Emory University, Casablanca & Madrid, February 24 - March 04, 2016

Wed, Feb 24, 2016

afternoon

welcome to Morocco!
arrive Casablanca

day 1
own arrangements

meet ISP Program Manager at the airport

transfer to hotel, check-in

bus transfer

free to relax
evening

welcome dinnerin a traditional Moroccan restaurant

return to hotel

Thu, Feb 25, 2016

morning

afternoon

late afternoon

bus transfer/restaurant
bus transfer

exploring Casablanca

day 2

breakfast

hotel

networking event: meeting the needs of Casablanca's growing startup

community: investment, mentors and office space
e.g. New Work Lab

bus full day

group lunch

restaurant

visit: Moroccan success story: gaining competitive advantage in a traditional

industry
e.g. Damandis Group (Sultan Tea Brand)
management presentation, discussion, tour of facilities
cultural event: guided tour of Casablanca
explore Morocco's largest city and economic center; visit the beautiful and
impressive Hassan II Mosque, the old medina and much more; breath-in the
unique middle east atmosphere and seek for the hidden treasures of Casablanca

bus/walk

rest of the day at leisure

Fri, Feb 26, 2016

morning

afternoon

late afternoon

Morocco's startup scene

day 3

breakfast

hotel

case study: shaping the future of urban transportation

Uber
management presentation, case study, discussion
group lunch

bus full day

restaurant

visit: local startup success stories - example 1

e.g. Global Navigation
management presentation, discussion
visit: local startup success stories - example 2
e.g. Com Par Magie (leading Moroccan communications agency)
management presentation, discussion
networking event: networking evening with local entrepreneurs
e.g. Com Par Magie (leading Moroccan communications agency)
take this opportunity to get to know and interact with local entrepreneurs; learn
about the reality of the startup environment in Morocco and create contacts for
future business relations
rest of the day at leisure

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Emory University, Casablanca Madrid, February 24 - March 04, 2016

12/8/2015

Sat, Feb 27, 2016

exploring the capital of Morocco

day 4

breakfast

hotel

cultural event: full-day trip to Rabat

come and explore Rabat, the capital of Morocco, the symbol of durability of the
kingdom; located at the mouth of the river Bouregreg, Rabat is home to the Royal
Palace of his majesty King Mohamed VI; explore the headquarters of the
government, parliament, ministries and administrations; breath-in the magic of
important archaeological heritage dating back from 12th century

bus full day

lunch on your own in Rabat

evening

return to Casablanca
rest of the day at leisure

Sun, Feb 28, 2016

transfer to Madrid
breakfast, check-out

hotel

morning

transfer to the airport

bus transfer

afternoon

transfer to hotel, check-in

transfer to Madrid (duration approx. 1 hour 40 mins.)

lunch on your own
cultural event: guided tour of Madrid
this tour will take you to some of the most spectacular locations of the city.
Madrid offers travelers a unique modern infrastructure with a historic feel and a
wide variety of landmarks and sites known as some of the world's best tourist
attractions. The most notable landmarks include the Royal Palace of Madrid,
home to the Spanish Royal Family, Buen Retiro Park, Villahermosa Palace and
much more
rest of the day at leisure

Mon, Feb 29, 2016

morning

afternoon

Tue, Mar 01, 2016

morning

afternoon

2/3

day 5

air
bus transfer

bus/walk

Spanish business climate

day 6

breakfast

hotel

visit: from a model country to deep crisis - how bad is the pain still in Spain?
e.g. U.S. Commercial Service - US Embassy
presentation, discussion

bus full day

group lunch

restaurant

visit: innovation strategy & fintechs influence

e.g. BBVA
presentation, discussion, tour of premises
rest of the day at leisure

think global, act local

day 7

breakfast

hotel

visit: from Spain to the rest of the world

e.g. Roca Madrid Gallery
management presentation, discussion, tour of facilities
group lunch

bus full day

restaurant

visit: Americans doing business in Spain: the ins & outs & everything in
between
e.g. IBM Espaa Madrid
management presentation, discussion
rest of the day at leisure

Emory University, Casablanca Madrid, February 24 - March 04, 2016

12/8/2015

Wed, Mar 02, 2016

day trip to Toledo

day 8

breakfast

hotel

cultural event: full day trip to the medieval city Toledo

enjoy this trip to one of the oldest towns in Europe; start with a panoramic tour
and a stop to enjoy the Cathedral, the Church of St. Tome, home to one of the
masterpieces of El Greco, visit the Synagogue of Sta Maria la Blanca, the
Monastery of San Juan de los Reyes, and learn about the famous technique of
damasquinado (encrusting precious stones and metals in steel)

bus full day

rest of the day at leisure

Thu, Mar 03, 2016

morning

post-crisis strategies

day 9

breakfast

hotel

presentation: how start-ups can improve business/government

e.g. StepOne Ventures / Barrabs Next
presentation, discussion

conference room

coffee break
late morning

afternoon
evening

Fri, Mar 04, 2016

morning

panel discussion: ways to overcome economic downturn

e.g. SIfdi
e.g. Ideofactum
e.g. !Madrid! Ayuntamiento de Madrid
group lunch with panelists

restaurant

free for sightseeing & shopping

farewell dinner with flamenco show
enjoy a drink and a meal and see an intimate, traditional flamenco show;
flamenco in Madrid is amongst the best in all of Spain
return to hotel

bus transfer/restaurant
bus transfer

depart for USA

day 10

breakfast, check-out

hotel

transfer to the airport

depart for USA

3/3

conference room

Emory University, Casablanca Madrid, February 24 - March 04, 2016

bus transfer
own arrangements

12/8/2015