RETAIL MANAGEMENT
Buying and Merchandising
Carla Jamina A. Ibe
Dexter A. Dela Pena
Iby Gregorio
Jhannel Layug
JENILYN R. BAUN, MBA
Adviser
Table 1. The Basic Classifications of the function of buying and merchandising at Sunves
Marketing
SUNVES MARKETING
Buying and
Merchandis
ing
Apparel
Mens
Non
Apparel
Personal
Accessori
es
Women
s
Hello
Kitty
Kids
Footwear
Toys
Table 2. The classification of Apparel
Apparel
Mens
Womens
Kids
Fashion
Semi-Formal
Fashion
Casual & Denim
Casual & Denim
Sleepwear
Ethnic
Ethnic
Sleepwear
Table 3. The classification of Non Apparel
Non Apparel
Personal Accessories
Hello Kitty Products
Wallets
School items
Belts
Kitchen items
Hats
Accessories
Footwe
Sunves Marketing is a wholesaler and retailer clothing merchandiser at Sto. Domingo 1st
Capas, Tarlac. It offers the basic categorization of apparel non apparel. These are the subcategories, styles and ordering points:
Mens wear comprises:
Fashion wear: Polo shirts and trousers for parties or other occasions.
Casual and denim: Styled T-shirts and Pants
Ethnic wear: undergarments and socks
Ladies wear comprises:
Semi-Formal: Party dresses
Casual and denim wear: Blouse and Pants, example: Coco Blouse
Ethnic wear: under wears (bras and panties)
Sleepwear
Kids wear comprises:
The Apparel Fashion wear: shirts, pants, shorts, blouses, dresses and sleepwear
Non Apparel comprises of personal accessories like belts, wallets and hats for both men
and women, Hello Kitty products from toys, home items and personal accessories, and footwear.
Ordering Point and Inventory
Apparel
In womens wear, every month they order 100 boxes each of blouses, dresses and pants
per brand with different designs and styles. Each box contains 60 to 70 pieces. These are the
most marketable items in their store.
Example: Coco blouse
For the slow purchased items, they order 12 to 24 pieces of each item in a monthly basis.
Example: Tanj Blouse
In mens wear, they order 50 sacks of each sub-categories with 50 pieces each of the
same brands of assorted styles and designs monthly. Example: SK2
For the slow purchased items, they also order 12 to 24 pieces of assorted items every
month.
Example: Mens Satin
In kids wear, January to August is the lean months for these items. They order 12 to 24
pieces of assorted items every month. And from September to December is the peak season
because of the coming holidays. They order 50 box/60-70 pieces of each brand.
Example: Jolli Kids (Shorts/pants/blouse)
For the mens undergarments, they order 3 box mothly in different sizes and colors. One
box contains 120 sets of 3 pieces of briefs. They also order 5 plastics (1 plastic/120 pieces) of
bras every month. And 1 sack (1000 pieces) of panties in assorted designs and sizes.
For the sleepwear both adults and kids they order 24 pieces every month per brand,
assorted designs.
Non Apparel
For the Hello Kitty products, they order 1 box (150 assorted HK items and 50 stuff toys)
every 3 months. And for bags 1 box (36 pcs.) assorted designs. The hats for boys and girls 1 sack
each (120 pieces) assorted designs every 3 months. Example: Yulo
They also order belts 1 box (200 pieces) for ladies, men and kids with assorted designs
every 3 months. 20 box of slippers every 2 months. One brand per box, it contains 36 pairs of
assorted designs and sizes.
The slow purchased items (safety stocks) will be out in case of shortage of the fast
purchased items.
Recommendations:
We just have a little suggestion for Sunves Marketing, they may offer more assortment
and variety of products especially they are very profitable.
Table 1: The Basic Classifications of the function of buying and merchandising at Pam-Nikz Dry
Goods and Gen. Merchandise
PAM-NIKZ DRY GOODS AND GEN. MERCHANDISE
Buying
and
Merchandi
Apparel
Women
s
Kids
Non
Apparel
Personal
Accessori
es
Bags
Footwear
Table 2: The classification of Apparel
Apparel
Kids
Womens
Semi-Formal
Fashion
Casual & Denim
Sleepwear
Ethnic
Ethnic
Sleepwear
Table 3: The classification of Non Apparel
Non Apparel
Personal Accessories
Bags
Wallets
Shoulder bags
Belts
Bagpacks
Hats
Footwear
School Shoes
Rubber shoes
Sandals
Slingbags
Pam-Nikz is a wholesaler and retailer clothing merchandiser at Sto. Rosario Capas,
Tarlac. It offers the basic categorization of apparel non apparel. These are the sub-categories,
styles and ordering points:
Ladies wear comprises:
Semi-Formal: Party dresses
Casual and denim wear: Blouse, Jeggings, Crop-tops, Jeans, Over-all and skirts.
Ethnic wear: Leggings, leotards, socks, stockings
Sleepwear
Kids wear comprises:
Fashion wear: shirts, pants, shorts, blouses, dresses
Sleepwear
Non Apparel comprises of personal accessories like belts, wallets and hats, Bags and
footwear for both kids and women.
Personal accessories
Wallets: The growth of their purchased item in this category is largely due to the high
price of branded wallets in malls.
Belts
Hats: This category is most likely marketable during the summer season because many
people are going in outdoor activities.
Bags
Bags for women are largely seen as a fashion statement and are driven by factors such as
fabric, style, colours, size, etc.
Footwear
Footwear too is driven by fashion they are matched on what the person is wearing,
whether it dictates the colours, accessories, materials, and styling.
They offer replicas of vans (unisex)
They offer kids to women from school shoes, stilettos, wedges, flats, doll shoes and
rubber shoes.
Ordering Point and Inventory
Apparel and Non Apparel
According to the owner Mrs. Cecilia C. Paras, they dont have a definite time of when
ordering their products. New items will be ordered when they run out of stocks and the slow
purchased items will remain. They have a log book where they write all the purchased items and
the sales lady will sign in the log book. This is their way to know which item needed to be
replenish. Their most purchased items are the ready to wear (RTW) dresses, and blouses.
Recommendation:
We recommend that they should have a steady plan and strategy in terms of their
inventory and ordering point. If they continue their current approach in this concern they will
have a big problem. Also they must redecorate and clean their store, because of the many items
being displayed all at once it became so messy and its hard to find a certain item. They should
also fix their ventilation.
Pictures:
PAM-NIKZ
SUNVES MARKETING
