SWOT ANALYSIS

Internal Factors
1. Product

2. Place
3. Promotion
4. Price
5. Personnel

6. Power of
Customer
7. Power of
Supplier

Strengths
- Uniqueness in terms of raw
materials used as the base of the
product itself. (Internet connection
base.)
- can control the device even though
the distance is far
-The only distributor in Laguna.
-Easy access to target customer.
- Different approaches in promoting
the product are implemented.
- Can compete to the prices of
competitors.
- Flexible employee
- Good management- employee
relationship
- Growing industry for
accommodation and tourism.
- The current generation is about the
advancement of technology
- Good management and supplier
relationship

External Factors
1. Technological
Changes

2. Competitive
Rivalry within an
Industry
3. Substitute
Product
4. Entry of the
New Competitors

Opportunities

Weaknesses
- Difficulty in having a market share
since the product is new to the market
- Customer may tend to refuse the
product due to standards of hotels and
resorts.
- Competitors are influential enough
that sometimes, location does not
matter.
- Level of advertising expense
- Effectiveness of the promotion
- Fluctuation of price due to the
different variables
- Training expenses
- Conflict of interest of the employee.
- Challenges in building a talented
staff.
- Small initial customer base.
- Customers patronage on the existing
products.
- Buyers information availability.
-Supplier may refuse to work with the
firm

Threats

- Advancement of tools and

equipment.
- Flexibility of the organization
to adopt in technological
changes.
- Competitive advantages
through innovation.

- Visibility of the competitors items

on the web.
-Technological advancement of the
competitors product.

- No quality discrepancy
compared to existing
competitors.

- Relative price performance of

substitute.
- Effectiveness of the promotional
activities of the competitors.
- Brand and quality of the new
competitor

- Customers loyalty.
-Healthy competition resulting
to upgrading of the product.

- Competitors powerful competitive

strategy.

United Engineers Manufacturing Company projected that for 2016, the total
market share of UEMC will be 71.46%. The proponents will use this as an advantage to
maximize the amount of sale they can sell for year 2016. The raw materials used in
manufacturing the master power controller can be used as an advantage against their
competitors. One of the abilities of the product is that it can be controlled even though
the distance with the device is far which indirect competitors cannot do. The
proponents will use that as one of their points when they are promoting the product to
their customers. The location of the company is another advantage against their
competitors. The customers can easily contact UEMC due to the fact that it is along the
highway and is the only supplier located in Laguna. The proponents will also use
different promotions like tarpaulins, good packaging and official Facebook page. In
order for them to have a flexible and good management-employee relationship, they
will be required to attend seminars and trainings twice a year. This will help them to
also have a good relationship to their customers. With the growing industry in tourism,
the future of this product can grow even more. The proponents wanted to secure their
market share in the industry by providing the customers with a safe and user friendly
master power controller.
The use of this new technology, a power system controlled by a Wi-Fi, is one of
a kind. The proponents would like to take this opportunity to share this new technology
to hotels and restaurants by giving them a demo of the product. In the demo, the
proponents will discuss its importance to hotels and resorts as well as the safety it
brings to the customers. Emerging competitors will be taken as a positive growth for
the company as well. These competitors will help the company to grow even more,

upgrading its product while still promoting quality and reliable innovations through the
Master Power Controller.