1.

Tostitos 
 • Tostitos logo hidden meaning: 
• If you’re hosting a party, you’ll most likely have tortilla chips and salsa.
• The popular tortilla chip brand made it 
part of their logo by having the middle Ts appear like friends sharing tortilla
chips and the dot on the I is a pot of salsa.
2. Unilever logo
• Unilever logo hidden meaning: 
• Unilever has a large portfolio of products and the company want their
customers to know what is important to them by showcasing 25 icons
in their logo.
• Each icon represents an aspect of their business such as a lock of hair
to symbolize their shampoo brands.
•  Find out what each icon means at Unilever’s website.
3. Toblerone logo
• Toblerone logo hidden meaning.
• While it is apparent to recognize the Swiss Alps in the Toblerone logo, it means much more
than that.
• The Toblerone brand was established in Berne, Switzerland which is known as “the city of
bears”.
• They incorporated the graphic of a bear within the mountain.
 4. Gillette 
• Gillette logo hidden meaning.
• Gillette is renowned for its Mach line of razors and even their logo features sharp lines.
• The G and I are cut sharply to signify the sharpness and precision of their razors.
5. FedEx
• FedEx logo hidden meaning:
•  FedEx also features a negative space in their logo and you’ll spot the arrow between the E
and X.
• The arrow symbolizes the company’s values of speed, delivery, and accuracy.
6. NBC
• NBC logo hidden meaning: 
• A peacock is known for its rich and vibrant colors but it’s not the main reason NBC’s logo
features so many colors.
• Their logo was updated in 1956 to promote the network’s new color programming.
• Also, because RCA owned NBC in the 1950s and the company wanted customers to upgrade
to color TVs, NBC’s new color logo enticed viewers to ditch their black-and-white TVs.
7. vaio
• Vaio logo hidden meaning: 
• Computers exist today because of the technological advancements of analog to digital and
Vaio’s log cleverly incorporated this into their logo.
• The first two letters signify an analog wave while the last two represent binary digits, 1 and 0.
8. Cisco
• Cisco logo hidden meaning
• As Cisco manufacturers software and telecommunications equipment, it makes sense the
lines of their logo represents digital signals.
• The IT company was founded in San Francisco and the rising and falling lines also represent
the city's famous Golden Gate Bridge.
9. Adidas
• adidas logo hidden meaning
• The current logo for the sporting giant shows its famous three stripes gradually increasing in
size.
• The stripes are meant to represent a mountain and the idea that athletes must overcome
challenges to meet their goals.
10.Pinterest
• Pinterest logo hidden meaning: 
• Pinterest offers a very cool font but the letter P is where it’s at.
• The P in Pinterest was meant to resemble a pin.
11. The Bronx Zoo 
• The Bronx Zoo logo hidden meaning: 
• If you look closely at the negative space between the legs of the giraffes in The Bronx Zoo
logo, you’ll notice it features the iconic buildings that fill the Manhattan skyline.
12. Northwest Airlines’
• Northwest Airlines logo hidden meaning:
•  There are 2 clever references in the Northwest Airlines logo.
• The arrow within the circle represents a compass pointing to the Northwest. Also, the letter
N doubles up as a W to indicate North and West.
13. IBM
• IBM logo hidden meaning:
•  IBM’s logo contains a series of parallel lines. The lower right of
the logo makes it appear like an “equals” sign to demonstrate
equality.
14. Subway
• Subway logo hidden meaning:
•  In 2016, the sandwich chain changed its logo to remove the dark boarder around each letter
and change the colors from white and yellow, to yellow and green.
• The company said the new logo is "a reflection of the colorful array of fresh vegetables and
other ingredients" and the arrows on the first and last letters "symbolize the choices
SUBWAY provides its guests."
15.  XNA
• XNA logo hidden meaning:
• XNA from the house of Microsoft is a developer tool for games.
• The logo is rather special as it contains a combination of the
Morse code for XNA.”— · · —” represents X, “— ·” means N,
and “· —” stands for A. Quite intuitive!
16.Freedom
• Freedom logo hidden meaning:
• This beautifully executed logo demonstrates its meaning in a lovely
manner. The ‘M’ takes flight in the form of a bird, flying to freedom.
17.Evernote
• Evernote logo hidden meaning:
• The Evernote logo has a number of hidden images and messages.
• First up, there’s the elephant. The elephant is known for its great memory. The
purpose of Evernote is not to forget things.
• Secondly, the ear on the elephant is curled over like a post it note.
18.Puppy
• Puppy logo hidden meaning:
• The designer of this logo mark really had some fun. We all love dogs
right? Especially puppies. Check out the bottom half of the P and Y in
this logo for the hidden image of you guessed it, a puppy.
19.Imposter
• Imposter logo hidden meaning:
• Oh I love this one! It’s one of my favourites . When you first look at it,
you everything is in order. But then you spot the imposter! Yes the ‘a’
is upside down. Bravo logo designer.
20.Sun microsystem
• Sun microsystem logo hidden meaning:
• The Sun logo is a very cool example of a logo with hidden images.
• Look closely at the square mark on the left of the logo. No matter what
angle you look at it, it reads ‘SUN’.