Table of Contents

Chapter 1.....................................................................................................................................................7
Introduction.............................................................................................................................................7
Types of TV Channels:............................................................................................................................7
Entertainment:.........................................................................................................................................8
Infotainment:...........................................................................................................................................8
News:.......................................................................................................................................................8
Religious:................................................................................................................................................8
Sports:.....................................................................................................................................................9
Objective of Report.....................................................................................................................................9
Media Industry:.........................................................................................................................................10
Print Media:...........................................................................................................................................11
Electronic Media:..................................................................................................................................11
Interactive Media:..................................................................................................................................11
Some Facts about Media in Pakistan:....................................................................................................13
Usage of different types of Electronic media.........................................................................................14
PAKISTAN ELECTRONIC MEDIA REGULATORY AUTHORUTHY (PEMRA).................................15
Licensing:..............................................................................................................................................16
News......................................................................................................................................................16
Sports.....................................................................................................................................................16
Regional Languages..............................................................................................................................17
Health....................................................................................................................................................17
Entertainment........................................................................................................................................17
Eligibility Criteria:.................................................................................................................................17
Pakistani TV Channels:.............................................................................................................................18
Future TV Channels:..................................................................................................................................21
Company Profile........................................................................................................................................23
Name of Company.................................................................................................................................23
Location.................................................................................................................................................23
Vision:...................................................................................................................................................23
Mission..................................................................................................................................................23
Chapter 2...................................................................................................................................................24

Project cost................................................................................................................................................24
License Cost (PEMRA):........................................................................................................................24
Building Cost:........................................................................................................................................24
Room Distribution:................................................................................................................................24
Elaboration of rooms:............................................................................................................................25
Office room:......................................................................................................................................25
MCR (Master Control Room):...........................................................................................................25
Reception:..........................................................................................................................................25
CEO Office:.......................................................................................................................................25
Waiting room:....................................................................................................................................25
Caf:..................................................................................................................................................26
Mosque:.............................................................................................................................................26
Transmission section:........................................................................................................................26
Store:.................................................................................................................................................26
IT Department:..................................................................................................................................26
Guest Room:......................................................................................................................................26
Human resource Cost:...........................................................................................................................26
Software Purchasing Process:................................................................................................................27
Executive Producer:...............................................................................................................................27
Movie:...................................................................................................................................................28
Video Songs:..........................................................................................................................................28
Transmission Incharge:..........................................................................................................................28
Transmission:........................................................................................................................................29
Marketing Director:...........................................................................................................................29
MCR (Master Control Room):...............................................................................................................29
Non linear editors:.................................................................................................................................30
IT Department:......................................................................................................................................30
Requirement of TV Channel:.....................................................................................................................30
1. Business Requirement Process of TV Channel:.................................................................................30
License:.................................................................................................................................................30
Building:................................................................................................................................................30
Machinery:............................................................................................................................................31
Vendor Address:.....................................................................................................................................32

HR department:.....................................................................................................................................32
Accounts department:............................................................................................................................34
Advertisement department:....................................................................................................................34
IT department:.......................................................................................................................................34
Security Requirements:..........................................................................................................................34
Vendor contact:......................................................................................................................................34
Total Project Cost Calculation:..................................................................................................................35
Graphs:..................................................................................................................................................35
Flow Chart of TV Channel:.......................................................................................................................37
Marketing Analysis:...................................................................................................................................38
Market Opportunity:..................................................................................................................................38
Target Market:...........................................................................................................................................38
Competitors:..............................................................................................................................................39
Marketing Mix:..........................................................................................................................................39
Place:.....................................................................................................................................................40
Product:.................................................................................................................................................40
Price:.....................................................................................................................................................40
Promotions:...........................................................................................................................................40
Revenue and Cost Projection:....................................................................................................................41
Utilities Requirement.................................................................................................................................41
Depreciation on Machinery and furniture:.................................................................................................42
Working Capital Requirement:..................................................................................................................42
Other Expenses:.........................................................................................................................................42
Account receivable:...................................................................................................................................42
Financial Charges:.....................................................................................................................................43
Tax Rate:...................................................................................................................................................43
Cost of Capital:..........................................................................................................................................43
Sales Budget..............................................................................................................................................43
Chapter 3...................................................................................................................................................46
Conclusion:............................................................................................................................................46
Recommendations:....................................................................................................................................46

Chapter No 1
Introduction
TV channel is a business in which an organization obtained license from government authority to
transmit program by using satellite and analog TV signals. These days almost every new TV
channel is working on digital TV signal which is more effective and more efficient. There are
certain rules and regulation for the TV channel and theses are set by the regulatory authority of
the country. These standards are different for different countries. Analog TV signals are limited
only for one channel but digital signals are multi channel purpose.
The license which TV channel obtains from government agency for the starting of their business
includes limits of channel its program category, its geographical limitations, its frequency and
many more included in this license. When a company obtains this license then they are bound to
follow these rules if they are to start business in the country.

Types of TV Channels:
1.
2.
3.
4.
5.

Entertainment
Infotainment
News
Religious
Sports

Entertainment:
Entertainment TV channel consist of Movies, Serials, Songs and entertainment programs. In
Pakistan entertainment TV channel is Geo TV (AAG) channel, Apna channel, Hum TV, Urdu 1,
Filmazia.

Infotainment:

Infotainment TV channel consists of different types of documentaries which is helpful in

knowing the real facts and figures. In Pakistan there is not as such a complete TV channel about
information but some TV channel provides information and documentary on burning issues.
Channel like Dawn News, Kohinoor TV, Express news and many others provide information
about the country resources and some famous personalities.

News:
This channel is all about news, current affairs, Talk shows and other issues programs. In Pakistan
this type of channel is large in number and many channels are currently working in this channel
list. Channel like Geo news, Dunya news, Apna news, Express news, Hero TV, PTV news etc in
Pakistan talk shows are very famous and people in Pakistan are very keen to watch this type of
shows. The main revenue of TV channels is from theses talk shows and from ads.

Religious:
This type of TV channel is all about the religious issues of the country it contains the programs
on religious issues and many others issues which are social. In Pakistan Q TV, Peace TV, Hadi
TV, Madni Channel. These types of channels are helpful for the character building of the society.

Sports:
Geo Sports, PTV Sports are the example of sports channel. This channel is all about sports of all
types. This is very helpful in bringing the foreign sports men to own country. Sports like Cricket,
Football, Hockey, Olympics, Snooker, F1 Racing and kabbadi are played on this type of channel.

Objective of Report:

The aim of this report is to introduce the topic and provides a general idea about the said topic.
All data included in this are based on certain assumptions and gathered from various sources.
Although due care and diligence has been taken in compiling this document. As media is
growing rapidly now days so I want to make an investor is aware that whatever it cost to launch
a satellite TV channel. For that purpose I will meant TV channel and will complete all the
documentation necessary to launch TV channel. The reader of this document is to get to know
each and every thing about launching TV as full cost, resources of capital, income, Payback
period etc. The TV channel will be entertainment that will play recorded drama serials, movies,
songs etc. In this way it will be manageable project of any investor in start them again to extend
it according to their own needs and resources.

Media Industry:
Broad Casting Corporation was established in 1947 and this was the time when media developed
in the country. Dhaka, Lahore and Peshawar are the only three radio stations which we had after
1947. In 1948 new stations was opened in Karachi and Rawalpindi and in 1950 new broadcasting
house was opened in Karachi which at that time was very important for the country and due to
which the only broadcasting house was started working in the country. This was the first station
and after that 2 more station was established in Hyderabad and Quetta.
The receiving center was newly built in Peshawar and Pakistan Radio started its FM transmission
in 1998. Pakistan government was very keen to established a general purpose TV services in the
country owing to this they signed a contract in 1963 with NEC a company of Japan to run 2 pilot
station in the country first of which was established in Lahore and then after wards the company
made which was private limited company (Television Promoters Limited) in 1965 and was then

Public company in 1967. This helps the company to expand widely in the country because it was
under the government and investment was very successful and secure in it. Government played
very important role in the establishment of the media industry and it was due to government the
new companies started their operation in the countries. New TV stations were started in Quetta,
Karachi, Lahore, Multan and Islamabad. This all happens due to the publication of the said
company. This company was under the control of government until 1990 when 2 private
companies were established in Lahore and Karachi (Shalimar TV Networks and Network TV
marketing)
Three types of media is there
1. Print Media
2. Electronic Media
3. Interactive Media

Print Media:
It includes Newspaper, Magazines, Broachers, and Banners etc. This type of media was old age
and still very popular in country. Many big firms are maintaining high positions in this type but
new entrant is also increasing now a days. Big firms name are Jang, Khabren, Express, Al-Sharq,
Dawn, The News and many others like that are operating in the market.

Electronic Media:
It includes TV Channels. In Pakistan this type of media was its boom from many years but its
boom period is gone now because of lack of quality information and channels are concentrating
on speedy information not on reliable information due to which this happens. Some big names
are there in our country like Geo, Express, Dunya, Din, Royal etc.

Interactive Media:
Interactive media as shown by name that it means interaction between two or more persons.
Interactive media means interaction between two or more on social network or social website
like face book or twitter.
Electronic media is easy assessable everywhere due to cable so it has more audience
strength than print media its growth is also increasing twice the print media and it is very
encouraging for our society and our country. In Pakistan there is always law and order problem
and free media is becoming helpful in solving many problems only just showing them to general
public. In Pakistan literacy rate has increased and its happens due to media it does not means that
media is the only reason of increased literacy rate but we can say by seeing the results that media
has played an important role in increasing the literacy rate of the country.
TV Channel looks very attractive and profit able but in real it not like this infect return of whole
media industry (Print, Radio, and TV channels) is less than Nestls single product (Milkpak)
sale. This shows that this industry is not as profitable as other industries but this industry is very
helpful in the growth and establishment of the economy of country. The only return of this
industry is through ads due to this the advertising industries are growing in numbers in Pakistan.
In Pakistan the ads of telecommunication companies are on top of the list shampoos comes
second and then banks which were at top in past ten decades. According to Qamar Abbas
(Executive Director, Pakistan Advertising Society) the share of telecommunication companies
are 29%, Shampoos 7% and banks 5%.
In Pakistan the Ministry of information and broadcasting is also present and it plays important
role in the development of the media industry

Some Facts about Media in Pakistan:

Television viewers according to province

Province

Rural % Urban %

Punjab

90%

71%

Sindh

93%

65%

KP

83%

62%

Baluchistan

81%

47%

Television viewers
Rural %

71%

65%

Urban %

62%

47%

90%

93%

83%

81%

Punjab

Sindh

KP

Blouchistan

Usage of different types of Electronic

media
E-Media Types
Television
Radio
News paper
Internet (per month)

Usage of different types of e-media

0.9
0.8
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0

Men
Women

PAKISTAN ELECTRONIC MEDIA REGULATORY AUTHORUTHY

(PEMRA):

The only regulatory authority in Pakistan for media is PEMRA. PEMRA stands for Pakistan
electronic media regulatory authority. This was formally known as Rambo (regulatory authority
for media and broadcasting organization) and formed to facilitate free media in 2002. PEMRA
has many functions other than licensing which is to regulate the free media in the country.
PEMRA is made on pemra ordinance 2002 this authority is mainly concerns on regulation of
private media broadcasting. Up till now pemra has issued,

issued 78 satellite TV license

Published "landing rights" to 28 TV channels operate from abroad, with more under
consideration;

Issued licenses for 129 FM radio stations, including 18 non-commercial licenses to

leading universities offer courses in mass communication and six licenses in Azad
Jammu and Kashmir;

Recorded 2,346 cable TV systems serving an estimated 8 million homes, and

Issued six MMDS (multichannel multipoint distribution service), two Internet Protocol
TV (IPTV), and two mobile TV licenses, with more under consideration.

Licensing:
In Pakistan license is very difficult part as due to law and order problem the authority did not
issue license to every subscriber hence we must have a strong reference and relation in pemra if
we want to get license because due to saturated market pemra has stop issuing license and
increases the fee also so investors get discourage and stop investing in this industry. The fee
structure of pemra for the different channels is as follows;

News:
License fee: 5 million
Annual fee: 1 million
Other charges: 5% of annual gross revenue as per audited accounts

Sports
License fee: 1.5 million
Annual fee: 0.7 million
Other charges: 7.5% of annual gross revenue as per audited accounts

Regional Languages:
License fee: 1 million
Annual fee: 0.5 million
Other charges: 5% of annual gross revenue as per audited accounts

Health
License fee: 0.5 million
Annual fee: 0.3 million
Other charges: 5% of annual gross revenue as per audited accounts

Entertainment:

License fee: 1.5 million

Annual fee: 0.7 million
Other charges: 7.5% of gross revenue as per audited accounts

Eligibility Criteria:
There is not every one who can obtain license from pemra there is some criteria for the obtaining
of license which are

It must be company or body corporate

it must not be individual
Paid up capital of company applied for license should be 50 million
If new channel is to be introduced by the company then they should enhance the paid

up capital by 20 million
This company should be self owned not run by any type of funds by any government
Its management should be controlled and owned by local persons not by foreigners

Pakistani TV Channels:
Geo News

AGG

Geo Sports

Geo Entertainment

Hadi TV

Express News

Express 24/7

Masala TV

Style 360

OYE

Filmazia

Filmax

Fun TV

Good News TV

HUM TV

Virtual University Educational TV Networks

Virtual Television 1

Virtual Television 2

Virtual Television 3

Virtual Television 4

Aaj News

Play TV

ARY Digital Network

ARY Digital

ARY News

Zauq TV

QTV

ARY Musik

AKS TV

ATV

Alite

Business Plus

City 42

Din News

Dhoom TV

Dawn News

Dunya TV:

Dunya News

Apna News

Apna TV

Punjab TV

Punjnad TV

National Geographic

Animal Planet

Discovery Channel

HBO

POGO

Cartoon Network

Ten Sports

ESPN

Star Cricket

Colors

Zee TV

Fashion TV

Future TV Channels:
Aaj Entertainment
Aruj TV
City 51
Dr. TV
Dunya Entertainment
Geo Kids
Geo English
Hope TV
Jinnah TV
Mirror TV
Pakistan Children TV
Sohni Dharti

Roze TV
Health Channel

Company Profile
Name of Company:
The name of our TV channel will be Pure Entertainment

Location:
The Company will be located in 6-F block Main Boulevard Gulshan Ravi Lahore

Vision:
To become a market leader in quality entertainment

Mission:
We are born to entertain people

Chapter 2
Project cost:
License Cost (PEMRA):
The cost of license for entertainment channel is Rs.1.5 million with annual renewal charges of Rs
0.7 million and other charges 7.5% of gross revenue. At start it will cost Rs.22,00,000 for the
license. The license process in our country is very difficult and time consuming process and it is
very important that you should have reference of some kind of politician in order to get the
license. Once you are assure about the license then next process should be started because
without license every other effort for anything is in vain

Building Cost:
Our requirement for entertainment channel is 5 marlas and this will be on rent basis we will
made a contract for 3 years and Rs.5,00,000 will be given as security and rent of the building is
Rs.40,000 we will made advance rent payment for 3 months so the total cost of building will be
Rs.6,20,000.

Room Distribution:
Name of Room

No of Rooms

Office

MCR

Reception

CEO Office

Waiting room

Cafe

Mosque

Transmission Section

Store

IT Department

Guest room

Elaboration of rooms:
Office room:
There will be one room for the office where our office work and public dealings will be done

MCR (Master Control Room):

Master control room is the most important part of TV channel because everything and almost
every decision about transmission are made in this room. All channel feed is in this room like
timings of on airing the programs ads timings and almost every action is done in this room we
can say channel is nothing without this room. There is a penal of 3 technical persons is required
for MCR.

Reception:
All new customers will face reception as they enter in the building so reception will be at such
location in the building where every new person can see and can get help from reception section

CEO Office:
CEO office should be on first floor because there will be very busy timings and CEO needs some
separate place for his meeting with clients

Waiting room:
Waiting room will be made for general public and it will be on ground floor

Caf:
Caf will be made for employees so that they can have healthy meal during their lunch and
dinner time

Mosque:
Mosque is necessary so that employees do not go out of the channel for their prayers

Transmission section:
IN this room all kind of transmission related machines will installed

Store:
Store is required for storage of material repairs and maintenance

IT Department:
IT department will have computers and main server and penal of 3 persons

Guest Room:
This guest room is different from waiting area as in this room only guest will stay

Human resource Cost:

Name of Employee
Executive producer

No of Employee
1

Per month salary (Rs)

1,00,000

(Production)
Helper Producer
Transmission Incharge
Transmission Manager
Marketing Director
Senior Producer
Helper Producer
NLE
IT Persons
For Advertisement
Guards
Office Boys
Sweeper
Total No of Employees

3
1
1
1
1
2
2
2
3
9
3
3
32

90,000
70,000
40,000
6,00,000
50,000
40,000
50,000
50,000
90,000
63,000
21,000
21,000
12,85,000

Software Purchasing Process:

Software is the most important part of TV channel as software is the thing which goes on air and
people watch it in their homes. Software includes Drama, Movies, Video Songs, and Famous
Program. As our channel in entertainment and our products will be 3 Drama serials, Movies,
Videos songs and Old Cricket matches.

Executive Producer:

We will hire one Executive producer who with the help of his 3 helper team will find and
purchase software for us. Executive producer is experienced person and he knows better infect it
is his responsibility to find such a software that will suite our channel and capture the audience
and also the companies for ads because adds are the only source of revenue for TV channels.
Executive producer will contact the production houses and find the best available software for
our channels. Some famous Production houses in Lahore are

Ali Tahir Production House

Shan Production Company
Humayun Saeed Production
Rambo Production House

What will they see in Drama Serial?

Cast of Drama
Producer
Director
Location
Budget
Nature (Thrill, Action, Romantic)
Episodes
Writer

It is estimated that the good drama with famous cast, good location and most renowned directors
and producers will cost us Rs 8,00,000 and payment will not be made in advance but it will be
purchased on 3 month contract basis and during three months drama will be aired on our channel
and we will earn revenue from ads at the end of 3 months we will pay the cost of drama to
production company.

Movie:
We will play Indian movies and Pakistani movies which are excellent like Bol etc on our channel
the total movie cost will be Rs.15,00,000 this includes some old movies as well

Video Songs:
We will purchase new movie songs before their release date in order to market our channel and
this required Rs 25,00,000

Transmission Incharge:
After the work of executive producer ends the work of transmission Incharge will start as he with
the help of transmission manager will make (FPC) FIXED POINT CHART. Fixed point chart is a
3 months plan of transmission of our channel it includes all kind of information time of ads and
repeat telecast of drama, movies, songs and programs. Fixed point chart is made by keeping in
mind the current industry position and position of our software

Transmission:
There will be 6 hour transmission with 3 time repeat during 24 hours the timing of transmission
will be from (6pm 12am) every day with repeat from (12am-6am, 6am-12pm, and 12pm-6pm)
so by calculating this (46=24) hours completed.

Marketing Director:
After the drama is purchased from Production Company by our executive producer it will be
handed over to our marketing director who is the most important person of our channel as he
finds ads for our channel. He should be such a talented person and asset for our channel that he
could bring ads more than our cost I am saying this because I have visited the industry and in
almost every channel there is such a person as marketing director with such abilities. They can

made changes in the FPC according to their need and demand of their clients from whose they
will arrange ads for our channels

MCR (Master Control Room):

After marketing director has done with his work then come the mcr turn. MCR is the master
control room in which all channel feed is present and transmission Incharge will mail daily pfc
after consulting with marketing director to the MCR senior producer who is the manager of all
type of transmission and he ensure that every transmission is done according the PFC. he sees
everything clearly with the help of 3 helper producers. In MCR each and every action is per
planned and according to fixed point chart

Non linear editors:

They are non linear editors which work in the best interest of our channel they merge with
creative department creates ads for the marketing of our channel

IT Department:
This department contains every type of computer experts and computers systems in there for the
controlling of transmission

Requirement of TV Channel:
There are two types of requirement for setting up TV Channel
1. Business Requirement
2. Software requirement

1. Business Requirement Process of TV Channel:

License:
We will get license from PEMRA for our channel for Rs.22,00,000.

Building:
The building will be on rent basis with rent of 40,000 per month and we will give rent in advance
for 3 months

Machinery:
Machines requirement for our TV channel are:
Name of Machines

No of Machines

Cost (Rs)

Satellite Dish

20,00,000

Up linking &Down linking

50,00,000

Dish
Audio Switcher

50,000

Video Switcher

1,00,000

HD Cameras

13,50,000

Monitoring Screens

12

24,000

Audio Panel

120,000

Video Panel

150,000

Buck

250,000

Hub

2,00,000

Computer System (core i5)

10

3,00,000

Total

45

95,44,000

Vendor Address:
FTR Media Services G1 Market Johar town Lahore
Contact: 0423-5290930
Website: www.ftrms.com

HR department:
Name of Employee

No of Employee

Per month salary (Rs)

Executive producer

1,00,000

Helper Producer

90,000

Transmission Supervisor

70,000

Transmission Manager

40,000

Marketing Director

6,00,000

Senior Producer

50,000

Helper Producer

40,000

NLE

50,000

IT Persons

50,000

For Advertisement

90,000

Guards

63,000

Office Boys

21,000

Sweeper

21,000

Total No of Employees

32

12,85,000

(Production)

Accounts department:
Account department will manage all the revenue and cost calculation and maintain a record of all
the entries like Ads revenue and cost incurred on purchasing of dramas

Advertisement department:
This department is made only to make ads for our channel and also keep record of ads to be
played from where revenue will be earned

IT department:
In it room core i5 systems will installed they will connected with each other with the help of
networking

Security Requirements:
Name of items
Walk through gate
Metal detector
CCTV Cameras
Total

No of items
1
3
5
9

Cost
70,000
6000
32000
1,0,8000

Vendor contact:
Techno Mania security Company Hafeez Centre Lahore
Contact: 0300-4200618

Total Project Cost Calculation:

Particulars
License
Building

Cost
2,200,000.00
620,000.00

Furniture and Fixture

1,500,000.00

Machinery

9,544,000.00

HR (Per Month)

1,285,000.00

Software

4,800,000.00

Security

108,000.00

Total Cost

Graphs:

20,057,000.00

12000000
10000000
8000000
6000000
4000000
2000000
0

Total Cost
License

Building

Furniture and Fixture

HR (Per Month)

Software

Security
1%

11%

24%

3%
7%

6%

48%

Machinery

12000000
10000000
8000000
6000000
4000000
2000000
0

Flow Chart of TV Channel:

License

Building

Furniture and Fixture

Machinery

Security

HR

Software

Advertisement
Launching of TV Channel

Marketing Analysis:
Media industry is enjoying boom period now a days so investor should invest in this business
because this is more than a social business than profit making business this business is not as
profit making business as others like nestle and many others companies but this business is very
famous and very attractive especially for the people of Pakistan because is Pakistan the person
become successful only if he has a great relationship or we can say that great social network this
industry is becoming very popular in Pakistan because this provides them the platform to speak
and express their voice by using this industry platform many problems can be solved

Market Opportunity:
There is great market opportunity in the market because entertainment channel is not large in
numbers only few and many of them are just part of channel they are not separate so we are
going to launch a new TV channel and it will be easy to start and capture the target market and
we will get our goals easily and we dont have to compete with our competitors as they are not
many and if there is then they are busy in their channel

Target Market:
Our target market is mainly House wives, Youth and Childs because drama serials are played
during evening transmission when many house wives are free and they can watch them easily
and movies are played late night when it is easy for youth to watch as they are free in that time
and for Childs we will have cartoon in morning and in afternoon when there are many Childs in
front of TV sets.

Competitors:
Our main competitors are

AGG TV
Geo Entertainment
Express Entertainment
Filmiza
Filmax
Apna TV

Marketing Mix:

Product
Price
Placement
Promoti
on

Place:
Place of our product is TV Set where general public can have access to our products and our
head office will be at 6 -F-block main boulevard Gulshan Ravi Lahore

Product:
Initially we will offer 4 products
1.
2.
3.
4.

Dramas
Movies
Video Songs
Cartoons

Price:

As in TV Channel the revenue source is ads of different companies so the price will depend upon
the companys good will like we will charge 30,00,000 for only one week ads for brand like
Pepsi, coke etc and brands like any bank we will charge 20,00,00 for one week ads

Promotions:
We will give promotion at start in order to make our good will but once we have done with the
good will then we will not offer promotion to any local brand but only to foreign brand

Revenue and Cost Projection:

Sales is expected to increase by 20% and cost of sale will increase by 10%
Revenue flow

% of total sale

Dramas

60%

Movies

20%

Songs

10%

Cartoons

10%

Utilities Requirement
Utilities

Monthly (Rs)

Electricity

5,00,000

Gas

6500

Water

7500

Phone

35000

Total

5,49,000

Utilities expense will increase by 5% every year

Depreciation on Machinery and furniture:

Depreciation on machinery will be charged at the rate of 10% on reducing balance method

Working Capital Requirement:

We will require a working capital of Rs 1,03,0,2000 for the fulfillment of 3 months of these
below describe items
Items

3 Months Cost (Rs)

Utilities

16,47,000

Salaries

38,55,000

Software purchase

48,00,000

Total

10302000

Other Expenses:
There are many other expenses which will incur and Rs 5,00,000 will be allocated for them
which will increase at rate of 5 % per annum

Account receivable:
There will be no account receivable as every ads will be on air after the full payment

Financial Charges:
This project is fully self finance and no debt is taken from the banks so there will be no financial
charges

Tax Rate:
Tax rate will be at the rate of 30% per anuum

Cost of Capital:
Particulars
Equity
Debts

Rate
25%
0%

Sales Budget
Total Ads
50

Total Revenue
1,50,00,000

Pure Entertainment
Projected Income Statement

Year 1

Year 2

Year 3

Year 4

Year 5

1500000
0

1800000
0

2100000
0

24000000

27000000

utilities

549000

576450

603900

631350

658800

software

4800000

5280000

5760000

6240000

6720000

salaries

1285000

1413500

1542000

1670500

1799000

Cost of Sales

6634000

9177800

8366000

7905900
1309410
0

8541850

Gross Profit

7269950
1073005
0

15458150

17822200

500000

525000

550000

575000

600000

Sales

General Expense
Other expenses

Depreciation expenses:
Machinery

954400

954400

954400

954400

954400

Furniture

150000

150000

150000

150000

150000

6761600

9100650

1143970
0

13778750

16117800

less tax 30%

2028480

2028480

2028480

2028480

2028480

Net Profit

4733120 7072170 9411220

1175027
0

1408932
0

Operating Income
less interest

Pure
Entertain
ment
Projected Balance Sheet

year 1

year 2

year 3

year 4

year 5

Cash and Bank

balance
prepaid rent

10302000

15606128

20910256

26214384

31518512

120000

120000

120000

120000

120000

Total Current Assets

10422000

15726128

21030256

26334384

31638512

Furniture

1500000

1350000

1200000

1050000

900000

Machinery

9544000

8589600

7635200

6680800

5726400

11044000

9939600

8835200

7730800

6626400

Assets
Current Assets

Fixed Assets

Total Fixed Assets

preliminary expenses
Total Assets

100000

85000

70000

55000

40000

21566000

25750728

29935456

34120184

38304912

21566000

25750728

29935456

34120184

38304912

21566000

25750728

29935456

34120184

38304912

Liabilities + Owner
Equity
Equity
Long term liability
Total Equity and
Liability

Chapter No 3
Conclusion:
This is the complete feasibility report of entertainment TV channel by doing work on this project
I have concluded that the TV business in not as much profitable as it looks because the only
source of earning is from ads and now a days if you are unable to find the talented and
experienced marketing director then you are unable to find the ads for you channel so you all
investment will be gone in few months. By doing research work on TV industry I concluded that
there is a risk in investment as this investment is not secure all the time if your marketing
director fails your business fails you are too much dependent on single person

Recommendations:
It is recommended that if anyone wants to Invest in this business than he must have a strong
social network large amount of investment almost double the total cost as calculated by me and

more importantly experience of the field if any one field in which he lack than problem will
come and it will be difficult to survive for that persons. In this field there is great amount of risk
because very less people knows about the current prices of the market and they pay more than normal and
incurred loses so one should be very careful in selecting the vendor the vendor provided by me is one of
the best in the business and interested person should contact him