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  • Digital Marketing and Tomorrow: Chris Brogan... @chrisbrogan

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    Steven Seng
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    The document discusses digital marketing and social media strategies. It suggests that businesses use social media to listen to customers, engage with them across various online platforms, and build relationships to encourage loyalty. It also emphasizes the importance of strategic planning and measuring the results of social media efforts.

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    rboganriga-110519004546-phpapp01

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    The document discusses digital marketing and social media strategies. It suggests that businesses use social media to listen to customers, engage with them across various online platforms, and build relationships to encourage loyalty. It also emphasizes the importance of strategic planning and measuring the results of social media efforts.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views39 pages

    Digital Marketing and Tomorrow: Chris Brogan... @chrisbrogan

    Uploaded by

    Steven Seng
    The document discusses digital marketing and social media strategies. It suggests that businesses use social media to listen to customers, engage with them across various online platforms, and build relationships to encourage loyalty. It also emphasizes the importance of strategic planning and measuring the results of social media efforts.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 39

    DIGITAL MARKETING

    AND TOMORROW
    Chris Brogan...
    @chrisbrogan
    http://humanbusinessworks.com/contact

    Thursday, May 19, 2011

    THE WEB GAVE US A NEW SHOP


    location-independent
    location-friendly
    simple to stock
    sales while you sleep
    easy to search

    humanbusinessworks.com
    Thursday, May 19, 2011

    THE SOCIAL WEB LETS YOU BE


    THE ULTIMATE SHOPKEEPER
    listen
    be where they are
    create interactions
    build relationships
    encourage true loyalty

    humanbusinessworks.com
    Thursday, May 19, 2011

    WHO ARE YOU?


    you are translators and storytellers and
    teachers

    humanbusinessworks.com
    Thursday, May 19, 2011

    WHO YOU ARE NOT


    you are no longer the voice of the company

    humanbusinessworks.com
    Thursday, May 19, 2011

    WHO AM I
    im an owner

    humanbusinessworks.com
    Thursday, May 19, 2011

    A ROUGH AGENDA
    i cant do agendas. instead:
    break 1 - 11:30
    lunch - 14:00 - 14:45
    break 3 - 16:00

    humanbusinessworks.com
    Thursday, May 19, 2011

    WHY I CANT DO AGENDAS


    because we dont have FUN learning that
    way!

    humanbusinessworks.com
    Thursday, May 19, 2011

    HUMANKINDS GREATEST NEED

    do you know it?

    humanbusinessworks.com
    Thursday, May 19, 2011

    WHERE DO YOU START?


    social media doesnt COST a lot
    except time
    lets talk about some good starting points

    humanbusinessworks.com
    Thursday, May 19, 2011

    10

    WRITE IT DOWN
    list out the various places you think your
    audience spends time online

    humanbusinessworks.com
    Thursday, May 19, 2011

    11

    WRITE IT DOWN
    list out (without jargon) what your clients
    customer really wants. not your client. their
    buyer.

    humanbusinessworks.com
    Thursday, May 19, 2011

    12

    GROW BIGGER EARS


    listening is the new black
    most campaigns talk about talking
    be the superhero of listening

    humanbusinessworks.com
    Thursday, May 19, 2011

    13

    BREAK OUT

    lets try listening and searching

    humanbusinessworks.com
    Thursday, May 19, 2011

    14

    LEVELS OF ENGAGEMENT

    can you dip your toe into the water?

    humanbusinessworks.com
    Thursday, May 19, 2011

    15

    TOOLS OF ENGAGEMENT
    if your tools were:
    youtube
    facebook
    twitter
    blogs
    mobile
    email

    humanbusinessworks.com
    Thursday, May 19, 2011

    16

    BREAK OUT

    talk through some engagement scenarios

    humanbusinessworks.com
    Thursday, May 19, 2011

    17

    PASSPORTS

    passports are your access to communities

    humanbusinessworks.com
    Thursday, May 19, 2011

    18

    WORKSHOP
    list out potential passport accounts
    for the class

    humanbusinessworks.com
    Thursday, May 19, 2011

    19

    BE WHERE THEY ARE


    are you designing for the 15 screen?
    what about 3/7/9?
    were a world of face-downers

    humanbusinessworks.com
    Thursday, May 19, 2011

    20

    SOCIAL MEDIA AS WIRING

    replace social media with telephone

    humanbusinessworks.com
    Thursday, May 19, 2011

    21

    SOCIAL MEDIA AS WIRING


    yammer
    video
    blogs
    email newsletters
    unified system

    humanbusinessworks.com
    Thursday, May 19, 2011

    22

    OBJECTIVES AND GOALS

    what can and should you aim at?

    humanbusinessworks.com
    Thursday, May 19, 2011

    23

    STALACTITE / STALAGMITE

    three roles that merge in the new world

    humanbusinessworks.com
    Thursday, May 19, 2011

    24

    CREATE INTERACTIONS
    its a two way medium. use it that way.
    be human and talk about them.
    give them reasons to talk about.

    humanbusinessworks.com
    Thursday, May 19, 2011

    25

    MEASUREMENTS

    this doesnt just tack onto your spreadsheet

    humanbusinessworks.com
    Thursday, May 19, 2011

    26

    WORKSHOP
    what measurements really matter to your
    client? how would various social/digital
    levels move them?

    humanbusinessworks.com
    Thursday, May 19, 2011

    27

    SOCIAL MEDIA/SOCIAL
    RESPONSIBILITY
    cause marketings new superpower

    humanbusinessworks.com
    Thursday, May 19, 2011

    28

    BUILD RELATIONSHIPS
    referrals are gold. (buy http://c.hris.cc/re )
    talk about them
    12:1 rule
    interview them
    be there before the sale

    humanbusinessworks.com
    Thursday, May 19, 2011

    29

    CONTROLLING SOCIAL MEDIA

    if the US air force can do it with one page...

    humanbusinessworks.com
    Thursday, May 19, 2011

    30

    ENCOURAGE TRUE LOYALTY


    the three as
    real insider information
    help them be the hero

    humanbusinessworks.com
    Thursday, May 19, 2011

    31

    3 MAJOR BUCKETS OF SOCIAL


    listening
    connecting
    publishing

    humanbusinessworks.com
    Thursday, May 19, 2011

    32

    4 BEST THINGS SOCIAL DOES


    connecting
    referrals
    attention
    presence

    humanbusinessworks.com
    Thursday, May 19, 2011

    33

    HOME BASES AND OUTPOSTS

    what each means to communications

    humanbusinessworks.com
    Thursday, May 19, 2011

    34

    SOCIAL MEDIA AND STRATEGY

    do you have a telephone strategy?

    humanbusinessworks.com
    Thursday, May 19, 2011

    35

    LETS BUILD A FRAME


    goals
    actors & resources
    actions
    sources
    reporting

    humanbusinessworks.com
    Thursday, May 19, 2011

    36

    WORKSHOP
    using that simple frame, build a simple
    strategy or 3 for a client (real or sample).

    humanbusinessworks.com
    Thursday, May 19, 2011

    37

    EXTEND THE RELATIONSHIP


    @chrisbrogan
    http://linkedin.com/in/chrisbrogan
    http://chrisbrogan.com/contact

    humanbusinessworks.com
    Thursday, May 19, 2011

    38

    humanbusinessworks.com/contact

    humanbusinessworks.com
    Thursday, May 19, 2011

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