INTRODUCTION:

Delight spicy ice-cream spicy ice-cream company that has introduced the concept of
serving different types of spicy ice-cream. Company will provide different flavors ice-cream
chocolate chili ice-cream, pakoda ice-cream, Salt & Pepper Pinenut ice-cream, Sriracha
Popcorn ice-cream. The company will provides of various flavors with good quality
ingredients and full of tastes. Company will serve ice-cream at whole north region.

COMPANY PROFILE:
2

Unit name:
Delight spicy ice-cream

Main product:

Spicy ice-creams with different flavors.

Tag line:
Really spicy
Form of the organization:

Sole-proprietorship firm.
Retail out late:
Apollo enclave, near Modhera circle, Mehsana
Name of the owner:
Jayesh Patel

Website:
www.delightspicyicecream.com

PROMOTERS OF THE FIRM:

Delight spicy ice-cream is being promoted by innovator Jayesh Patel The promoters
of the company are well educated and understanding of people need as per economically and
environmentally.
Name
Address
Educated from

Jayesh Patel
Mehsana
Hemchandracharya North Gujarat University

Nationality

Indian

Ethnicity

Gujarati

Occupation

Owner of Delight Spicy Ice-cream

Email id:

jayeshpatel1281992@gmail.com

Marketing Analysis:

SPICY ICE-CREAM

PRODUCT:
Spicy ice-creams launches first time in to north Gujarat in mehsana city.
There are different flavors of spicy ice-cream like chili ice-cream, pakoda ice-cream, Salt &
Pepper Pinenut ice-cream, Sriracha Popcorn ice-cream.

PRICE:
There are different prices for different flavors of ice-creams.
Flavors
pakoda ice-cream
Salt & Pepper Pinenut ice-cream
Sriracha Popcorn ice-cream
Chocolate chili ice-cream

Small Bowl (75 Ml.)

25
30
35
40

Family Pack (500 Ml.)

150
170
200
220

PLACE:
Shop will be open at Apollo enclave, near modhera circle, Mehsana in North Gujarat region.
Mehsana is the biggest city of North Gujarat so it is attraction for many people.
Our manufacturing unit will be Dediyasan GIDC Mehsana

PROMOTION:
Giving advertisement in local regional channels and news papers. Also giving pamphlets in
news papers.
At the opening giving free coupons in news papers for free ice-cream.

Demand:

North Gujarat is totally new market for spicy ice-cream. There are no other company
or seller sells spicy ice-cream in this area so no any other competitor for our business

in this area.
We will provide new variety of ice-cream in north Gujarat which totally new for these
market. Population of north Gujarat is likes ice-cream very much they always find
new variety in food products as well as ice-cream. There are high demands of icecream in this area so we hope get the high response and get attraction towards spicy
ice-cream. We hope spicy ice-cream demand will very high in north Gujarat.

Strategy involved:
Market segmentation strategy:
In the spicy ice-cream business we involved market segmentation strategy. We will
use segmentation of geographical segmentation. Our geographical segmentation is north
Gujarat region. We producing ice-cream in mehsana. Our manufacturing units will at
dediyasan GIDC mehsana and we will serves ice creams in all 5 district of north Gujarat i.e.
mehsana, banaskantha, patan, sabarkantha and aravalli.
Supply chain:
We are producing ice-creams at dediyasan GIDC mehasana. Our main retail out late
will at Apollo enclave, mehsana. We will open retail out late at every town in north Gujarat.
We will also distribute our spicy ice-cream at existing retailers of ice cream in all the towns.

Technical analysis:
MACHINERY WILL BE USE:
NAME OF MACHINE
Planetary stranding Machine

Mixer (cap.100 kg/hr)

Double-Twist bunching machines
Slip copper rod breakdown machine

Machine for sweet cream

Intermediate Copper Wire Drawing Machine

Oil spray
Trolley and other
Packing machine
electronic and other items
Deep refrigerators

RAW material will be use:

Whipping cream
Sugar
Vegetable fresh
Misc. Item
Milk
Salt
Edible color
Flavor
Chemicals
Packing material

FINANCIAL ANALYSIS:

FIXED CAPITAL (estimated in Rs.)

SR.
1
2
3
4

PARTICULAR
Land and building
Machinery and equipments
Preliminary expenses
Computer with printer
total

COST
20,00,000
9,00,000
1,85,000
65,000
31,50,000

MACHINERIES AND EQUIPMENTS (estimated in Rs.)

SR.
1
2
3

NAME OF MACHINE

QTY.

Planetary stranding Machine

Mixer (cap.100 kg/hr)

Double-Twist bunching

RATE
COST
3
10,000
30,000
3
12,000
36,000
2
60,000 1,20,000

machines
Slip copper rod breakdown

45,000

90,000

3
1

20,000
50,000

60,000
50,000

machine

5
6

Machine for sweet cream

Intermediate Copper Wire
Drawing Machine

7
8
9
10
11

Oil spray
2
20,000
40,000
Trolley and other
3
10,000
30,000
Packing machine
1
30,000
30,000
electronic and other items
44,000
Deep refrigerators
10
- 3,00,000
TOTAL
8,50,000
REQUIRED OF RAW-MATERIAL (per month estimated in Rs.)
Sr. Particular
1
2
3
4

Whipping cream
Sugar
Vegetable fresh
Misc. Item
Milk
Salt
Edible color
Flavor
Chemicals
5 Packing material
Total

Price per

Quantity

total

kg.
12,000
3,000
4,000
4,000

(in kg.)
20
15
15
25

2,40,000
45,000
60,000
1,00,000

55,000
5,00,000

MEN POWER REQUIREMENT (estimated in Rs.)

Sr.
1

Particular
Production

manager
Sales manager

No. man
1

salary
12,000

total
12,000

10,000

10,000

3
4
5
6
7
8
9
10

Accountant
Supervisor
Store keeper
Lab. Assistant
Clerk
Skill worker
Unskilled worker
Sweeper

2
1
1
2
2
5
10
1

10,000
9,000
7,000
6,000
6,000
5,000
4,000
3,000
Total

20,000
9,000
7,000
12,000
12,000
25,000
40,000
3,000
1,50,000

OTHER EXPENSES (estimated in Rs.)

Sr.
1
2
3
4
5
6
7
8
Total

particular
Electric
Fuel
Postage and telegram
Telephone
Consumable store
Advertise and publicity
Transportation charge
Repair and maintained

total
12,000
3,000
2,000
4,000
4,000
14,000
7,000
4,000
50,000

Working capital require per month (estimated in Rs.)

Sr.
1
2
3
Total

particular
Raw-material
Salary
Other expenses

total
15,00,000
4,50,000
1,50,000
21,00,000

OPERATIONAL SALES EXPENSES

SR

PARTICULAR

.
1
2
3

Advertising and display

Sample
Traveling exp.

MONTHLY COST

YEARLY COST

4,000
3,000
1,333
Total

48,000
36,000
16,000
1,00,000

TOTAL CAPITAL INVESTMENT (estimated in Rs.)

Sr.
1
2
3
4
Total

Particular
Fixed capital
Machinery and equipments
Working capital
Operational sales expenses

total
28,00,000
5,00,000
21,00,000
1,00,000
55,00,000

SORCES OF FINANCE (per month)

Sr.
1
2
3
Total

Particular
total
Owners contribution
35,00,000
Long term loan (IDBI)
10,00,000
Bank loan
10,00,000
55,00,000

DEPRECIATION
SR.

PARTICULAR

1
2

Land and building

Machinery and

equipments
Preliminary

expenses
Computer with

VALUE

RATE OF DEP.

COST

20,00,000
5,50,000

(P.A)
12%
10%

2,40,000
55,000

1,85,000

10%

18,500

65,000

10%

6,500

Total

3,20,000

printer

COST OF PRODUCTION (YEARLY)

SR
1

PARTICULAR
Working capital(21,00,000*4)

COST
84,00,000

2
3

Depreciation
Interest
Owners capital@10%
Loan from IDBI @12.5%
Bank loan @15%

Total

3,20,000
3,50,000
1,20,000
1,50,000
93,40,000

PROFITABILITY (annually)
SR
1
2
3
4
5
6

PARTICULAR
Income from sales 500tones @ 25000 P.T.
Less: cost of production
Gross profit
Less: operational and sales expenses
Less: preliminary ex.
PBT
Less : income tax @ 10%
Net profit

COST
1,25,00,000
93,40,000
31,60,000
1,00,000
30,60,000
9,18000
21,42,000

Balance sheets

liabality
share capital (3500000)
add: profit (534000)

loan and advance

Ammount
403400
0

Assets
Land and building
less: depreciation

Ammount
2000000
240000 1760000

Machinery and
equipments
less: depreciation

850000
55000

495000

Long term loan (IDBI)

Bank loan

intrest on loan and owner

capital
Bank loan @12%
Loan from IDBI @12.5%
Owners capital@10%

100000
0
130000
0

156000
120000
350000

Preliminary expenses

185000

less: depreciation

18500

166500

Computer with printer

less: depreciation

65000
6500

58500

investment
working capital
opeartion and selling
ex.
working capital

1000000
2100000
100000
980000

695000
0

4 CONCLUSION:
Delight spicy ice-cream will be the market leader of spicy ice-cream business in the north
Gujarat.

69500
00

Delight spicy ice-cream will be one of the most preferable ice-cream company in near
future because it will be different types ice-cream company. The company will provides best
quality of spicy ice-cream at whole north Gujarat.
Company will manufacturing spicy ice-cream under the experts opinion and it will be
manufacturing by good skill workers and pure milk
Companies PESTEL analysis finds the factors of political and legal are supported by the
government of India. Economical factor Shows Company will be economically profitable,
social factors also supports to the business technological factors Shows Company will be
technology based company. Company will not harm environment of the country.
In the SWOT analysis company have good strength of attraction of people to the low cost
airline company. There are weakness is there are several no. of competitors in aviation
industry, opportunity for attracting peoples of Gujarat because there are no any Gujarat based
airline company, threats of increasing prices of fuel.
Our estimated profit and loss account and balance sheet shows we will economically and
financially strong in the future.
From the all of the above conclude company will be go hire and it will be very successful
in its area.

Bibliography

http://cookienameddesire.com/chocolate-chili-ice-cream-recipe/

http://en.hosnglobe.com/products/chanpinzhongxin.htm