Factors influencing purchase of khadi

Depicting Indian culture ; 4% Price; 8%

Customer service ; 4%
Sweat absorbing capacity; 14%
Colour fast; 6%
Quality; 36%
Easy to maintain ; 4%
Comfort wearing ; 20%
Availability; 4%

Reasons why people use Khadi clothes

10

10
9
8
7
6
5
4
3
2
1
0

8
7
6
4
3

3
2

3
2

Values

Factors influencing purchase of khadi

18
16
14
12
10
8
6
4
2
0

Reasons why people use Khadi clothes

Wear it any time; 6% Gandhi principles; 6%

Durability; 14%
Price ; 4%
Customer service; 4%
Quality; 20%
Sweat absorbing capacity; 12%
Availability; 4%
Colour fast ; 6%
Wearing comfort; 16%
Easy to maintain; 8%