Music Advert Analysis

Pop
The One Direction Music Advert uses conventions to distinguish genre in
various different ways. Overall, the pop genre is considered very mainstream
and is mainly revolved around happiness, light heartedness and fun. This is
clear in the One Direction Music Advert, for example the advert features very
vibrant text colour with urban text font which resembles graffiti; this
distinguishes the Pop genre as the genre is considered to be dominated by
young people and stereotypically young people are associated with graffiti.
Also, the artists wear very mainstream, trendy clothes thus representing young

Rock
The AC DC Music Advert also uses conventions to distinguish genre in multiple
ways. In general, the Rock music genre is very much revolved around
emotions, aggression and instrumentals. The genre is very much about
difference and appearing unique. This clear in the use of conventions in this AC
DC Music Advert, for example the advert features a male actor playing an
instrument and presumably performing with anger on his face, this
distinguishes the Rock genre as Rock is all about performance and expressing
emotions such as anger. The colour of this advert being almost entirely red
connotes the emotion of anger and aggression is present thus adhering to the
conventions of the Rock genre. This advert represents the band and the genre

Alternative
The Music Advert for Owl City uses conventions to distinguish genre in many
ways. The alternative genre, or in some cases indie is often labelled as being
the compromise between the Rock and Pop genres. The genre consists of
emotions (similarly with Rock) yet there is less aggression and more peaceful
Overall,
in the This
promotional
emotions.
is clear inpackage
this Owl City Music Advert, for example the use of the
for Imagine
Dragons
thewearing
album relatively basic clothing already distinguishes
lead singer
in the and
advert
Nightthe
Visions
involving
website,from the likes of Pop and Rock due to their not
Alternative
genre the
as different
being
or vibrantly
costume such as what the likes of Pop
digipak
andextravagant
music video,
synergycoloured
is
adverts
conventionally
feature.
Also,
the
inclusion of the subtle blurred colours
used in various ways to promote the
connote
brandonofthe
theadvert
band could
on the
whole.blurred emotions and need to express emotions yet
the emotions expressed in the genre are neither aggression nor anger, this
adheres
tomost
the genre
of Alternative/indie
overall. Overall, this particular advert
First of
all, the
evident
use of

synergy is the font used on the

website and the digipak, the font in
both of these being the exact same
and presumably being the front for
the entire Imagine Dragons brand.
The use of this synergy is effective as
the font can be recognised by the
intended audience through the crossmedia convergence.
Secondly, synergy is also used in
terms of graphology. For example, the
graphology used on the Imagine
Dragons website is very similar to the
setting in the music video to Imagine
Hip-Hop/Rap
Dragons Radioactive, this being a
forested
a clear
in between
In the area
Musicwith
Advert
for G-Eazy,
conventions are used to distinguish the genre in
thevarious
trees. Again,
thisHip-Hop/Rap
synergy genre is very much revolved around fun, dance,
ways. The
generally
works to
form urban
an image
of and is sometimes artistic and relatively
drugs, alcohol,
overall
culture
to to
thethe
artist.
is the
apparent in the G-Eazy Music Advert, for example
thepersonal
band due
factThis
that
the
advert
overall
very
bold,
this
people who visit the website mayis due to the large font and cartoon style.
Also,the
theimagery
artists featured
in the
advert are edited or illustrated to appear in an
notice
from the
music
almost carton form, this
in turn makes the Packages
advert seem fun and interesting
Promotional
video.
Graphology is also
used to
which is a convention of the hip-hop/rap genre overall. Also Mise-en-scene is
form synergetic links in regards to the
used to distinguish genre, in this case costume such as sunglasses and a
digipak;
the image featured on the
snapback, this reinforces the concepts of the Hip-Hop/Rap in terms of urban
website
contains
colours that
alsoas a whole. This particular advert
culture
being expressed
in theare
genre
apparent on a different image that is
on the digipak.
Social media is also used to form
synergetic links for the Imagine