of the last part, but reforms back into its
previously jovial tone nearing the end. By addressing the opposing argument and its
concerns, the author strengthens his own argument by explaining the way the
Council [has] listened carefully to all objections to relieve any worries the residents
may have, making them feel able to trust the author. The positive emotive
language of exciting new initiative makes the reader feel glad and expectant for all
the good things that will come of the new motion. In a reflection to the beginning,
Safe and Smog-free Saturday is mentioned one last time to drive the name
forward. In the final sentence, the author restates the good points, breathing
streets succinctly and concisely to show the audience the benefits of the motion.
The audience is left with this last impression of the motion being able to help their
community positively.
Sterlings motion to create car-free Saturdays has been referenced in letter form
and sent to the residents affected by this motion. Mayor of Sterling, Piper Mooney,
the author, wrote a letter to show the residents that the motion is a positive thing
through his use of literary devices to persuade the reader to comply with the
movement.