Professional Certification in

Content Writing

TM

PCCW

Become an Effective
Writer in 12 Weeks

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Writing is an act of confidence as you get

empowered by the above mentioned skill sets
your power of expression will start growing.
Your writing creates an impression and
there's no faster way to command respect or
to lose it. Publishing your writing is another
skill to reach your targeted readers. You learn
both in this course!

All written material that surround you, like

books, e-learning, newspapers, web-portals, ads
and many more gives you an idea about the
abundance of opportunities in writing. It's a fact
that we live in the information era, and writing is
an evergreen profession with limitless potential.

On the other hand, you are probably aware of

the fact that good writers in any industry will
command more respect, take better positions
and will be the most sought out professionals.
Having a good writing skill can make a positive
impact, both in your career and on you as a
person.

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Good Writers are Always

in Demand

Upon completion of this

program, you'll be a better
writer for ever. You can
express your ideas, opinions,
knowledge in your career and
life elegantly.

Start today to discover the

power of writing and the
abundance
of
writing
opportunities.

Within the first week, you'll be enjoying

the experience of being in a writer's
zone. Register today, when it comes to
writing, the early the better!

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What can you expect at the end of this course?
We guarantee you the following at the end of our course:

Powerful research techniques will ensure that you will sound like an
expert on any topic
Ways to construct good sentences and paragraphs, naturally

Effective editing and proof reading skills will make you a confident
writer forever - Finishing touches to publish confidently

All tools and resources that a writer must know and have access to
The right places to pitch for freelance projects and select the ones
that you love to do

What is Content Writing?

Content writing is creating content that is easily understandable to the

intended audience. This includes writing from scratch up to editing.
Content writing also includes researching topics and writing content that
is targeted, easy to read and understand.

The training is conducted in distance mode and in this mode the students
will receive the printed work book package at their doorsteps through first
class mail/courier. They will be provided with the (Leads Learning
Management System) LLMS to take up the exercises of the course.

Why should I join the Course Now?

The faster you learn the writing skills, the better it becomes with constant
practice. This course is designed specifically for Indian Writers, like you. The
faster you learn writing, the more prolific you become.

To k now more about the PCCW course

call us on 080 - 42053419/9916399879

How is the Course Delivered?

If you want to be
a writer, you must
do two things
above all others:
read a lot and
write a lot.

Stephen King

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learning process

Module 1:
Essentials of Writing

Module 2:
Before Your Write

Module 3:
Write Right

Why Become a Writer

An Overview of Writing Careers

Do I Have Writing Talent?

It s a Mistaken Question

Skills Required to Become an Effective Writer

Ways to Get Inspired to Create

Content - Break through the Block

Effective Tactics to Overcome Writer's Block.

Ways to Motivate Yourself to Write. Content
Creation Ideas.

Reading for Writing

Benefits of Good Reading. Techniques to Read

Better. Ways to Speed Reading. Breaking Poor
Reading Habits. Critical Reading Tips.

Referencing and Plagiarism

Tips for Good Referencing. Tips to Avoid Plagiarism.

Reading for Writing

The KISS Principle of Writing. The Writing Process.

The Writing Structure.

Writing Effective Paragraphs

Tips to Write Effective Paragraphs

Communication with SME

Ways to Handle Meeting with the SME

Grammar for Writers

Effective Use of Nouns, Articles, Verbs, Adverbs,

Conjunctions, Prepositions, Punctuation Marks.
US Vs UK Spellings. Quick Fix: Clear Language.

Common Grammatical Errors

Sentence Fragments Ways to Avoid. Run-on

Sentences Ways to Avoid. Ensuring SubjectVerb Agreement. Common Punctuation Errors.

Prewriting

Prewriting techniques to construct the structure

and flow to the articles.

Effective Writing

Ways to Write a Effective Introduction. Ways to Write

a Good Paragraph and Conclusion. Importance of
Paraphrasing. Steps for Effective Paraphrasing.

Module 4:
After You Write

Editing

Steps to Edit. Choosing Effective Words. Maintaining

Order and Consistency.

Communication with the

Graphic Artist

The Need for Graphics in Writing. When to Use

the Graphics? Aspects of Graphic Communication.

Module 5:
Publishing Project Work

Rewriting

Importance of Rewriting.

Writing for Web

Techniques to write for the web based articles.

Publishing - Project Work

A definitive approach for becoming an author.

Module 6:
Career Development
For Writers

Professional Development Skills

Developing a Winning Resume. Skills to Crack

Interviews. Planning. Effective Communication.
Time Management. Decision Making and Problem
Solving. Leadership Qualities.

To know more about the course logon to: www.contentwritingtraining.com

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why

leads?

Who Should Join this Course?

What is the Program

Cost and Duration?

Professionals/ executives who work with content

Candidates who want to make a career in e-learning, publishing,

medical writing or technical writing

People who want to make a career as freelance writer

Subject Matter Experts (SME s) who want to write for magazines,

journals, and books etc

Course Duration:
12 Weeks

Course Investment:
` 9,750/-(inclusive of taxes)

Executives who realize that good writing will make a positive

impact on their careers

How to Register?

Step 1: Fill up the given Application Form

Step 2: Enclose the course investment of ` 9,750/-(inclusive of taxes).
Step 3: Post the above documents to Leads through first class mail/courier.
Address is given at the end of this brochure. If you have any questions or
doubts please contact us at support@contentwritingtraining.com

Payment Methods

Cheque/Demand Draft (DD)

favoring Leads payable
at Bangalore.

About Leads

Why Leads?

Practical: Learn from experienced industry practitioners and what's

being practiced by your peers
Applicable: Apply what you learn in your job and your career

Valuable: Earn more revenue or save your organization from monetary

loss. You and your organization will quickly earn back your investment
on the course fee and more
Clear: Turning complex concepts into easy to understand concepts

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Cash On Delivery

Leads was started in 2006 by a group of professionals from the fields of

management, content industry and human resources training. We
understand the students well, hence we develop and conduct simple and
highly effective programs. We also setup online Learning and
Development units, customized to specific organizations and institutes.
Our single focus as an organization is to bring about a positive difference
in students, organizations and institutes.

Online Bank Transfer

All you have to

do is write one
true sentence.
Write the truest
sentence that you
know.

Ernest Hemingway

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Here is what some of our students say...

confidence on
writing is sky high

wow! it was
no f luff

Top Class! Was skeptical about

what I can learn in this course
before joining. Am happy that
I was totally wrong. After
completing the course, my
confidence on writing is sky high!
Wonderful Experience!

Wow! It was a NO f luff - learn by

doing online training. From being
original, to write and publish at
once was great learning
experience.

Berjit

training style was

absolutely spot on

Dr. Srivathsa M.D

srivathsa.shastry@gmail.com

I'm in the medical communication

industry for years. Many of the
resources and online tools the
trainer showed would have taken
years for me to discover.
The JUST DO it - Training style was
absolutely spot on! Online training
enabled more practice to hone
my writing skills.

training material
was excellent

Prerana Gupta

The course was crisp, very

informative. Training material was
excellent. The course helped me
to know the subject better. The
use of LMS was very effective.
It was inspiring.

Information Writer

Ill be enjoying
writing for years

excellent training

My writing was restricted to

emails in my career. Both writing
and publishing was new to me.
Not any more :). It's really pleasant
to have my site and publication.
This experience got my creative
juices f lowing. Excellent training.

Charan. S

saicharan_cs@yahoo.co.in

This is my first ever write-up!

Developing an article (a tangible
one) from an idea and having
the idea sources to be absolutely
confident for more to come is
indeed special for me. I'm dead
sure I'll be enjoying writing for
years to come.

training was
fast paced and
engaging

Arun Abraham Easow

Dr. Ravi J

dr.ravi@softtouchdentistry.in

berjiberg@gmail.com

The training was fast paced and

engaging. I thoroughly enjoyed all
the activities in the classroom and
never thought online learning
could be practical and interesting.
Lots of take-ways for sure!

arun.abraham.easow@gmail.com

Kadekar Suneel
kadekars@gmail.com

the subject matter

was excellent

Ananya Iyer
Creative Writer

I liked the training imparted

in the course. The subject
matter was excellent in the
course material and including
topics like Interview Cracking
Skills, Time Management
Leadership development was
a very good idea.

my writing and
editing skills have
improved greatly

it was inspiring
The course was crisp, very
informative. Online training was
excellent, links provided in the
LMS were very useful. The
discussions and assignments
were very informative.
It was inspiring!
Rashmi Arun
Content Writer

I totally enjoyed this online content

writing course from Leads. The
course was inspiring and
challenging. Now I can confidently
say that my writing and editing
skills have improved greatly.

Srindhi R
srinidhir@hotmail.com

For more testimonials logon to: www.contentwritingtraining.com

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