BUSCOM1.

0/S10/TEAM_PROJECT_TASK_SHEET/Project#2

TEAM NAME: SCRIBD4 CLASS NAME: B.C

PROJECT NAME: #3 Branding & Advertising DATE SUMITTED:

TASK DESCRIPTION:
To search the Information about Branding & Advertising

TEAM MEMBER’S NAME: Lim Hyoung Bin

TASK DESCRIPTION:
To plan Advertising Strategy

TEAM MEMBER’S NAME: YUN JAE MINc

TASK DESCRIPTION:
To write Branding Strategy

TEAM MEMBER’S NAME: LEE HYUN KYU

TASK DESCRIPTION:
To produce “Poster” of Advertising Sample

TEAM MEMBER’S NAME: LIM CHAE EUN

BUSCOM1.0/S10/TEAM_PROJECT#2_Branding&Advertising
1
PRODUCT BRANDING
Company Name: SCRIBD4

Product: Helicopter

Brand Name: Bat People (BP)

Tag-Line:
Fly Bat, fly to child dream

Product Logo:

BRANDING STRATEGY

2
What “Branding Strategy” will you carry out?
For Stability, for Eco-friendly, for children

Explain why?

Branding strategy makes our customers to want the products more.

Also, it makes people to remind our company and makes a good
impression of the company for children.
If is done, our image will be better and it increase the sales.

Explain how?

Mission statement is to transfer happiness, dream, hope and self-

recognition to children. To carry out this, we should connect the branding
strategy with mission statement.
The first way to carry out this is advertisement through the internet and
TV. Secondly, we will make a special company image with our
environment-friendly products. Third, we will make a brand name that is
familiar to children. At last, we will suggest a reasonable price to reduce
the price burden of customers.

3
ADVERTISING STRATEGY: Decide on three advertising methods your
company will implement as your advertising strategy. Complete each of the
following boxes.
Method#1: TV advertising
Reason for choosing this method:

It is effective advertisement because people can access easy. Also, it is

most usual way if the advertisement is great, it will be so effective.

Target Audience: Most People

Delivery: TV

Method#1: Internet blog

Reason for choosing this method:

We can get high efficiency with low cost. Now it is global century and
people will come to us looking the advertisement. So it is right advertise
strategy for the flow of century.

Target Audience: Person who can use internet

Delivery: Internet, Blog, Café

Method#1: Give to the Sample

Reason for choosing this method:

It is highly trustful because people can see it directly. Also it is effective

for input and output.

Target Audience: Person who see directly

Delivery: Market, Park, Shopping Mall

ADVERTISING SAMPLE: Design a “Poster” advertising for your brand

product using software or internet “cut” & “paste” technique:
4
5