CHRIST UNIVERSITY INSTITUTE OF MANAGEMENT

HOSUR ROAD
BANGALORE 560029

COURSE: RESEARCH METHODOLOGY

FACTORS AFFECTING A CONSUMERS PREFERENCE IN

PURCHASING PERSONAL CARE PRODUCTS (FMCG GOODS) IN
URBAN AREAS (BANGALORE)

CIA I

Submitted by
Chandru M
KRISHNANAND P B
GUNSHERAT KAUR
I - MBA - J
CUIM, Bangalore

1527713
1527719
1527736

Submitted to
Dr. Joseph Durai Selvam
Associate Professor
Institute of Management
CUIM, Bangalore

QUESTIONNAIRE
FACTORS AFFECTING A CONSUMERS PREFERENCE IN
PURCHASING PERSONAL CARE PRODUCTS (FMCG GOODS) IN
URBAN AREAS (BANGALORE)
Personal details
Name

Location

Age:

Below 20 years
31-40 years

21-30 years
Above 40 years

Sex:

Male

Female

Married

Unmarried

Marital status:

Educational qualification:
School
PG

Degree /Diploma
Professional

Occupational status:
Student
Employed

House wife
Business

Monthly income of the family:

Up to Rs.5000
Rs.10000 to Rs.20000

Rs.5000 to10000
Above 20000

No. of members in the family

Up to 2
4 to 6

2 to 4
Above 6

Which of the following format you prefer to make purchase?

Departmental Store
Convenient Stores

Super Market
Kirana Stores

Page 1 of 8

QUESTIONNAIRE
Which of the following Retail stores do you prefer most for buying FMCG`s?
Rank from 1 to 5
5-Most Preferred
1-Least Preferred
Rank
Store

Reliance Fresh
D Mart
Big Bazaar
Nilgris
Kirana Store

Select the reason for making purchase in your preferred store?

Discount
Proximity

Variety
Ambience

Service

Mention the frequency of purchase for the following products?

S.No

Merchandise

Cold drinks

Toothpaste

Detergent

Skin & Hair Care

Toilet soaps

Always

Often

Sometimes

Not at
all

Page 2 of 8

QUESTIONNAIRE
How often discounts & incentives are provided by the departmental stores?
Always
Sometimes

Often
Not at all

Are you aware of these brands available in market? (If yes,tick in the box)
Skin Care:
Fair & Lovely
Ponds

Garnier
Nivea

Hair Care:
Head & Shoulder
Pantene

Clinic Plus
Meera

Detergent Powder:
Surf
Rin
Wheel

Ariel
Tide

Toilet Soap:
Hamam
Dove
Medimix
Cold Drinks:
Coca Cola
Miranda
Limca
Tooth Paste:
Colgate
Pepsodent

Pears
Cinthol
Dettol
Pepsi
Fanta

Closeup
Promise

Do you think branded products are better than unbranded products?

Yes

No

Rank the preference for the following brands?

Page 3 of 8

QUESTIONNAIRE
Rank from 1 to 5
5- Most Preferred,
Least Preferred
Example: If Garnier is most preferred by you, then tick 5
Rank
Brands
Skin Care:
Ponds
Garnier
Himalaya
Nivea
Hair Care:
Head & Shoulders
Clinic Plus
Pantene
Meera
Detergent Powder
Surf
Tide
Ariel
Rin
Wheel
Toilet Soap
Hamam
Pears
Dove
Cinthol
Dettol
Medimix
Tooth Paste
Colgate
Pepsodent
Close up
Promise
Cold Drinks:
Coca Cola
Pepsi
Mirenda
Fanta
Limca

Page 4 of 8

QUESTIONNAIRE
How long you have been using above stated brands?
Last six months
1 - 2 years

6 months to 1 year
More than 2 Years.

Rank the factors that influence you most for the purchase of the following brand.
Rank from 1 to 6
Where 6 is Most influence and 1 is least influence
Factors
Brands

Pric
e

Availability

Brand Promotional
Image
Offers

Advertisemen
t

Qualit
y

Skin care
Ponds
Garnier
Fair & Lovely
Nivea
Hair care
Head &
Shoulder
Garnier
Pantene
Clinic plus
Detergent Powder
Surf
Tide
Ariel
Wheel
Rin
Tooth Paste
Pepsodent
Colgate
Close up
Promise
Cold drinks
Pepsi
Coca cola
Fanta
Miranda

Page 5 of 8

QUESTIONNAIRE
Do you look for various schemes in the FMCG products?
Yes

No

If yes which schemes?

Coupons
Lucky Draws

Price Off
Bundling Offer

Extra Quantity
Scratch Cards

Will you like to switch your brand preference if you get some promotional scheme with
another brand?
Yes
Give reason for the same?
Cost
More benefit

No

Quality
Seasonal Change

Satisfaction

Had you used any other brands before this current brand?
Yes

No

Who influence your preference for brands?

Family
Self

Friends

Advertisement

Does the advertising play any role towards brand preference?

Yes

No

If yes, which media influenced your brand preference?

Television
News paper
Pamphlets
Word of mouth
Have you purchased any FMCG brands recently after coming across any advertisement?
Yes

No

In what way advertisement has influenced you?

Better Recall
Better exposure

positive impression

Interest

Page 6 of 8

QUESTIONNAIRE
Suggestions if any

Page 7 of 8