Professional Documents
Culture Documents
Vision
The story of Hero Honda began with a simple vision - the vision of a mobile and an empowered India,
powered by its two wheelers. Hero MotoCorp Ltd., company's new identity, reflects its commitment
towards providing world class mobility solutions with renewed focus on expanding company's footprint
in the global arena.
Mission
Hero MotoCorp's mission is to become a global enterprise fulfilling its customers' needs and
aspirations for mobility, setting benchmarks in technology, styling and quality so that it converts its
customers into its brand advocates. The company will provide an engaging environment for its people
to perform to their true potential. It will continue its focus on value creation and enduring relationships
with its partners.
Strategy
Hero MotoCorp's key strategies are to build a robust product portfolio across categories, explore
growth opportunities globally, continuously improve its operational efficiency, aggressively expand its
reach to customers, continue to invest in brand building activities and ensure customer and
shareholder delight.
Brand
The new Hero is rising and is poised to shine on the global arena. Company's new identity "Hero
MotoCorp Ltd." is truly reflective of its vision to strengthen focus on mobility and technology and
creating global footprint. Building and promoting new brand identity will be central to all its initiatives,
utilizing every opportunity and leveraging its strong presence across sports, entertainment and
ground-level activation.
Manufacturing
Hero MotoCorp two wheelers are manufactured across 4 globally benchmarked manufacturing
facilities. Two of these are based at Gurgaon and Dharuhera which are located in the state of Haryana
in northern India. The third manufacturing plant is based at Haridwar, in the hill state of Uttrakhand;
the latest addition is the state-of-the-art Hero Garden Factory in Neemrana, Rajasthan.
Distribution
The Company's growth in the two wheeler market in India is the result of an intrinsic ability to increase
reach in new geographies and growth markets. Hero MotoCorp's extensive sales and service network
now spans over to 6000 customer touch points. These comprise a mix of authorized dealerships,
service & spare parts outlets, and dealer-appointed outlets across the country.
PROFILE
Building Relationships
When Brijmohan and his brothers started out, there was no concept of organized dealer networks.
Companies just produced, and most dealers functioned like traders. Brijmohan changed the rules of
the business by trusting his gut instincts; introducing business norms that were ahead of their time,
and by investing in strategic relationships. Brijmohan built a series of bonds and networks with
hundreds of family members, vendors, dealers and employees. Much like the Japanese keiretsu
system, these networks are now the glue that holds the Hero Group together.
"Thanks to the relationships that we have nurtured so passionately in the Hero Family, the younger
generations of some of our bicycle dealers have become dealers of Hero MotoCorp. These
relationships have survived through generations - through bad times and good times" the patriarch
now reminiscences.
Besides bonding with his vendors and dealers, Brijmohan was personally responsible for kindling a
spirit of entrepreneurship amongst his employees, and today, 40 of his former employees are
successful entrepreneurs.
Staying Ahead
Though not technically qualified in the conventional sense, only a few of his contemporaries have
understood the dynamics of technology better than Brijmohan Lall had. He could always visualize the
applicability of technology before others could. For example, in the 1980s, when all two-wheeler
companies in India opted for two-stroke engine technology, Brijmohan preferred a four-stroke engine a technology that dramatically increased fuel efficiency and reduced maintenance costs. This
technology was one of the biggest reasons for Hero MotoCorp's stupendous success.
A Corporate Citizen
A frugal upbringing and a value system modeled on the famous Gurukul system - which stresses the
sanctity of the teacher-pupil relationship - imbibed in Brijmohan a strong sense of social commitment
and responsibility.
There was a special place in his heart for Ludhiana, the city where he took roots. Today, Ludhiana is a
modern, bustling city, but Brijmohan had played no mean role in its evolution. Several schools and
educational institutions in Ludhiana owe their existence to the Munjal family.
The Ludhiana Stock Exchange owes its existence to Brijmohan's vision as does the Ludhiana Flying
Club. He's also set up the not-for-profit Dayanand Medical College and Hospital-an institute now rated
as one of the best medical colleges in India, in terms of infrastructure, quality of staff and alumni
profile.
In and around Dharuhera, near the first Hero MotoCorp plant, Brijmohan and his family have left their
stamp of philanthropy. The Raman Kant Munjal Foundation - which Brijmohan set up in memory of his
eldest son, today runs a higher secondary school and a very modern and well-equipped 100-bed
hospital at Dharuhera. The group has also adopted numerous villages and provides education,
vocational training, drinking water, roads, streetlights and sewerage.
Mr. Munjal is the Chairman, Managing Director & CEO of the Company. He is responsible for growth
and strategic planning for the entire Group. A graduate in Mechanical Engineering, Mr. Munjal has
been instrumental in bringing about technological and managerial excellence in the Company's
operations. He has been the Chairman of several Committees of CII.
He is also on the board of Indian Institute of Management, Lucknow and Indian School of Business.
An avid golfer, Mr. Munjal is Past Chairman of the Asian PGA Tour Board of Directors and the Past
President of Professional Golfers Association of India (PGAI). Under his guidance, Hero MotoCorp
launched the Hero Indian Sports Academy (HISA) in collaboration with Laureus Foundation to provide
equal opportunities in sports to various communities and to reward talent in the country.
Gen. (Retd.)
V. P. Malik
Non Executive &
Independent Director
Gen. Malik was appointed as an Additional Director on the Board of the Company on May 4, 2001 in
the category of Non-Executive and Independent Director. Gen. Malik retired as Chief of the Indian
Army in September, 2000. During his distinguished military career, he received number of awards
including the Ati Vishista Seva Medal (AVSM) and the Param Vishishta Seva Medal (PVSM) - the
highest National award for distinguished services.
Mr. Suman
Kant Munjal
Non Executive Director
Mr. Munjal was appointed as an Additional Director on the Board of the Company on July 29, 2010.
Mr. Munjal is the Managing Director of Rockman Industries Ltd., one of the leading suppliers of
Aluminum Die Casting, Machined and Painted Assemblies to Hero MotoCorp Ltd. Mr. Munjal, a
graduate in Commerce, possesses rich experience and expertise in business management and thus
has been instrumental in elevating Rockman Industries Ltd. to its current status.
since 1990, a private investment firm with over $65 billion in assets under their management, where
he focuses on investment in the industrial and consumer product sectors. He is currently on the board
of The Boston Celtics, Keystone Automotive, Steel Dynamics, Sensata Technologies, MEI Conlux, HD
Supply and Hero Investments Pvt. Limited. Mr. Edgerley is also a member of the Dean Advisory Board
at Harvard Business School, Kansas State University Foundation, The Shamrock Foundation, serves
on the US Board of The Right to Play and New Profit, Inc. He is a certified working public accountant.
He was also awarded an MBA with distinction from Harvard Business School and a BS from Kansas
State University. He brings with him enriched experience in the field of finance and administration.