Campaign Proposal.

Product.
The campaign will specifically focus on fashion, advertising the charitys shops as
an alternative to high street shops for affordable clothing.
Target audience.
The target audience will be charitable families mainly people between the ages
of 30-45. These people will typically be middle class or higher (social grade B or
above). This is because if these people are willing to donate money to a charity,
they have enough money to do so.
Campaign message.
The campaign message will be fashionable clothing for an affordable price. This
is because you can find expensive brands for a fraction of the price, this is
something Ill be using to get my target audience to shop at the charity shop.
Launch date.
14th November 2016, because children in need is on and makes people feel more
charitable.
Schedule of advertisements.
1st advertisement to be released on November 1st because its two weeks before
children in need, this is to create awareness and promote the charity shops. This
advertisement will be up for one month, so itll be taken down on the 1 st
December.
2nd advertisement to be released on November 14th because thats during
children in need so people are feeling charitable, therefore it would be a great
time to promote the charity stores. This advertisement will be up for one month,
so itll be taken down on the 14th December.
3rd advertisement to be released November 28th which is two weeks after children
in need, this is too try and keep everyone feeling kind and charitable. This
advertisement will be up for one month, so itll be taken down on the 28th
December.
Location of advertisements.
Advertisements will be placed in busy places such as town/city centres such as
the Golden Square and Trafford centre, train stations such as Warrington central,
bus stops and stations such as Warrington bus station and motorways. They will
also be located near/ around charity shops.
Legal and ethical issues.
Copy right.
Copyright is a legal right for the protection of an original piece of work, therefore
no one other than the author or people with permission from the author of the
original piece of work can use it. For example, if I decided to take another article
created by someone else for my own, I can then be sewed for copyright.

(Copyright, Designs and Patents Act 1988)

Discrimination.
Discrimination is when you say something offensive about someone because of
their sexuality, age, gender, disability, race, class or religion. . For example if
someone was to say that someone cannot take part in an activity because
theyre gay, that would be discriminating towards that person.
Obscenity.
Obscenity is when something inappropriate, vulgar or violent happens that can
be taken offensively by a vast majority of people. For example if I was doing a
kids radio and started swearing, I have just broken the obscenity law because its
extremely inappropriate to be saying swear word around children.
By the use of the Obscenity law, I cannot use any explicit images or phrases that
can be taken offensively by a large majority of the public.
(Obscenity law 1959)
Trespass.
Trespass to land involves the "unjustifiable interference with land which is in the
immediate and exclusive possession of another"; it is both a tort and, in certain
circumstances, a crime under the Criminal Justice and Public Order Act 1994. It is
not necessary to prove that harm was suffered to bring a claim, and is instead
actionable per se. While most trespasses to land are intentional, the courts have
decided that it could also be committed negligently. Accidental trespass also
incurs liability.
This is important for when Im out taking picture because this means I cant just
go anywhere. I cannot go onto private land or Id be violating the trespass law.
Codes of practice.
Misleading advertising.
Marketing communications must not materially mislead or be likely to do so.
Obvious exaggerations (puffery) and claims that the average consumer who
sees the marketing communication is unlikely to take literally are allowed
provided they do not materially mislead.
In my advert I will not mislead my target audience but false advertising, for
example, I will not be saying that these shoes will not give you super human
speed when they obviously wont.
https://www.cap.org.uk/Advertising-Codes/Non-Broadcast/CodeItem.aspx?cscid=
%7B61a03caa-6750-498d-8732-68d55c0752fd%7D#.Vp39GvkS-Uk
Privacy.
A Privacy Code of Practice is a legal instrument which allows a public sector
agency or organisation to make changes to:

An Information Protection Principle (IPP); or

Provisions that deal with public registers; or
Specifically how that rule will apply in a particular situation.

Codes must not be stricter than the principles and they should not be seen as a
tool for blanket exemptions to the principles. Codes of Practice must still meet a
number of requirements to ensure that they protect privacy.
In my advertisement all personal details of the model or models will be kept
disclosed, this means that I will not be able to give any personal information
about the model out to anyone.
http://www.ipc.nsw.gov.au/privacy-codes-practice#