Professional Documents
Culture Documents
Ice Summary
Ice Summary
Pathway Results
Pathway Results
Performing Arts
Marketing Communications
Performing Arts
Marketing Communications
Visual Arts
Marketing Management
Marketing Management
Performing Arts People who work in this group represent a variety of specialties that are needed to
produce theatrical and musical productions. These specialties include those who plan the details of a
production and direct it, agents who find jobs for actors or musicians, people who design costumes and
stage sets, and crews who handle lighting and other technical things. This group also includes the actors
and musical artists that provide the entertainment.
Marketing Communications People who work in this group of occupations make and carry out plans to
market a product or service. Some draft and manage the plans. Others do art work, write text, and design
ads to promote the product or service in print form, radio, or TV ads.
Journalism and Broadcasting People who work in this group gather information, write news stories, and
get them out to the public. Reporters get the facts by observation and interviews and write the news.
Broadcast and sound technicians, supervised by engineers, operate the equipment used to distribute the
news by radio and TV.
Journalism and Broadcasting People who work in this group gather information, write news stories, and
get them out to the public. Reporters get the facts by observation and interviews and write the news.
Broadcast and sound technicians, supervised by engineers, operate the equipment used to distribute the
news by radio and TV.
Performing Arts People who work in this group represent a variety of specialties that are needed to
produce theatrical and musical productions. These specialties include those who plan the details of a
production and direct it, agents who find jobs for actors or musicians, people who design costumes and
stage sets, and crews who handle lighting and other technical things. This group also includes the actors
and musical artists that provide the entertainment.
Marketing Communications People who work in this group of occupations make and carry out plans to
market a product or service. Some draft and manage the plans. Others do art work, write text, and design
ads to promote the product or service in print form, radio, or TV ads.
Visual Arts People who work in this group create works of art, using oils, watercolors, photography, plaster,
clay, or computer software. Some create art simply to express their own creative ability. Others create the
images requested by customers to be used in their products or marketing pieces.
Marketing Management Those who work in this group plan and carry out marketing plans for a companys
products or services. This task may include advertising, sales promotions, and public relations. They work
closely with those who sell the products or services and with customers.
Marketing Management Those who work in this group plan and carry out marketing plans for a companys
products or services. This task may include advertising, sales promotions, and public relations. They work
closely with those who sell the products or services and with customers.
Professional Support Services People who work in this group of occupations provide a variety of special
services in school settings. These individuals help students with personal, physical, and educational
problems. Examples of these occupations are school counselors, social workers, psychologists, and speech
pathologists.
Composite Report
Low
Medium
High
Pathway Results
Workplace
Income
Prestige
Low
Performing Arts
2
Marketing
Communications
Workplace Having the pleasure of working in a comfortable, attractive work space where the supervisors
and co-workers are supportive and friendly.
Income Having the desire to achieve earnings and rewards that strongly support my economic and financial
advancement.
3
Journalism and
Broadcasting
Prestige Having the sense of being highly regarded by others because of the nature of my work or the
leadership I provide.
Innovation Having the challenge and opportunity to do my work in new ways and with independence and
variety.
High
Innovation
Accomplishment
Medium
4
Visual Arts
Accomplishment Having the feeling that what I do in my work is important and making a contribution.
5
Marketing
Management
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