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    The document summarizes the winners of the 2010 Media Abby Awards in India which recognizes the best uses of different media types for advertising campaigns. It lists the winning companies and agencies, campaign captions and brands for categories like best use of television, cinema, newspapers, outdoor media, radio, internet, sponsorship, branded content, mix media, never before media, youth marketing, pro bono marketing and vertical marketing.

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    The document summarizes the winners of the 2010 Media Abby Awards in India which recognizes the best uses of different media types for advertising campaigns. It lists the winning companies and agencies, campaign captions and brands for categories like best use of television, cinema, newspapers, outdoor media, radio, internet, sponsorship, branded content, mix media, never before media, youth marketing, pro bono marketing and vertical marketing.

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    Download as PDF, TXT or read online from Scribd
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    28 views3 pages

    Media Abby 2010 Results

    Uploaded by

    saumyavish
    The document summarizes the winners of the 2010 Media Abby Awards in India which recognizes the best uses of different media types for advertising campaigns. It lists the winning companies and agencies, campaign captions and brands for categories like best use of television, cinema, newspapers, outdoor media, radio, internet, sponsorship, branded content, mix media, never before media, youth marketing, pro bono marketing and vertical marketing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 3

    MEDIA ABBY AWARDS – 2010

    Best Use of Television

    Company Name/Agency Name Caption Brand Name Award

    Mudra Max The film god speaks on India's biggest religion Big pictures-PAA movie GOLD
    Maxus Zoo Zoo Marathon -World's First Advertisement Vodafone SILVER
    Mediacom Gillette Mach 3 Shave India Movement Gillette Mach 3 BRONZE

    Best Use of Cinema

    Company Name/Agency Name Caption Brand Name Award

    Maxus India's first Lyricode Tata Sumo Victa SILVER


    Maxus Live Cinema template of advertising-N97 Cinema Widget Nokia N97 BRONZE

    Best Use of Newspaper & Magazines

    Company Name/Agency Name Caption Brand Name Award

    Lodestar Universal How we said it uncommonly Tata Nano GOLD


    Mindshare Surf Excel - Nanhe Patrakaar Surf Excel SILVER
    Mediacom The day Volkswagen took India by Storm Volkswagen BRONZE

    Best Use of Outdoor & Ambient Media

    Company Name/Agency Name Caption Brand Name Award

    Mudra Max Aircel -History in the making Aircel GOLD


    Lodestar Universal The power of Nano innovation Tata Nano SILVER
    Mindshare To do or not to do is the question Domex BRONZE

    Best Use of Special Events & Stunts/Live Advertising

    Company Name/Agency Name Caption Brand Name Award

    Mudra Max Aircel- History in the making Aircel GOLD


    Lintas Media Group 'Baap of Biking'' Bajaj Pulsar SILVER
    Mudra Max The Lemon Pattalam (Army) 7 UP SILVER
    Maxus Empty Tin-cans make 10,000 heads turn Red Bull BRONZE
    Best Use of Radio

    Company Name/Agency Name Caption Brand Name Award

    Maxus From Awarness to conversions in 30 sec ! Vodafone GOLD


    Lodestar Universal Creating a Nano Parlance Tata Nano GOLD
    Maxus Nokia 5800-Midas touch Nokia 5800 Xpress SILVER
    Music
    Maxus Nokia Music Xpress Nokia 5800 Xpress BRONZE
    Music

    Best Use of Internet & Digital Media

    Company Name/Agency Name Caption Brand Name Award

    Mindshare Coming to life with a code Nike GOLD


    Maxus Shock 'em but pleasantly at their moment of truth Nokia Music store SILVER
    Mediacom Gillette Mach 3 Shave India Movement Gillette Mach 3 BRONZE
    Mindshare Television's moment of truth on social media Star Plus BRONZE

    Best Use of Sponsorship

    Company Name/Agency Name Caption Brand Name Award

    Maxus No TVC Approach Nokia Xpress Music


    5130 SILVER
    Mindshare Sunsilk-Blue Carpet Sunsilk BRONZE
    Media Edge : CIA Wild Card Princesses Nivea Visage BRONZE

    Best Use of Branded Content

    Company Name/Agency Name Caption Brand Name Award

    Mudra Max The film god speaks on India's Biggest Religion Big Pictures-PAA Movie BRONZE
    Lodestar Universal Station Docomo Tata Docomo BRONZE
    Maxus Nokia meets Kaminey Nokia 6700 Classic BRONZE

    Best Use of Mix Media

    Company Name/Agency Name Caption Brand Name Award

    Lodestar Universal The power of Nano innovations Tata Nano GOLD


    Lodestar Universal Do the New Tata Docomo SILVER
    Madison Media Infinity Pehli Tareekh - A Must on the First Cadbury Dairy Milk BRONZE
    Best Use of Never Before Media

    Company Name/Agency Name Caption Brand Name Award

    Mindshare Coming to life with a code Nike GOLD


    Lodestar Universal Nanovations Tata Nano SILVER
    Lodestar Universal Don't throw away your used cinema ticket, its valuable Van Heusen BRONZE

    Best Use of Youth Marketing

    Company Name/Agency Name Caption Brand Name Award

    Mindshare Axe- "Call me" AXE SILVER


    Maxus Is your media worth a conversation? Red Bull BRONZE

    Best Use of Pro Bono Marketing

    Company Name/Agency Name Caption Brand Name Award

    Lodestar Universal Sache Ko Chune, Ache ko Chune National Election Watch SILVER
    & Association for
    Democratic Reforms
    LS2009

    National Association for


    May I help you
    Mudra Max Blind SILVER

    Best Use of Vertical Marketing

    Company Name/Agency Name Caption Brand Name Award

    NO AWARD

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