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Brand Personality Model Dimensions of BP JMR 1997
Brand Personality Model Dimensions of BP JMR 1997
Jennifer L Aaker
JMR, Journal of Marketing Research; Aug 1997; 34, 3; ABI/INFORM Global
pg. 347
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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