Unfolding Lifes Treasures

GENERAL OVERVIEW

INVESTOR PRESENTATION THE HEART OF EUROPE

INVESTOR PRESENTATION THE HEART OF EUROPE

INVESTOR PRESENTATION THE HEART OF EUROPE

Welcome, we are delighted to introduce you to

THE HEART OF
EUROPE
OUR VISION IS TO CREATE AN ELEGANT EUROPEAN LIFESTYLE
EXPERIENCE WHERE EVERY DETAIL IS UNDERPINNED BY LUXURY AND
PERFECTION, DRAWING FROM THE VERY BEST OF EUROPEAN DESIGNS,
HERITAGE & CULTURE.

I am delighted to announce that compaction has now started on The Heart of Europe project. This will be a truly unique vacation destination
providing an authentic experience of some of Europes most charming and timeless features. The six stunning islands will offer leading hotels for
families and wedding parties, landscaped gardens, climate controlled plazas, street performers, snow and rain-lined streets and much, much more.
Dubai is well-known for its innovation, ambition, excitement and intrigue. It is not afraid of dreaming big and this development is a perfect fit for
the Emirate.

Josef Kleindienst

Unfolding Lifes Treasures

20-01-2014

INVESTOR PRESENTATION THE HEART OF EUROPE

INVESTOR PRESENTATION THE HEART OF EUROPE

Iconic

THE WORLD,
DUBAI

The worlds only man-made island destination shaped as the world

map in the middle of a tranquil haven.

In 2003 Announced by His Highness Sheikh Mohammed bin

Rashid Al Maktoum, Dubai Ruler and Vice President of the UAE.

The World and The Heart of Europe merges magnificent history,

culture, art and traditions into one unparalleled island destination
truly bridging the gap between the east and the west.

The average distance between islands is 100 metres and water depth
is 15 metres on average.

There are six openings in the breakwater allowing for water flow and
circulation.

Nakheel Properties appointed as Master Developer.

Approx 300 small islands reclaimed from the sea.

Spans 9km in width x 7km in length and 4km from the Dubai coast
(around a 20 min boat ride from land).

The World adds an additional 232km of beachfront to Dubais natural

67km coastline.

54km of new rocky reef marine habitat has been added, due to the fact
that the area is bursting with marine life.

The development has been formed by placing 320 million cubic

metres of sand and 34 billion tonnes of large rocks.

The entire project spans approximately 9km in width by 7km in

length.

The development is visible to the naked eye from space.

Covering millions of sq.ft - visible from space.

The Heart of Europe owns six islands of Dubais iconic The World
development.

INVESTOR PRESENTATION THE HEART OF EUROPE

Source: Nakheel

INVESTOR PRESENTATION THE HEART OF EUROPE

The Heart of Europe

ST. PETERSBURG ISLAND

MASTER PLAN

SWEDEN ISLAND
SWITZERLAND ISLAND

GERMANY ISLAND

EUROPE MAIN ISLAND

MONACO ISLAND

The Heart of Europe, an iconic

first of its kind hospitality destination
situated off the coast of the
aweinspiring Emirate of Dubai.

INVESTOR PRESENTATION THE HEART OF EUROPE

INVESTOR PRESENTATION THE HEART OF EUROPE

The

HEART OF
EUROPE
The Heart of Europe is the first of its kind hospitality development in Dubai which will bring together the very best in European designs, heritage, leisure
and entertainment. Nestled amidst the archipelago of The World, this breathtaking resort spans a cluster of six islands which are ideally situated just 4km
from Dubais coastline.
Each island within The Heart of Europe takes inspiration from some of Europes most captivating locations. This is a development that merges the
continents magnificent history, culture, art and traditions into one unparalleled island destination, bridging the gap between the east and west.
The Heart of Europe provides an amazing opportunity to invest in an outstanding hospitality project in a unique island setting in the Arabian Gulf.
Only a short distance from the iconic and cosmopolitan city of Dubai, which is synonymous with innovation and a unique, forward thinking vision, The
Heart of Europe is set to become one of Dubai and The Middle Easts most sought after island retreats and a premium quality holiday destination for the
discerning.
More than just an exclusive leisure hotspot, The Heart of Europe will be home to climate controlled streets ensuring that guests can enjoy a Mediterranean
climate and alfresco dining 365 days a year in The Middle East.
The six islands will boast five star hotels, a waterpark, the worlds largest aquarium, floating restaurants, beach clubs, a boardwalk with Cote dA zur
inspired buildings and a St Tropez style marina. Whats more, The Heart of Europe will be home to picturesque plazas and narrow open streets lined with
a variety of different cafes, restaurants, shops and boutiques. The project once complete, will also offer a host of different sports and entertainment facilities.
The Heart of Europe is set to become one of the leading holiday destinations in the world!

10

INVESTOR PRESENTATION THE HEART OF EUROPE

INVESTOR PRESENTATION THE HEART OF EUROPE

11

The

ISLANDS
OVERVIEW

EUROPE THE MAIN ISLAND

12

INVESTOR PRESENTATION THE HEART OF EUROPE

SWEDEN ISLAND

MONACO ISLAND

GERMANY ISLAND

SWITZERLAND ISLAND

ST. PETERSBURG ISLAND

INVESTOR PRESENTATION THE HEART OF EUROPE

13

Timeless

EUROPEAN
DESIGN
CONCEPTS

The

HEART OF
EUROPE
6 Exclusive, luxury hotels:
7 Star Tsar Hotel with Underwater
suites
7 Star Grace Hotel
6 Star Empress Elisabeth Wedding
Hotel
5 Star Mont Royal Hotel
5 Star Switzerland Mountain Hotel
5 Star City Hotels
Private Royal Suites:
7 Star - The Gate Hotel
Residential Villas:
56 Private Villas on Monaco, Sweden,
Germany & St. Petersburg islands.
12 Semi-Detached Villas on Germany
Island.
42 Private Floating Seahorses

14

INVESTOR PRESENTATION THE HEART OF EUROPE

Exclusive Clubs, Activities & Bars:

Club B Floating Club
Panoramic Sky Bar
Exclusive Underwater Club
Themed Spas and Health clubs in every
hotel
Private beaches and pools on every
island
Adults beach club
Rooftop pools
Food & Beverage:
100 Food & Beverage outlets from all
51 European countries
140 retail shops with top fashion
brands and new European brands
Gourmet Saluhall on Switzerland
Island

Entertainment:
Mont Royal Waterpark & Childrens
Royal Club
9,833sqm of outdoor Climate
controlled urban atmosphere
3,129sqm of outdoor Snow Plaza Area
Permanent Circus by Circus Starlight
from Switzerland
Indoor Climbing
Unique Entertainment system
Exotic Island wildlife
Worlds largest open water aquarium
Adventurous underwaterworld
surrounded by lagoon environment.
Year round calendar of exciting acts &
events.
The Aviary
Some of Europes most talented street
performers, artists & musicians.

INSPIRED BY ST. TROPEZ MARINA

MODELLED ON EUROPEAN ARCHITECTURE

INVESTOR PRESENTATION THE HEART OF EUROPE

15

The Heart of Europe

KEY FEATURES
THE HEART OF EUROPE WILL BOAST MANY UNIQUE FEATURES, YET TO BE SEEN
ANYWHERE ELSE IN THE WORLD.

THESE INCLUDE:

The worlds first outdoor climate controlled areas with

rain and snow lined streets.

Unique European food and beverage concepts and an

exciting shopping/retail experience.

European inspired streets and five, six and seven star

hotels with a vast array of dining and leisure facilities.

Mont Royal a five star luxury family hotel which is the

first of its kind in the region.

The Heart of Europe will feature one of the most

adventurous underwater world surrounded by a beautiful
lagoon environment.

Mont Royal will be home to a waterpark and first class

family orientated facilities.

The Aviary guests can get up close and personal to

exotic birds from all over the world.

Exotic island wildlife.

The worlds largest open aquarium which will be home to

coral reefs and hundreds of species of marine life.

16

The ultimate five star luxury Empress Elisabeth Wedding

Hotel with beautiful landscaped gardens.

Monaco Island will feature its own marina, adult pool

and pool bar.

INVESTOR PRESENTATION THE HEART OF EUROPE

INVESTOR PRESENTATION THE HEART OF EUROPE

17

SWEDEN
ISLAND
THE FIRST ISLAND PROJECT AT THE HEART OF EUROPE, SWEDEN
ISLAND, LAUNCHED AT THE END OF 2014 AND SOLD OUT WITHIN A
MATTER OF WEEKS.
The concept behind Sweden Island is luxury living at its very best and the exclusive
resort will be home to 10 stunning villas influenced by the beautifully crafted and
intricate structure of Swedish Viking vessels. The iconic island will embrace Swedish
culture and heritage and bring the first of its kind, Scandinavian lifestyle experience to
Dubai.
Sweden Island will be synonymous with Nordic living from the land of the Vikings in
contemporary Dubai. The prestigious resort has taken inspiration from Stockholms
famous Saluhall Market and will offer a variety of different F&B delicacies to provide
a genuinely exciting culinary experience. Visitors to the island will be able to feast
on Snaps and Glogg, hot mulled wine and Saffransbullar during Christmas time
and indulge in sour herring, Swedish meatballs, Raggmunk, toast Skagen, Swedish
smorgasbord and tasty crayfish throughout the year.

Sweden Island will also host a totally unique calendar of events across the year which
will include Midsummer, Swedish National Day, St Martins Day, Walpurgis Eve,
Crayfish Party, St Lucia and key celebrations relating to Swedish film, music and arts.

18

INVESTOR PRESENTATION THE HEART OF EUROPE

INVESTOR PRESENTATION THE HEART OF EUROPE

19

SWEDEN
ISLAND VILLAS
Each individual villa has been designed to offer the ultimate in luxury and Swedish innovation. The roof of each seven bedroom property resembles an
upturned hull of a Viking ship. Solar paneling lines sections of the majestic, towering roofs, to make good use our Dubais glorious all-year-round sunshine.
All 10 stunning villas will command sensational views of the Arabian Gulf and the impressive Dubai skyline. Inside each beautiful property, a stylish
interior unfolds, combining clean lines and stunning design features with flawless functionality to embrace the very best in Scandinavian design.
Each villa comprises four floors with seven en-suite bathrooms and a snow sauna room. Key features include floor-to-ceiling windows, generous terraces
which wrap across the front of the upper two levels, a gym and spa, an entertainment area, an infinity pool and direct access to the white sandy beach in
front of the property.
In the coming months, other island projects will be launched by The Heart of Europe, including Germany, St Petersburg, Switzerland, Monaco and
Europe.

20

INVESTOR
SWEDEN
ISLAND
PRESENTATION
THE HEART
THE
OFHEART
EUROPE
OF EUROPE

INVESTOR
SWEDEN
PRESENTATION
ISLAND THE
THE
HEART
HEART
OF
OF
EUROPE
EUROPE

21

Luxury Family Hotel

MONT ROYAL
The Heart of Europe will also be home to Mont Royal, an exclusive and one of a kind five star luxury family hotel. Mont Royal will be the first family hotel
in Dubai and the UAE to operate and cater exclusively for parents and their children. Whats more, the enchanting hotel will offer bespoke services and
facilities for mums to ensure they feel pampered, relaxed and on holiday at all times! Many leading hotels of the world offer childrens facilities but Mont
Royal is going the extra mile to ensure a holiday experience of a lifetime, through a wide variety of engaging activities for infants, toddlers, younsgters and
teenagers.
Mont Royal will boast a breathtaking location on the Heart of Europes main island and is set to become one of the most sought after family hotels in the
world. Mont Royal will be managed by one of the worlds leading family hotel operators and will bring together the very best of Europes exceptional
designs, diverse cultures and authentic traditions. The resort will be made up of different types of hotel suites and luxury villas to suit all individual desires.
Much more than just a hotel, Mont Royal will boast a childrens waterpark, a lazy river, an infinity pool, an adults pool, various cafes and restaurants and
great shopping in climate controlled authentic European streets.
In addition, the introduction of The Mont Royal VIP Club will mean that members can benefit from upgraded transportation and special concierge
services for booking spa, F&B, sports activities, yachts, sea planes, helicopters and much more. At The Heart of Europe, Mont Royal is going the extra
mile to ensure that the world really is your oyster!
If you are considering investing in The Floating Seahorse, you can benefit from private use and an attractive annual holiday rental yield through Mont
Royals guests. In the near future, lucrative investment opportunities at Mont Royal will also be launched.

22

INVESTOR
MONT
ROYAL
PRESENTATION
THE HEARTOF
THE
EUROPE
HEART OF EUROPE

INVESTOR PRESENTATION
MONT ROYAL THE
THE
HEART
HEART
OF
OF
EUROPE
EUROPE

23

The Floating

SEAHORSE
KLEINDIENST GROUP IN DUBAI IS THRILLED TO HAVE LAUNCHED THE FLOATING SEAHORSE.
Overwater villas and floating properties have existed for years worldwide, but The Floating Seahorse will set a new benchmark in the marine and luxury
lifestyle development market. The bespoke project of just 42 floating retreats in Dubai is soon to become one of the most desirable and talked about
concepts on a global scale.
Each individual Floating Seahorse will boast three storeys _ one underwater, one at sea level and an upper deck. Sleeping underwater amongst marine
life is something many of us could only dream about, but The Floating Seahorse will offer you just that, and more!. The Floating Seahorse is designed for
holidaying, relaxation and quality leisure time.
CEO of Kleindienst Group, Josef Kleindienst comments Many months of research, design and planning have gone into The Floating Seahorse project.
The floating retreats are ideal for marine and yacht enthusiasts and this really is a one of a kind, investment opportunity of a lifetime. The Floating Seahorse
will set a new benchmark in the luxury property industry worldwide for outstanding innovation, contemporary design and underwater living.

24

INVESTOR PRESENTATION THE HEART OF EUROPE

INVESTOR PRESENTATION THE HEART OF EUROPE

25

The Floating

SEAHORSE
The Floating Seahorse concept is a truly unique underwater project which is the first of its kind in the world.
Many dream about living close to marine life and having a view of the ocean, but Kleindienst Group is breaking boundaries in its field and going the extra
mile through innovation, design and development, to provide property fanatics with a totally mind-blowing opportunity.
Without a doubt, this is a once in a lifetime opportunity for individuals or families looking for a stunning holiday retreat which offers breathtaking views,
the highest quality specifications throughout and unparalleled views of the coral reef and marine life through a beautiful underwater bedroom.
What makes The Floating Seahorse so unique is that it offers total privacy, tranquillity and serenity and is just a stones throw from neighbouring islands
and a host of first class dining, leisure and entertainment facilities.

26

INVESTOR PRESENTATION THE HEART OF EUROPE

INVESTOR PRESENTATION THE HEART OF EUROPE

27

28

INVESTOR PRESENTATION THE HEART OF EUROPE

INVESTOR PRESENTATION THE HEART OF EUROPE

29

Investing in

DUBAI
DUBAI IS A GLOBAL CITY, A BUSINESS HUB AND A POPULAR HOLIDAY DESTINATION FOR MILLIONS OF TOURISTS
EVERY YEAR. IN 2014 DUBAI INTERNATIONAL AIRPORT WAS THE WORLDS BUSIEST AIRPORT IN TERMS OF
INTERNATIONAL PASSENGER TRAFFIC.
The truly cosmopolitan city boasts a sound infrastructure, fabulous sports and leisure facilities, five star hotels, beautiful beaches, mind-blowing shopping
malls and numerous other attractions. Dubai is also extremely safe and has a very low crime rate making it the perfect place for individuals and families to
live or holiday. The climate in Dubai is very sunny and pleasant throughout the year, with only four months of real summer heat.
Dubai is a tax-free city, with no income of capital gains tax. This makes it highly attractive for people from all around the world to invest in property.
Foreign investors are also attracted to Dubai due to the various Free Zones. Currently the city is home to over 200 different nationalities, making it an
interesting proposition for those looking to live and work in Dubai. Over recent years, many multi-national organisations have opened up offices in the city.
Today, Dubai is a business hub, similar to London, New York and Hong Kong. With the World Expo 2020 on Dubais horizon, there has never been a
better time to invest in the worlds fastest growing and most exciting hospitality market.
Dubai acts as a year-round reminder of human potential, defying the odds and going where no man has ever gone before with its iconic skyscrapers,
futuristic landscape and cultural matrix everywhere you look, the innovation and development of this progressive city is profound for all to see.
The future certainly looks bright for Dubai!

30

INVESTOR PRESENTATION THE HEART OF EUROPE

INVESTOR PRESENTATION THE HEART OF EUROPE

31

Dubai at a

GLANCE
32

INVESTOR PRESENTATION THE HEART OF EUROPE

71
Dubai International Airport received over 71 million
passengers in 2014. This staggering figure awarded Dubai with the title of the busiest airport in the
world. Passenger numbers are projected to reach 78
million in 2015 and 103 million by 2020.

20 78% 6.1% 2.2

+

In 2014 Dubai welcomed

over 10 million tourists.
By 2020, this figure is
due to soar to 20 million
per year.

hotel occupancy average across 2014.

It was estimated that Dubais GDP in

2014 reached USD 107.1 billion, posting a growth rate of 6.1% in 2014 and
exceeding Dubai governments estimate of 5%, according to Citibank.

million people live in Dubai (according to 2013 records) and this was set to
increase by 5% in 2014 alone.

INVESTOR PRESENTATION THE HEART OF EUROPE

33

PRICE
COMPARISONS
RESIDENTIAL / BEACH-FRONT VS.
HOTEL MANAGED PROPERTIES - DUBAI
Comparison 1

Pearl Jumeirah

Pearl Jumeirah

Comparison 2

Pearl Jumeirah

Zabeel Saray (Palm)

Comparison 3

Dubai Marina

Dubai Marina

Type

Standard Villa plot

Garden Home plot

Type

Garden Home

Serviced Villa

Type

Park Island

Marina Mall Hotel

Size Plot (sq.ft)

4,500 sq.ft

7,630 sq.ft

Size Plot (sq.ft)

6,500 sq.ft

8,200 sq.ft

Size Plot (sq.ft)

N/A

N/A

Size BUA (sq.ft)

N/A

N/A

Size BUA (sq.ft)

5,000 sq.ft

6,157 sq.ft

Size BUA (sq.ft)

850 sq.ft (1 bed)

850 (1 bed)

Market Price (Average)

AED 20,000,000

AED 9,500,000

Market Price (Average)

AED 14,000,000

AED 40,000,000

Market Price (Average)

AED 1,900,000

AED 2,600,000

Price per sq.ft

AED 1,379

AED 1,245

Price per sq.ft

AED 2,154

AED 4,878

Price per sq.ft

AED 2,235

AED 3,059

Comparison 4

Palm Jumeirah

Down Town

Project Name

Build Up Area

Total Price

Total Price

Type

Tiara

Lake Hotel

Palm Jumeirah Signature Villas

7000 sqft

AED 36,000,000

AED 5142

Size Plot (sq.ft)

N/A

N/A

Emirates Hills

11500 sqft

AED 35,000,000

AED 3043

Size BUA (sq.ft)

1,237 sq.ft (1 bed)

880 sq.ft (1 bed)

Zabeel Saray

7000 sqft

AED 36,000,000

AED 5142

Market Price (Average)

AED 2,800,000

AED 4,200,000

Viceroy

12501 sqft

AED 40,000,000

AED 3199

Price per sq.ft

AED 1,385

AED 4,772

Kempinski

6913 sqft

AED 22,500,000

AED 3254

Kingdom of Sheba

6704 sqft

AED 18,000,000

AED 2685

34

INVESTOR PRESENTATION THE HEART OF EUROPE

INVESTOR PRESENTATION THE HEART OF EUROPE

35

INTRODUCTION
Kleindienst Group - UAEs biggest European Real Estate Company
Kleindienst Group is an established real estate and property developer with global expertise spanning more than 30 years and is proud to be the biggest European
real estate company in Dubai. The Group was originally launched in Austria and Hungary as a property broker and investment company and has since expanded to
offer a broad scope of huge property developments and services across the entire real estate spectrum. Following on from the Kleindienst Groups success in Europe,
the company quickly expanded into the Gulf region in 2003 and has since excelled to its position today as the European real estate company of choice in the UAE.
The company has an exclusive international property portfolio in some of the worlds most coveted locations, having made real estate investments in a number of
countries including: Austria, Dubai, Germany, Hungary, Italy, Luxembourg, Pakistan, Seychelles and South Africa.
Within the UAE, the company owns industrial, commercial and residential sites at Dubai World Central, Dubai Investments Park, Jumeirah Village, Dubai Waterfront and
The World. It also owns residential buildings in Discovery Gardens as well as apartments and villas in Dubai Marina, Burj Dubai, The Palm and Jebel Ali.
Completed developments in the region include the European Business Center, which was built in only 14 months and is a remarkable 400,000 sq. ft office and retail
building a huge success story for Kleindienst Group. It is also the developer for The Heart of Europe a first of its kind, breathtaking hospitality development,
spanning 6 of the islands on The World in Dubai, with each island taking inspiration from some of Europes most captivating locations. Kleindienst Group is also seed
investor to the exclusive Seychelles Eden Island Development, a similar size project to The Heart of Europe, which is home to an infinite number of luxurious villas,
sophisticated maisons, stylish apartments and deep-water marina.
Kleindienst Group has throughout the years developed different brands that are today successful independent businesses: The Heart of Europe, JK Properties, Austria
Business Center (Dubai), ABC Business Center (Germany) and European Business Center (Dubai). Each one is led by a handpicked team of highly professional experts,
who respond decisively to market trends to ensure investors, developers and customers receive the best possible advice. The company prides itself in being Dubais
most trusted partner for property investments, with the team combining decades of experience in the global property market to ensure clients continuously enjoy the
very highest standards of service.
KLEINDIENST GROUP BRANDS:

PROUD TO BE THE BIGGEST EUROPEAN REAL ESTATE COMPANY IN THE UAE

www.kleindienst.ae
36

INVESTOR PRESENTATION THE HEART OF EUROPE

INVESTOR PRESENTATION THE HEART OF EUROPE

37

Kleindienst Group Island Project Expertise

EDEN ISLAND
SEYCHELLES
Kleindienst Group is also seed investor to the exclusive Seychelles Eden Island Development, a similar size project to The Heart of Europe, which is home
to an infinite number of luxurious villas, sophisticated mansions, stylish apartments and deep-water marina. Eden Island really is a taste of island paradise
offering a luxurious residential marina development in the heart of the Seychelles islands, with each property complete with its own private mooring and an
array of restaurants and bars, boutique shops, supermarkets and various service outlets for guests and visitors.
Eden Island is built on a reclaimed coral reef, and the urban design is specifically laid out to provide a sense of space yet privacy to all its residents who also
have convenient access to their moorings. From stylish waterfront apartments and double-storey mansions to magnificent sweeping villas, the homes here
are rivalled only by the spectacular views that surround them.
These exclusive properties are well-appointed and immaculately maintained, making them valuable assets for investors, and excellent options for
holidaymakers seeking comfortable, elegant accommodation.
In addition to being surrounded by the warm Indian Ocean, Eden Island homes are within close proximity to the nearby gems of this priceless archipelago.
Residents and visitors to Eden Island enjoy endless opportunities to sail between the various islands that make up The Seychelles, taking in the iconic
sights and soaking up the splendour.
This magnificent island development has been assisted by Kleindienst Groups expertise and understanding of developing island projects on a global scale
and leaves no doubt that The Heart of Europe in Dubai will benefit from Kleindienst Groups vision and capabilities on such large island developments.

38

INVESTOR PRESENTATION THE HEART OF EUROPE

INVESTOR PRESENTATION THE HEART OF EUROPE

39

Get in

TOUCH
IF YOU ARE INTERESTED IN FINDING OUT MORE ABOUT THE FLOATING SEAHORSE OR ANY OTHER
PROJECTS AT THE HEART OF EUROPE, PLEASE CONTACT US FOR MORE INFORMATION.
The Heart of Europe is a truly unique project unlike anything thats has ever been seen before and now is the perfect opportunity to invest in
your own little piece of paradise, be it for investment purposes or for personal use.
To book a complimentary, no obligation VIP tour of the awe-inspiring project, please contact us today to arrange an appointment.

THE HEART OF EUROPE

Showroom / Offices :
Arenco Tower, 20th Floor,
Dubai Media City, Dubai, UAE
T
F
E
W

40

INVESTOR PRESENTATION THE HEART OF EUROPE

+971 4 818 1481

+971 4 454 2310
sales@thoe.com
www.thoe.com
http://twitter.com/THOEDubai
http://instagram.com/thoe_dubai

INVESTOR PRESENTATION THE HEART OF EUROPE

41

42

INVESTOR PRESENTATION THE HEART OF EUROPE

INVESTOR PRESENTATION THE HEART OF EUROPE

43

www.thoe.com

44

INVESTOR PRESENTATION THE HEART OF EUROPE