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Tumblr enables you to create and tell

extraordinary stories to a passionate,
highly-engaged audience.

What makes Tumblr unique?

Website

Social Network

Complete creative

control of the open web

A massive,
engaged audience

Were the best of both worlds. Create something that

truly reflects your brand vision while tapping into a community
of users from all over the world.

Not limited to a single media type.

No design restrictions.
No character limits.
Other networks

Tumblr gives you a blank canvas to create and tell your brand
story through text, pictures, animation, music, video, and more.

One post. Multiple touchpoints.

Posts are published to your blog and to your followers' dashboards.

Your blog is better than a profile or fan page.

blog.dennys.com
Custom URL

Analytics

SEO Optimized

Engaged Network

Mobile Optimized

The Dashboard
A personally-curated feed of things users love from blogs they follow,
updated in real-time. Your posts are published to both your blog and
your followers' dashboards.

16 +

Minutes spent per session.

#1 in the top 100 properties
on comScore

80M +
Posts per day

169M +

Monthly global uniques

Sources: comScore, Q4 2013. Tumblr Internal Metrics, Q4 2013.

50%
Female

50%
Male

35-54

29%
18-34

41%

55+

15%
13-17

15%

Sources: comScore, Q4 2013.

Engagement on Tumblr
Content is the language of Tumblr and our engagement tools
make it easy to facilitate conversation. Watch your content get
endorsed through Hearts and Reblogs.

Build a following.

Create stu theyll love.

Watch your content travel.

Reblogs give your stories visibility and longevity.

When users reblog your content, your stories get amplified across
the network and earn impression over time.

When a user reblogs your content...

it shows up on their blog, which protects your brand identity.

Reblogs also appear on followers dashboards...

which can then lead to discovery of new blogs and content.

Make Tumblr your content hub.

Were friendly. Push and pull content easily f rom
different platforms and networks.

Users

Tumblr

Average # of Minutes Per Session

16
10
4
3

#1 in engagement among
all comScore properties
Sources: comScore, Q4 2013.

How are brands telling

stories on Tumblr?

Community-driven

The Looking Glass

disneyparksphotoproject.tumblr.com

Community-driven

Samsung Camera
samsungcamera.tumblr.com

Immersive (in-world)

The Hunger Games

Capitol Couture
capitolcouture.pn

Immersive (in-world)

Old Spice
Mr. Wolfdog
mrwolfdog.com

Immersive (in-world)

The Hangover III

AlansFaceBook
alansfacebook.tumblr.com

Inspiration & Lifestyle

Ford
And is Better
http://andisbetter.tumblr.com/

Inspiration & Lifestyle

Hyatt
Eat Drink Think Go
eatdrinkthinkgo.tumblr.com

Inspiration & Lifestyle

Now Youre Cooking

nowyourecooking.tumblr.com

Commerce-Driven

Target
on the dot.
targetstyle.tumblr.com

How can you promote

your stories on Tumblr?

Sponsored Posts
The post is the ad unit.

Radar
With 120M daily
impressions, this highly
visible and coveted spot
on the Dashboard drives
huge increases in blog
trac and engagement.

Sponsored Web
Reach an audience beyond
your core followers and
engage with the larger
Tumblr community through
the Dashboard.

Mobile
Leverage the immersive power of
mobile and reach a huge and growing
audience in a highly-coveted target
demographic through posts delivered
to the mobile Dashboard.

Spotlight
A directory of handpicked
blogs from throughout the
community. Its the place
to be found and followed
on Tumblr.

Measure

Tumblr Analytics
Sponsor Analytics lets brands visualize key
metrics that help improve their content strategy
and generate higher engagement. You can see
paid and earned impressions from the Dashboard,
mobile apps, and web-facing blogs, as well as
engagement (notes and clicks), audience growth,
and the performance of your competitors.!
!
!

Only available to advertisers

on Tumblr!
!

Specific dates can be set to track

individual campaigns!
!

All Data is Exportable to CSV!

!
!

Union Metrics is built on the full-fidelity Tumblr

firehose of data. The data is licensed from Gnip
and includes more than 100 million public data
events per day from Tumblr including all posts and
Notes. The tool also provides keyword-based data
to gauge the behavior of the whole Tumblr
audience around specific topics.!
!
!

Identify influencers and brand advocates!

!

Analyze content effectiveness!

!

Analyze tagging strategy!

!

Competitive benchmarks!
!
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