PRESS RELEASE

FOR IMMEDIATE RELEASE

DDB LAUNCHES GLOBAL BRAND CAMPAIGN FOR VOLKSWAGEN

February 4, 2016 | Berlin, Germany

This week DDB is launching an international marketing campaign for Volkswagen,

initially across Europe, with other markets to follow. The campaign will run through
March across TV, online and print. It is the result of a collaboration between DDB
agencies in Berlin, Hamburg, Barcelona and London.
The campaign aims to strengthen peoples trust in the Volkswagen brand and people
are at the center of each of the components. For this project we collaborated with DDB
agencies all over the world to gather regional insights and local perspectives, said
Myles Lord, Executive Creative Director at DDB Berlin. A Volkswagen is a loyal
companion on four wheels. But its the people who turn a Volkswagen into an
experience. This is why we decided to put people at the center of this campaign, he
added.
A TVC aired in 60, 45, 35 and 30-second versions will kick off the campaign. The spot
shows emotional moments in the life of a family that correlate with milestones of
Volkswagens product history. In the first scene, a boy is shown in the backseat of a
Volkswagen Beetle. During the spot, the boy ages and turns into a man. As he reaches
each milestone in his life, he finds himself sitting in a Volkswagen.. The film emphasizes
that a Volkswagen is more than just a car. A Volkswagen is a lifelong companion that
enables modern mobility in a reliable way. The TV campaign is complemented by print
ads and billboards, which also show emotional everyday situations in the context of the
mobility topic.
A microsite extends this brand campaign into the digital world and serves as an
interface for a social media campaign that poses the question: What does your
Volkswagen mean to you? Through Facebook and Twitter the target groups are
approached directly: Posts and videos will be shared via the Volkswagen channels and
accompanied by events and user-generated content.
Following the launch in the UK this week, the campaign will be rolled out in Spain,
Portugal, Austria, Switzerland and Germany in February. In March, it will be extended to
other markets in Europe and worldwide.

Campaign materials:
TVC (Download-Link): https://goo.gl/lQdaOu
TVC-Screenshots (Download-link): https://goo.gl/0byWRH
Credits:
Client: Volkswagen AG
Agencies: DDB Berlin, Hamburg, Barcelona and London
Production company: Rekorder GmbH / Post-production: Chimney Berlin
Director: Edu Grau
DOP: Edu Grau / Pau Castejn
Photographer: Sven Schrader

ABOUT DDB
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks.
DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the
industry's leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3
Global Networks for 12 of the last 15 years. The agency's clients include Volkswagen, McDonald's, Unilever, Mars,
Johnson & Johnson, and Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90
countries with its flagship office in New York, NY.
ABOUT OMNICOM
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate communications company. Omnicoms
branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public relations and other specialty communications services to
over 5,000 clients in more than 100 countries.
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CONTACT:
Laura Maroldt
Head of Corporate Communications
DDB Group GmbH
Willy-Brandt-Strasse 1, 20457 Hamburg
T: +49 40 328 08 372, F: +49 40 328 08 5372
presse@de.ddb.com, www.de.ddb.com