Professional Documents
Culture Documents
Institutional affiliation: VN-UK Institute for Research and Executive Education, the
University of Danang
December, 2021
CONTENTS
INTRODUCTION .......................................................................................................................................................3
I. OVERVIEW OF THI NAI PORT JSC (NGUYEN NGOC TRUC) ...............................................................4
1. Business activities ............................................................................................................................................4
2. The process of formation and development .................................................................................................4
3. About the interviewer .......................................................................................................................................5
II. ORGANIZATIONAL STRUCTURE ...............................................................................................................5
III. ANALYSIS OF LOCATION, LAYOUT AND DESIGN ............................................................................9
1. Location ............................................................................................................................................................9
2. Layout............................................................................................................................................................. 10
3. Process Design ............................................................................................................................................... 11
IV. OPERATIONS MANAGEMENT ............................................................................................................... 12
1. Demand Forecasting ....................................................................................................................................... 12
2. Suppliers/Purchasing ...................................................................................................................................... 15
3. Logistics/Deliveries (LE HUYNH LINH TRAN) ........................................................................................ 16
a. Shipping systems........................................................................................................................................ 17
b. Warehousing .............................................................................................................................................. 18
c. Third-party logistics ................................................................................................................................... 21
4. Inventory Management ................................................................................................................................... 22
a. Functions of Inventory ............................................................................................................................... 22
b. Inventory management in Thi Nai company: ............................................................................................. 22
c. Liquidation of damaged goods ................................................................................................................... 23
V. BUSINESS FUNCTIONS ................................................................................................................................. 23
1. Accounting/ Finance ....................................................................................................................................... 23
2. Sale/ Marketing .............................................................................................................................................. 24
3. IT (NGO PHUONG UYEN) ......................................................................................................................... 16
4. Human resources / Staff management ............................................................................................................ 27
VI. QUALITY CONTROL ................................................................................................................................ 30
1. F&B Preparation/Health Regulations ............................................................................................................. 30
2. Quality Systems .............................................................................................................................................. 31
3. Customer Service............................................................................................................................................ 34
CONCLUSION .......................................................................................................................................................... 36
REFERENCES .......................................................................................................................................................... 37
For people interested in a career in business management, the terms "operation" and "operation
management" are prominent. These two terms come to us in many different sources such as
business news, business journals as well as textbooks, and even courses. As a result, it goes without
saying that operation management is among the most crucial functions of all enterprises, regardless
of its industry and therefore it is considered the backbone of any business. An efficient operating
procedure is essential for a company to prosper or at the very least maintain its market presence.
In this group report, we have had the opportunity to delve deeper into the operation process of a
firm through analyses of literature linked to industry operations as well as analyses of the operation
process of a genuine firm.
In summary, the following parts will provide readers with a more in-depth and insightful picture
of a firm's operation through a review of literature on key operation elements such as demand
forecasting, supplier/purchasing, logistic/delivery, and inventory management system. There are
also the parts that discuss in detail on how the elements are applied to a real business case through
the analyses of a real firm named Thi Nai Joint Stock Company which is a large port company in
Quy Nhon city.
Logo :
1. Business activities
Thi Nai Port Joint Stock Company, formerly a state-owned enterprise directly under the Binh Dinh
Department of Transport, was established under the Decision No. 47/QD-UBND dated January 5,
1994 of the People's Committee of Binh Dinh Province on the basis of separation from one Internal
accounting unit of Binh Dinh Import-Export Shipping Company.
In 2008, according to Decision No. 398/QD-UBND dated 08/07/2008 of Binh Dinh Provincial
People's Committee, Thi Nai Port was transferred to become a member unit of Production -
Investment - Service - Import-Export Corporation. Binh Dinh (PISICO Corporation) to carry out
equitization.
On January 1, 2010, the Company officially became a Joint Stock Company according to the
Business Registration Certificate No. 4100259282 issued by the Department of Planning and
On April 11, 2013, the Company was separated from PISICO Corporation and transferred all state
representative capital to Binh Dinh Investment and Development Fund.
According to our interview with Mrs. Huong, Thi Nai Port JSC organizes and operates the
company according to the specific structure as shown below.
• Administrative Council
The Administrative Council is the company's governing body, having full authority to decide on
issues related to the management and operation of the company. They determine the company's
growth strategy and are responsible for overseeing the Director and other managers. The
Administrative Council meets at least once a quarter.
• Board of Supervisors
Board of Supervisors. is responsible for checking the reasonableness and lawfulness in operating
business activities and financial statements of the company. They operate independently of the
Administrative Council and its board of directors.
• Board of Directors
The director of the company is the person who directly manages and administers matters related
to the company's business operations, and is responsible to the Administrative Council for the
implementation of the assigned rights and duties. In addition, the director is supported by two
deputy directors (deputy sales director and deputy technical director).
• Sales Department
Sales department is a professional department with the function of advising company leaders in
the field of business organization and management, port service exploitation on the basis of the
company's business strategy and mission. Specifically:
Planning business strategies, developing markets, enhancing the brand name of Thi Nai
Port in each period, thereby allocating tasks for each period.
• Technical Department
The technical department has the function of advising the company's leaders on the technological
process, technical management, means and equipment, repair work; Research and apply new
science and technology to the loading and unloading process - the company's main business;
Training and upgrading technical levels for direct workers. Specifically:
Dispatch team: In charge of dispatching ships and maneuvering other parts into the loading
and unloading area.
Loading and unloading team (including packaging team): the entire force of loading and
unloading workers performs the loading and unloading of goods.
Delivery team: In charge of inventory, weighing and delivery of goods between shippers
and vehicles and ships.
Motor team: in charge of operating loading and unloading equipment.
Tool team: manufacturing and repairing tools for loading and unloading work.
• Accounting department
The accounting department advises the director to manage the financial affairs, financial
accounting work, internal control work, asset management work, payment and settlement of
1. Location
According to Heizer (2018), location has a major impact on the overall risk and profit of the
company. For example, 25% of a firm’s total revenue may be needed just to cover freight expenses
of the raw materials coming in and finished products going out. Other costs that may be influenced
by location include taxes, wages, raw material costs, and rents. Thus, the location decision often
depends on the type of business. The objective of location strategy is to maximize the benefit of
location to the firm.
As we mentioned, the main business of Thi Nai Port JSC is loading and unloading goods. Loading
and unloading are the activities of arranging, lifting, putting and transferring goods into the
warehouse, which can be by hand, trolley, forklift, or transport vehicle with different flexible
forms. Loading and unloading activities at seaports is not too simple but requires a professional
process. That way, the new employee can work quickly, without doing the wrong thing, breaking
the job or delaying the train. The process of loading and unloading goods at the port at the seaport
will play an important role in shipping goods by sea. In the process of goods circulation, this stage
of loading and unloading cannot be missed, goods cannot be brought arbitrarily, messy, and of
unknown quality inside quickly onto the ship. The loading and unloading of goods need to be done
properly, safely, carefully, with appropriate means, and with the right techniques for safe and
highly efficient cargo transportation. The faster the loading and unloading time, the faster the train
will roll. That is why it is said that the performance of loading and unloading affects the
productivity and safety of goods at the port. Without loading and unloading, goods cannot circulate
smoothly. (Truong Phat, 2020)
Based on the above analysis, we can see that choosing the right location will make an important
contribution to promoting productivity as well as saving costs for the company.
According to our research, Thi Nai Port JSC is a port operator in Quy Nhon city and is considered
the gateway to the East Sea of the provinces of Southern Laos and Northeast Cambodia; about 260
Thus, with this strategic location, Thi Nai Port has many favorable conditions to attract goods
from countries in the East-West corridor through the port. Along with this, the company can also
save time and costs to bring in higher profits for them.
2. Layout
Layout is one of the key decisions that determines the long-run efficiency of operations. (Heizer,
2018)
Layout decisions include the best placement of machines (in production settings), offices and desks
(in office settings), or service centers (in settings such as hospitals or department stores). An
effective layout facilitates the flow of materials, people, and information within and between
areas.
• Office layout: Positions workers, their equipment, and spaces/offices to provide for
movement of information.
According to Mrs. Huong said: "Because of the nature of the industry, her company arranges the
office in a closed space style”. Offices are separated by walls, closed partitions and locked doors
when necessary.
With this layout, the working space between departments is separated from each other, quiet,
secure and increases work concentration. However, the disadvantage of this layout is that the
room is less ventilated, making it easy to create a stuffy feeling.
According to Mrs. Huong, Warehouse space is very important to her company, as they want to
maximize the use of space in the warehouse. Therefore:
Each type of goods is separated and arranged separately depending on the purpose of use.
Ceilings are used waterproof materials, no cracks to minimize mold.
The entrance door is designed with a rolling door system.
• Fixed-position layout: Addresses the layout requirements of large, bulky projects such as
ships and buildings.
Because the main business of Thi Nai Port Joint Stock Company is loading and unloading goods.
Therefore, the company's warehouse is located right at the port to optimize the transportation of
goods.
3. Process Design
A major decision for an operations manager is finding the best way to produce so as not to waste
our planet’s resources. So, in this part we will refer to how Thi Nai Port designs a process for
achieving this goal.
With the business type of Thi Nai Port, they focus on the following process design strategies:
• Selection of Equipment
Selection of a particular process strategy requires decisions about equipment and technology. The
choice of equipment requires consideration of cost, cash flow, market stability, quality, capacity,
and flexibility.
Loading and unloading goods, leasing warehouses, leasing equipment require good and safe
machinery and equipment to ensure the operation process. According to management, the
company selects equipment and machinery based on the following criteria:
Provides the power and control to move goods safely and efficiently.
Ensure professional ethics, occupational safety for workers.
Figure 3: The process of loading & unloading goods in Thi Nai Port
IV. OPERATIONS MANAGEMENT
Operations management is the business function responsible for managing the process of creation
of goods and services. It involves planning, organizing, coordinating, and controlling all the
resources needed to produce a company’s goods and services (Heizer, 2018). Because operations
management is a management function, it involves managing people, equipment, technology,
information, and all the other resources needed in the production of goods and services (Sanders,
2014).
1. Demand Forecasting
As you know, running a business is really hard. We never really know how it will all turn out, yet
we need to be able to answer questions like these:
➢ How many units of inventory do you need to have on hand to be at full stock for each
export?
From there, we have the definition of Forecasting. Jay Heizer (2018) defined that: “Forecasting
as consisting of activities which are the art and science of predicting future events”. For example
of forecasting: “This is a great new product and will sell 20% more than the old one”.
Demand forecasts are projections of demand for a company’s products or services (Heizer, 2018).
In other words, it is the process of using predictive analysis of historical data to estimate and predict
customers’ future demand for a product or service. Demand forecasting helps the business make
better-informed supply decisions that estimate the total sales and revenue for a future period of
time (Lopienski, 2019).
The strategy of demand forecasting is really important to a business. Through them, businesses
can optimize inventory by predicting future sales from analyzing historical sales data. According
to Mrs. Quynh Huong, she said: “Thanks to the forecasting plan, our company can make effective
and timely business decisions about everything from inventory planning and warehousing needs
to running flash sales and meeting customer expectations”. It is clear that forecasts will drive
process decisions, so managers need immediate and accurate information about real demand.
Demand-driven forecasts drive a company’s production, capacity, and scheduling systems and
serve as inputs to financial, marketing, and personnel planning. In addition, the payoff in reduced
inventory and obsolescence can be huge.
Thus, the forecast is the only estimate of demand until actual demand becomes known. Forecasts
of demand therefore drive decisions in many areas. We have analyzed the impacts of product
demand forecast on three activities of Thi Nai Port JSC as the following below:
• Supply-chain management: good supplier relations and the ensuing advantages in product
innovation, cost, and speed to market depend on accurate forecasts. According to Mrs.
Huong: “The spread of COVID-19 has been disrupting the way global supply chains
operate, making it difficult for businesses to model and assess risks”. Indeed, in my point
of view, supply chains in every country, including Vietnam, and across all economic
• Human resources: Hiring, training, and laying off workers all depend on anticipated
demand. If the human resources department must hire additional workers without warning,
the amount of training declines, and the quality of the workforce suffers. “During its
operation, one of the main goals of the company is to improve the quality of its employees.
Therefore, the results of the demand forecasting plans are extremely necessary for our
company”- said by Mrs. Huong.
• Capacity: When capacity is inadequate, the resulting shortages can lead to loss of
customers and market share. On the other hand, when excess capacity exists, costs can
skyrocket.
According to Mrs. Huong, her company forecast demand based on seven basic steps as the list
below:
Step 1: Determine the use of the forecast. As mentioned, Thi Nai Port JSC has business, Wholesale
of other construction materials and installation equipment. As such, they need to have a forecast
of the customer's demand for building materials to make decisions about the production process.
Another example, for the company's Loading and Unloading industry. The company needs to have
specific forecasts about the number of loading and unloading orders to make decisions about staff
to ensure service quality.
Step 3: Determine the time horizon of the forecast. According to Mrs. Quynh Huong - Vice
Director of Sales Department said that Thi Nai Port JSC develops monthly, annual, and 3-year
forecasts.
Step 4: Select the forecasting models. The company uses a variety of statistical models and also
employs judgmental, or nonquantitative, models.
2. Suppliers/Purchasing
Purchasing process is the process of setting up the procurement of goods to optimize the value of
goods, save costs and achieve maximum purchasing efficiency. Transparency in the purchasing
process will help your business limit risks, waste resources, time, costs and gain many other
benefits.
The process of purchasing and evaluating suppliers of Thi Nai Port Joint Stock Company often
has to go through many steps with many departments and people in charge of exchanging and
approving information.
At this stage of the purchasing process, the company identifies the goods or services it needs to
purchase to solve a particular problem within the company.
Each item or service will have different requirements and standards. The company will need to
define requirements for specific orders to avoid purchasing unnecessary goods or services.
For example, the company wants to buy more trucks to transport goods from the port to the
warehouse. So, the company needs to clarify how much they want to buy, what type of car and
how much capacity, etc.
In addition, I think the company also needs to clarify the budget limit for spending on goods and
services. This will help the purchasing staff evaluate and select the supplier that meets the order
requirements.
Usually, companies will build long-term relationships with product and service providers.
From the quotes of suppliers, purchasing managers will consider comparing what is the best
option in terms of price and quality of goods and services.
This negotiation aims to have a deeper and clearer exchange of requirements and commitments
for goods and services, ensuring that the two sides can carry out a favorable supply.
After the negotiation ends, the company and the supplier will jointly sign a contract to be legally
binding between the two parties. The sales and finance office will be in charge during this
period.
On the basis of the signed contract, the supplier will deliver and install goods and services within
the agreed time frame. The company will conduct inspection, receipt, acceptance of goods and
services and payment to suppliers.
In some cases, the company will buy debt. In other words, the company will normally make a
purchase and schedule a payment date.
M.Christopher (2012) defined that logistics is the process of strategically managing the
procurement movement, and storage of materials, parts, and finished inventory (and the related
information flows) through the organization and its marketing channels in such a way that current
and future profitability are maximized through the cost-effective fulfillment of orders.
According to Jay Heizer, logistics management is an approach that seeks efficiency of operations
through the integration of all material acquisition, movement, and storage activities (Jay Heizer,
Barry Render, and Chuck Munson, 2017).
a. Shipping systems
According to Bogdan Rancea, shipping is the physical moving of goods from one point to another,
such as the moving of merchandise from the warehouse to the customer. The shipping process
follows the manufacture and the packing of goods and will be controlled by a shipping or logistics
company.
Firms recognize that the transportation of goods to and from their facilities can represent as much
as 25% of the cost of products. Because of this high cost, firms constantly evaluate their means of
shipping. Six major means of shipping are trucking, railroads, airfreight, waterways, pipelines, and
multimodal. In order to choose the right means of transport for each type of product, Thi Nai
company has selected the appropriate means of transport to ensure efficiency as well as reasonable
costs.
Currently, Thi Nai Joint Stock Company provides a number of main services as follows:
• Cargo handling services, supporting the movement of goods through the port as well as
ensuring the safety of goods when transporting goods in the port: This is the main service
of the company. Thi Nai Port currently provides two forms of cargo handling: from
warehouses and yards to cars and from ships to cars. So these are the forms of deploying
the plan of exploiting, loading and unloading goods through loading and unloading
vehicles, loading and unloading tools and suitable specialized equipment such as bridges,
cranes, large-capacity grab buckets, wheel loaders, excavators, forklifts to ensure economic
efficiency and safety for workers and goods during transportation to customer units. In
addition, the company also has many ships and specialized cars to transport products to
Thus, in general, the company chooses multimodal transportation which combines modes of
transportation and is the most popular means of bringing products to the final destination. Each
package after loading and unloading will be placed in containers and the use of standardized
containers facilitates easy to transport from truck to rail to ship and vice versa. Although freight
rates are often based on very complex pricing systems. For example, faster methods such as air
freight tend to be much more expensive, while slower methods, such as water and rail, offer a
cheap per-unit freight rate. Depending on the size and location of the final destination of the
shipments, the company will choose an appropriate shipping model to bring high efficiency in
transportation.
b. Warehousing
Warehouse is a type of Logistics facility that stores, preserves and prepares goods in order to
provide goods to customers with the highest service level and lowest cost.
Warehouses occupy an important position in the company's production and business activities
because of the following reasons:
Warehouse's mission
Maintaining availability, ensuring a regular and constant supply of goods, stable in
quantity, quality, structure, and time.
Regulating the flow of goods in the distribution business.
Bringing goods closer to the place of consumption.
Protection of goods.
• Warehouse Management
Warehouse management encompasses the principles and processes involved in running the day-
to-day operations of a warehouse. At a high level, this includes receiving and organizing
warehouse space, scheduling labor, managing inventory, and fulfilling orders. Effective warehouse
management involves optimizing and integrating each of those processes to ensure all aspects of
a warehouse operation work together to increase productivity and keep costs low. (JenKins, 2020)
In general, the management of the central warehouse is quite good thanks to its professional
approach, modern warehousing system, and the support from science and technology, which has
brought high efficiency in warehouse control. The following sections will describe the warehouse
and inventory management processes of Thi Nai Corporation.
Warehouse model:
The company's warehouses and yards are designed based on the output of products and goods
transshipped at the port and the forecast of market demand. Currently, the company has a total area
of 30,700m2, and a warehouse system: 6 dry warehouses with a total area of 6,760m2, a yard
system: 8,000m2, and 4,000m2.
The warehouse is designed with 10 export and import doors: 5 export doors, 5 import doors, but it
will be flexible when the demand is high.
Warehouses meet quality standards, goods are stacked on pallets, pallets of goods are stored and
preserved in warehouses on standard-designed shelving systems, ensuring load, cargo safety, and
being inspected safety standards to meet the company's different products and services.
The company invested in building a warehouse with modern equipment and technical facilities
such as trailers, pushers, forklifts, etc. to create good efficiency for warehouse cargo loading and
unloading activities as well as helping to release materials quickly to catch the next batch of goods
quickly. The warehouse has 10 doors to exploit goods, which is very convenient and reduces truck
congestion at the warehouse
Method of managing the quantity of imported and exported goods in the warehouse:
Daily inventory counting process: The data manager prints out the inventory count list on the
system and then transfers the counting list to the warehouse operation department, the warehouse
operation department will conduct the counting of goods as required in the list, after completing
the warehouse counting, the warehouse operator will send the documents back to the data
management department on the system to compare the results with the system.
Process of controlling goods in stock: Goods in the warehouse need to be checked before being
imported and exported every day during storage. When seeing one of the following abnormal signs
of goods, employees will have to immediately notify the storekeeper to make a record of the
incident and move to the waiting area. All incidents arise staff to record and report and take timely
remedial measures.
Warehouse technology:
Along with the development of technology, nowadays there are more and more software
supporting warehouse management. Thi Nai Port Joint Stock Company has also applied building
materials business management software to manage warehouses effectively.
The software helps to support the company in exporting and transferring warehouses in a
professional and orderly manner. In addition, the software will automatically save information
about the times of exporting and importing warehouses quickly and simply. Moreover, the
storekeeper also easily knows the product position, the empty warehouse position. From there,
make plans to transport goods to the most appropriate location without taking too much time.
c. Third-party logistics
According to Jay Heizer, third-party logistics, as is the case with most specialization, tends to
bring added innovation and expertise to the logistics system. Consequently, supply chain managers
outsource logistics to meet three goals: (1) drive down inventory investment, (2) lower delivery
costs, and (3) improve delivery reliability and speed.
In the case of Thi Nai Port Joint Stock Company, in addition to providing services, the company
is also a logistics company, so the company has all means of transport such as trucks, containers,
and ships. Therefore, the transportation of shipments by the above means will be directly operated
by the company. For orders that need to be transported by rail, the company will hire a third party
logistics company - the appropriate rail transport company. In addition, the company creatively
4. Inventory Management
Krajewski et al. (2016) stated that inventory management is the planning and controlling of
inventories to meet the competitive priorities of the organization. So, inventories are important to
all types of organizations, their employees, and their supply chains. Inventories profoundly affect
everyday operations because they must be counted, paid for, used in operations, used to satisfy
customers, and managed.
The objective of inventory management is to strike a balance between inventory investment and
customer service. We can never achieve a low-cost strategy without good inventory management.
a. Functions of Inventory
Inventory can serve several functions that add flexibility to a firm’s operations. The four functions
of inventory are:
To provide a selection of goods for anticipated customer demand and to separate the firm
from fluctuations in that demand.
To decouple various parts of the production process.
To take advantage of quantity discounts
To hedge against inflation.
To carry out the global inventory management, the firm considers how much the inventory to hold
and in what form to hold it. Firstly, the firm implements the sales budget and the production budget,
and the direct materials budget monthly or quarterly. For example, with the production budget, the
company could estimate the ending inventory to be equal to 20% of the following month's
budgeted sales in units and apply materials on hand at the end of each month equal to 10% of the
following month's production. By this estimation, the firm will restrict the risks of responding to
Liquidate damaged, expired, and poor-quality goods according to the standards set by the
company. The warehouse manager makes a monthly request for the cancellation of expired goods,
identifies the department that bears the costs and responsibilities of the related departments. The
warehouse manager sends the drafted report to all levels for approval. Data staff sends the
approved report to relevant departments to create input/output. Accountants create input/output on
management software for approval. After the input/output is available, the department proceeds to
create a free export request on the management software for approval by all levels. Data staff will
export the cost center to related departments. After the data staff completes the above steps, the
Warehouse Supervisor will contact the accountant to witness the cancellation of expired goods and
sign the cancellation record. After canceling the goods, all documents and signatures will be
returned to the data staff to save the file.
V. BUSINESS FUNCTIONS
1. Accounting/ Finance
The Accounting and Finance department seems to be one of the most important parts of a
business’s operations since the department takes responsibility for all financial activities. Their
jobs consist of processing tax payments and filing tax returns, keeping track of orders, calculating
wages and salaries, recording cash inflow and outflow. Moreover, they are the first people to
identify problem areas of the firm (S, n.d.). Indeed, people working in this department have to
ensure that there are adequate funds available to acquire the resources needed to help the firm
achieve its objectives, control the costs, establish and control profitability levels as well.
(MCGOWAN, 2008).
The firm financing management system should navigate issues related to cash flow and costs. A
firm obviously needs sufficient cash flow to buy supplies, ingredients and pay employees or it
cannot continue to function. Moreover, it earns profit by controlling costs and maximizing
revenue. So, the financial management system should include cash flow projections forecasting
In the case of Thi Nai Port Joint Stock Company, there are usually 2 warehouse treasurers who are
responsible for controlling cash flow from customers to work with the company at the warehouse,
responsible for general management. They are thoroughly trained in how to use the cash register,
how to write reports, and print customer invoices. Due to the nature of these positions, all
employees are selected to be permanent and responsible for controlling cash flow during their
shifts under the supervision of the warehouse manager. Indeed, the warehouse manager must hold
all financial activities of the warehouse to report to the company's accounting department to
prepare and make financial statements for the company. Thus, the warehouse treasurer, warehouse
manager, and financial accounting department play an essential role in Thi Nai Port Joint Stock
Company.
2. Sale/ Marketing
These two business functions normally come from the same department. Obviously, this
department aims to promote the business and reach out to prospects, potential and existing
partners, investors, customers, and more to fulfill its end goal of generating revenue, increasing
sales, and brand awareness as well. (Picincu, 2019)
Moreover, marketing contributes a lot to increase the visibility of the firm to the general public,
attract new customers, and boost sales revenue. It also succeeds at retaining existing customers
who might be inclined to return often if they see a special deal or promotion being advertised.
Thus, activities such as running advertisements, conducting special promotions are considered as
ways to successfully market a firm. Besides, with the growth of internet and online service,
customers are easily influenced by social media, which creates a popular method for the firm to
expand their brand image as well as customer’s brand loyalty, spread word of mouth, and promote
deals. (Vogt, 2017)
Personnel working in the Sales and Marketing department are responsible for researching the
market and target audience, monitoring the firm’s image on social media, creating and
implementing advertising campaigns and marketing activities to attract more commerce. Staff
belonging to these positions are also cashiers, warehouse treasurers who not only fulfill orders but
In the case of Thi Nai Port joint-stock company, In order to support internal operations and
optimize the company's products and services, the role of this department is extremely important.
Each member of the IT department fulfills an important role for the company. Some are responsible
for multiple areas of the IT department, especially in smaller companies. In other circumstances,
there may only be one IT professional within a company. Here are the main responsibilities within
the IT department:
• Administration
In Thi Nai Port joint-stock company, IT administrators play an integral role within a company and
the IT department itself. Their main task in the company is network administration because most
company’s activities rely on various networks to receive and send data. If something happens to a
company’s network, both the company and the people they work with can be affected. Network
administrators and engineers have a clear understanding of your organization’s IT structure and
• Technical Support
Technical support helps the company to save thousands each year. Instead of buying new
equipment whenever something breaks, the company can have it repaired for much less. Tech
support professionals are especially handy at fixing problems related to hardware issues. When
people need access to computer systems or require troubleshooting assistance, they can contact the
technical support team to have a hardware technician check it out. Due to the size of the company,
this position only needs three to four technicians. Some common duties include ensuring that the
computers and office machines are working, researching and procuring IT hardware and supplies,
providing and installing applications/services, assisting in backup and recovery of digital assets
(Indeed Career Guide, 2021).
• Communication
Communication is also a necessary task in the company so there is a team to help facilitate
successful communication between all parties involved. They will be the bridge to help the
company communicate with potential or existing clients through different methods of technology.
Besides, the role of this department is even more important in the situation of Covid 19, they will
perform administrative duties such as setting up point-to-point phone calls and conference calls,
preparing meetings through online applications, providing end-user support for computer
applications, creating backup copies of data sources and load new data into the system.
• Company website
Website is considered an effective support tool for online marketing activities, contributing to
widely promoting business images, advertising products, and services to customers quickly,
26 | Group assignment for Analysis of Operations Management
helping to build brands and build credibility. In the case of Thi Nai Port joint-stock company, due
to the degradation of the website, in recent years they have been planning to renew the design of
their website so it is necessary to have a team to build and develop their company's website. This
team collaborates with the various departments of a company to implement the overall vision of
how the website should look and function. Then they will work behind the scenes to write the
code, test the functionality of the webpages and assist with any user experience issues.
Human resources (HR) is the division of a business that is charged with finding, screening,
recruiting, and training job applicants, as well as administering employee-benefit programs
(Investopedia, 2021). A business cannot build a good team with professional and effective
personnel without a professional human resource management department. Human resource
management includes the introduction of strategic and holistic approaches - aimed at managing
people, culture and work environment. The role of an HR professional is to ensure that employees
- the company's most valuable asset - receive appropriate support from company programs,
policies, and processes. In addition, they are also responsible for promoting a healthy and positive
working environment, creating cohesion between employees and employers . Effective human
resource management is the premise to motivate employees to contribute to the overall direction
of the company, to ensure that the goals and tasks are completed excellently.
The main functions of the human resources management (HRM) department include various
responsibilities in an organization such as:
Human resource management includes many different areas; therefore, the role of each segment is
generally diverse. In the case of Thi Nai Port Joint Stock Company, human resource management
is divided into 4 main positions which are Recruitment, C&B – Compensation & Benefits, HR
Admin and T&D – Training & Development.
• Recruitment
The recruitment department is responsible for finding and recruiting employees for the business.
They will work with other departments in the company to understand the human resource needs
of each department, then plan, recruit strategy and conduct the recruitment. The main tasks of the
recruitment department include:
Planning and conducting recruitment campaigns at the right time to meet the operational
and development needs of the business.
Announce recruitment information of enterprises on recruitment channels.
Performing recruitment operations: screening, storing candidate files, arranging interview
schedules, participating in interviews, testing and evaluating candidates' qualifications.
Build a network of potential candidates for the business, participate in and organize
activities and events to attract talents.
Drafting and sending notices and letters related to recruitment results to candidates: job
offer letters, admission notices, candidate rejection letters...
Handling legal work in recruitment activities.
Prepare a recruitment report.
This is the part that the company is very interested in. This department is responsible for
developing and managing the salary, bonus, welfare and other related policies of the company to
ensure the fairness of employee benefits and state regulations. To fulfill its role well, the C&B
department needs to master the knowledge of labor law, insurance and many other relevant policies
and regulations. The main tasks of the recruitment department include:
• HR Admin
This department is responsible for performing all administrative tasks such as drafting documents,
letters, announcements; arrange and store records; manage the equipment, stationery and other
assets of the company; and can also take on some of the work of other departments. The main tasks
of the administrative department include the following:
Plan and organize the implementation of training programs as required by the company.
Develop training programs suitable for each development goal.
Monitor and evaluate the quality of training programs, take appropriate adjustment
measures to increase the effectiveness of training programs.
Organize training programs, professional training for new employees to help them quickly
grasp the job and integrate into the working environment better.
A strong business needs good employees and the business cannot succeed if the employees aren't
in top shape. Therefore, the health and safety of employees is a top priority for the Thi Nai Port
Joint Stock Company. Here are a few regulations that the company is implementing to ensure the
health of its employees. (Foursquare Group, 2019)
In order to commit to effective implementation of employee health and safety, the company has
developed a policy sheet on health and safety management in their business. In this statement the
company will clearly state who will be responsible for what, when and how.
Thi Nai Port Joint Stock Company has a duty to make sure that their employees ' health, safety
and welfare is well taken care of while they’re at work. For that reason, it is the responsibility of
the company to do the following:
Providing employee insurance is an important part that Thi Nai Port Joint Stock Company makes
sure to do for all of their employees. It protects employees by compensating them when they get
sick or injured due to the work they have done for the company. Insurance will allow employees
to claim from the company. (Foursquare Group, 2019)
2. Quality Systems
In the case of Thi Nai Port Joint Stock Company, the company specializes in providing cargo
handling services, so ensuring the quality and safety of the goods is extremely important. The
company's quality management is divided into the following main processes:
• Quality planning
This is the first job in the quality management process, before embarking on quality control,
workers need to build and plan processes according to standards. This process is done by following
steps. Firstly, employees need to determine customer needs to develop service/product features
that respond to their needs. The second step is to establish quality goals that meet the needs of
customers at a minimum cost. Next, they will develop a process that can produce the needed
product features. Finally, they have to prove process capability which means proving that the
process can meet the quality goals under operating conditions
• Quality Control
This is an important part of quality management, this process will focus mainly on performing the
inspection requirements, checking the quality of goods and products. In addition, this is also the
process of control and inspection of factors such as working environment, people, machines,
materials, production methods, production process information. In the case of Thi Nai Port Joint
Human control:
Input control
Device control.
• Quality Assurance
This is a process focused on preventing mistakes and defects in the manufacturing process. The
Quality Assurance Process will be responsible for ensuring that the technical approach, methodical
approach, and manufacturing process are performed correctly. In addition, the activities and work
in the quality assurance process must pay close attention to monitor and verify that the activities
in the process of production management and development are properly followed and have
• Quality improvement
In the quality management process, quality improvement plays an important role in reducing waste
in the production process. Quality improvement is both an opportunity and a challenge, in order to
improve efficiency and create more benefits for customers. Thi Nai Port Joint Stock Company
makes constant efforts to maintain and increase the quality of products with the principle that the
following products must be better than the previous products, and the gap between product
characteristics and customer requirements is increasingly narrowing.
3. Customer Service
The customer service department must be recognized as having a major influence on the success
of today's companies. A company that wants to survive needs to have a loyal customer base for
the product it is launching. Certainly the company drives monthly sales by having loyal customers.
The care team plays a key role to have a large customer base and is the mainstay to help customers
trust and use the product. If customer support isn't doing their job right and the customer won't
come back after the first purchase. This will have a negative impact and reduce revenue
significantly, affecting the growth of the entire company. Therefore, for Thi Nai Port Joint Stock
Company, the Customer Service department is always the top priority. This department aims to
meet customer satisfaction before, during, and after the purchase process, increasing customer
loyalty, creating a connection between users and your business. The Customer Service department
is a place where the company can show support, care, and service to meet the needs of customers.
The main tasks of the customer service department include the following:
Recording and resolving customer requests and wishes, answering questions and doubts
about customer problems or customer issues that need to be clarified for better
understanding.
Always actively care about customers in the process of products/services being used and
experienced by them in many different forms and means such as: messaging, chatting via
Facebook social networking sites, zalo, website or direct call, etc.
In conclusion, operations management impacts the overall productivity and profitability of any
business enterprise. It measures the efficiency of managers and other workers, hence accelerating
individual and company’s progress. Operations management is the company’s engine room where
prudent decisions and plans emerge. Lack of proper operations management can cause problems
in product design and delivery failures. In any enterprise, a well-designed operations plan is the
pillar and strengthens the probability of fulfilling and shipping orders on time, keeping customers
happy and fuelling the company’s success.
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