Asher Benjamin Feldman

http://asherfeldman.wordpress.com/
Phone: 516-808-2702 ! E-Mail: asherbfeldman@gmail.com

ABF

Relevant Experience
Centric Digital, New York, N.Y.
Digital Strategist: May 2015 current
Help shape and engineer digital strategic goals at the organizational level through consultative services, data
strategy and product management
Lead on data visualization, business requirements gathering and data logic for multinational insurance clients
custom-built enterprise analytics platform
Coordinated and advised with business partners, key stakeholders and development teams through agile
production methodology and project management to build product used consistently at the executive level
General Sentiment, Brookville, N.Y. (http://www.generalsentiment.com)
Director, Strategic Analytics & Communications: November 2013 May 2015
Single handedly ran consultative strategic analytical services for media intelligence firm using social big data.
Maintained all client services, data, project and technology management as well as maintain sales pipeline and
dashboard product management
Responsible for all public communications and marketing. Launched recurring measurement report series on TV
engagement, consumer goods industries and social conversation trends as needed using data and design tools
New York Yankees, Bronx, N.Y.
Editorial Assistant: May 2012 November 2013
Editorial for the in-season monthly Yankees Magazine, Official Team Yearbook and Spring Training program
Reported on and wrote news briefs, profile features and expansive minor league reports for publications
Daily Trojan, University of Southern California, Los Angeles, Calif.
Editor in Chief: May 2011 December 2011 (67 issues)
Final editorial control and oversight of student-run, Monday-Friday daily newspaper of record for the USC
community, 12-to-24 page issues; circulation: 10,000
Managed 17-member editorial board and staff of 250; led publications first social media maturation
Managing Editor: January 2011 May 2011 (67 issues)
News Editor (Summer, 2011, 7 issues), Sports Editor (Spring 2010, 67 issues), 100+ bylines (Spring 2009 Spring 2012)
BCS Know How, New York, N.Y. (http://www.bcsknowhow.com)
Founder, Writer, Editor: September 2003 January 2014
Built, produced, designed college football-centric, nationally recognized BCS analysis website that emerged in
crowded CFB blog landscape; more than 4,200 followers on social media and up to 95,000 weekly readers
FOX Sports blog network member; cited by national sports writers and outlets (NPR, The Huffington Post,
ESPN.com, ESPNs SportsNation, Deadspin, Grantland, CBS Sports, The Big Lead, Rivals.com, etc.)

Other Experience
- Social Media & Analytics Intern, Ora TV January 2013 November 2013
- News Desk Writer, SB Nation August 2012 February 2013
- HTML, CSS, PHP, SQL, WordPress, and Adobe and Office suites proficiency

Education
University of Southern California, Los Angeles, Calif.
B.A. Economics, B.A. Communication, 2012
Cardinal and Gold University Commendation for Leadership