Professional Documents
Culture Documents
Preface
Executive Summary
Nowadays, tourism becomes a large part that make revenue for Thailand by the
beautiful natural resources and it is become into a package tour in tourism business
which can tourists feel save money more than they spend money to travel by them self
which all of these reason can make tourism business survive in a part of tourism
industry. Even political or natural disaster can affect to tourists decision making, but
finally it will pass away and tourism industry will become bustle again. From many of
tourists who come to travel in Phuket can make our business can survive in this business
until no of tourists because they are very important for our business.
d
Table of Contents
Executive Summary .......................................................................................................... c
Chapter 1 ........................................................................................................................... 1
Introduction ....................................................................................................................... 1
1.2 Project Objectives ....................................................................................................... 4
1.3 Benefits of Project................................................................................................... 4
1.4 Time frame .................................................................................................................. 5
Chapter 2 ........................................................................................................................... 6
Industry Profile ................................................................................................................. 6
2.1 Nature of industry ....................................................................................................... 6
2.2 Situation of Industry ................................................................................................... 8
2.3 Product and Service .................................................................................................... 9
2.4 Vision ........................................................................................................................ 10
2.5 Mission...................................................................................................................... 10
2.6 Strategies of the company ......................................................................................... 11
2.6.1 Corporate Level Strategy ....................................................................................... 11
2.6.2 Business Level Strategy ......................................................................................... 12
2.6.3 Functional Level Strategy ...................................................................................... 12
Chapter 3 ......................................................................................................................... 15
Market Feasibility Study ................................................................................................. 15
3.1 Market Analysis ........................................................................................................ 15
3.1.2 Competition Analysis (3C Analysis) ..................................................................... 18
• Competitors Analysis ................................................................................................... 18
• Customer Analysis........................................................................................................ 21
• Company Analysis........................................................................................................ 22
3.2 STP Analysis ............................................................................................................. 22
3.3 Marketing Mix Strategy ............................................................................................ 24
3.4 Sales Forecast/Profit Estimation ............................................................................... 25
Sales Forecast.................................................................................................................. 28
3.5 Marketing Expenses (Sales Incentive) ...................................................................... 38
Table 3.5.1: Marketing Expense of Year 2010 ............................................................... 39
3.6 Conclusion Chapter 3 ................................................................................................ 42
Chapter 4 ......................................................................................................................... 43
Technical Feasibility Study............................................................................................. 43
4.1 Production and Operations Analysis ......................................................................... 43
4.1.2 Service Process ...................................................................................................... 68
4.1.3 Location ................................................................................................................. 70
4.1.4 Facility Layout ....................................................................................................... 70
4.1.5 Machine/ Tools/ Equipment ................................................................................... 71
4.1.6 Logistic Management............................................................................................. 84
4.2 Cost of Investment .................................................................................................... 85
4.3 Investment Cost ........................................................................................................ 86
e
Table of figure
Figure 1 Number of tourists .............................................................................................. 2
Figure 2 Number of foreigner tourists .............................................................................. 3
Figure 3 Show the service of company ........................................................................... 10
Figure 4 Brochure of Island Tour ................................................................................... 19
Figure 5 Location ............................................................................................................ 20
Figure 6 Location 2 ......................................................................................................... 21
Figure 7 Sale in year 2010 .............................................................................................. 29
Figure 8 Sale in year 2011 .............................................................................................. 31
Figure 9 Sale in year 2012 .............................................................................................. 33
Figure 10 Sale in year 2013 ............................................................................................ 35
Figure 11 Sale in year 2014 ............................................................................................ 37
Figure 12 Destination of Phuket ..................................................................................... 43
Figure 13 Khai Island...................................................................................................... 44
Figure 14 Activities......................................................................................................... 45
Figure 15 Phi Phi ............................................................................................................ 46
Figure 16 View and activities ......................................................................................... 47
Figure 17 Show 1 ............................................................................................................ 48
Figure 18 Show 2 ............................................................................................................ 49
Figure 19 Show 4 ............................................................................................................ 49
Figure 20 Show 5 ............................................................................................................ 50
Figure 21 Show 6 ............................................................................................................ 51
Figure 22 Show 7 ............................................................................................................ 51
Figure 23 Show 8 ............................................................................................................ 52
Figure 24 Show 9 ............................................................................................................ 53
Figure 25 Show 10 .......................................................................................................... 54
Figure 26 Show 11 .......................................................................................................... 56
Figure 27 Show 12 .......................................................................................................... 57
Figure 28 Show 13 .......................................................................................................... 58
Figure 29 Show 14 .......................................................................................................... 59
Figure 30 Hotel 1 ............................................................................................................ 61
g
1
Chapter 1
Introduction
Figure 1.1a: Number of tourists from year 2008 to year 2009 in Phuket
1220000
1215000
1210000
1205000
1200000
1195000 No. of tourists
1190000
1185000
1180000
1175000
Year 2008 Year 2009
Although in year 2009 have a lower number of tourists from 1,190,032 people to
1,217,503 people in year 2008 because the economic decrease condition, influenza
H1N1 including the condition of politic in Thailand that have the violent situation.
These factors have more effect to decision making of tourists and it makes the number
of tourist lower. However, the government still try to make tourists trust and support
tourism in many ways such as reduce the national park fee or a lot of number of
international and domestic direct flights to Phuket that make tourists sure they will save
from violent situation. From many reasons can make sure that tourism business can
surviving in Phuket for sure from government helped or beautiful beach that can attract
tourists as much.
3
Australia
5%
Sweden
6% 21%
6% UK
7% Germany
Russia
Finland
9% 15% Denmark
10% France
10% 11%
Japan
USA
The upper data shown about number of foreigner tourists come to Phuket in year
2009 and we can see that many of tourists come from other continent that can make the
company set a target group for doing the business plan and study about the customer
behavior and know the possible of tourists that will become our customer in the future.
The name of my company is Blue Beach Travel & Service. The reason that I use
this name because it can show that the main of this company is provided about travel to
the beach and make people have imagination to blue beach color. Blue Beach Travel &
Service located in Phuket (near with the airport) in Tha lang district. Tha lang is a one
of three district in Phuket that have a important place to show to tourists such as
Monument of Thao Thepkrasattri and Thao Sri Sunthorn and Sirinart National park that
easy to attract tourists to come and easy to find my company.
4
Chapter 2
Industry Profile
1
http://thai.tourismthailand.org/about-tat/
7
Regular customer
- Foreigner tourists
- Tourists in Thailand except in the south part
2. Growth
In this period will give a special promotion to existing customer to make
them feel loyalty with company and try to promote the company to expand other
customer group. Give the best service to customer to make positive word of
mouth that will be the effective promote in the future.
Seasonal
Rain is season or green season from May to October, and hot season or
high season from November to April. There are many sunny days throughout the
Rains Season. September is the wettest month. The best months are November
through February. Average temperatures range between 22 and 34 degrees
Celsius.1
1
http://www.tour-phuket.com
2
http://www.tkc.go.th/thesis/abstract.asp?item_id=5336
9
flights.1 However, the direct flight from many airlines both domestic and
international can make tourists feel safe from the conflict situation at Bangkok
and come to travel by pleasure and some of tourists understand that situation
because they come to travel many times and they want to come to travel again
although this situation still happen. Tourism business stimulate the sale by
reduce the cost or other method to attract tourists to come to travel from the
2
political situation or seasoning that it can attract them as much. This method
used by many of tourism business that make them still survive in tourism
industry and have a lot of role about revenue that will get from tourism that will
come to Thailand.
Main business
- Make a reservation – Hotel, Resort, Bungalow, and Villa both day
and month
- Make the organize group tour and sale the package tour inside
country
Add business
- Service to find the car rent all type for tourists
- Service to find taxi
- Service to find a babysitting
1
http://www.bangkokbiznews.com/home/detail/business/business/20100407/109035/.
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.html
2
http://www.google.co.th/search?hl=th&safe=active&rlz=1R2ADFA_enTH344&q=%E0%B8%AA%E0%B8%A3%E0
%B8%B8%E0%B8%9B%E0%B9%81%E0%B8%A5%E0%B8%B0%E0%B8%A7%E0%B8%B4%E0%B9%80%E0%
B8%84%E0%B8%A3%E0%B8%B2%E0%B8%B0%E0%B8%AB%E0%B9%8C%E0%B8%AA%E0%B8%96%E0%B
8%B2%E0%B8%99%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%93%E0%B9%8C1-
7%E0%B9%80%E0%B8%A1%E0%B8%A2_52.doc&btnG=%E0%B8%84%E0%B9%89%E0%B8%99%E0%B8%AB
%E0%B8%B2&aq=f&aqi=&aql=&oq=&gs_rfai= (Headline[DOC]
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)
10
Blue Beach Travel & Service choose the best place and activities for
tourists and provided high quality of service to customer because a lot of
activities that customer do in each should have them feel happy and want to
come to use the company’s service again that will make them loyalty with my
company.
2.4 Vision
Make a happy to customer and give them the impressive service quality,
can be flexible and friendly. Be the first choice for existing customers when they
want to travel.
2.5 Mission
- Give a high quality service to customers and perform with them for
impressive, friendly and happy when them using our service. The good
commercial will come up after a good service.
11
money a lot and it can help about the knowledge that we have to know and make
it strong that will make the company is a famous of existing customer and know
to other customer.
1
http://news.phuketindex.com/travel/top-10-178134.html
13
After tourists know what they want and they can find it with the
company, it is a good point for the company in the price side because they can
pay for something that they want, so the price quite high but it is appropriate
with service that the company provided.
- Place
Blue Beach Travel & Service located near with Phuket international
Airport and near with Nai Yang beach. When tourists come to the airport, they
can come to the company easier because it easy to find and not take a long time
to go. Moreover, the company near with Nai Yang beach which is a one popular
beach for tourists and people around there and take a little time will arrive Nai
Thorn beach which peace beach and love for people who like a high wave. So,
this can be a good point for the company that have a good place to locate and it
can easy to attract tourists to come.
- Promotion
Blue Beach Travel & Service try to promote the company to know for
tourist in many of channels especially on the internet to make them know more
about the product and service of the company and the activities that happen in
our province.
2.6.3.3 Financial
Blue Beach Travel & Service try to use little resource but efficiency and
get a lot of benefit for business because it can reduce the cost of something to
14
Chapter 3
1
http://www.ryt9.com/s/cabt/520137/
16
E-mail: tbgr-centre@tourism.go.th
Tel. 02 2194029-30
- Tourist Business and Guide Register Office (
Southern 2)
Address : Tourist Business and Guide Register Office (Phuket
Branch)
63/698 Virathongyok Road, Vichit, Muang, Phuket, 83000
E-mail : tbgr-southern2@tourism.go.th
Tel. 076-522299
1
Office Hours: Monday-Friday from 08.30-16.30
Tax Payment Signboard
Entrepreneur install new signboard or show new signboard have
to payment the tax to official into 15 days and submit tax payment signboard
into March every year that has signboard. Allow of the location contact to Sub
2
District Administration Organization, Sa Ku Sub District, Thalang, Phuket.
- Economic Environment
Phuket is a city of wealth, people in Phuket city has good luck because
when times change, some business are bad but something new always come to
replace such as mining industry are bad but has tourism industry come to
replace.
1
http://www.tourism.go.th/index.php?option=com_content&task=view&id=2481&Itemid=40
2
http://www.phuketlocal.go.th/index.php?options=news&mode=networknewsdetail&id=1676
17
Income of Phuket city come from major industry 5 types include with
tourism, mining, agriculture (rubber tree) and fishery.
Tourism industry start to expand in Phuket city not less than 10 year and
become major industry is enormously income to province because Phuket city
1
plenty of natural beautiful include with beach, forest and waterfall.
- Technology
Nowadays, technology easy to communicate that business is used major
channel in operate the business about marketing. Communicate with customers
who almost foreign country so communicate channel must convenience and
economical that use internet.
1
http://phuketindex.com/travel/phuket-in-brief/general-information-th.htm
18
Island Tour located at Phuket town. They have a lot of service to serve to
customer such as package tour, car rent, hotels, and transfer service. In package
tour they have 8 packages for customer which everything in the packages quite
specific and cannot flexibility. The price is normal price and the same as the
most tourism business. For hotels, they work with 16 hotels for customer to
choose. 1
1
http://www.tour-phuket.com/
20
Figure 5 Location
Source: http://www.phuketbudget.com/Additional/About%20us.htm, 22 Apr
2010
1
http://203.146.251.96/PhuketBudgetTourWeb/ProductList.aspx?ProductType=2
2
http://www.traveldirectphuket.com/tour.htm
21
Figure 6 Location 2
Source: http://www.traveldirectphuket.com/aboutus.htm, 22 Apr 2010
• Customer Analysis
Mr.Praterng Sorn-Kham (Director of Phuket International Airport) tell
that, in travel season of Phuket have a passenger come to Phuket both domestic
and international no less than 100,000 peoples per month and the ratio from
22
1
international and domestic is 3:1. From the most number of tourists who come
to travel in Phuket in year 2009 separate by country which are Australia,
2
Sweden, UK, Germany, Russia, Finland, Denmark, France, Japan and USA.
From research of Chiang Mai University they tell that 60% are men tourists,
80% age between 25-54 years old, 62.5% revenue more than 50,000 baht, and
3
40% are tourists from Europe. The motivation of them to decision to travel to
Phuket first 5 point are good weather, good atmosphere, beautiful natural,
4
friendly of local people, and value of money. This information can help the
company to adapt the information with business to make by the most customer
want and it can involve with our target group too.
• Company Analysis
For the strength of the company, we provide an impression to our
customers is the first thing that we concern. We have wide variety to choose
depend on what the tourists want and need by try to understand the behavior of
target customers and has questionnaire for satisfaction and suggestion from
customers. The thing that can attract customer to repeat to use our service is the
flexible that we practice with customer and the decision process that quickly for
the quickly service for customer.
For the weakness of the company, we not sell the tour price lower than
competitors in some case because in some case we believe in our service that
will provide a high quality to customer or quality in our product. This company
are small organization with less human resource that disadvantage to trade and
we sell in a retail that make number of customers are less per time we service.
1
http://phuketenews.blogspot.com/2010/01/20.html
2
http://news.phuketindex.com/travel/top-10-178134.html
3
http://library.cmu.ac.th/rsc/?newsdetail.php&id=50
4
http://www.tat.or.th/e-journal/knownledge-03.html
23
3.2.3 Positioning
Product and services are medium prices such as 2-4 star hotels that
appropriate with tour price. And we focused on a variety of service and type of
24
tours and flexible for appropriate with customers. We provide high quality of
service to make the customer more convenient and feel impressive with our
company.
3.3.2 Price
Price of products and services for tourism industry quite variable
because of various factors such as price depend on season, price of competitors
or demand of market. The price of our company quite same with competitors in
some product and service because we believe that if the first time we can make
customer impressive after that we can make customer loyalty with our company
and make good word of mouth with their family or their friends because they
believe in our service and they can pay more for our product and service in the
next time.
3.3.3 Place
Blue Beach Travel & Service located at Tha lang district, Phuket
province which far from Phuket town about 30 kilometer. It easy to see if came
from the airport or Phuket town. If come from Phuket town, office will be on the
left side before junction to go to airport. Moreover, it near with Nai Yang beach
and Nai Thorn beach which is one popular beach for tourists.
3.3.4 Promotion
Our company will give the information about our promotion via the
internet by our website and organization which support tourism and brochure to
make customer know more and attract them to use our service. The special
promotion of the company such as a lower price on green season, special price
for customer who ever use our service before or discount if buy many product
and service of our company.
1
http://123.242.171.10/descr/introduce/dataPK53/ttt.php
26
agent in Phuket, we found that the number of tourists highest per year can be
1,200 peoples for new entrance in this industry and 80% of tourists is 960
people but we estimate tourist buy our product for the first year 850 people. We
are has 5 products to serve customer exclude suggestion that we provide for
free. For 5 products we separate to be the percentage that we will get as follows;
Number of tourists per year is 1,200 people, so this follows are number
of peoples who use our services per products per year;
Tour 35% = 298 peoples
Hotel 25% = 213 peoples
Taxi 15% = 128 peoples
Car rent 15% = 128 peoples
Baby sitting 10% = 85 peoples
For package tour we have 8 packages so, price of packages are around
4,500 baht per person, we forecast that 298 peoples will buy our packages per
year.
298/12=25 people per month
Price: 4,500 baht / person
For booking hotel, we will get by commission for 15%. The mean price
of booking hotel are 3,000 baht per times, we forecast that 213 peoples will
booking hotel per year.
213/12=18 people per month
3,000*15%=450 baht per time we will get
Price: 450 baht / person
27
For taxi, we will get only 100-200 per times. We forecast that 128
peoples will use this service per year.
128/12=11 people per month
Price: High season 200 baht
Low season 100 baht
For car rent, we will get only 100-200 per times. We forecast that 128
peoples will use this service per year.
128/12=11 people per month
Price: High season 200 baht
Low season 100 baht
For babysitting, we will get by commission for 15%. We catch the price
per month are standard price so the mean price of babysitting are 5,675 baht per
times, we forecast that 85 peoples will use this service per year.
85/12=7 people per month
5,675*15%=851.25 or around 852 baht per time we will get
Price: 852 baht / person
28
Sales Forecast
Year 2010
Sale Volume
Product and service / month Price Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Package Tour 3,500 37 32 25 34 23 18 16 14 18 21 27 33 298
Booking Hotel 450 26 23 18 24 17 13 11 10 13 15 19 24 213
Taxi 100-200 16 13 11 14 10 8 7 6 9 9 11 14 128
Car Rent 100-200 16 13 11 14 10 8 7 6 9 9 11 14 128
Babysitting 852 11 9 7 9 7 5 4 4 5 6 8 10 85
Year 2010
Sale Volume
Product and service / month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Package Tour 166,500 144,000 112,500 153,000 103,500 81,000 72,000 63,000 81,000 94,500 121,500 148,500 1,341,000
Booking Hotel 11,700 10,350 8,100 10,800 7,650 5,850 4,950 4,500 5,850 6,750 8,550 10,800 95,850
Taxi 3,200 2,600 2,200 2,800 1,000 800 700 600 900 900 2,200 2,800 20,700
Car Rent 3,200 2,600 2,200 2,800 1,000 800 700 600 900 900 2,200 2,800 20,700
Babysitting 9,372 7,668 5,964 7,668 5,964 4,260 3,408 3,408 4,260 5,112 6,816 8,520 72,420
Total 193,972 167,218 130,964 177,068 119,114 92,710 81,758 72,108 92,910 108,162 141,266 173,420 1,550,670
29
Price (Baht)
200,000
150,000
100,000
50,000
0
1 2 3 4 5 6 7 8 9 10 11 12
Year 2011
Sale Volume
Product and service / month Price Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Package Tour 3,500 36 39 42 39 26 18 21 18 21 24 28 31 343
Booking Hotel 450 28 25 21 23 13 12 19 16 15 17 27 29 245
Taxi 100-200 17 17 13 13 8 7 10 10 10 9 16 17 147
Car Rent 100-200 17 17 13 13 8 7 10 10 10 9 16 17 147
Babysitting 852 10 8 10 11 7 8 6 5 6 5 9 13 98
Year 2011
Sale Volume
Product and service / month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Package Tour 162,000 175,500 189,000 175,500 117,000 81,000 94,500 81,000 94,500 108,000 126,000 139,500 1,543,500
Booking Hotel 12,600 11,250 9,450 10,350 5,850 5,400 8,550 7,200 6,750 7,650 12,150 13,050 110,250
Taxi 3,400 3,400 2,600 2,600 800 700 1,000 1,000 1,000 900 5,600 6,200 29,200
Car Rent 3,400 3,400 2,600 2,600 800 700 1,000 1,000 1,000 900 5,600 6,200 29,200
Babysitting 8,520 6,816 8,520 9,372 5,964 6,816 5,112 4,260 5,112 4,260 7,668 11,076 83,496
Total 189,920 200,366 212,170 200,422 130,414 94,616 110,162 94,460 108,362 121,710 157,018 176,026 1,795,646
31
Price (Baht)
250,000
200,000
150,000
100,000
50,000
0
1 2 3 4 5 6 7 8 9 10 11 12
Year 2012
Sale Volume
Product and service / month Price Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Package Tour 3,500 44 43 33 35 24 30 28 23 24 25 46 40 395
Booking Hotel 450 29 31 31 23 16 17 14 19 20 22 34 26 282
Taxi 100-200 20 16 18 14 12 13 9 11 8 13 18 17 169
Car Rent 100-200 20 16 18 14 12 13 9 11 8 13 18 17 169
Babysitting 852 11 14 13 9 8 8 7 6 6 9 10 12 113
Year 2012
Sale Volume
Product and service / month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Package Tour 198,000 193,500 148,500 157,500 108,000 135,000 126,000 103,500 108,000 112,500 207,000 180,000 1,777,500
Booking Hotel 13,050 13,950 13,950 10,350 7,200 7,650 6,300 8,550 9,000 9,900 15,300 11,700 126,900
Taxi 4,000 3,200 3,600 2,800 1,200 1,300 900 1,100 800 1,300 3,600 3,400 27,200
Car Rent 4,000 3,200 3,600 2,800 1,200 1,300 900 1,100 800 1,300 3,600 3,400 27,200
Babysitting 9,372 11,928 11,076 7,668 6,816 6,816 5,964 5,112 5,112 7,668 8,520 10,224 96,276
Total 228,422 225,778 180,726 181,118 124,416 152,066 140,064 119,362 123,712 132,668 238,020 208,724 2,055,076
33
Price (Baht)
250,000
200,000
150,000
100,000
50,000
0
1 2 3 4 5 6 7 8 9 10 11 12
Year 2013
Sale Volume
Product and service / month Price Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Package Tour 3,500 51 42 48 39 29 36 30 25 26 33 48 47 454
Booking Hotel 450 34 30 31 29 27 22 24 25 18 18 34 32 324
Taxi 100-200 20 20 17 16 15 13 14 10 15 11 22 21 194
Car Rent 100-200 20 20 17 16 15 13 14 10 15 11 22 21 194
Babysitting 852 13 15 12 11 9 7 7 8 9 10 15 14 130
Year 2013
Sale Volume
Product and service / month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Package Tour 229,500 189,000 216,000 175,500 130,500 162,000 135,000 112,500 117,000 148,500 216,000 211,500 2,043,000
Booking Hotel 15,300 13,500 13,950 13,050 12,150 9,900 10,800 11,250 8,100 8,100 15,300 14,400 145,800
Taxi 4,000 4,000 3,400 3,200 1,500 1,300 1,400 1,000 1,500 1,100 4,400 4,200 31,000
Car Rent 4,000 4,000 3,400 3,200 1,500 1,300 1,400 1,000 1,500 1,100 4,400 4,200 31,000
Babysitting 11,076 12,780 10,224 9,372 7,668 5,964 5,964 6,816 7,668 8,520 12,780 11,928 110,760
Total 263,876 223,280 246,974 204,322 153,318 180,464 154,564 132,566 135,768 167,320 252,880 246,228 2,361,560
35
Price (Baht)
300,000
250,000
200,000
150,000
100,000
50,000
0
1 2 3 4 5 6 7 8 9 10 11 12
Year 2014
Sale Volume
Product and service / month Price Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Package Tour 3,500 55 53 47 44 31 34 41 38 31 32 60 56 522
Booking Hotel 450 40 37 31 33 28 24 21 30 22 26 39 42 373
Taxi 100-200 23 20 20 22 14 14 13 16 15 16 25 25 223
Car Rent 100-200 23 20 20 22 14 14 13 16 15 16 25 25 223
Babysitting 852 16 16 14 12 10 9 9 10 10 11 17 16 150
Year 2014
Sale Volume
Product and service / month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Package Tour 247,500 238,500 211,500 198,000 139,500 153,000 184,500 171,000 139,500 144,000 270,000 252,000 2,349,000
Booking Hotel 18,000 16,650 13,950 14,850 12,600 10,800 9,450 13,500 9,900 11,700 17,550 18,900 167,850
Taxi 4,600 4,000 4,000 4,400 1,400 1,400 1,300 1,600 1,500 1,600 5,000 5,000 35,800
Car Rent 4,600 4,000 4,000 4,400 1,400 1,400 1,300 1,600 1,500 1,600 5,000 5,000 35,800
Babysitting 13,632 13,632 11,928 10,224 8,520 7,668 7,668 8,520 8,520 9,372 14,484 13,632 127,800
Total 288,332 276,782 245,378 231,874 163,420 174,268 204,218 196,220 160,920 168,272 312,034 294,532 2,716,250
37
Price (Baht)
350,000
300,000
250,000
200,000
150,000
100,000
50,000
0
1 2 3 4 5 6 7 8 9 10 11 12
- Brochure
Price: High season 500 baht / 3 months
Low season 300 baht / 3 months
- Banner Advertising
Price 1,000 baht / year
- Catalog
Price: 3,000 baht / year
39
Expense Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Commission 3,879 3,344 2,619 3,541 2,382 1,854 1,635 1,442 1,858 2,163 2,825 3,468 31,010
Brochure 500 200 200 500 1400
Banner Adv. 1,000 1,000
Catalog 3,000 3,000
Total 7,879 3,844 2,619 3,541 2,582 1,854 1,635 1,642 1,858 2,163 3,325 3,468 36,410
Expense Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Commission 3,798 4,007 4,243 4,008 2,608 1,892 2,203 1,889 2,167 2,434 3,140 3,521 35,910
Brochure 500 200 200 500 1400
Banner Adv. 1,000 1,000
Catalog 3,000 3,000
Total 7,798 4,507 4,243 4,008 2,808 1,892 2,203 2,089 2,167 2,434 3,640 3,521 41,310
40
Expense Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Commission 4,568 4,516 3,615 3,622 2,488 3,041 2,801 2,387 2,474 2,653 4,760 4,174 41,099
Brochure 500 200 200 500 1400
Banner Adv. 1,000 1,000
Catalog 3,000 3,000
Total 8,568 5,016 3,615 3,622 2,688 3,041 2,801 2,587 2,474 2,653 5,260 4,174 46,499
Expense Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Commission 5,278 4,466 4,939 4,086 3,066 3,609 3,091 2,651 2,715 3,346 5,058 4,925 47,230
Brochure 500 200 200 500 1400
Banner Adv. 1,000 1,000
Catalog 3,000 3,000
Total 9,278 4,966 4,939 4,086 3,266 3,609 3,091 2,851 2,715 3,346 5,558 4,925 52,630
41
Expense Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Commission 5,767 5,536 4,908 4,637 3,268 3,485 4,084 3,924 3,218 3,365 6,241 5,891 54,324
Brochure 500 200 200 500 1400
Banner Adv. 1,000 1,000
Catalog 3,000 3,000
Total 9,767 6,036 4,908 4,637 3,468 3,485 4,084 4,124 3,218 3,365 6,741 5,891 59,724
42
Chapter 4
stop for some souvenir of local products at Cashew Nut factory before return to
your hotel.
1
http://www.traveldirectphuket.com/phuket-city-tour.htm
45
Figure 14 Activities
Itinerary Description
08.00 Pick up from your hotel.
09.00 Depart from Sin Sangrat Pier in Phuket. The boat leaves
for Khai Nui Island.
10.00 Arrive Khai Nui Island enjoy snorkeling in crystal clear
water. Then go to Khai Nok Island to enjoy snorkeling,
swimming and feeding the colorful fish.
12.00 Lunch is served at Khai Nai Island.
13.00 After lunch relax on the beach and enjoy swimming.
15.30 Depart from Koh Khai Nai to Sin Sangrat Pier.
16.00 Arrive at Sin Sangrat Pie for transfer back to hotel.
17.00 Arrive at your hotel.
The beautiful islands Phi Phi Ley and Phi Phi Don are out in the
Andaman Sea about half way between Phuket and Krabi which takes about 2
hours by modern boat and 1 hour by speedboat. It is one of the most famous and
beautiful tourist destinations. It is the location of magical landscape of Maya bay
where the movie 'the beach' was partially filmed.
1
http://www.phuketpackagetour.com/pages/phuket-daily-tours/khai-island-full-day.php
47
Itinerary Description
09.00 Pick up from hotel and transfer to the pier.
Coffee & tea will be served while waiting for the
boarding time.
10.00 Depart from pier by speed boat.
11.00 Arrive at Phi Phi Ley : Sightseeing or swimming at Maya
Bay where the movie 'The Beach' was partially filmed,
Phi Phi Leh Cove and Viking Cave.
Departure to Phi Phi Don : Monkey Beach for sightseeing
or swimming, a chance to play with monkey but be
careful of your belonging.
13.30 Lunch will be served at restaurant.
After lunch, free time to walk along the beach or to
sunbath on the beach.
15.00 Depart to Hin Klang or near by area for snorkeling,
depends on weather condition
48
1.1.4 Phuket Fantasy Show + Dinner + Round Trip Transfer / 17.30 – 23.00
Phuket FantaSea, a one-of-a-kind cultural theme complex offers the
ultimate in night-time entertainment on the tropical resort island of Phuket.
Created a cost of over 3,300 million baht, Phuket FantaSea adds a whole new
dimension to theme park entertainment, showcasing the beauty and charm of the
Kingdom and its exotic culture and enriching ancient Thai traditions, legends
and myths with the magic of cutting-edge technology and special effects.
Figure 17 Show 1
1
http://www.traveldirectphuket.com/ppbyspeedboat.htm
49
show that combines culture and illusion is performed at the theatre nightly. The
theatre offers superb acoustics and seats 3,000 persons.
Figure 18 Show 2
Figure 19 Show 4
FANTASY OF A KINGDOM
Inside the palace, transcend time and space. The Kamala Prince whisks you
through the Kingdom's regions, from the Forest of the Kinnarees to the Land of
the Elephants. The Kamala Prince paints wondrous pictures: of a majestic
50
elephant battle, emblazoned with explosions and light; of an aerial ballet, full of
artistry and amazement; and a carnival of 30 elephants. In the end, the Heavenly
Elephant just flies away...and vanishes.
Figure 20 Show 5
IYARA SPECTACULAR
The Iyara Spectacular is another of Phuket Fantasea's Songkran highlights. The
outdoor light, sound and dance spectacle celebrates the return of the Prince of
Kamala. Featuring laser, giant projection, animatronics, special effects,
inflatable, parade, and traditional fireworks, it is only performed on special
occasions.
As the story unfolds, the statue of the Prince of Kamala stands in the palace
court frozen in stone. It is said that when the people of Kamala gather around
this statue and whisper the magic word, "Kamala", the statue will be awakened.
1
Advanced reservations are recommended.
1
http://www.phuketpackagetour.com/pages/phuket-daily-tours/phuket-fantasea-show-dinner-
transfer.php
51
Game Fishing as well as fishing with a hand line. There will be the opportunity
for snorkeling among the many beautiful corals reefs off Phuket Island.
Figure 21 Show 6
There are many species of deep sea fish available in the Andaman Sea
such as Tuna, Dorado, Rainbow, Sailfish, Barracuda, Black Marline. Closer in
to shore there are many other species of shallow water fish. We provide safe and
reliable fully equipped boats for private or group charter.
Figure 22 Show 7
Fishing Day Trip
Itinerary Description
08.00 Pick up from your hotel.
09.00 Depart from Ao chalong Pier.
52
Figure 23 Show 8
1
http://www.phuketpackagetour.com/pages/phuket-daily-tours/phuket-fishing-tour.php
53
Figure 24 Show 9
Brief Program
Pick up from your hotel and transfer to Chalong area. Travel by four
wheel drive jeep to the Elephant Camp on Chalong highlands. Information will
be given on elephants and the Elephant conservation project. Trek on Elephant
back in the hills with panoramic views over Phuket. After the tour, return to
hotel.
Selling Price: Elephant Trek 30 minutes Adult 1,150 Baht / Child 790 Baht
Elephant Trek 45 minutes Adult 1,390 Baht / Child 990 Baht
1
http://www.traveldirectphuket.com/elephanttrekking.htm
54
Figure 25 Show 10
Itinerary Description
First Day
06.30-06.45 Pick up from your hotel (Phuket Area) to Thaplamu pier.
08.00 Have some tea or coffee at Thaplamu Andaman pier.
55
2nd Days
Itinerary Description
08.00 Breakfast on the beach.
09.00 Departure from Koh.4 to Koh.1(Huyong Island) for
swimming and snorkeling.
12.00 Thai lunch.(Set menu)
13.00 Departure from Koh.4 to Koh.9(Ba-Ngu Island) for
swimming and snorkeling.
13.45 Departure from Koh.9 to Koh.8 (Similan Island)
14.00 Arrival at Koh.8 you will get the free time on the beach
over here, you can swim, snorkeling do more going up to
see the beautiful scenery at view point.
15.00 Departure from Koh.8 to Thaplamu pier.
16.30 Arrival at Thaplamu pier.
NOTICE: Program may subject to minor changes depending on the weather tied
1
and sea conditions.
Figure 26 Show 11
1.2.2 Khao Sok Overnight Package 2 days Jungle Safari Khao Sok Package
1
http://www.phuketpackagetour.com/pages/phuket-daily-tours/similan-island-2d1n.php
57
Figure 27 Show 12
This 2 day adventure will take you to the Khao Sok National Park.
Experience the amazing jungle in Khao Sok by self paddle canoe. Float silently
down the Sok river and escape the crowds of the beach. Stop to enjoy lunch on
the banks of the river, take a refreshing swim and a coffee break will be
prepared for you by our friendly staff.
Birds such as Kingfishers, heron, egrets and even wild monkeys inhabit this
area. The other days trek into the dense jungle. Marvel at the beauty of the
world's oldest rainforest. A special lunch in the jungle is provided. Fall a sleep
in a beautiful jungle style resort, while the jungle wakes up right outside your
window.
Brief Program
Day 1
Pick up from hotels in Krabi then drive north to the province of Surat
Thani, passing rubber plantations and small villages en route. Travel inland and
cross over the rain forest covered mountain pass to Khao Sok. A thousands
years ago the Sok river was an important trade route between India and China
with boats and elephant moving goods along the river from east to west and
back. Khao Sok is part of the largest area of rainforest in Southern Thailand, the
scenery is spectacular with jungle covered limestone mountains and pure nature.
One of the best ways to experience the jungle is on a canoe trip down the Sok
river in inflatable canoes. A local river guide paddles the canoe and is expert at
58
spotting any animals along the way. Pass mountains and cliffs covered in exotic
tropical vegetation along the banks of the river.
Birds such as kingfisher, heron, egret, various reptiles and even wild
monkeys live in this area. The scenery is some of the best in Southern Thailand
and what better way to see it than from a canoe. A buffet lunch of Thai dishes
cooked not too spicy is provided. In the afternoon arrive at Siam Safari elephant
camp. Information on elephants and their conservation will be given. Explore
the jungle by elephant. Sitting high on the back of the elephant you will get a
bird’s eye view of the jungle, a most unique experience. Check into our jungle
style resort for dinner and overnight. The rooms have mosquito nets and
attached bathroom; the rooms are simple but comfortable.
Figure 28 Show 13
Day 2
Wake up on the edge of the jungle, sometimes the surrounding hills are
covered in mist which slowly melts away as the sun comes up and gibbons can
often be heard making their territorial calls high up in the rainforest canopy.
Take a leisurely breakfast at the resort then its time to explore the jungle on foot.
The trek is designed to show a variety of ecological environments including big
trees, jungle vines, lianas, palms, ferns, wild orchids, bamboo forest, insects,
reptiles and sometimes mammals. It is not a wildlife safari but a chance to see
the rainforest which has the greatest variety of life forms known to man. The
wild animals that live here tend to be nocturnal but sometimes they can be heard
moving in the undergrowth or their distinctive smells encountered. Hornbill live
up in the cliffs high above the resort and sometimes can be seen going out to
feed in the morning or coming in to roost in the evening.
Leaf and macaque monkeys are occasional seen along the trail. Wild
elephant live in the park but are seldom seen. The trek is not too difficult and
59
OK for any normally fit and healthy person. A special lunch in the jungle is
provided using bamboo utensils. After lunch return to the resort then onward
transfer or return to the hotel of your choice in the late afternoon.
Figure 29 Show 14
Selling Price: Adult in sharing twin 6,950 Baht child no bed 4,000 Baht
Single room extra charge 1,500 Baht
Tour include: 1. From: Phuket, Krabi, Surat Thani or Don Sak pier (from
Samui).
1
2. 4 Meal (set menu)
1
http://www.traveldirectphuket.com/khaosok-overnight.htm
60
2. Book Hotels
2.1 Naithonburi Beach Resort
1
http://www.agoda.com/asia/thailand/phuket/naithonburi_beach_resort.html
62
Kata Beach Resort and Spa is set admist lush tropical gardens and
overlooks the Andaman Sea. The resort is only 15 minute drive away from
Phuket town, and the popular Patong Beach. Guests can enjoy a range of Asian
Western and Mediterranean dishes at one of the four restaurants. The location
creates a peaceful and exotic atmosphere for total relaxation away from the
crowd. Facilities at the resort include boutique, baggage handling, car rental,
1
salon, currency exchange, and an on-call doctor.
1
http://www.agoda.com/asia/thailand/phuket/kata_beach_resort_spa.html
63
Come experience the extensive layout and facilities at this super modern
hillside beach hotel overlooking the Andaman Sea.Positioned on the end of
Cape Sienna at the end of Kamala Beach, this exclusive hotel is only a twenty
minute ride from the beach. Abundance in water sports, golf courses, restaurants
and bars are within close vicinity to the hotels location.Virtually every part of
the hotel has fantastic views of the sea, from all 146 elegant rooms to the Sky
Bar, and sparkling pool, the Andaman sea breeze flows throughout. Business
travelers can utilize the fully functioning conference room, while all guests can
relax for a longer holiday due to the reasonable rates. This adult's only resort
does not feature any children-friendly activities, and does not allow guests
under16 years of age. For those seeking ultimate pleasure on a professional
1
level, the Cape Sienna Phuket Hotel and Villa is on the top of the list.
1
http://www.agoda.com/asia/thailand/phuket/cape_sienna_phuket_hotel_villa.html
64
This brand new Best Western property in Phuket is located in the heart
of tourist area of Patong. Spend your days island hopping, diving, trying out the
water sports on offer, learning Thai cooking, or opting for a massage at the
hotel's very own Vara Spa. Getting around town is easy with plenty of Bhat
buses available, and a short trip drops you to the beach, the shops and the
restaurants. Additionally, the hotel offers a shuttle service to help transport
guests to Patong Beach. The spacious guest rooms enjoy LCD TV's and
complimentary internet access. Despite the numerous dining venues nearby, the
hotel boasts excellent dining on-site as well featuring seafood and vegetarian,
65
Thai and international cuisine. Best Western Sawaddi Hotel live up to its brand
1
by offering visitors to Phuket excellent value for money accommodation.
3. Sourcing Taxi
Sunseatour Phuket Taxi
2
Figure 4.3a: Phuket Taxi Rate
Destination (one way) Taxi Minibus
From To 1-3 Pax 4-12 Pax
Phuket Airport Phuket Town 550 Thb. 900 Thb.
Phuket Airport Rassada Pier (Phuket Town) 550 Thb. 900 Thb.
Phuket Airport Boat Lagoon (Marina) 550 Thb. 900 Thb.
Phuket Airport Royal Phuket Marina 550 Thb. 900 Thb.
Phuket Airport Naiyang Beach, Naithorn Beach 500 Thb. 900 Thb.
Phuket Airport Layan Beach, Laguna Beach 600 Thb. 900 Thb.
Phuket Airport Bangtao Beach, Surin Beach 600 Thb. 900 Thb.
Phuket Airport Kamala Beach 600 Thb. 900 Thb.
Phuket Airport Patong Beach 600 Thb. 1000 Thb.
Phuket Airport Kata Beach, Karon Beach 700 Thb. 1000 Thb.
Phuket Airport Rawai Beach, Yanui, Naiya 700 Thb. 1000 Thb.
Phuket Airport Naiharn Beach 700 Thb. 1000 Thb.
Phuket Airport Chalong Pier 700 Thb. 1000 Thb.
Phuket Airport Cape Panwa 600 Thb. 1000 Thb.
Phuket Airport Laem sai, Ao por 500 Thb. 900 Thb.
Phuket Airport JW Marriott Hotel 550 Thb. 900 Thb.
Phuket (anywhere) Khaolak Beach(Phang nga) 1700 Thb. 2800 Thb.
Phuket (anywhere) Tablamu Pier (Phang nga) 1500 Thb. 2500 Thb.
Phuket (anywhere) Phang nga bay, Town 1500 Thb. 2800 Thb.
Phuket (anywhere) Krabi Town, Ao nang, Railey 2200 Thb. 4000 Thb.
1
http://www.agoda.com/asia/thailand/phuket/best_western_sawaddi_hotel.html?cid=1410012&
urltogo=/asia/thailand/phuket/best_western_sawaddi_hotel.html
2
http://www.phukettaxi.cc.cc/
66
1
Figure 4.4a: Car Rent Rate
Price: Baht
Brand Series CC. A 2 3 A
A day
Week weeks weeks month
1
http://paitooncarrent.net/
67
5. Babysitting
We choose Smiley Kidz International Kindergarten because they
understand children as much and this kindergarten have a lot of type of service
about children such as babysitting, baby center full day or half day program,
transport to school.
- Babysitting
1
- Baby center (3 months to 1 1/2 years)
1
http://www.smiley-kidz.com/default.html
69
4.1.2.2 Internet
Give the information about product of company into the internet and if
customer have a questions, employees quickly give the answer back to customer
until complete the sale. After customer make reservation, employees will do the
voucher and billing to customer. Customer payment to company by company’s
account channel.
70
4.1.3 Location
Blue Beach Travel & Service located at Tha lang district, Phuket
province which far from Phuket town about 30 kilometer. It easy to see if came
from the airport or Phuket town. If come from Phuket town, office will be on the
left side before junction to go to airport. Moreover, it near with Nai Yang beach
and Nai Thorn beach which is one popular beach for tourists.
Our center is wide place that have only one floor. When customers come
into center they will meet with reception to provide them information. Internet
zone will provide customer to show about some hotels or video clip of activities
of our company by employees. Board zone will show about tourist attraction,
activities, promotion of company. Office zone will include all of duty into this
zone.
Brand: LG
Model: 26LD330
Size: LCD TV 26”
Price: 10,500
Reference:http://www.smtv.co.th/index.php?page=showproduct&produc
tid=1071&category=23
2. Air condition
Brand: Panasonic
Model: CS-PC18KKT 18165 BTU
Price: 21,500
Reference: http://panasonic.co.th/web/pid/6979
3. Computer
Brand: HP
Model: HP Desktop Pavilion P6175L
Price: 16,264
Reference: http://www.bigitshop.com/shopping/PC-Desktop/
73
4. LCD Monitors
Brand: LG
Model: LG LCD 18.5” W1943SB-PF
Price: 4,080
Reference: http://www.bigitshop.com/online-shopping/LG-18.5-LCD-
Monitor-W1943SB-PF.html
5. Printer
Brand: CANON
Model: CANNON MP258
Price: 2,290
Reference: http://www.bigitshop.com/online-shopping/CANON-MP258-
(ReplaceMP145)-Printer.html
6. Office Desk
74
Brand: GNA
Model: DKM 150
Size: 150*80*75 cm
Price: 3,660
Reference: http://www.thaiofficefurniture.com/product-en-160945-
138559-Desk+size+150+cm..html
7. Chair
Price: 1,500
Reference: http://www.thaiofficefurniture.com/product-en-163963-
1357355-ก3 4+CH+004+(A1+Colour+3).html
8. Fax
Brand: BROTHER
75
9. Calculator
Brand: CASIO
Model: DJ-120
Price: 440
Reference: http://www.checkprice.net/products/index.php/q/51164/
Brand: GNA
Model: CBM 001
Size: 80*40*156 cm
Price: 2,500
Reference: http://www.thaiofficefurniture.com/product-en-163971-
138568-Cabinet+high+size.html
Size: 46.4*61.6*71.4 cm
Price: 2,900
Reference: http://www.thaiofficefurniture.com/product-en-164833-
823451-2+Drawers+Filing+Cabinet+(+Pilot+steel+products).html
12. Phone
Brand: Panasonic
Model: KX-T2373CX
Price: 1,490
Reference: http://www.checkprice.net/products/index.php/q/72096/
13. Paper
14. File
Price: 57
Reference: http://www.officemate.co.th/b2cv4/Product.aspx?pgID=20103
16. Scissor
Size: 8 inch
Price: 60
Reference:http://www.officemate.co.th/b2cv4/SubCat.aspx?Operation=C
hangeQueryType&SearchParams=pCatID^22^3pSubCatID^207
17. Pen
78
19. Pencil
20. Eraser
79
Price: 15
Reference: http://www.officemate.co.th/b2cv4/Product.aspx?pgID=15263
21. Sofa
Price: 18,900
Reference: http://www.maxhousefurniture.com/sofa3.htm
22. Refrigerator
Brand: LG
Model: GN-U212RV
Size: 6.7 Q
Price: 9,290
80
Reference: http://www.sripiboon.com/product.detail_96610_th_513337#
23. Table
24. Pot
Brand: Toshiba
Model: PLK-30ELA
Size: 3.0 Liter
Price: 2,150
Reference: http://www.sripiboon.com/product.detail_139192_th_1321878
25. Microwave
81
Brand: LG
Model: MS2127CW
Size: 21 Liter
Price: 2,190
Reference: http://www.sripiboon.com/product.detail_299891_th_1341895#
Brand: Sharp
Model: SB-9PF
Price: 4,750
Reference: http://www.sripiboon.com/product.detail_97086_th_570385
27. TV Table
82
28. Tent
Capacity: 2 peoples
Price: 1,000
Reference: http://www.campinginter.com/
Price: 655
Reference:http://www.campinginter.com/index.php?lay=show&ac=cat_s
how_pro_detail&cid=27144&pid=114763
30. Van
Brand: Toyota
Price: 927,000
Reference: http://www.phithan-
toyota.com/th/priselist_toyota.php?toyota_id=16&show=1#detail
84
No.
No Product Product Price/Unit Total
1 Computer set 3 20,344 61,032
2 TV 1 10,500 10,500
3 Air conditioner 2 21,500 43,000
4 Printer 1 2,290 2,290
5 Office desk 3 3,660 10,980
6 Chair 5 1,500 7,500
7 Fax 1 3,790 3,790
8 File cabinet 2 2,500 5,000
9 Document file 1 2,900 2,900
10 Phone 2 1,490 2,980
11 Sofa 1 18,900 18,900
12 Refrigerator 1 9,290 9,290
13 Table set 1 7,200 7,200
14 Pot 1 2,150 2,150
15 Microwave 1 2,190 2,190
16 Cool water machine 1 4,750 4,750
17 TV Table 1 4,900 4,900
18 Tent 8 1,000 8,000
19 Sleeping bag 16 655 10,480
20 Van 1 927,000 927,000
21 Signboard 1 5,000 5,000
Total 1,149,832
87
4.3.2 Depreciation
Table 4.3.2.1: Depreciation
No.
No Product Product Price/Unit Total Use (Y) Use (M) Dep per month
1 Computer set 3 20,344 61032 3 36 1695.333333
2 TV 1 10,500 10,500 5 60 175
3 Air conditioner 2 21,500 43000 5 60 716.6666667
4 Printer 1 2,290 2,290 5 60 38.16666667
5 Office desk 3 3,660 10980 5 60 183
6 Chair 5 1,500 7500 5 60 125
7 Fax 1 3,790 3,790 5 60 63.16666667
8 File cabinet 2 2,500 5000 5 60 83.33333333
9 Document file 1 2,900 2,900 5 60 48.33333333
10 Phone 2 1,490 2980 5 60 49.66666667
11 Sofa 1 18,900 18,900 5 60 315
12 Refrigerator 1 9,290 9,290 5 60 154.8333333
13 Table set 1 7,200 7,200 5 60 120
14 Pot 1 2,150 2,150 5 60 35.83333333
15 Microwave 1 2,190 2,190 5 60 36.5
16 Cool water machine 1 4,750 4,750 5 60 79.16666667
17 TV Table 1 4,900 4,900 5 60 81.66666667
18 Tent 8 1,000 8,000 5 60 133.3333333
19 Sleeping bag 16 655 10,480 5 60 174.6666667
20 Van 1 927,000 927,000 5 60 15450
21 Signboard 1 5,000 5,000 5 60 83.33333333
• Fuel
Fuel 100 baht
Total / person 100 baht
89
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Salary of tour guide 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 168,000
Rental speed boat 14,000 14,000 14,000 14,000 11,000 11,000 11,000 11,000 11,000 11,000 14,000 14,000 150,000
Food and snack 11,100 9,600 7,500 10,200 6,900 5,400 4,800 4,200 5,400 6,300 8,100 9,900 89,400
Fuel 3,700 3,200 2,500 3,400 2,300 1,800 1,600 1,400 1,800 2,100 2,700 3,300 29,800
Total 42,800 40,800 38,000 41,600 34,200 32,200 31,400 30,600 32,200 33,400 38,800 41,200 437,200
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Salary of tour guide 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 168,000
Rental speed boat 14,000 14,000 14,000 14,000 11,000 11,000 11,000 11,000 11,000 11,000 14,000 14,000 150,000
Food and snack 10,800 11,700 12,600 11,700 7,800 5,400 6,300 5,400 6,300 7,200 8,400 9,300 102,900
Fuel 3,700 3,200 2,500 3,400 2,300 1,800 1,600 1,400 1,800 2,100 2,700 3,300 29,800
Total 42,500 42,900 43,100 43,100 35,100 32,200 32,900 31,800 33,100 34,300 39,100 40,600 450,700
90
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Salary of tour guide 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 168,000
Rental speed boat 14,000 14,000 14,000 14,000 11,000 11,000 11,000 11,000 11,000 11,000 14,000 14,000 150,000
Food and snack 13,200 12,900 9,900 10,500 7,200 9,000 8,400 6,900 7,200 7,500 13,800 12,000 118,500
Fuel 4,100 4,100 3,100 3,300 2,200 2,800 2,600 1,800 2,100 1,800 4,400 3,800 36,100
Total 45,300 45,000 41,000 41,800 34,400 36,800 36,000 33,700 34,300 34,300 46,200 43,800 472,600
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Salary of tour guide 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 168,000
Rental speed boat 14,000 14,000 14,000 14,000 11,000 11,000 11,000 11,000 11,000 11,000 14,000 14,000 150,000
Food and snack 15,300 12,600 14,400 11,700 8,700 10,800 9,000 7,500 7,800 9,900 14,400 14,100 136,200
Fuel 4,900 3,600 4,200 3,400 2,400 3,100 2,400 2,000 2,000 2,800 4,500 4,400 39,700
Total 48,200 44,200 46,600 43,100 36,100 38,900 36,400 34,500 34,800 37,700 46,900 46,500 493,900
91
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Salary of tour guide 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 168,000
Rental speed boat 14,000 14,000 14,000 14,000 11,000 11,000 11,000 11,000 11,000 11,000 14,000 14,000 150,000
Food and snack 16,500 15,900 14,100 13,200 9,300 10,200 12,300 11,400 9,300 9,600 18,000 16,800 156,600
Fuel 4,800 4,600 4,000 3,700 2,300 2,700 3,400 3,100 2,200 2,600 5,400 4,900 43,700
Total 49,300 48,500 46,100 44,900 36,600 37,900 40,700 39,500 36,500 37,200 51,400 49,700 518,300
92
• Rental Building
Total building / month 20,000 baht
• Stationary Expense
No.
No Product Product Price/Unit Total
3 File 5 65 325
5 Scissor 2 60 120
6 Pen 10 8 80
8 Pencil 10 85 850
9 Eraser 5 15 75
Total 2,984
93
• Electricity
Estimate use of electricity 350 unit * 2.4649 = 862.72 baht
Service expense = 228.17 baht
Total electricity expense / month = 1,090.89 baht
• Water
Estimate use of water 15 cum. / month * 11.75 = 176.25 baht
Total water expense / month = 176.25 baht
94
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Employees salary 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 390,000
Rental building 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 240,000
Stationary 2,984 2,984 5,968
Electricity 1,200 1,300 1,400 1,500 1,200 1,100 1,000 900 1,200 800 900 1,000 13,500
Water 140 160 150 170 180 130 140 120 140 170 180 160 1840
Telephone and Internet 2,000 1,800 2,100 2,000 1,900 1,500 1,700 1,700 1,900 1,800 2,200 2,400 23000
Total 58,824 55,760 56,150 56,170 55,780 55,230 58,324 55,220 55,740 55,270 55,780 56,060 674,308
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Employees salary 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 390,000
Rental building 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 240,000
Stationary 2,984 2,984 5,968
Electricity 1,300 1,000 1,400 1,500 1,200 1,000 800 900 900 1,000 1,300 1,000 13,300
Water 160 140 170 180 190 140 120 140 160 150 150 180 1880
Telephone and Internet 1,800 1,500 1,600 1,500 1,400 1,300 1,300 1,500 1,200 1,400 1,500 1,700 17700
Total 58,744 55,140 55,670 55,680 55,290 54,940 57,704 55,040 54,760 55,050 55,450 55,380 668,848
96
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Employees salary 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 390,000
Rental building 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 240,000
Stationary 2,984 2,984 5,968
Electricity 1,200 1,300 1,400 1,500 1,100 800 1,000 900 900 800 1,200 1,000 13,100
Water 180 190 190 200 170 170 150 160 160 180 150 190 2090
Telephone and Internet 2,000 1,800 2,300 1,600 1,900 1,600 1,500 1,400 1,800 2,000 1,900 2,200 22000
Total 58,864 55,790 56,390 55,800 55,670 55,070 58,134 54,960 55,360 55,480 55,750 55,890 673,158
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Employees salary 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 390,000
Rental building 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 240,000
Stationary 2,984 2,984 5,968
Electricity 1,400 1,200 1,300 1,400 1,200 1,000 900 1,000 900 800 1,200 1,100 13,400
Water 150 170 180 190 200 160 160 150 180 190 200 210 2140
Telephone and Internet 1,500 1,800 1,400 1,900 1,200 1,300 1,100 1,200 1,600 1,500 1,700 1,800 18000
Total 58,534 55,670 55,380 55,990 55,100 54,960 57,644 54,850 55,180 54,990 55,600 55,610 669,508
97
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Employees salary 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 390,000
Rental building 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 240,000
Stationary 2,984 2,984 5,968
Electricity 1,300 1,400 1,500 1,500 1,000 900 800 900 1,200 1,100 1,000 1,300 13,900
Water 190 180 190 200 180 160 150 160 170 170 180 190 2120
Telephone and Internet 1,500 1,300 1,600 1,200 1,300 1,400 1,400 1,300 1,500 1,800 1,600 1,900 17800
Total 58,474 55,380 55,790 55,400 54,980 54,960 57,834 54,860 55,370 55,570 55,280 55,890 669,788
98
Chapter 5
Financial Analysis
99
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sales 193,972 167,218 130,964 177,068 119,114 92,710 81,758 72,108 92,910 108,162 141,266 173,420 1,550,670
Total revenue 193,972 167,218 130,964 177,068 119,114 92,710 81,758 72,108 92,910 108,162 141,266 173,420 1,550,670
Expense
Marketing
expense 7,879 3,844 2,619 3,541 2,582 1,854 1,635 1,642 1,858 2,163 3,325 3,468 36,410
Administrative
expense 58,824 55,760 56,150 56,170 55,780 55,230 58,324 55,220 55,740 55,270 55,780 56,060 674,308
Operating
expense 42,800 40,800 38,000 41,600 34,200 32,200 31,400 30,600 32,200 33,400 38,800 41,200 710,718
Depreciation 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 238,104
Total expense 129,345 120,246 116,611 121,153 112,404 109,126 111,201 107,304 109,640 110,675 117,747 120,570 1,659,540
- - - - -
Income before tax 64,627 46,972 14,353 55,915 6,710 16,416 29,443 35,196 16,730 2,513 23,519 52,850 164,648
Tax - - - - - - - - - - - - -
Interest 30,000 29,713 29,424 29,132 28,837 28,539 28,237 27,933 27,626 27,316 27,003 26,686 340,446
- - - - - - - - -
Net income / loss 34,627 17,259 15,071 26,783 22,127 44,955 57,680 63,129 44,356 29,829 3,484 26,164 175,798
Retain earnings - - - - - - -
100
34,627 51,886 36,814 63,598 41,471 3,484 61,164 124,293 168,649 198,478 201,962 175,798
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sales 189,920 200,366 212,170 200,422 130,414 94,616 110,162 94,460 108,362 121,710 157,018 176,026 1,795,646
Total revenue 189,920 200,366 212,170 200,422 130,414 94,616 110,162 94,460 108,362 121,710 157,018 176,026 1,795,646
Expense
Marketing
expense 7,798 4,507 4,243 4,008 2,808 1,892 2,203 2,089 2,167 2,434 3,640 3,521 41,310
Administrative
expense 58,744 55,140 55,670 55,680 55,290 54,940 57,704 55,040 54,760 55,050 55,450 55,380 668,848
Operating
expense 42,500 42,900 43,100 43,100 35,100 32,200 32,900 31,800 33,100 34,300 39,100 40,600 710,158
Depreciation 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 238,104
Total expense 128,884 122,389 122,855 122,630 113,040 108,874 112,649 108,771 109,869 111,626 118,032 119,343 1,658,420
- - - -
Income before tax 61,036 77,977 89,315 77,792 17,374 14,258 2,487 14,311 1,507 10,084 38,986 56,683 396,684
101
Tax - - - - - - - - - - - - -
Interest 26,366 26,044 25,717 25,388 25,056 24,720 24,380 24,038 23,691 23,342 22,989 22,632 294,363
- - - - - -
Net income / loss 34,670 51,933 63,598 52,404 7,682 38,978 26,867 38,349 25,198 13,258 15,997 34,051 102,321
- - - - - - - - - -
Retain earnings 141,128 89,195 25,597 26,807 19,125 19,853 46,720 85,068 110,267 123,525 107,527 73,477
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sales 228,422 225,778 180,726 181,118 124,416 152,066 140,064 119,362 123,712 132,668 238,020 208,724 2,055,076
Total revenue 228,422 225,778 180,726 181,118 124,416 152,066 140,064 119,362 123,712 132,668 238,020 208,724 2,055,076
Expense
Marketing
expense 8,568 5,016 3,615 3,622 2,688 3,041 2,801 2,587 2,474 2,653 5,260 4,174 46,499
Administrative
expense 58,864 55,790 56,390 55,800 55,670 55,070 58,134 54,960 55,360 55,480 55,750 55,890 673,158
Operating
expense 45,300 45,000 41,000 41,800 34,400 36,800 36,000 33,700 34,300 34,300 46,200 43,800 719,657
102
Depreciation 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 238,104
Total expense 132,574 125,648 120,847 121,064 112,600 114,753 116,777 111,089 111,976 112,275 127,052 123,706 1,677,418
Income before tax 95,848 100,130 59,879 60,054 11,816 37,313 23,287 8,273 11,736 20,393 110,968 85,018 624,715
Interest 22,272 21,908 21,541 21,170 20,795 20,416 20,034 19,648 19,258 18,864 18,466 18,064 242,435
- - -
Net income / loss 73,576 48,183 38,338 38,884 8,979 16,897 3,253 11,375 7,522 1,529 59,212 66,954 318,951
Retain earnings 100 48,282 86,621 125,505 116,526 133,423 136,676 125,301 117,779 119,309 178,520 245,474
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sales 263,876 223,280 246,974 204,322 153,318 180,464 154,564 132,566 135,768 167,320 252,880 246,228 2,361,560
Total revenue 263,876 223,280 246,974 204,322 153,318 180,464 154,564 132,566 135,768 167,320 252,880 246,228 2,361,560
103
Expense
Marketing
expense 9,278 4,966 4,939 4,086 3,266 3,609 3,091 2,851 2,715 3,346 5,558 4,925 52,630
Administrative
expense 58,534 55,670 55,380 55,990 55,100 54,960 57,644 54,850 55,180 54,990 55,600 55,610 669,508
Operating
expense 48,200 44,200 46,600 43,100 36,100 38,900 36,400 34,500 34,800 37,700 46,900 46,500 722,138
Depreciation 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 238,104
Total expense 135,854 124,678 126,761 123,018 114,308 117,311 116,977 112,043 112,537 115,878 127,900 126,877 1,682,380
Income before tax 128,022 98,602 120,213 81,304 39,010 63,153 37,587 20,523 23,231 51,442 124,980 119,351 907,418
Interest 17,658 17,248 16,834 16,416 15,994 15,567 15,136 14,701 14,262 13,818 13,370 12,917 183,921
Net income / loss 71,957 81,354 67,315 64,888 23,016 47,586 22,451 5,822 8,969 37,624 74,116 70,629 575,727
Retain earnings 317,431 398,785 466,100 530,988 554,004 601,590 624,040 629,862 638,832 676,456 750,572 821,201
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sales 288,332 276,782 245,378 231,874 163,420 174,268 204,218 196,220 160,920 168,272 312,034 294,532 2,716,250
Total revenue 288,332 276,782 245,378 231,874 163,420 174,268 204,218 196,220 160,920 168,272 312,034 294,532 2,716,250
Expense
Marketing
expense 9,767 6,036 4,908 4,637 3,468 3,485 4,084 4,124 3,218 3,365 6,741 5,891 59,724
Administrative
expense 58,474 55,380 55,790 55,400 54,980 54,960 57,834 54,860 55,370 55,570 55,280 55,890 669,788
Operating
expense 49,300 48,500 46,100 44,900 36,600 37,900 40,700 39,500 36,500 37,200 51,400 49,700 729,512
Depreciation 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 238,104
Total expense 137,383 129,758 126,640 124,779 114,890 116,187 122,460 118,326 114,930 115,977 133,263 131,323 1,697,128
Income before tax 150,949 147,024 118,738 107,095 48,530 58,081 81,758 77,894 45,990 52,295 178,771 163,209 1,230,334
Interest 12,459 11,997 11,531 11,060 10,584 10,103 9,618 9,127 8,632 8,132 7,627 7,117 117,987
Net income / loss 93,205 90,919 71,586 63,907 37,946 47,978 72,140 68,767 37,358 44,163 117,513 107,130 852,611
1,005,32 1,076,91 1,140,81 1,178,76 1,226,74 1,298,88 1,367,64 1,405,00 1,449,17 1,566,68 1,673,81
Retain earnings 914,406 5 1 8 4 2 2 9 7 0 3 3
105
Rental speed boat 11,000 11,000 11,000 11,000 14,000 14,000 150,000
Food and snack 4,800 4,200 5,400 6,300 8,100 9,900 89,400
Fuel 1,600 1,400 1,800 2,100 2,700 3,300 29,800
Commission 1,635 1,442 1,858 2,163 2,825 3,468 31,010
Brochure 200 500 1,400
Banner Adv. 1,000
Catalog 3,000
Employees salary 32,500 32,500 32,500 32,500 32,500 32,500 390,000
Rental building 20,000 20,000 20,000 20,000 20,000 20,000 240,000
Stationary 2,984 5,968
Electricity 1,000 900 1,200 800 900 1,000 13,500
Water 140 120 140 170 180 160 1,840
Telephone and Internet 1,700 1,700 1,900 1,800 2,200 2,400 23,000
Interest 28,237 27,933 27,626 27,316 27,003 26,686 340,446
Tax 0 0 0 0 0 0 0
Fees
Total cash paid 119,596 115,395 117,424 118,149 124,908 127,414 1,488,364
Net cash provide by operating activities 37,838 43,287 24,514 9,987 16,358 46,006 62,306
Cash flows from investing activities
Pre investment 1,149,832
Net cash provide by investing activities 1,149,832
Cash flows from financial activities
Borrowing
Repayment 30,413 30,717 31,024 31,335 31,648 31,965 363,361
Net cash provide by financial activities 30,413 30,717 31,024 31,335 31,648 31,965 363,361
Net increase/decrease in cash - 68,252 - 74,005 - 55,539 - 41,322 - 15,290 14,041 - 1,450,887
Cash at the ending 1,721,226 1,647,221 1,591,683 1,550,361 1,535,072 1,549,113 1,549,113
108
Cash at the beginning 1,625,498 1,584,202 1,531,082 1,490,767 1,462,042 1,462,220 1,549,113
Cash at the ending 1,584,202 1,531,082 1,490,767 1,462,042 1,462,220 1,480,094 1,480,094
111
Cash at the beginning 1,582,244 1,566,722 1,536,187 1,509,114 1,490,698 1,529,567 1,480,094
Cash at the ending 1,566,722 1,536,187 1,509,114 1,490,698 1,529,567 1,575,777 1,575,777
114
Cash at the beginning 2,110,146 2,153,095 2,192,181 2,199,362 2,212,849 2,299,180 1,869,722
Cash at the ending 2,153,095 2,192,181 2,199,362 2,212,849 2,299,180 2,374,617 2,374,617
120
Efficiency
Total asset turnover 0.70 0.81 0.93 1.07 1.23
Liquidity Ratios
Debt ratio 1.00 1.00 1.00 1.00 1.00
Time interest earned 0.48 1.35 2.58 4.93 10.43
126
Profit margin
40%
31%
24%
20% 16%
6% Profit margin
0%
Year
-11%1 Year 2 Year 3 Year 4 Year 5
-20%
40% 39%
26%
20% 14% Return on total
5% asset
0%
-8%
Year 1 Year 2 Year 3 Year 4 Year 5
-20%
127
Return on Investment
40% 39%
26%
20% 14% Return on
5% Investment
0%
-8%
Year 1 Year 2 Year 3 Year 4 Year 5
-20%
1.50
1.23
1.07
1.00 0.81 0.93
0.70 Total asset turnover
0.50
-
Year 1 Year 2 Year 3 Year 4 Year 5
128
Debt ratio
1.00
1.00 1.00 1.00
Debt ratio
1.00 1.00 1.00
1.00
Year 1 Year 2 Year 3 Year 4 Year 5
15.00
10.00 10.43
Tme interest earned
5.00 4.93
2.58
0.48 1.35
-
Year 1 Year 2 Year 3 Year 4 Year 5
129
Chapter 6
Summary
When people have a free time from their work, one thing they will spend
their time is travel at overseas to relax and leisure. Thailand is a famous
destination from many foreigner tourists. The beach in Thailand very popular
from foreigner tourists, Phuket and neighbour province is a first chosen that they
choose at Andaman Sea that make our business begin. Phuket is a popular
destination of people from many factors such as do the business, education,
working or travel agents that make them come to Phuket and make many of
business following from many people in province that come with these factors
to accommodate them such as property, hotel and restaurant, shopping mall, or
travel agents that becomes the main business in Phuket. Another good thing is a
high power of purchasing of tourists that tourism business can sale in a high
price because the high cost of living in Phuket that make many people come to
do tourism business in this province. Tourism business can effect by very factor
such as politic, law, economic, social or environment that can affect not only
tourism business but also tourists too. Competitors are important thing which
our company should concern and know them as much for comparing with our
company which for our company if compare with competitor, our company have
a power to attract tourists as much which can make our company can gain
market share for profit of our company for a long time. Our company quite have
a product to serve comprehensive that make customer can buy the product that
they want with our company in the same time including consult about the
destination or tourism information with our company for free which it can make
customer impress with our company as much. Our location quite salient for
tourists who come from the airport even it’s not located at destination where a
lot of tourists stay such as near the beach. For our financial, first time we spend
a lot of money to invest this business but after that we can gain for break-even-
point and after that we will gain a profit to appropriate. So this project will
survive in this industry for a long time if we have a good plan and concern about
financial and all of department in company.