Professional Documents
Culture Documents
On your marks...
new year, new start
Developing Your Pilates Career
Part 2 from Cherry Baker
2007 New Year and some
new business ideas from
Rachel Holmes
Communication
Are you giving your participants
enough information for a safe
and effective workout?
Anatomy Review
Lorna Lee Malcolm
reviews the Obliques
plus:
New Releases
It's All About The Music from Jo Parry
News & Reviews
6 84011 12120 8
The funny side of fitness from Stuart Harrop
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Contents
Editor’s 4-5
News and Reviews
This month’s latest offerings of health and
6-10
Product Info
It’s All About The Music from Pure Energy
label manager Jo Parry and all the
Happy New Year! latest releases.
Welcome to the first issue of 2007! Can you believe it? I am now
in my 4th year here at Pure Energy and the time has just flown,
12-13
it seems like 2 minutes not 2 years ago that I was saying Happy
Are you ready to have fun
New Year 2005!
in the studio this year?
The making of the Ultimate Disco and
Rock ‘n’ Roll DVDs.
This year I decided to have the whole festive period off teaching,
a first for me, I had a lovely Christmas at home, jetted off to
Switzerland and had an amazing time with Jo Parry and then
14-17
Developing Your
worked for our sister company Tidy at a hard house music event Pilates Career Part 2
over the New Year. After such a random but busy holiday period Cherry Baker advises about special
it felt like an eternity since I’d stepped into a gym. My first class population classes and gives some
back this week shook off the cobwebs to say the least, but the essential tips on class planning.
break had also given me a new drive for teaching and I’m
absolutely lovin’ being back into the swing of it, new music 20-21
and packed classes all with that new year enthusiasm… Communication
How much information are we giving our
it makes me remember why I do the job I do! participants, and is it enough for a safe and
effective workout?
So, here we are, a new year, a new start and definitely a new
Pure Energy. Over the last few months we have been working hard
to evolve our membership service to reflect our ever changing
22-25
market. We have developed more flexible membership options,
Pure Energy Live
Check out the details and timetable for
created the Ultimate CD and DVD collection and created an online Sheffield. Do not miss it!
business printing resource for fitness professionals, all in time for
the new year rush! So, what better time to aim a little higher and 26-27
make 2007 your year! We all know that January is busy but I always Anatomy Review -
find that February is when people really start to take their new Obliques
fitness mission seriously and it is our responsibility as instructors Lorna Lee Malcolm continues her anatomy
reviews with the Obliques.
to create maximum impact and have as much new material and
fresh ideas as possible to help them along their way. Good luck!!! 28-31
This year we will keep striving to push the boundaries on all things New Year and some new
music and media for our members. business ideas
Rachel Holmes offers advice, ideas and hot
Have you checked out our new Pure Energy radio? Log on to tips to get you moving forward for 2007.
www.pureenergy.co.uk to tune in!
32-33
Wishing you all the success in the world for 2007. Boxercise Training
We investigate what makes Boxercise one
of the most popular training principles in
the industry.
34
The Funny Side Of Fitness
Stuart Harrop beats the ‘January blues’
Stacey Jacques and takes positive steps forward to a ‘happy
new you’ in his hilarious column inches.
stacey.jacques@pureenergymusic.com
Reviews
the birth of their
beautiful baby boy,
Finlay was born on
22nd Dec, weighed
6lbs 8oz and was
The latest fitness home for Christmas.
bits & pieces All our love and best
wishes from Pure
Energy.
Free fitness
training boost
health and careers
of black, minority Awwww!!
4
News & Reviews
5
Product Information
It’s all
about
the music by Jo Parry
New February
Releases 07
step 88 latin 10 combat 11
7
Product Information
January
07
ultimate disco aerobics 19 mind/body 10
Please note these tracklistings are subject to change. For all finalised listings log on to www.pureenergymusic.com
These releases will not be available for delivery until that month. For more information or to pre-order call our sales team on 0870 777 2651.
8
Product Information
January December
07 06
street 11 ultimate disco ultimate rock ‘n’ roll
DVD
DVD
10. I’ll Be There For You/You’re All I Need To Get By - 12. Whole Lotta Woman - Marvin Rainwater 151
Mary J Blige feat. Method Man 100 13. Great Balls Of Fire - Jerry Lee Lewis 151
11. Can’t Knock The Hustle - Jay-Z feat. Mary J Blige 105 14. See You Later, Alligator - Bill Haley & His Comets 152
12. All Night Long - Faith Evans 105 15. You’re Sixteen - Johnny Burnette 154
13. You Know What’s Up - Donnell Jones feat. Left Eye 106 16. Wipeout - The Surfaris 154
17. A Teenager In Love - Dion & The Belmonts 159
14. You Make Me Wanna - Usher 106 18. Summertime Blues - Eddie Cochran 160
15. Livin’ It Up - Ja Rule feat. Case 106 19. Runaround Sue - Dion 160
16. Tell Me - Dru Hill 107 20. Rave On - Buddy Holly 160
17. Let’s Get Married - Jagged Edge 108 21. Twistin’ The Night Away - Sam Cooke 160
Performance Track 22. Come On Let’s Go - Ritchie Valens 162
18. What’s Your Fantasy - Ludacris 140 23. Bony Moronie - Larry Williams 164
Cool Down 24. Move It! - Cliff Richard & The Drifters 164
19. One In A Million - Aaliyah 61 25. Good Golly Miss Molly - Little Richard 164
26. Lipstick On Your Collar - Connie Francis 165
27. Let’s Have A Party - Wanda Jackson 167
CD Two
BPM 110-115 CD Two
Title Hip Hop BPM 155-169
1. Pass That Dutch - Missy Elliott 110 1. Singing The Blues - Tommy Steele 155
2. Numb/Encore - Linkin’ Park feat. Jay-Z 110 2. Shake, Rattle & Roll - Bill Haley & His Comets 155
3. Fire - Busta Rhymes 111 3. Take Good Care Of My Baby - Bobby Vee 155
4. Lapdance - NERD 112 4. Jailhouse Rock - Elvis Presley 155
5. Breathe & Stop - Q Tip 113 5. It’s Late - Ricky Nelson 155
MF2110 6. Bye Bye Love - Everly Brothers 155
6. La La la - Jay Z 114 7. Do You Want To Dance - Cliff Richard 155
7. X Gonna Give It to Ya - DMX 115 8. Hound Dog - Elvis Presley 155
8. Stand Up - Ludacris
Performance Track
115 (Aerobics) 9. Blue Suede Shoes - Carl Perkins
10. Rubber Ball - Bobby Vee
155
155
9. Get Ur Freak On - Missy ‘Misdemeanour’ Elliott 79/178 featuring Dean Hodgkin 11. Poetry In Motion - Johnny Tillotson 155
Cool Down 12. Splish Splash - Bobby Darin 156
10. Steer - Tweet feat. Missy Elliott 82 13. Peggy Sue Got Married - Buddy Holly 158
Enhanced CD ROM section 14. Who Put The Bomp (In The Bomp, Bomp, Bomp) -
Includes video clip featuring Nikkie Riozzi The Viscounts 158
15. C’mon Everybody - Eddie Cochran 158
16. Tequila - The Champs 158
17. Shout! Shout! (Knock Yourself Out) - Ernie Maresca 160
18. Rip It Up - Little Richard 165
19. At The Hop - Danny & The Juniors 166
20. Oh Boy - The Crickets 167
21. Tutti Frutti - Little Richard 167
22. High School Confidential - Jerry Lee Lewis 167
23. Rock-A-Beatin’ Boogie (Sample) - Bill Haley & His Comets 167
24. Jenny Jenny - Little Richard 167
25. Roll Over Beethoven - Chuck Berry 167
26. Wake Up Little Susie - Everly Brothers 168
27. When - The Kalin Twins 169
Cool Down
28. The Great Pretender - The Platters 75
Please note these tracklistings are subject to change. For all finalised listings log on to www.pureenergymusic.com
These releases will not be available for delivery until that month. For more information or to pre-order call our sales team on 0870 777 2651.
9
Product Information
November
06
ultimate pop step 87 conditioning 13
Please note these tracklistings are subject to change. For all finalised listings log on to www.pureenergymusic.com
These releases will not be available for delivery until that month. For more information or to pre-order call our sales team on 0870 777 2651.
10
Product Information
ultimate
rock ‘n’ roll
(Aerobics)
featuring Dean Hodgkin
code: MF2110 price: £15
ultimate
(Aerobics and Step)
featuring Stuart Harrop
code: MF2109 price: £15
These brand new DVD’s are full of fun and inspiring themed choreography from the
kings of Aerobics Dean Hodgkin and Stuart Harrop. Dazzle your class punters, turn
their class into a show or simply bust a few new moves to complement your new
Ultimate Rock ‘n’ Roll or Disco tunes.
12
Product Information
13
Pilates
Developing
Your Pilates
Career
In part 2, Cherry Baker advises
about special population classes and gives
some essential tips on class planning
Whether you work within a club runs a two-day course on common back
environment offering small group classes complaints and looks at appropriate and
or you work within the private sector inappropriate exercises. It also covers
running your own classes, write to all doctors conditions that you should not work with
surgeries, physiotherapists, osteopaths and and guidelines for screening and referrals
chiropractors in and around your area. to health professionals. This course is
Write to them regarding your qualifications available to instructors who have Modern
and experience (be aware that many health Pilates or an equivalent level three
professionals have got bad opinions of some qualification.
Pilates classes). You will have to show them
you are knowledgeable and able, give them Specialist classes may have to run with
brief information about how your classes smaller numbers, offering both day and
may be different and useful for those evening classes. You may be able to use
recovering from injury etc. Offer them the time slots that are not as busy with
opportunity to come and observe a class or mainstream classes.
attend free of charge. Nerve wracking I know
but if you're good, believe me it will pay off Pre and Postnatal
in the long run. Pilates can be an ideal form of exercise
for mums to be. In an ideal world pre and
Back Care postnatal Pilates should be given on
Gain specific qualifications to teach back prescription! Standing stability work, lifting
care Pilates. Apply to your training provider techniques, core stability and postural work
regarding gaining level three Pilates would be great for mums after pregnancy.
qualifications and ask about specific add The correct exercise can help develop mums
on courses for back care, many training stability that’s often compromised by the
providers offer such courses. Modern Pilates effects of pregnancy and can help repair the
14
Pilates
f
15
Pilates
Again, make enquires for falls prevention night/day rather than having to teach every
and older adult qualifications with various day and night. If possible have a 15-minute
training providers as they may provide gap between sessions so you can screen and
information on these specific conditions. chat to new people and make yourself
These classes are very, very hard work and available immediately after class.
really I don't know how Sheila does it. To be
fair, these classes often just cover costs and Sure Start and other
sometimes not even that! As a business it government initiatives
doesn't make sense but we are offering a It is worth looking into the above to see if
service and feel it's important. My husband schemes or finance are available in your
moves clients' cars and helps lift and move area. This may help you set up specific
those clients along with more severe classes such as postnatal Pilates.
disabilities, some even attend in wheelchairs. Unfortunately my studio is out of the
We run these classes at off peak times and catchment area for this funding but you
we limit the numbers to 6, we use the small may be luckier.
studio and offer a discount as most of the
customers are on benefit. We would love A Final Note:
to get some sort of funding for these classes so To make your Pilates classes successful, you
we can offer more or be able to afford a stair lift do need good training but you also need to
meaning we could take more than 6 clients, if go the extra mile by being available before
anybody has any ideas do let me know! and after class and to be able to work with
individuals within a small group
Later classes environment.
Whilst people may not like to do aerobics at
8.30pm it can be a popular time for Pilates. Pilates teachers taught at level three have
I regularly get a full Pilates class in my a good knowledge base but we are not
Thursday (8.45pm - 10pm) Pilates and physiotherapists! We can, however,
relaxation class. It is an intermediate/ bridge the gap for many clients between
advanced class but we always finish with rehabilitation and mainstream fitness.
a good relaxation. I also get 50% male I have worked with a couple of marathon
attendance! runners sent to me from local
physiotherapists (not that I know diddly
Class planning about marathon running and would need
If you are looking at setting up a Pilates gas and air to run more than 5 miles), but
programme then start with beginners. I do know how to strengthen the gluteus
An initial six-week course is a fantastic base. medius and how to stretch the IT band if
Once these classes become busy and class that's what the physio has asked me to do.
members become more experienced, change
this to an improvers class and add a later or I have a rule of thumb that if somebody
earlier class on the same night for beginners. comes to me with pain that is undiagnosed,
This way you can teach classes on the same I ask him or her to see their GP or
night, perhaps building up to 3 on the same physiotherapist before I accept them into
16
Pilates
17
ProPrint
Pure Energy
announces
18
ProPrint
Customise 100s of
Tax Templates professionally Par Q
Letterheads created templates Invoice Templates
Business Cards with your own Spread Sheets
...and much more!
Compliment Slips
details and
information
Available in
different styles
and designs!
Enquiry
Attendance Forms
Records
Coming
NEXT MONTH
exclusively to 19
Studio
Communication
What’s your style of communication?
Are you visual, verbal or the strong
silent type?
When teaching we all use different
forms of verbal and non verbal
communication but how much
information are we giving our
participants, and is it enough for
a safe and effective workout?
Verbal communication
Cueing - This is the first thing that springs
to mind when we look at communication.
To cue correctly working with the music is will also help you teach to a wider range
essential. Have you ever been in a class of mixed levels this allows participants to
when a) the cueing is off the beat of the work at their own level and still have an
music? b) someone is constantly counting effective workout.
12345678? or c) the volume and tone of voice
doesn't alter with the tracks that are being Praise and motivation - everyone LOVES
played? You end up with someone being praised whether it is in a group or
constantly shouting or very monotone for even better on an individual level. As an
a whole hour, it can be very frustrating and instructor it shows you are aware of the
makes it very hard to enjoy the music that participants in your session and their
you are listening to. Try and keep any verbal improvements. Motivation can be put across
communication to the essentials so people in different ways, it doesn't have to be done
can enjoy the music and atmosphere you in a boot-camp style, some participants
are trying to create. respond well to this where as many like
praise and encouragement to get them
Direction, technique and Options - When through it.
choreographing to music clear directional
cues such as when to stand, sit and hand If you let your participants know what goals
transitions are important and should be they are trying to achieve per track you allow
closely followed with technical cues such them to pace themselves and get to the end,
as where there body should be and why. when they finish the session they leave
Offering options throughout your session feeling a sense of achievement rather than
failure. For example; a 7 minute track with
the aim of completing 3 hills and in each hill
climb there will be 3 increases in resistance.
20
Studio
21
Pure Energy Live
Dean Hodgkin
Jo Parry
Rachel Ravenscroft
Elise Lindsay
Christine North
Nikkie Riozzi
Jamie Tunstall
Bex Minchin
Kelly Butler
Jackie Diss of
Tomahawk ICE
The beessts
UK Fitn ow
Roadshns
retur 7
for 200
A full day
of aerobics
inspiration
and fitness
innovation
brought
to you by
the UK’s
leading
fitness
experts.
Booking op
ens on
29th Januar Monday
y 2007
Free access to all roadshows for Pure Energy members
Non-members £25.00. Corporate and block booking discounts available.
For more details on Pure Energy Live contact
stacey.jacques@pureenergymusic.com or on 0870 777 2651.
23
Presenters
Dean Hodgkin
Jo Parry
Rachel Ravenscroft
Elise Lindsay
Christine North
Nikkie Riozzi
Venue: Sheffield - The University Of Sheffield Jamie Tunstall
Bex Minchin
Date: Saturday 31st March 2007 Kelly Butler
Jackie Diss of
Morning Tomahawk ICE
Janine Cox of
9:00am~10:00am Physical Yoga
A1 B1 C1 D1
Hi/Lo Madness Step To The Next Level Hard To Resist Music And Emotion
Rachel Ravenscroft Nikkie Riozzi Jamie Tunstall Tomahawk ICE
Level 2/3 Level 1 Level All Level All
M/C M/C M/C M/C group cycling
Work yourself into a frenzy with this This class is designed for level one The ultimate resistance class! This session is full to the brim of
fun filled, fast paced workout! Start individuals who want just a little spice! Combining strength and endurance different musical styles and ideas that
with basic learning curves then add Learn how to make the basic moves training this class will leave you with will take you on an uplifting journey.
as many twists and turns as you like a little more exciting, just enough to a body that is hard to resist!
until you have the ultimate aerobic challenge but not baffle Level 1.
experience!!
10:15am~11:45pm
A2 B2 C2 D2
TKO7 Step Science Pilates With Power 2007 Music And Emotion
Dean Hodgkin Jo Parry Elise Lindsay Tomahawk ICE
Level All Level All Level All Level All
M/C W/S W/S W/S group cycling
Brand new combat combinations, It’s back to school with this practical Elise combines balance and control What is the role of music in an indoor
exciting pairs drills and a wide range and theory based step session. with some power moves aimed to cycling session? This educational
of unique, never-seen-before, Learn the tricks of the trade and how challenge the centre further. Calm the workshop will break down music
conditioning options to leave you truly to adapt routines to suit your day to mind and body but be prepared for composition and give you ideas for
fighting fit. Dean is renowned around day classes. some new power moves. using different styles of music and
the world as a leading combat fitness choosing tracks.
presenter...come along and see why!
E2
Pregnancy - The Facts • Christine North Level All • L
Is it safe to exercise in Pregnancy? This research based session looks at the implications and benefits of exercising in pregnancy. It will also explore the myths and
facts and look at changes that take through the three trimesters. Want to know the facts and how to advise your clients how to exercise effectively in pregnancy?
Then this session is a must for you.
12:00pm~1:00pm
A3 B3 C3 D3
FLEXI-BAR Burn Stepping Sensations Hip Hop Rocks Highs & Lows of Intervals
Elise Lindsay/Bex Minchin Kelly Butler Nikkie Riozzi Tomahawk ICE
Level All Level 3 Level 1/2 Level All
M/C M/C M/C M/C group cycling
Get ready to experience the full FLEXI- For all the stepping spinny winny’s!! Learn the latest funky moves put to This is an intense workout full of
BAR effect! Not for the faint of heart, Come along to this highly the latest funky toooons!!! Suitable for high energy music and ideas for
this session is for those who are either choreographed step class. the funky fresh and the old skool. your advanced sessions, so get
proficient in FLEXI-BAR training and You will experience Kelly’s very own You know who you are!!!! ready to sweat.
want to step it up to the next level or unique way of putting together new
those who just want to work harder exciting step choreography.
than they’ve ever worked before!!!
Experience the power of vibration
training with FLEXI-BAR.
1:00pm~1:45pm
LUNCH, SHOPPING & DISPLAYS
Sponsored by
Pure Energy Members = Free
Afternoon Non Members = £25.00
For group bookings contact:
stacey.jacques@pureenergymusic.com
1:45pm~2:45pm
A4 B4 C4 D4
Saturday Night At The Movies Holistic Conditioning FLEXI-BAR Beginnings Perfect Motion
Jo Parry Dean Hodgkin Bex Minchin Tomahawk ICE
Level 2/3 Level All Level All Level All
M/C M/C W/S M/C group cycling
Take a trip down memory lane in This exciting freestyle mind-body Using the FLEXI-BAR gives you an Technique and Hill Climbing session.
this dance aerobics extravaganza! programme is part of the curriculum opportunity to improve your spine’s Applying perfect technique to
Easy but effective choreography that offered by the fitness industry's integrity.This workshop will change create intensity and how to
compliments some of the greatest leading training provider, YMCAfit. how you think and feel about your approach and teach strong
movie tracks around. It is a unique approach to core back. This fun, very practical session technique in your sessions.
conditioning and total body sculpting, will show you how to use a
adopting hatha yoga postures in a FLEXI-BAR effectively and how to
dynamic format. If your idea of maximise it’s benefits in just 15mins
mind-body is all waterfalls, birds a day, 3 times a week.
singing and slow movement it could
be time to re-think. This session could
completely change the way you teach
3:00pm~4:00pm
A5 B5 C5 D5
Hi/Lo Superlicious Salsa Show Step Madness Body Blast Team Work
Elise Lindsay Jamie Tunstall Rachel Ravenscroft Tomahawk ICE
Level 2/3 Level 2 Level All Level All
M/C M/C M/C M/C group cycling
A hi/lo class lavished with Latin feeling Join Jamie as he showcases his latest Blast your body with this cardio How do you as an instructor get more
and flamboyuant moves. Elise shares step choreography. An easy to follow conditioning workout - using the from your participants? How can you
her uplifting choreography layered to class that is broken down into its very major muscle groups to increase offer something new and maintain
perfection with ease. Explore ways for basic formats it’s utter madness!!!!!!!! strength, tone and burn fat! You keeping your safe and effective? This
you to experience the simplistic yet should definately feel this one in is a session that will teach you team
stylish way of movement whilst the morning!! work and session ideas adaptable for
indulging in pure salsa sensation!!!! all fitness levels so be prepared to
work hard but with a smile on your
face.
4:15pm~5:15pm
A6 B6 C6 D6
Chill Out! I Predict A Riot Cardio Conditioning Party On A Bike
Janine Cox (Physical Yoga) Nikkie Riozzi/Kelly Butler Bex Minchin Tomahawk ICE
Level All Level 1/2 Level All Level All
M/C M/C M/C M/C group cycling
First we will stretch out tired muscles It does what it says on the tin! Cardio moves to condition your heart This session is all about using the
and ease away tension and then we Level 1 hi/lo class with a lotta giggles and lungs mixed with low impact music to create a fun session
will drift on a cloud of bliss as we (probably at us 2!) traditional toning exercises to target adaptable for all levels of fitness.
enjoy a guided relaxation to truly help all problem areas! Easy to follow,
us unwind, de-stress and chill out. energetic moves to challenge your
We never take the time to relax whole body but with no choreography
properly, so use this session as a brain ache!
reward to yourself for all your hard
work. Not only will YOU benefit, you
will learn new techniques to help you,
help others. Please wear warm layers
of clothing for maximum benefit.
Anatomy
Review
The oblique muscles are divided into external Nerve Supply:
and internal obliques. The external obliques These muscles are supplied by the front,
are located to the front and side of the primary branch of the lower six thoracic
abdominal wall. Their fibres run diagonally nerves, T7 to T12.
downward and towards the midline of the
body. The internal obliques are also located to Traditional Function:
the front and side of the body but are found The external obliques assist in:
underneath the external obliques. They arise • Concentric spinal flexion
lower down the body and attach further down • Contralateral rotation of the spine
as well. Each set of obliques will be dealt with (rotation to the opposite side)
separately as, having different attachments • Posterior pelvic rotation
and lying at an angle to one another, there will
obviously be some variance on muscle actions Integrated Function:
even though these actions are complimentary They assist with:
to one another. • Eccentric spinal extension
• Eccentric spinal rotation
External Obliques • Eccentric anterior pelvic rotation
Arises: • Dynamic stabilisation of the
External Oblique attaches to the external lumbo-pelvic-hip complex
surface or border of the lower eight ribs and
their costal cartilage. The fibres, like fingers, Internal Obliques
interlock with serratus anterior above and Arises:
latissimus dorsi below. The muscle fibres arise from three attachment
areas, the lateral two-thirds of the inguinal
Attaches: ligament, the front two-thirds of the iliac crest
Muscle fibres from the lower 2 ribs travel and the thoracolumbar fascia.
downward and toward the midline of the body,
attaching to the front two-thirds of the iliac Attaches:
crest. The other fibres insert into the The fibres fan outwards.
abdominal aponeurosis as they sweep across The most posterior fibres attach to the lower
rectus abdominus, form part of the rectus borders of the lower three/four ribs.
sheath band and then fuse with the rectus The anterior and lower fibres travel upwards
sheath from the other side, at the linea alba. and towards the midline of the body until
26
Research
Pectoralis
major
Rectus
abdominis
Remember that concentric
External contractions are acceleration actions
oblique whereas eccentric contractions work
in deceleration.
27
Advice
2007
New Year and some
new Business Ideas
You love what you do, but can you make it pay off? The answer
is Yes...with help from this report. Whether you’re looking for an
idea that will build booming profits or earn you a little extra
cash, I’ve got the business ideas, hot tips and testimonials from
other successful fitness entrepreneurs to get you moving
forward for 2007...
There is a financial ceiling on teaching much time you spend getting to and from
fitness classes in clubs and leisure centres, the class. Consider how much you spend on
you may be working for exactly the same CDs, insurance, and memberships so before
rate that you started teaching on, even you even walk in the studio door you are
though you've furthered your education aware of the cost you’ve incurred. Next
by taking courses and attended regular divide the class rate you currently receive
workshops and conventions but that makes into how many hours you have used
none or very little difference to our rate of travelling to and from the venue.
pay in this industry. It's one rate and one Example: Pay per class £25. Takes 20 minutes
rate only and that very rarely goes up! to get to and from the club. 20 minutes set
up time and questions. Time away from
Establish how much money you want home is 2hours 10 minutes divided by £25
to make per hour gives you an hourly rate of £12.50 minus
First things first, let’s establish how much petrol/parking/insurance/music.
money you want to make per class per hour.
Before you take on another class or Next, Decide how much you want to earn per
venture you must work out your costs and hour and write it down. By writing it down
profit. How much does it cost you in petrol and seeing the figure in black and white
to get to and from a venue, include any makes it REAL and ATTAINABLE so let’s
parking charges and then work out how work on getting your desired rate.
28
Advice
29
Advice
stopping at the end of your class for a drink. Step by step guide into
Barter your services and ask for a low room setting up your class
rent if clients stop for a drink. Busy pubs are
a great way of advertising your classes and 1 Have professional posters made and
getting the locals attending, stick posters on designed include a photo and class details,
the back of toilet doors and get the bar staff include what to wear, what to bring.
talking about your new class to the regulars. Laminate posters and put up every 2 weeks
Vikki Scovell in Bristol runs 'Yoga in the Pub' in hairdressers, nurseries, playgroups,
and 'Pilates in The Pub' all held in a large schools, chiropractors, nail bars,
function room. She gets the room free as beauticians, chiropodists, sports massage
most people will stay and have a drink therapists, physiotherapists, doctors,
afterwards so the landlord is more than happy. dentists, supermarkets, post offices,
libraries, shops, offices.
So you've found a suitable venue?
Decide which evening and which time slots 2 Design A5 flyers and contact newsagents
you will go for. Monday to Thursday being to get a fee for your flyer to be delivered
the best evenings with Friday evening being with newspapers.
unpredictable. Ask for availability at
weekends, Saturday and Sunday morning 3 Send press releases and a photo
can be extremely busy if it's the right kind bi-monthly to all local papers.
of class.
4 Write 5 short interesting fitness articles
Next, work out what type of class to teach. and send to all local papers and enquire
It has to be a class that people of all ages about writing for FREE a weekly/monthly
and abilities can do, it won't work if it’s too fitness article in exchange for free
hard, too fast or too complicated. Consider advertising for you.
any type of Body Conditioning, Weight
Management, Mind/Body, Yoga, Pilates, 5 Make or have professionally made
Dance classes such as Salsa, Ceroc, Street sandwich board advertising your class and
Dance, Stretch, Abdominal classes, or come put it outside your venue when you are
up with something new. teaching, invite new people to come and
have a look at the class before they join.
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Advice
Boxercise goes
from strength
to strength
in 2007
With over 300 courses over the UK and Europe Boxercise is
one of the most popular training principles in the industry.
We decided to dig a little deeper and investgate what
makes Boxercise so popular.
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Studio
3 Observe
33
the funny side of fitness
Column Inches
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