Dedication

This report is dedicated to our respected Maam Khadija, our

Human Recourse Project Instructor. Without whose guidance and
support this would not be possible & with the grace of Almighty
Allah and the prayers of our parents we have completed our
work.

Acknowledgement
This report consumed huge amount of work, research and
dedication. We are also grateful to our advisor Maam Khadija
for her support. Without her superior knowledge and experience,
the Report could not have come with such quality of outcome.
We would like to express our sincere thanks towards class fellows
who boosted our confidence and helped us getting data and
devoted their time and knowledge in helping us.
Nevertheless, we express our gratitude toward our group
members and their families for their kind co-operation and
encouragement which help us in completion of this report.
M. Shahroze Rashid (13-BBA.H-FM-72)
M. Usama Jahangir

(13-BBA.H-FM-73)

Nabeel Majeed

(13-BBA.H-FM-80)

Salman Akhtar

(13-BBA.H-FM-85)

Umar Daraz

(13-BBA.H-FM-96)

Waseem Ijaz

(13-BBA.H-FM-101)

Executive Summary
Gfive is a fast growing Mobile Phone Company in Pakistan. It was
started in 2003 with Ali Baba Group. Today, Gfive is considered to
be at par with multinationals operating locally in terms of its
quality products and management skills. We have conducted a
HR Practices Analysis of Gfive.
The difference between the success & failure is doing things right
and doing things nearly right, & Gfive has always tried for success
& that is why it is known to be one of the leading organizations in
Pakistan. Irrespective of all these positive points of Gfive, We
have noticed a few areas where the improvement can really
increase the efficiency of Gfive.
In this report we have given a very brief review of what we have
seen and noticed during our survey. We mentioned about the
Mission of Gfive and its History, Organizational Structure,
Products and its share in Pakistan Economy. Then, we discussed
about HR Practices of Gfive in details.
Finally, we discussed the grand future strategies of Gfive, given
recommendations that how improvements can be made and
ended the project with a conclusion.

Contents
Introduction.....................................................................................................1
History.............................................................................................................2
Mission.............................................................................................................3
Gfive - Inspire Possibilities...............................................................................3
Personality.......................................................................................................3
Products...........................................................................................................4
Latest Smartphone.......................................................................................5
LTE Products..................................................................................................5
Gfive's G Cloud................................................................................................6
Organizational Profile.......................................................................................7
Core Advantage...............................................................................................8
Our Core Competitive Advantage Comes From the Following Aspects.........8
Rich Experience in Technology Research & Development:...........................8
World-Class Quality Management System:................................................9
Work Environment.........................................................................................10
Work Environment in Gfive.........................................................................10
Hours..........................................................................................................10
Office Structure...........................................................................................10
Tours...........................................................................................................11
Gfives Hierarchy...........................................................................................12
Human Resource Practice..............................................................................13
Job Identification.........................................................................................13
Job Description............................................................................................13
Developing JD for Gfive............................................................................13
Advertisement............................................................................................13
Selection Criteria........................................................................................14
Decision Making Process.............................................................................14
Decision Making in Gfive.............................................................................14
Employee Training & Development.............................................................15
Training.......................................................................................................15

Development...........................................................................................15
Employee Benefits......................................................................................15
Salary Structure..........................................................................................15
Performance................................................................................................16
Bonuses......................................................................................................16

Introduction
G'FIVE

International

Limited was

founded

by

Zhng

Wnxu.

It

is

Chinese consumer electronic company headquartered in Shenzhen, Guangdong. The

company specializes in manufacturing mobile phones, smartphones to emerging
markets under G'FIVE brand.
In the second quarter of 2010, G'Five sold 5 million mobile handsets, becoming the
tenth largest manufacturer of mobile phones worldwide.

GFIVE has been in the phone market for quite some time, infect longer than Q-mobile
or United Mobile with their Voice series of smartphones. Unlike Q-mobile, GFIVE is a
multinational corporation having operations in over 10 countries, currently they sell the
most budget friendly smartphones.

History

Mission
Provide infinite pleasures to consumers with charming mobile devices.

Gfive - Inspire Possibilities

For those who have dreams, Gfive meets their needs with practical and innovative
mobile communications products, and inspires them to create and achieve more
possibilities. That's what we call "Inspire Possibilities".

Personality
Positive, Optimistic, Pragmatic, Passionate, Consumer-oriented.

Products
Smartp
hones

Access
ories

Produc
ts
Feature
d
Phones

Gfive have a few category of products listed below,

Smartphones
Tablets
Feature phones
Accessories (battery, Power Bank, Pouch)

Tablets

Latest Smartphone
Gfive current flagship phone is Gfive President G10. It is a
smartphone with a total of 5.7 inches full HD of display, and
President G10 by Gfive is equipped with a Quad-Core 1.7 GHZ
processor with 32 GB ROM, 1 GB RAM, and with the 13.0 MP
back camera, 5.0 MP front-facing camera.
Other smartphones Gfive produced are President G12, G9, A97, President G6, G10
(Fashion), A5, A1 (Spark).

LTE Products
Gfive is also stepping forward in the world of LTE introducing new smartphones that are
affordable and give one of the best features.

Gfive's G Cloud
Gfive had launched 5 high-end smartphones under G Cloud range of internet
technology. It will offer users up to 5.5 GB free cloud space memory through which user
can easily synchronize data to laptops etc. Even if user lost his/her mobile he/she can
just transfer all the data by one touch on his new phone's G Cloud service.

Organizational Profile
GFIVE, a mobile communication brand of GFIVE Group, listed in top 10 in terms of
global sales volume, has continued to hold the title of the fastest developing
communication company. GFIVE is a Chinese consumer Electronics Company
headquartered in Shenzhen, and registered in Hong Kong in 2008, in pursuit of the
research and development, manufacture, sales and service of professional 3C product.
GFIVE Group owns 7 communication brands, covering all aspects of the IT industry.
With an eminent vision, GFIVE has continued to expand its business for 10 years; with
its innovative products and excellent services, GFIVE has more than 100 million royal
consumers around the world, from South America, Asia, Africa, the Mid-East and
Europe.
GFIVE focused on overseas mobile phone markets in emerging markets such as Asia,
the Middle East, Africa, South America and East Europe at the beginning when started
in 2008. In India, Pakistan, Bangladesh, Nepal, Nigeria, Kenya, Saudi Arabia, South

Africa, Peru, many emerging countries such as Burma, Vietnam, and GFIVE owns a
high recognition .We constantly develop new markets in order to improve our marketing
system.

Core Advantage
With its core strategic product of digital terminals, GFIVE is committed to provide global
users with integrated mobile internet solutions. GFIVE takes a lead in the
communication equipment industry by using the perfected system of portfolio
introduction and the capability in strategic integration. On the strategy, GFIVE designs
different mobile products to match market demands in different areas.

Our Core Competitive Advantage Comes From the

Following Aspects
Rich Experience in Technology Research & Development:
G'FIVE is one of the few companies with the core patents of 2G, 2.5G. 2.75G and many
design patents G'FIVE has the operator customization technologies like SIM lock,
protocol stack, etc. Also, we can provide terminal solutions to GSM, GPRS, EDGE,

CDMA, WCDMA and TD-SCDMA. G'FIVE started the R&D of 3G productions from
2010. Now more than 40 smart phones and smart tablets come out.

World-Class Quality Management System:

We recognize quality to be compliance to clients' requirements. Insisting on the quality
management principle of prevention with the target of zero defects. We have sound
and normative quality management system, which provides strong organization
guarantee to the quality management

We also have:
Testing capability to Infineon, QUALCOMM and MTK chips and the production capability
of these mobile phones. First-class production and testing equipment including 30
world-class SMT lines and production lines; over 300 professional RF Agilent testers.
Professional FTA & CDG labs. Professional AOI / 5DX detecting equipment.
Relying on the basis of huge shipment these years, GFIVE has big advantage on the
mobile phone supply chain. Beside the close cooperation with many upstream
suppliers, we also established companies to design and manufacture display and
solutions.

Work Environment
People are happiest and most productive when they work in an environment that suits
them. The work environment can be composed of physical conditions, such as office
temperature, or equipment, such as personal computers. It can also be related to
factors such as work processes or procedures.

Work Environment in Gfive

The Gfive provides healthy work environment to its employees.

Hours
Keeping in view, employees should not be overburdened so Gfive keeps Standard
Working Hours. Office timings starts from 9am to 5pm (8 hours of work).

Office Structure
The Gfive provides well-furnished furniture to its employees and all kind of other office
equipment.

Tours
Gfive arrange tours annually for their employees to refresh their employees. This maybe
national or international tour.

Gfives Hierarchy

Human Resource Practice

Job Identification
Job identification collects the specific description of a position, along with skills required
to perform the individual tasks of the position into a document. This process is used at
the outset of the recruiting process to define when a new position is need and to outline
what the position entails.
The company compares Actual state with Desired state (if there is a gap between actual
and desired state) to fulfil the gap between actual and desired state, Company needs
new employees. To achieve organizational goals by hiring new employees.

Job Description
A job description is a list that a person might use for general tasks, or functions, and
responsibilities of a position. It may often include to whom the position reports,
specifications such as the qualifications or skills needed by the person in the job, and a
salary range.

Developing JD for Gfive

After identifying the need of employment in specific department(s), the company
develop its job description to attract the pool of talented candidates to meet its
objectives.
The company adds following elements while designing/writing Job Description:

Things to do during job (Activities that an employee has to perform on job)

Organizational Structure
Work Environment
Skills & Experience (According to Job Category)

Advertisement
After designing job description, now the company has to advertise its vacant positions.
In order to advertise its vacant positions Gfive uses the following sources:

Companys Website
http://gfive.com.pk
http://www.gfivemobile.com

Web Based Job Portals

http://www.rozee.pk/company/g-five-mobiles
Other than this Gfive uses social media for advertisement such as Facebook page,
Instagram, LinkedIn, etc.

Selection Criteria
Selection criteria for Gfive are standards that job applicants need to meet. These
include qualifications, knowledge, skills, abilities and experience.

Decision Making Process

Decision making is the process of making choices by setting goals, gathering
information, and assessing alternative occupations. There are mainly two types of
decision making techniques,

Centralized
Decentralized

Decision Making in Gfive

The Gfive uses Centralized approach for decision making. The Higher management
make all decision. There is no involvement of mid-level of lower level management in
decision making process.

Employee Training & Development

Training
Training is now an important part of job for keeping companys employees updated
according to market practices. It educates workers about the effective use of
technology. It ensures competitive edge in the market. It promotes safety, health and
satisfaction among employees. It also creates opportunities for career development and
personal growth which is an important factor in retaining workers.
Training is also crucial because it helps employers comply with laws and regulations,
and improves productivity and profitability.
So Gfive uses both approaches for employee training when needed,
On the Field Training
Off the Field Training

Development
This activity focuses upon the activities that the organization employing the individual, or
that the individual is part of, may partake in the future, and is almost impossible to
evaluate. Gfive normally do not conduct development lessons for employees.

Employee Benefits
Employee benefits include various types of non-wage compensation provided to
employees in addition to their normal wages or salaries. Now the Question is does Gfive
facilitate its employees?
The answer is Gfive does not provide any kind of non-wage compensation to its
employees. The Reason according to HR Manager of Gfive, Due to high unemployment rate in Pakistan, People are ready to work at any cost and condition, thats
why they do not provide any kind of Non-wage rewards and compensation to its
employees.

Salary Structure
Gfive do not design such comprehensive salary structure they like to keep it simple i.e.
all the salary they give is all basic.

Performance
Gfive keep an eye on performance of employee, so they can notice him and according
to it they make decision whether he can continue with company or not, or if he is ready
to get promotion for upper post.

Bonuses
Gfive gives bonuses to its employees according to the target they achieved that year, if
achieved they give bonuses if not they may cut money from the employees income to
overcome companys loss.

Conclusion
In this era of technology, the Information is the key to success in the business. This
means that the successful businessman will be who will have the right information at the
right time. This comment leads to the conclusion that the Information Sharing Process
should really be improved.
The overall analysis is indicating that the companys progress has mainly attained
through dedication of employees. The effectiveness of its management, their willingness
to take advantage of opportunities and face challenges of changing economic picture,
this all contributes to the very much improved and sound position of company. This is
really appreciable for the devotion and hard work of all the employees of the company.

Recommendations
No organization is perfect, need of improvement is always there. So our opinion some
of things we would like to recommend are as follows,

Recommendations for Improvement are:

At present the company is not giving any kind of Non-Wage rewards to
employees. The organization should give non-wage rewards to its employees to
maintain its employees.
Medical facilities are not given to its employees, such facilities should be given to
employees.
Different training courses should be arranged for the up lifting and improving the
quality of work for employees.
They provide transportation facility to only female employees I think male should
also be provided with conveyance convenience. This will create the easiness for
workers and reduce the wastage of time.
There is also a problem of work overload for the employees and it should be
control properly so that the employees are motivated.
Employees should be paid extra for the work which they done after working
hours.

Telephone: +92-111-888-000
Address: 72, The Westend Plaza the Mall Road, Lahore, Pakistan.
Website: http://gfive.com.pk