CHAPTER-5

FINDINGS &
SUGGESTIONS

FINDINGS:

1.
2.
3.
4.

5.
6.
7.
8.

There are some customers who finds user interface difficult to use.
There is a lack in customer backup services.
Pricing strategy of company is very good as it has nominal prices for the services.
Companys customer approach is too formal.
They maintain an interactive two way communication with their customers.
Company has a good client management system
Company main focus is on customer satisfaction.
Company needs an improvement in their products so as to compete in the scenario as well as to satisfy

their customers.
9. 10% of the customers are fully disagree, 10% disagrees, 20% neither agree nor disagree, 40% agrees and
20% fully agree that there is a systematic process in the company to re-establish relationship
10. 12% of the customers are fully disagree, 4% disagrees, 8% neither agree nor disagree, 60% agrees and
20% fully agree that our user interface is easy
11. 8% of the customers are fully disagree, 8% disagrees, 16% neither agree nor disagree, 12% agrees and
56% fully agree that they will be brand loyal to our company.
12. 20% neither agree nor disagree, 20% disagrees and 60% fully agree that we systematically attemp This
chart states that 20% neither agree nor disagree, 20% disagrees and 60% fully agree that we
systematically attempt to customize product based on the value of customer t to customize product based
on the value of customer
13. 4% of the customers are fully disagree, 8% agrees, 8% neither agree nor disagree, 40% agrees and 40%
fully agree that they are satisfied with our product.

SUGGESTIONS:

1.
2.
3.
4.

Company should improve its user interface, and make it more user friendly.
It should improve its customer backup services.
Its customer approach should not be too formal.
It should improve its products so as to satisfy their customers.

5. Company should adopt new ways of marketing so as to cater the large intrest groups.
6. Company should focus on customer feedback and value it.
7. Company should focus on customer expectation .
8. Company should be in touch with its customers through social media, etc.
9. company should have fast responsive system to the query of customers.