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ThesisoftheVillaConsorciaResort&Restaurant

(hps://rikzricci.wordpress.com/2010/02/14/thesisofthevillaconsorciaresortrestaurant/)
FortheVillaConsorciaResort&Restaurant(hp://villaconsorcia.weebly.com)
ChapterI
BackgroundoftheStudy
Thecontinuousgrowthoftheworldtheirexistthemodernandahightechwayoflivingduetothe
reasonofunsatisedandconsciousnessofhumansbydiscoveringandsearchingformoreeectiveway
oflivingsuchascomputerisadevicethatcomputes,especiallyaprogrammableelectronicmachinethat
performshighspeedmathematicalorlogicaloperationsthatcanassembles,store,correlatesand
otherwiseprocessinformation.Dealingwiththetriumphantadvancement,internetisanetworkof
almosttransactionsystemthroughthistransactionsystemmustgathersortofinformationforonline
services.
Websiteisrelatedcollectionofweblesthatincludesaninitialcalledahomepageitisessentialinan
organizationtoestablishatouristspotintheprovinceofCapizadoptingreliablereviewinglikea
websitetoprovideacomplextransactionsystemthroughonlineservices.
VillaConsorciaResortandRestaurantformerlyknownasConsorciagreenValleyestablishonJanuary
1998bythelateWilsonBaquilarSr.theresortnamedConsorciaBacaroBaquilarthewifeofthefounder.
Theestablishmentstartedwithjustasmallcanteen,adinningroomandsevensmalldinningcoages.
Afterafewmonths,receptionhallandhotelroomswerebuiltinFebruary2009aswimmingpoolwas
formallyopentothepublic.VillaConsorciahasatotallandareaoftwohectaresconvientlylocatedat
Brgy.MalagitPontevedra,Capiz.TheguestwhovistedVillaConsocialovedenjoyedtheunique
ambiance,naturalseingsanddeliciousfoodserves.Presently,VillaConsorciaoersplentyoffacilities
andamenities.TherearetheWilsonBar,theFiestaPavilliononeofthevenuesforweddingandbirthday
parties,islandParkintendedforplayfulkidsandweatherfavorstheparkalsoserveasvenuefor
childrenpartyandgardenweddingreceptionforsportsmindedguest,thereisasportsareathe
convertiblecourtisthevenueforvolleyball,basketballandlawntenniscompetition.Therearealsohotel
rooms,airconditionedfunctionroom,Jacuzziandswimmingpool.VillaConsorciahasitscaptivating
landscapes,freshairformnaturalunspoiledenvironment,accessibilityofitslocation,thesafeand
spaciousparkingarea,deliciousfoodandmanymorethathadcontributedtotheoverallsuccessofthis
morethatadecadeoldestablishment.
Objectivesofthestudy:
GeneralObjectives:
TheAimofthisisstudyistodevelopaWebsiteforVillaConsorciaResortandRestaurantwhichwill
promotetheResortintheWorldWideWeb.
SpecicObjectives:

SpecicObjectives:
Specicallythestudyaimsto:
1.ToencouragetouristtovisittheVillaConsorciaResortandRestaurant.
Byadvertisingtheresortintheweb,itcanhelpencouragetouristtovisittheVillaConsorciaResortand
Restaurant.
2.IncreaseCustomersforVillaConsorciaResortandRestaurant.
BydevelopingaWebsiteforVillaConsorciaResortandRestaurant,itcanaractpersonsfromother
countrytovisittheresortanditwillincreasethecustomersofthesaidresort.
3.Maintainthepopularityoftheresort.
BytheuseofpublishingtheWebsiteitwillhelptheresorttomaintainitsownpopularity.
4.Easywaytoknowtheresort.
Searchingintheinternet,browsingthewebsite,itcanhelppeopletoknowtheresortinthefastestway.
SignicanceoftheStudy:
Thesignicanceofthisstudywastohelptogiveabenettotheconcernedgroupbelow.
TheResort
ThisiscapableforviewingthefeaturesandpromotesVillaConsorciaResortandRestaurantinthe
WorldWideWeb.Thatwillbecomeoneofthehighlycompetitiveestablishmentsnotonlyinthe
provinceofCapizbutalsointhewholewesternvisayasandnationallevelbyhavingupgradeto
modernizationfortheresort.
ThemanagementofVillaConsorciaResortandRestaurant.
Thisstudyhassignicancetothemanagementinordertoprovideofsourceinformationregardingthe
establishmenttopromotethecommonservicesrendered.
ThefutureresearchersofHercorCollegestudents
Thefutureresearcherscanbenetthisstudyinordertoprovidethemabroadideasandknowledgeto
gatherinformationabouttheresortandprovideofsourceofinformation.
TheProponents
Thisstudyisthemostsignicancetotheproponentsinwhichovercomingtheproblemsandanalyzing
thingswiththeprogramsanddatasweveacquired.Itfeedstheproponentstheexperienceand
knowledgeinwhichtheycanapplyforthefuturejobstheyindulgewith.
ScopeandLimitationofthestudy:
Scope
ThiswasdesignedtodevelopaWebsiteforVillaConsorciaResortandRestaurant.Topromotesthe
featuresandinformationregardingtheresortandtheservicesrenderedbybusinessestablishmentin
ordertoprovesafastestsuitableaccommodation.
Toensuretheintegrityoftheresortimplemented.Theproposedonlineserviceitprovidesstrong
securityfortheassuranceofcostumersforVillaConsorciaResortandRestaurant.TheWebsiteprovides
thefollowingfeaturesandservicesoered.
oVenuesforweddings,receptions,birthdayparties,anniversaries,seminars,workshops,meetings,
conferencesandotherspecialoccasions.
oAdventurousguestoeredourfreshwatershingamenitiestoquenchcravingfornaturetripping.
oConvertiblecourtisvenueforvolleyball,basketballandmoresportslike.
oRoomaccommodation
oHighlightingareapools
oFoodsandentertainments
oInteriorfunctionroom
Limitation
Thestudywaslimitedonlytoprocessingareservationthroughonlineservices.
TheproposedWebsiteforvillaConsorciaResortandRestaurantdidnotsupportforonlinereservation
program.

Chapter2
RelatedStudy
Resortindustrygetsbestpracticesstudyoninternetmarketinganddistribution
AnewstudyhasbeenlaunchedtoexamineBestPracticesonInternetMarketingandDistributionfor

AnewstudyhasbeenlaunchedtoexamineBestPracticesonInternetMarketingandDistributionfor
Resorts,.ThereportwasinitiatedbytheHospitalitySales&MarketingAssociationInternationals
(HSMAI)ResortMarketingSpecialInterestGroup.
Accordingtothendings,manyresortsarestillatanearlystageofadoptionofInternetmarketing;only
aboutonehalfoftheparticipatingresortsactivelypracticesearchengineoptimizationandmanydonot
participateactivelyinthirdpartyonlinetravelagencyprogramsduetoaperceptionthatthesesites
specializeinrateswellbelowtheirtargets.Thereisacorrespondinglackofconnectionbetweenmost
resortsdistributionstrategyandtheirrevenuemanagementpractices.
Itisclearafterinvestigatingthistopicthatwhenaresortmovesitsbusinessfromoinetoonline
channelsofdistributionthereisfarmoreinvolvedthanjustchangingchannelsofdistribution,states
CindyEstisGreen,directorofthestudyandmanagingpartnerofTheEstisGroup.Workingwith
onlinechannelsentailsoperationalissuesincludingcustomerserviceandreservations,directsales,
awarenessandimagecampaigns,directmail,specialpromotions,leadgeneration,andcustomer
relationshipmanagement,sheadds.
ThereportbenchmarkedparticipatingresortsinkeyInternetmarketingmetricssuchas:totalmarketing
spendasapercentageoftotalrevenue;marketingeciency;percentageofelectronicchannelrevenueas
apercentageoftotalrevenue;percentageofemarketingspendtototalrevenue;anddirectwebrevenue
perwebmarketingdollarspent.Baseduponthesemetrics,participantswerecategorizedbasedupon
theireciencyinmarketingspendandInternetrevenuevolume.Theresultingcategorieswere:
experimenters,champions,novices,andgoagetoutofthisbox.
Emergingfromthestudyisaseriesofeightbuildingblocksthatestablishasoundstrategyforthe2005
onlineworld.Thefullreportdetailseachofthetopics.
WebsitePlanning:seinggoals,planning,anddesigningawebsite.
EstablishingInfrastructure:buildingthesystemstosupportawebsitesgoals.
BuildingTrac:searchengineoptimization,payperclickadvertising,linkstrategies,emailcampaigns
andstimulatinggroupopportunities.
DovetailingwithOine:websites(internalandexternal)andhowtheyfunctionwithouttheinteraction
ofsalesandroomsoperationalteamssuchasreservationcallcenters,customerservice,revenue
management,andoinemarketing.
ThirdPartyInuence:consideringthirdpartyintermediariesincludingwholesalers,searchengines,
metasearchengines,GDSvendorsandaliatemarketers.
ClosingtheLoopwithCustomers:incorporatingcustomerfeedbackregardingservice,travelpaerns
andproductpreferencesinanInternetmarketingplan.
KeepingScore:aseriesofmetricstomeasuresuccessandfailure,trackingcost/benetanalyses,post
campaignanalyses,etc.
KeepingUpwiththeJoneses:knowingwhatmaybeapplicableinthe25yeartimehorizonintheareas
ofnewtechnology,newcommunicationmethodsandnewdistributionchannels.
Source:hp://www.breakingtravelnews.com/(hp://www.breakingtravelnews.com/)
CaseStudyQuinaultBeachResort&Casino
QuinaultBeachResort&CasinoIncreasesRevenuefromWebsiteandEnjoysBenetsofTwoYearsof
BlizzardsOnlineMarketing
QuinaultLogo
CustomerOverview
ThelasttimeBlizzardInternetMarketing,Inc.showcasedQuinaultBeachResortandCasinowasin
2005.Atthetime,BlizzardandQuinaulthadjustreleasedawebsiteredesignandwereintheinitial
stagesofstartingasuccessfulComprehensiveMarketingPlan.Letstakealookbackatthebeginningof
therelationshipbetweenBlizzardandthisWashingtonStateresortandcasino:
*In2004,QuinaultapproachedBlizzardtoredesigntheirwebsite.WithBlizzardshelp,Quinaulthoped
toachieve:
oFasterloadtimeforimprovedusability.
oMoreuserfriendlynavigationtofunneluserstotheappropriateMoneypages.
oABookOnlinefunctiontostreamlinethereservationprocess.
oEasiernavigationtoviewroomtypes.
*Theredesignandpromotionaleortsshowedimmediatebenets:
oLinkpopularityincreasedby59%.
oAveragemonthlyuniquevisitorsincreasedby66%.
oBouncerateofthehomepagedroppedtolessthan20%.
oMonthlyreturnoninvestmentwascalculatedat895%.
Goals

Goals
WiththepurchaseofaComprehensivePromotionPlanandtheguidanceoftheirPromotionteam,
Quinaulthopedtoaainthefollowing:
1.IncreaseGoogletracanduniquevisitorstotheirwebsite.
2.EstablishadenitionoftheirtargetmarketkeywordresearchshowedQuinaultisafamilyvacation
hotspot.
3.PromotethreedierentURLsThepromotionteamrecommendedfocusingononeURLand
forwardingtheothers.
4.Increaseonlinerevenuefrompaidandorganiclistings.
Strategy
QuinaultsPromotionaccountteamfocusedonthefundamentalsofpromotionforthesiteinorderto
buildasolidfoundationbeforepursuingmoreadvancedtechniques;theresultsshowthatperfecting
thesebasictechniquesofpromotioncanhaveasignicantimpactonrevenuegeneration.Theteam
focusedonthefollowingPromotionprocedures:
*LinkBuilding
BlogLinkBuildingSubmissiontorelevantblogsthatlinkbacktothewebsite.
BenetAswithanylinkbuildingprogram,theintentistolinktoarelevantwebsiteorblogthatideally
resultsinaGooglebacklink.
*Optimization
BenetByconstantlyupdatingkeywords,metatagsandpagetext,Quinaultcanbesurethattheyare
targetingthechanginghabitsofsearchersaswellastheirkeydemographicmarket.
*DirectorySubmissions
BenetThePromotionteamresearchedandfoundthemostappropriatedirectoriesforQuinaulttobe
listedin.Thesedirectoriesdrivequalitytractothesite.Somelistingsqualifyasbacklinks.
*Payperclick(PPC)
BenetAsmentionedinpreviouscasestudiesandarticles,PPCadvertisingisthefastestwaytogain
onlineexposure.Thisoptionallowsonetobidhisorherwaytothetopofsearchengineresultsby
focusingontargetedkeywordsthatarerelevanttothepropertyorservicebeingsold.
*BlizzardTracking
BenetTheComprehensivePromotionPlanincludestheBlizzardROITracker,anintegralpartof
makingdecisionsonwhatservicestoperform.ThetrackerallowstheAccountManagertotrackmany
aspectsofthepromotioncampaignandmakechangeswherenecessaryandshowstheclienthow
eectiveonlinemarketingcanbe.
*ClientInvolvement
Sincethewebsitesredesign,QuinaultsmanagementhasworkedwithBlizzardsdesignteamtokeep
contentfreshandinteresting.
Results
TheBlizzardROITrackermakesiteasytoanalyzetheeectsofpromotioneorts.Theresultsare
simplyamazing,andclearlyshowthatfocusingonperfectingthemostbasicpromotiontechniquescan
provetobeveryvaluableinthelongrun.
#Uniquevisitorsincreased40%from2005to2006.
#Googlevisitorsincreased86%from2005to2006.
#Revenuefrompaidresources(GoogleAdWords,Yahoo,Overture,etc.)increased136%from2004to
2006.
#Revenuefromorganiclistings,thoseavailableforfreeandarederivedfromsearchenginealgorithms,
increased122%from2004to2006.
#Bouncerateothehomepageisholdingsteadyatunder20%.
WhatsNext?
RelyingonthestrengthofthebasicsofonlinepromotionwillpropelQuinaultBeachResort&Casino
intothenextlevelofonlinesuccess.AsthePromotionteamcontinuestoworkwithmanagementat
Quinault,theywillcontinuetorenethekeyelementsofpromotionthathaveprovidedsuccesstodate.

Quinault,theywillcontinuetorenethekeyelementsofpromotionthathaveprovidedsuccesstodate.
Conclusion
QuinaultcontinuestobuildapartnershipwithBlizzard,andtheirwebpresenceandonlinerevenue
continuetoourish.AstheInternetchangesandgrows,QuinaultsrelationshipwithBlizzardInternet
MarketingwillkeepthemattheforefrontofInternetmarketingandcontinuetobringthemaveryhigh
returnoninvestment.
From:MichaelBuczekBlizzardInternetMarketing,Inc.
Source:hp://newsleer.blizzardinternet.com/(hp://newsleer.blizzardinternet.com/)
ResortIndustryGetsBestPracticesStudyOnInternetMarketingAndDistribution
FirstEverReportInitiatedbyHSMAISResortSpecialInterestGroup
MCLEAN,VA|Theresultsareinontherstever,comprehensivestudyofBestPracticesonInternet
MarketingandDistributionforResorts,initiatedbytheHospitalitySales&MarketingAssociation
Internationals(HSMAI)ResortMarketingSpecialInterestGroup.
Accordingtothendings,manyresortsarestillatanearlystageofadoptionofInternetmarketing;only
aboutonehalfoftheparticipatingresortsactivelypracticesearchengineoptimizationandmanydonot
participateactivelyinthirdpartyonlinetravelagencyprogramsduetoaperceptionthatthesesites
specializeinrateswellbelowtheirtargets.Thereisacorrespondinglackofconnectionbetweenmost
resortsdistributionstrategyandtheirrevenuemanagementpractices.
Itisclearafterinvestigatingthistopicthatwhenaresortmovesitsbusinessfromoinetoonline
channelsofdistributionthereisfarmoreinvolvedthanjustchangingchannelsofdistribution,states
CindyEstisGreen,directorofthestudyandmanagingpartnerofTheEstisGroup.Workingwith
onlinechannelsentailsoperationalissuesincludingcustomerserviceandreservations,directsales,
awarenessandimagecampaigns,directmail,specialpromotions,leadgeneration,andcustomer
relationshipmanagement,sheadds.
ThereportbenchmarkedparticipatingresortsinkeyInternetmarketingmetricssuchas:totalmarketing
spendasapercentageoftotalrevenue;marketingeciency;percentageofelectronicchannelrevenueas
apercentageoftotalrevenue;percentageofemarketingspendtototalrevenue;anddirectwebrevenue
perwebmarketingdollarspent.Baseduponthesemetrics,participantswerecategorizedbasedupon
theireciencyinmarketingspendandInternetrevenuevolume.Theresultingcategorieswere:
experimenters,champions,novices,andgoagetoutofthisbox.
Emergingfromthestudyisaseriesofeightbuildingblocksthatestablishasoundstrategyforthe2005
onlineworld.Thefullreportdetailseachofthetopics.
1.WebsitePlanning:seinggoals,planning,anddesigningawebsite.
2.EstablishingInfrastructure:buildingthesystemstosupportawebsitesgoals.
3.BuildingTrac:searchengineoptimization,payperclickadvertising,linkstrategies,email
campaignsandstimulatinggroupopportunities.
4.DovetailingwithOine:websites(internalandexternal)andhowtheyfunctionwithoutthe
interactionofsalesandroomsoperationalteamssuchasreservationcallcenters,customerservice,
revenuemanagement,andoinemarketing.
5.ThirdPartyInuence:consideringthirdpartyintermediariesincludingwholesalers,searchengines,
metasearchengines,GDSvendorsandaliatemarketers.
6.ClosingtheLoopwithCustomers:incorporatingcustomerfeedbackregardingservice,travelpaerns
andproductpreferencesinanInternetmarketingplan.
7.KeepingScore:aseriesofmetricstomeasuresuccessandfailure,trackingcost/benetanalyses,post
campaignanalyses,etc.
8.KeepingUpwiththeJoneses:knowingwhatmaybeapplicableinthe25yeartimehorizoninthe
areasofnewtechnology,newcommunicationmethodsandnewdistributionchannels.
Amongthendingsare:
*TheInternetisahighintensitymedium,unliketraditionaladvertisingundertakenbymanyresorts.
Theconsumerreceivesaresortsmessagebecausetheychooseto,sotheyhavethepotentialtobe100%
engagedwhentheyareexposedtoanonlinemessage.Thereisafundamentalshiftintheonlinespace
frompushtechniqueswheremessagesarepushedtoconsumerstoapulltechniqueinwhich
messagesareselectedbytheconsumers.Thischangeiscrucialtounderstandasamarketerinorderto

messagesareselectedbytheconsumers.Thischangeiscrucialtounderstandasamarketerinorderto
takeadvantageofthenewopportunitiesinamarketplacethatisconsumerdriven,notsupplierdriven.
AsmobiledevicessuchasMP3players,PDAs,andcellphonesproliferate,thismessageisevenclearer.
*Uponlaunchingawebsite,eachresorteectivelyenterstheglobalarena.Someoftheglobal
implicationsincludeaddressinginternationalissuessuchaslanguage,relationshipswithinternational
carriers,theroleofthirdpartyintermediariestopenetrateemergingmarkets,andsourcingcosteective
meanstoraiseresortawarenessinmarketswithahighlevelofonlinetravelresearchandbooking.
Portfoliodiversityappliestothecustomerbaseforopportunitiestosmoothseasonalpaerns,toll
groupholesandtocompensateformarketsduringperiodsofeconomicuctuation.
*Levelingtheplayingeldbetweenchainsandindependents.Thereisaresortscustomerbaseandthen
thereistheuniverseofpotentialcustomerswhohavenotyetbeenexposedtoaresortsname,nomaer
howwellknowntheresortmaybeinitsregionorevenintheUnitedStates.PriortotheInternetsusage
bytheconsumermarket,itwasnotpracticaltoconsidermarketingtothewideaudienceofthose
unawareofasinglebrandnameresort.Itisnow,notonlypractical,butwouldbeirresponsiblefora
marketingteamtomisstheopportunitytoaddressthiswidermarket.
*Thisgameisnotwonbygeingmorebookingsthroughyourwebsite,butbygeingmorebookings.
Onlinedistributioncreatestremendouslyexcitingopportunitiestofacilitatemorerevenue.Howthis
newrevenuecomeswillvarybyresort.Eachresortcanuseonlineutilitiestosupportitsbusinessplanin
dierentways.Somewillgainmorethroughretention,somewillgainmorethroughimproveddispersal
ofinformation,somewillcreateamachinethatchannelsbookingsthroughexistingcallcenters,and
somewillrelyonthirdpartiesforincrementalbusinessduringneedperiods.Somewillwinbyhigher
yieldsthroughreductionsinsalesandadvertisingcosts.Thepossibilitiesandthecombinationsfor
successareextensive.
Thereportalsogeneratedanumberofissuesandmisconceptions.
Amongthemare:
*Optimizingawebsitewhenbuiltandthenwaitingayeartodoitagain,notupdatingkeywords
regularlyandhavingsitesdesignedbyonevendorandaskinganothertooptimize.Knowinghowto
programanddesignwebpagesisatotallydierentexpertisethanmakingthosewebpagesgenerate
highSErankings.Whilesomedo,notalladvertisingagencies,friendsand/orrelativeswhomayhave
tremendousgraphicsand/orcomputerskillsalsohavethespecializedskillsneededforsearch
marketing.Thisskillisacorerequirementofanyonehiredtobuildasite.Searchengineoptimization
(SEO)needstobedonedaily,weeklyandmonthly.Searchenginealgorithmschangefrequentlyand
SEOisaspecialtythatrequiresconstantresearchtostaycurrent.
*OnBuildingTrac,manysaymostpeoplecomingtooursiteuseourresortnametonditand
thosesavvyenoughtousetheInternetwillndus.Thereis$70billionspentonlinebyAmericansfor
travelrelatedproducts.TheuseofsearchenginestodoInternetresearchforhotelsbylocationonlyhas
beencitedasbeingcloseto100timesthenumberofsearchesdonetondahotelwebsitedirectly.The
resortindustryshouldbeatthefrontofthelineforthisowoftrac,especiallysinceitisdominantly
consumerslookingforleisuretraveloptions.Therearemoreandmorecasesofsavvyindependent
hotelsthathaveshiftedtheirbusinessto50%throughtheirwebsiteandmuchofitisnewcustomers
whoneverwouldhavefoundthemexceptthroughsearchengines.Itisnotjustoldcustomerscoming
throughanewchannel,althoughthiswillcertainlybeasmallpartofit.
*OnDistributionChannelManagement,manyresortshavenotrealizedtheycancontroleverychannel
thatdeliversbusinesstothem.Therearetimeswhenalowerrateisstillbeerthannorateandtimes
whenitisnt.Eachchannelneedstobetrackedaccuratelysoitscostsanditsbenetscanbeweighedand
awellthoughtoutrevenuemanagementdecisionmade.Manyresortstotallyavoidonlinetravel
agenciesbecausetheythinktherateshavetobeverylowtobesold,andothersneverrestricttheir
inventoryinthem.Theseagencieshaveaplace.Theyalsodonotonlyselllowestrates.Onlinetravel
agenciesareexpandingtheirpackagingandwantawidevarietyofproperties.Manyonlinewholesalers
alsooerretailprogramsthatarenodierentthanthefamiliarretailtravelagencieswellknownto
resorts.Avoidingthemislikeavoidingacategoryoftravelagents.Everyresortcanhavededicated800
numbersthatonlyappearonlinesotheirreservationocecanaccuratelytrackinquiriesthatcomevia
thewebandbookviathetelephone.Systemswillneedtobeimplementedtolinkthecalltothebooking.
Thestudywasderivedfrominterviewswith13participatingresortcompanies,representingawide
rangeofresortformats,includinginternationalhotelgroups,independentmixeduse/condo
developments,andindependentthreetovestarproperties.
AvitaltoolfortheresortjustembarkingonanInternetstrategyaswellastheresortwithexperiencethat

AvitaltoolfortheresortjustembarkingonanInternetstrategyaswellastheresortwithexperiencethat
wantstoseehowtheirpracticescomparewithotherresortsandcollectsomeuniquestrategicplanning
ideas,thefullreportisonlyavailabletotheHSMAIResortMarketingSpecialInterestGroupsubscribers,
whilehighlightswillbepublishedinHSMAIsMarketingReview.
ThenextBestPracticestopiconCustomerRelationshipManagementandLoyaltyProgramsisunderway
andavailableforsubscriptionbyNov.11,2005.Thetopicwillreviewautomatedsystems,marketing
campaigns,onlineelementsandcustomerservicemodelstoillustratehowCRMandLoyaltycan
generaterevenueforaresort.Thethirdstudytopic,followingCRMandLoyalty,willbeselectedbythe
endof2005bytheparticipatingresorts;deadlinetosubscribeforthetwo2006projectsisMarch31,2006.
Registrationrequiresaminimumsubscriptioncommitmentfortworeports.Thesubscriptioncostis
$2,300forHSMAImembersand$2,600fornonmembers.Newparticipatingresortswillreceivea
complimentarycopyoftheInternetMarketingBestPracticesStudy.Paymentsfornewsubscribersmay
bemadein2005and2006.Onlyregisteredsubscribersreceivedetailedcopiesofthenalreport.A
generalizedreportwithsummarizedinformationwillbepublishedfortheindustryatlarge.Resultswill
bepresentedannuallyattheResortManagementConferencecosponsoredbyHSMAIandUniversityof
DenverSchoolofHotel,RestaurantandTourismManagement.Fullreportswillbeavailabletothe
public12monthsafterpublication.
TheBestPracticesstudiesareconductedbyTheEstisGroup(successortoDrivingRevenue)underthe
directionofCindyEstisGreenandundertheauspicesoftheHSMAIResortMarketingSpecialInterest
Group.Formoreinformationandtoregister,contactJaniceImperia(HSMAIResortMarketingSpecial
InterestGroupcoordinator)atjanimp1@aol.comorCindyEstisGreenatcme25@cornell.edu.
TheHSMAIResortMarketingSpecialInterestGroupwilldevelopanannuallistoftopicstoconsider.
Representativesfromeachoftheparticipatingresortsvoteonthenumberandchoiceoftopicstobe
exploredeachyear.Amongothertopicsidentiedofgreatinteresttotheresortcommunityare:
*Grouparitionatadestinationresortwhereyoucantlloccupancyholeseasily
*Inventory/rateallocationsforonlinetravelagencieswhenyouareafourorvestarresortworking
hardtomaintainyourADR
*GDSAdvertisinghowcanyoutellwhenitworks
*Eectivesalesincentivesthatwork;jobdescriptionsthataredescriptive
*GuerillaMarketingontheWebhowdoesitwork,whatmakesitmosteective
*InternetMarketing:dynamicpackaging,SEO,websitedesignsthatwork
*Thetravelagencymarkethowtogetthemostoutofit
*DistributionStrategy(independentresortsandchainaliatedresorts)
*CRMoineandonlineisitreallyworththemoneyitcosts
TheResortBestPracticesInitiativecurrentparticipantsare:TheBroadmoor,TheBreakers,The
Greenbrier,HersheyResorts,HotelElCidMazatlan,HyaHillCountry,OutriggerOHANAHotelsand
Resorts,OglebayResorts,SanibelHarbourResortHotel&Spa,SouthSeasResorts,TheWestinKierland
Resort&Spa,WaterColorInn,andResortandWildDunes.
Source:hp://www.hospitalitynet.org/(hp://www.hospitalitynet.org/)
Chapter3
MethodologyforWebsiteDevelopment
Since,Scienceandtechnologystartedduetounsatisedcrowinghumansconsciousnesstodevelopand
provideafastestandeasiestsourceofinformationlikeexpressideasandprinciples.
Takingforexampletheprincipleoftenesterbusinessfunctionknownthemethodologyaset
interrelatedrulesandmethodsforregardingprinciplesinagivendisciplineasintheartofscience.
Planning
Theproponentswillworkwiththerespondentstodeterminetherespondentshighlevelobjectivesfor
theprojectandwillprepareaprojectplanalongwithaschedule.
Theproponentsgatheredspecicinformationabouttheresortthroughinterviewingtherespondents
andvisitingtheirestablishment.
Design
Theproponentswillcompleteacomprehensivebusinessanalysisthatcapturesanddocumentsthe
respondentswillbusinessrequirementsandthedesignofthenewWebsite.Theproponentswillthen
encodeallthedetailsandinformationsfromtherespondents.
TheproponentswillthenchoosethebestfreeWebsitecreatingandhostingandenconesallthe
informationofacertainestablishment.

informationofacertainestablishment.
Production
Theproponentswillbuildthesoftwaresystembasedontherequirementsdocumentedintheprevious
phase.Theproponentswillthendeliversregularbuildandprototypesduringthedevelopmentsprocess
allowingtherespondentstoremaininvolvedthroughoutthisphase.
TheproponentsweremakingsurethatduringdevelopingthisWebsite,thebondbetweenrespondentan
proponentswillremainuntilitreachitspotentialtodeveloptheWebsite.
Testing
TheproponentswillinstallthenewWebsite,testittoughly,andcontinuetotestitthroughoutits
lifetime.
Theproponentshaveencounteredproblemswhilepublishinginthersttimebutafterseveralweeksthe
certainWebsitehasbeensuccessfulandintroducedittotherespondents.
Marketing
Theproponentremainsavailabletosupporttheproject,answerquestionsandtoensuretherespondents
receivethegreatestvaluefromtheirinvestment.
Chapter4
ConclusionandRecommendationofthestudy
Conclusion
Baseontheoutcomesobtainedfromthestudy,arethefollowingconclusionweredrown:
1.TheproponentsconcludedthattheproposedWebsitewasmuchfasterreliableandconvenientto
use.
2.TheproponentsconcludedthatbuildingaWebsiteisaonewayofhelpingthegovernmentintheir
campaignofincreasingthetourisminVillaConsorcia.
3.TheproponentsconcludedthatdevelopingaWebsitewithinquiryformcanalsohelpthecostumer
easytoreachthemanagementfortheircommentsandsuggestion.
4.Theproponentshavecomeupaconclusion,thatdevelopingaWebsitefeaturingacertainplaceisa
goodwaytomakeitfamousandbeaccessbythepeople.
Recommendation
TheproponentsmerelysuggestedandrecommendtotheresorttohavetheirownWebsitethatwill
featuretheirownresortinordertovisitedandeasytoaccessbythepeople.
1.TodevelopaWebsiteOftheresorttoprovideinformationabouttheresort.
2.ToimprovetheirwayofpromotionbyhavingaWebsiteinamoreeasyandfastestway.
3.TodevelopaWebsitewithaninquiryfromthatwouldbeablethecustomerortouristtohavetheir
commentsandsuggestion.
AndpleasesupportRocrehwebdesign(hps://rikzricci.wordpress.com/2010/01/19/contestrocrehweb
design/).
Chapter3
MethodologyforWebsiteDevelopment
Since,Scienceandtechnologystartedduetounsatisedcrowinghumansconsciousnessto
developandprovideafastestandeasiestsourceofinformationlikeexpressideasandprinciples.
Takingforexampletheprincipleoftenesterbusinessfunctionknownthemethodologyaset
interrelatedrulesandmethodsforregardingprinciplesinagivendisciplineasintheartofscience.
Planning
Theproponentswillworkwiththerespondentstodeterminetherespondentshighlevel
objectivesfortheprojectandwillprepareaprojectplanalongwithaschedule.
Theproponentsgatheredspecicinformationabouttheresortthroughinterviewingthe
respondentsandvisitingtheirestablishment.
Design

Design
Theproponentswillcompleteacomprehensivebusinessanalysisthatcapturesanddocuments
therespondentswillbusinessrequirementsandthedesignofthenewWebsite.Theproponentswillthen
encodeallthedetailsandinformationsfromtherespondents.
TheproponentswillthenchoosethebestfreeWebsitecreatingandhostingandenconesallthe
informationofacertainestablishment.
Production
Theproponentswillbuildthesoftwaresystembasedontherequirementsdocumentedinthe
previousphase.Theproponentswillthendeliversregularbuildandprototypesduringthe
developmentsprocessallowingtherespondentstoremaininvolvedthroughoutthisphase.
TheproponentsweremakingsurethatduringdevelopingthisWebsite,thebondbetweenrespondentan
proponentswillremainuntilitreachitspotentialtodeveloptheWebsite.
Testing
TheproponentswillinstallthenewWebsite,testittoughly,andcontinuetotestitthroughoutits
lifetime.
Theproponentshaveencounteredproblemswhilepublishinginthersttimebutafterseveralweeksthe
certainWebsitehasbeensuccessfulandintroducedittotherespondents.
Marketing
Theproponentremainsavailabletosupporttheproject,answerquestionsandtoensuretherespondents
receivethegreatestvaluefromtheirinvestment.
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OneResponsetoThesisoftheVillaConsorciaResort&Restaurant
BusinessMarketingServicessays:
February15,2010at4:28am
Soundsreallycool!
MaybeIwillgothereoneday!
Reply

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