55 Creative Logo designs with Hidden messages -

Chick-fil-a : The Chick-fil-a logo incorporates a chicken into the C. Although this isnt very hidden, it is
still very clever.

Newman: The reversible Newman logo is simple yet classy - Hidden messages in logos

Life is good, especially when playing Pac-Man!

Elefont: Simple yet effective; part of an elephants trunk in the negative space inside the letter e.

Baskin Robbins: Baskin Robbins has 31 flavors! The pink in the BR acts as the 31 and as the BR in
the logo.

Sony Vaio: The Sony Vaio logo symbolizes the integration of analog and digital technology. The VA
forms an analog wave and IO represents a binary 1 and 0.

Unilever: Unilever is one of the biggest producers of food, beverages, cleaning agents and personal
care products. They produce a huge amount of different products and they wanted to reflect this in
their logo. Each part of the logo has a meaning. You can see bees, birds, dna, corn, flower, palm tree,

and much more inside the U

Museum of London: The Museum of London logo may look like a modern logo design but it actually
represents the geographic area of london as it as grew over time.

Toblerone: The Toblerone logo contains the image of a bear hidden in the Matterhorn mountain, which
is where Toblerone originally came from. [Hidden messages in logos]

Sun Microsystems: This logo was designed by professor Vaughan Pratt of the Stanford University.
Having a clever ambigram you can read theBRAND NAME in every direction; horizontally and
vertically.

Schizophrenic: Another logo that plays in representational symbols while relating heavily to the brand
name is the Schizonphrenic logo. Being a medical disorder that often depicts split personalities, the
logo characterises this with simple shapes that depict a happy and sad face.

Northwest Airlines: The old Northwest Airlines logo may look like a simple logo but if you take a closer
look the symbol on the left actually represent both N and W and because it is enclosed within the
circle it also represents a compass pointing northwest.

NBC: The NBC logo has a hidden peacock above the above text which is looking to the right, this
represents the companies motto to look forward and not back, and also that they are proud of the
programs they broadcast. [Hidden messages in logos]

Milwaukee Brewers : The old Milwaukee Brewers logo may look like a simple catchers mitt holding a
ball, but if you take a second you will see the teams initials M and B.

London Symphony Orchestra: Do you see the LSO letters or an orchestra conductor?

Facebook Places: If you didnt already know Facebook Places, is Facebooks new geolocational
product. Which is in direct competition with the current leader in that area Foursquare. Now if you take
another look at Facebook Places logo you will notice it is a 4 in a square now is this a coincidence or
a dig at Foursquare?

The Guild of Food Writers: The Guild of Food Writers (GFW) is an established organisation dedicated
to excellence in food writing and culinary education. Mark closely and you can see a spoon inside the
nib.

Yoga Australia Logo: At first glance the logo may look like a simple picture women's silhouette in a
yoga pose, but if you take a second look at this image, you'll see how the negative space between her
leg, hips and arm looks like Australia.

A.G. Low Construction: In this logo, the name of the company is written in thin, square letters that hold
a great purpose; they are designed to look like the floor plan of the house, which happens to be the
companys specialty. [Hidden messages in logos]

Amazon: The Amazon logo is an extremely simple logo and while the arrow may just look like a smile
it actually points from a to z. This represents that Amazon sell everything from a to z and the smile on
the customers face when they bought a product.

The hidden logo with an elephants silhouette is defined by a giraffe and rhinoceros; the negative
space of the animals hind legs are cleverly shaped by the twin spires of Cologne Cathedral.

It is a concept logo design for Project X Construction. It uses the FedEx concept of incorporating the
arrow betweent and X. [Hidden messages in logos]

Reminiscent of the Families logo, this hidden logo shows a mother and child holding hands using the
letter M

At first glance it may appear to be "I heart You". But the hidden logo has a different meaning.
Amazingly the heart is twisted to spell out Hate.

Its somewhere in between an excellent use of negative space and an ambigram using a font to
spell the word truce that fits within itself when flipped upside-down.

This creative logo designed for a Dutch financial advice company looks like 3 ravens, but the negative
space in between contains yet another raven.

A random and rough typography concept that uses all the letters in the word BONES, and create with
half bones. [ Hidden messages in logos ]

This hidden logo exhibits one of the best and clever use of negative space. Notice how a plug and a
cord is extended through the word "Electric".

This is a perfect example of negative space. The "D" has been carefully hidden in the "HIDE". At first,
the word "HIDE" can be read with the small "D" in white, but if you watch closely, the black space
shows a "D" as well.

As you can notice, the negative space between the four arrows makes another arrow that goes the
opposite direction. It signifies the meaning of countercurrent logo.

This logo design is a very creative use of negative space that shows many animals within one
another. Inside the horse you will locate a dog, a cat and a bird.

The Hartford Whalers logo has 3 different aspects in it which makes the logo, Two parts of it are
hidden messages, At the top the blue shape is meant to represent a Whale's Tail, the green shape at
the bottom is a green 'W' to represent the Whalers, Also in the negative space between the tail and
the 'W' spells out a letter 'H' which stands for Hartford. The colours used for the logo represent the
teams colour and also they stand out. There is no font used on the logo so it may be confusing to
what the logo stands for.

GreenLabs: This logo is just not a simple green tree, but if you look at the tree crown, youll see that it
can also be interpreted as a brain. The logo lays emphasis on the strong intellectual capabilities of the
companys staff and also reflects green and labs parts of their name. [ Hidden messages in logos ]

Carrefour Logo: This French international hypermarket chain translates to intersection in English. If
you look very closely you will notice that the big C in the white space. The two arrows are pointing in
opposite directions.

The F1 logo is a fairly simple one to figure out. The negative space in the middle creates the
1.

The FedEx logo look like a plain text based logo but if you take a second look between the E and the
x you will see an arrows which represents the speed and accuracy of the companies deliveries.

[ Hidden messages in logos ]

Eighty20: The eighty20 logo is a bit of a geeky one to figure out, the two lines of squares represent a
binary sequence with the blue squares being 1s and the grey squares being 0s. Which makes
1010000 which represents eighty and 0010100 which represents 20.

Egg and Spoon [ Hidden messages in logos ]

Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two
letters create a 3-dimensional tyre.

Goodwill: The g in goodwill and the smiling face look quite similar huh?
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