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OM0012-Supply Chain Management
OM0012-Supply Chain Management
same
goal
of
bringing
premium
quality
to
premium
given
suppliers
quality
history,
which
made
preventative
action
impossible. As I noticed after reading given study that only the quality was the
reason that made the Gobel & partner as supplier.
Q4. MTR Foods, the Bangalore-based food processing company, is
planning to utilise the services of a third party manufacturer for the
first time. The contracted plant in Mathura for producing vermicelli is
expected to give it a push in the northern and eastern markets where
it is trying to expand its presence. The company is also planning a
capacity expansion in spices.
MTR has nine plants in Bommasandra Industrial Area in Bangalore
which caters to its product categories like spices and masala,
beverages, vermicelli and frozen food. The company has so far
produced its brands inhouse. The plant in Mathura would help us
supply to the north and eastern parts of the country. It would help us
source wheat faster and also trim freight costs by 6-7 per cent, said
Sanjay Sharma, chief executive officer, MTR Foods.
Which according to you may then be distribution strategy used by
MTR? Justify your answer (unit 8)
(Explanation on the facts fitting the strategy
Identification of the strategy
Rationale behind choosing the strategy
Conclusion)
Answer. Explanation on the facts fitting the strategy
MTR Foods Ltd. is one of India's leading purveyors of packaged foods. The
company is one of only a few that sell packaged food nationwide. It pushed
into more cities in southern India, where it eventually gained leading market
share in every region that enjoyed a predominantly vegetarian cuisine. Market
opportunities also increased in Bangalore, which had become the so-called
Silicon Valley of India, the center of the country's booming information
technology industry. The name of the distribution strategy choosed by MTR is
intensive which fits to the facts of this food company.
Gray box
Black box
Answer. Supplier integration at any stage in the development process
happens to be advantageous. But survey results have revealed that suppliers
integrated Supplier integration at any stage in the development process
happens to be advantageous. But survey results have
Winter-2015
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