Source: ACS 2014

Target: Indiv. 25-34 y.o. with no children <18y.o. in HH,US

GENDER
Male
Female
Total

%
57.43%
42.57%
100

Count
12,773,274
9,470,094
22,243,368

AGE
Male 25 - 29
Male 30 - 34
Female 25 - 29
Female 30 - 34
Total

33.06%
24.37%
25.89%
16.68%
100

7,352,579
5,420,695
5,759,063
3,711,031
22,243,368

STD_HHSIZE
1 MEM
2 MEM
3-4 MEM
5+ MEM
Total

17.53%
44.70%
31.20%
6.57%
100

3,898,782
9,943,587
6,939,058
1,461,941
22,243,368

STD_HHINCOME
<$25K
$25K-$44.9K
$45K-$74.9K
$75K+
Total

12.30%
16.74%
24.72%
46.23%
100

2,736,494
3,724,466
5,498,219
10,284,189
22,243,368

CENSUS REGION
Northeast
Midwest
South
West
Total

19.77%
19.56%
35.43%
25.24%
100

4,396,739
4,351,907
7,879,752
5,614,970
22,243,368

ETH_RACE
White Non-Hispanic
Black Non-Hispanic
Asian Non-Hispanic
Other Non-Hispanic
Hispanic (all races)
Total

61.46%
12.07%
8.00%
2.91%
15.55%
100

13,670,831
2,685,755
1,779,112
648,200
3,459,470
22,243,368

Source: ACS 2014

Target: Indiv. 25-34 y.o. with at least one child<18y.o. in HH,US
GENDER
Male
Female
Total

%
40.70%
59.30%
100

Count
8,139,683
11,857,399
19,997,082

AGE
Male 25 - 29
Male 30 - 34
Female 25 - 29
Female 30 - 34
Total

16.18%
24.53%
24.73%
34.57%
100

3,235,292
4,904,391
4,944,566
6,912,833
19,997,082

STD_HHSIZE
2 MEM
3-4 MEM
5+ MEM
Total

3.82%
59.20%
36.98%
100

763,472
11,839,001
7,394,609
19,997,082

STD_HHINCOME
<$25K
$25K-$44.9K
$45K-$74.9K
$75K+
Total

17.23%
19.91%
25.77%
37.10%
100

3,445,338
3,980,901
5,152,906
7,417,937
19,997,082

CENSUS REGION
Northeast
Midwest
South
West
Total

14.71%
21.43%
39.05%
24.81%
100

2,941,323
4,286,093
7,807,976
4,961,690
19,997,082

ETH_RACE
White Non-Hispanic
Black Non-Hispanic
Asian Non-Hispanic
Other Non-Hispanic
Hispanic (all races)
Total

53.26%
13.28%
4.96%
3.01%
25.49%
100

10,651,252
2,654,645
990,947
602,489
5,097,749
19,997,082

Source: ACS 2014

Target: Indiv. 35-54y.o., HH size >=2, with no children <18y.o. in HH, US
GENDER
Male
Female
Total

Count
49.22%
15,427,990
50.78%
15,919,301
100
31,347,291

AGE
Male 35 - 44
Male 45 - 54
Female 35 - 44
Female 45 - 54
Total

18.55%
30.67%
15.06%
35.72%
100

5,813,374
9,614,616
4,722,118
11,197,183
31,347,291

STD_HHSIZE
2 MEM
3-4 MEM
5+ MEM
Total

57.73%
36.33%
5.94%
100

18,097,230
11,389,393
1,860,668
31,347,291

STD_HHINCOME
<$25K
$25K-$44.9K
$45K-$74.9K
$75K+
Total

10.25%
14.66%
23.46%
51.63%
100

3,212,894
4,596,074
7,353,866
16,184,457
31,347,291

CENSUS REGION
Northeast
Midwest
South
West
Total

17.80%
20.58%
38.67%
22.95%
100

5,579,526
6,452,739
12,121,048
7,193,978
31,347,291

ETH_RACE
White Non-Hispanic
Black Non-Hispanic
Asian Non-Hispanic
Other Non-Hispanic
Hispanic (all races)
Total

65.16%
12.32%
5.22%
2.22%
15.08%
100

20,424,941
3,861,907
1,634,945
697,204
4,728,294
31,347,291

Source: ACS 2014

Target: Indiv. 35-54y.o., HH size >=2, with at least one child <18y.o. in HH, US
GENDER
Male
Female
Total

Count
47.09%
20,210,237
52.91%
22,704,146
100
42,914,383

AGE
Male 35 - 44
Male 45 - 54
Female 35 - 44
Female 45 - 54
Total

27.58%
19.52%
33.52%
19.38%
100

11,835,002
8,375,235
14,386,722
8,317,424
42,914,383

STD_HHSIZE
2 MEM
3-4 MEM
5+ MEM
Total

4.03%
60.97%
35.00%
100

1,729,473
26,163,568
15,021,342
42,914,383

STD_HHINCOME
<$25K
$25K-$44.9K
$45K-$74.9K
$75K+
Total

10.88%
13.42%
20.63%
55.07%
100

4,667,465
5,759,994
8,854,745
23,632,179
42,914,383

CENSUS REGION
Northeast
Midwest
South
West
Total

18.11%
20.89%
36.62%
24.38%
100

7,772,312
8,964,946
15,713,332
10,463,793
42,914,383

ETH_RACE
White Non-Hispanic
Black Non-Hispanic
Asian Non-Hispanic
Other Non-Hispanic
Hispanic (all races)
Total

60.06%
10.70%
7.14%
2.18%
19.91%
100

25,776,192
4,590,722
3,063,861
937,210
8,546,398
42,914,383

Source: ACS 2014

Target: Indiv. 55-64y.o. with no children <18y.o. in the HH, US
GENDER
Male
Female
Total

Count
47.25%
16,246,240
52.75%
18,137,774
100
34,384,014

AGE
Male 55 - 59
Male 60 - 64
Female 55 - 59
Female 60 - 64
Total

24.22%
23.03%
27.19%
25.56%
100

8,326,586
7,919,654
9,349,541
8,788,233
34,384,014

STD_HHSIZE
1 MEM
2 MEM
3-4 MEM
5+ MEM
Total

19.96%
56.54%
21.21%
2.30%
100

6,861,909
19,440,531
7,292,270
789,304
34,384,014

STD_HHINCOME
<$25K
$25K-$44.9K
$45K-$74.9K
$75K+
Total

16.47%
15.98%
22.28%
45.27%
100

5,662,340
5,495,768
7,659,716
15,566,190
34,384,014

CENSUS REGION
Northeast
Midwest
South
West
Total

18.66%
22.89%
36.49%
21.96%
100

6,415,455
7,871,812
12,546,576
7,550,171
34,384,014

ETH_RACE
White Non-Hispanic
Black Non-Hispanic
Asian Non-Hispanic
Other Non-Hispanic
Hispanic (all races)
Total

75.16%
10.42%
4.16%
1.67%
8.59%
100

25,842,064
3,582,588
1,429,092
575,137
2,955,133
34,384,014

Source: ACS 2014

Target: Indiv 65+y.o., retired, housewives, permanently disabled, never worked, US
GENDER
Male
Female
Total

Count
41.91%
15,430,656
58.09%
21,384,434
100
36,815,090

STD_HHSIZE
1 MEM
2 MEM
3-4 MEM
5+ MEM
Total

27.99%
52.36%
13.97%
5.68%
100

10,304,630
19,275,602
5,142,267
2,092,591
36,815,090

STD_HHINCOME
<$25K
$25K-$44.9K
$45K-$74.9K
$75K+
Total

27.61%
24.62%
22.53%
25.24%
100

10,165,629
9,063,156
8,293,174
9,293,131
36,815,090

CENSUS REGION
Northeast
Midwest
South
West
Total

18.13%
21.66%
37.99%
22.23%
100

6,673,618
7,973,208
13,984,808
8,183,456
36,815,090

ETH_RACE
White Non-Hispanic
Black Non-Hispanic
Asian Non-Hispanic
Other Non-Hispanic
Hispanic (all races)
Total

78.06%
8.69%
4.06%
1.33%
7.86%
100

28,737,084
3,199,938
1,495,173
491,003
2,891,892
36,815,090

Source: ACS 2014

Target: Indiv. 35-54.y.o., with HH size >=2,and no children <18y.o. in HH, and HH income $200k+, US
GENDER
Male
Female
Total

Count
49.51%
1,207,062
50.49%
1,230,727
100
2,437,789

AGE
Male 35 - 44
Male 45 - 54
Female 35 - 44
Female 45 - 54
Total

16.43%
33.08%
12.99%
37.49%
100

400,592
806,470
316,783
913,944
2,437,789

STD_HHSIZE
2 MEM
3-4 MEM
5+ MEM
Total

56.82%
34.15%
9.03%
100

1,385,108
832,507
220,174
2,437,789

CENSUS REGION
Northeast
Midwest
South
West
Total

23.87%
15.38%
33.29%
27.46%
100

581,961
374,851
811,589
669,388
2,437,789

ETH_RACE
White Non-Hispanic
Black Non-Hispanic
Asian Non-Hispanic
Other Non-Hispanic
Hispanic (all races)
Total

75.62%
5.38%
9.33%
1.87%
7.81%
100

1,843,351
131,099
227,339
45,561
190,439
2,437,789

d HH income $200k+, US

Source: ACS 2014

Target: Indiv. 35-54.y.o., with HH size >=2, and at least one child <18y.o. in HH, and HH income $200k
GENDER
Male
Female
Total

Count
49.64%
2,205,127
50.36%
2,237,131
100
4,442,258

AGE
Male 35 - 44
Male 45 - 54
Female 35 - 44
Female 45 - 54
Total

24.46%
25.18%
27.65%
22.71%
100

1,086,719
1,118,408
1,228,204
1,008,927
4,442,258

STD_HHSIZE
2 MEM
3-4 MEM
5+ MEM
Total

0.61%
66.54%
32.85%
100

27,061
2,955,988
1,459,209
4,442,258

CENSUS REGION
Northeast
Midwest
South
West
Total

25.74%
17.34%
31.48%
25.43%
100

1,143,623
770,220
1,398,617
1,129,798
4,442,258

ETH_RACE
White Non-Hispanic
Black Non-Hispanic
Asian Non-Hispanic
Other Non-Hispanic
Hispanic (all races)
Total

74.59%
4.09%
12.62%
1.77%
6.92%
100

3,313,405
181,907
560,788
78,532
307,626
4,442,258

H, and HH income $200k+, US

Source: ACS 2014

Target: Indiv. 55-64y.o.,with no children <18 in the HH, and HH income $200k+, US

GENDER
Male
Female
Total

Count
51.00%
1,429,812
49.00%
1,373,488
100
2,803,300

AGE
Male 55 - 59
Male 60 - 64
Female 55 - 59
Female 60 - 64
Total

27.25%
23.75%
27.75%
21.24%
100

764,031
665,781
778,024
595,464
2,803,300

STD_HHSIZE
1 MEM
2 MEM
3-4 MEM
5+ MEM
Total

4.72%
61.98%
28.85%
4.44%
100

132,336
1,737,601
808,834
124,529
2,803,300

CENSUS REGION
Northeast
Midwest
South
West
Total

24.37%
17.34%
32.56%
25.73%
100

683,079
486,182
912,862
721,177
2,803,300

ETH_RACE
White Non-Hispanic
Black Non-Hispanic
Asian Non-Hispanic
Other Non-Hispanic
Hispanic (all races)
Total

85.31%
3.56%
6.00%
1.12%
4.01%
100

2,391,587
99,688
168,064
31,484
112,477
2,803,300

Source: ACS 2014

Target: Indiv. 65+y.o., retired, housewives, permanently disabled, never worked, and HH income $200
GENDER
Male
Female
Total

Count
41.66%
58.34%
100

586,954
822,028
1,408,982

STD_HHSIZE
1 MEM
2 MEM
3-4 MEM
5+ MEM
Total

7.70%
54.76%
19.26%
18.28%
100

108,449
771,533
271,404
257,596
1,408,982

CENSUS REGION
Northeast
Midwest
South
West
Total

21.92%
15.03%
35.38%
27.68%
100

308,812
211,735
498,445
389,990
1,408,982

ETH_RACE
White Non-Hispanic
Black Non-Hispanic
Asian Non-Hispanic
Other Non-Hispanic
Hispanic (all races)
Total

81.80%
3.29%
9.50%
0.92%
4.49%
100

1,152,548
46,400
133,845
12,915
63,274
1,408,982

and HH income $200k+, US