Communication:

Strengths:

Advertisements uses transformational appeal (emotional appeal helped

engaging people with the brand)

Online campaigns like Your sensitive skin story encourages people

with sensitive skin to speak out (an attempt to forge a more emotional
connection with the consumers)

Opportunities

To use new media channels, viral, print and social media

Focus on improving the website by making it more interactive and
informative
Going the digital way by betting on online bloggers, focusing on
building media channels etc.
Rely on mass media communication

Weakness

The brand has always been active in supporting research in the clinical,
pharmacological, and biological fields of dermatology, an approach
that can make the brand come off as slightly detached and objective.

Not enough media channels only focusing on PR/Events

and Online content

Threats

Competitors focusing more on communication and digital campaigns

rather than relying just on the PR networks

Pricing

Strengths:

High quality and comparatively lower priced

Weakness:

Vichy ( Loreals own product) is a direct competitor as it is priced

lower than LRP

Opportunities: Could enter into Low price segment

Threat:

Avene which is priced almost equal to LRP offers better quality products