SUMMER INTERNSHIP PROGRAMME (SIP) GUIDELINES

Credit for Summer Internship:

1.

Initial plan & time lines to be submitted by 25 th May 2016. Initial Plan should
include a) Project Topic, b) Project Objectives c) Methods along with time
lines for data analysis, findings and conclusion.

2.

The Interim Report at the end of 5th week or by 20th June 2016 of the summer
training.

3.

Students are required to submit the final project report by 18th July 2015 after
the successful completion of summer internship. This final report includes all
the contents mentioned in the initial plan.

4.

Project presentation is mandatory for all the students after successful

completion of summer internship. Your presentation should follow the enclosed
Appendix -X

5.

Project Report Format: See Appendix - X

Evaluation Components
Initial Plan Blue Print
Interim Report
Final Report
Presentation and Viva
Organizational Guide Evaluation
Sheet

Timeline
25th May 2016
End of 5th week or by
20th June 2016
18th July 2016
As and when
announced
16th July 2016

Weightage
10%
10%
35%
35%
10%

Note: 1. Faculty members are likely to make visits to check the students
performance in the summer internship. If students are found irregular and
non punctual, their summer internship may be cancelled and they may be
asked to repeat the same.
2. It is mandatory for all students to submit the project report. In case they do
not submit, they are liable to lose the grade. If required, students may
maintain confidentiality of the company by disguising the names.
3. Submissions have do be done as per the timelines mentioned above.
Any submission made after the stated deadline for the component
concerned will not be evaluated and the candidate will be awarded
zero in that component. For eg. If you do not submit the interim report by
the end of the 5th week of your summers, you will get 0 out of the 10%
marks allocated to that component.
4. Submissions as per the timeline will be the first criteria for deciding the
eligibility of the candidate for the consideration for the Best summer
project award.

Sri Sri University, Cuttack

APPENDIX- X: Organization of the Summer Projects
1. Title Page
2. Certificate of approval
3. Preface, Foreword, Acknowledgments
4. Abstract or Executive Summary
5. Table of Contents
6. List of Tables
7. List of Figures
8. List of abbreviations
9. List of appendices
Chapter 1: Introduction
I. Literature Review
II. Theory
III. Rationale of the Research
IV. Research Objective(s)
V. Research Question(s)
VI. Hypothesis
Chapter 2: Method
VII. Sample
VIII. Measures (Questionnaire)
IX. Procedure (Data Collection)
Chapter 3: Results & Discussion
X. Results
XI. Analysis/discussion
XII. Implications

XIII. Limitations
XIV. Suggestion for future research
This chapter should include the Tables and Graphs
Chapter 4: Conclusion
XV. Conclusions
XVI. Recommendations

References
Appendix
Summer enrollment form
Summer evaluation forms

Goals of Summer Internship Programme

Guide
Role of the Organization Guide
Internal Faculty Guide:
Evaluation
Internship Process
Attendance and Conduct
Appendix 1:
Appendix 2:
Appendix 3:
Appendix 4:

Guidelines for Summer Internship Report Preparation

Format for the Cover/Title page of the Summer Internship Report
Proposal
Format for the Cover page of the Summer Interim and Final Report
Format for the second page of the Summer Interim and Final
Report

Appendix 5:

Certificate of Approval

Appendix 6:

Sample Executive Summary

Appendix 7:

Sample Table of Contents

Appendix 8:

List of Figures

Appendix 9:

List of Tables

Appendix 10:

List of Appendices

Appendix 11:

Abbreviations

Appendix 12:

Reference Style

Goals of the Summer Internship Program1

The summer internship program at SSU gives an opportunity to management students to
participate in specific workplace projects in business, industrial or other organizations. Students get
to see contrasting business and managerial work cultures, styles and teams in the midst of
legalese, accounting methods, technology and markets. The summer internship is an integral and
critical part of management education as it feeds in from the first year and feeds out to the second
year. Under the watchful eye of practicing managers, the workplace immersion experience will

Develop in students a holistic business and cross functional perspective of how modern day
organizations conduct their activities
Embed in them contextual learning relevant to the workplace and thereby expand their
managerial skill set
Put students in touch with their future by creating in them an awareness of the career
opportunities that lie within the organization and in different functional areas
Provide employers with the expertise and new ideas that students bring through their academic
training

Guide
The summer internship is done under the Organizational Guide (OG) & Faculty Guide
Role of the Organization Guide
The organization where the trainee is placed has complete control over an interns assignment, title,
and work environment. To achieve the desired training balance between the why and the how,
students should be assigned to work on actual projects under the close nurturing supervision of one
or more experienced managers called as the organizational guide. The organization guide, while
giving pointers, should also try to provide the broadest possible, relevant management exposure
during the internship program. S/he should attempt to expose students to a variety of qualitative
and quantitative techniques the company typically uses in its decision making and are considered
relevant to the managerial issues under study. The OG should make the student perform a variety
of meaningful tasks that would be done by individuals in a professional career track.
Internal Faculty Guide: Every student will be assigned a Faculty Guide at the beginning of the
SIP. The role of the Faculty Guide is to enable the student to undertake a meaningful project,
provide the necessary academic guidance and to facilitate evaluation, with the aid of the company
executives. The faculty Guide would be involved at all stages of the SIP, beginning from the
definition of the work content to the project completion.
Every student works under the counsel of a Company Guide, who supervises and
evaluates the performance of the student at every stage of the SIP and gives the feedback to
Faculty Guide. It is the responsibility of the students to utilize the knowledge and experience of the
Company Guide to complete the SIP.
It is therefore necessary that the students interact with the Faculty guide and
Company guide regularly to update them about the progress and seeking guidance on SIP.
1

This manual gives guidelines, procedures and rules for the MBA summer Internship Report. The summer
Internship is a compulsory requirement for the award of Master of Business Administration at Sri Sri
University,Cuttack.

The responsibility of contacting and interacting with the Faculty Guide vests with the
students only.
Students undertaking SIP at outstation locations should be in touch with their
Faculty Guide through e-mail of submitting the reports for evaluation as per the schedule.
Evaluation: The summer internship report and performance will be evaluated independently by the
organizational guide. The OG has to e-mail the scanned copy of the duly filled and signed OG
Evaluation sheet from to his Official E-mail Id to Miss.Tanu Kanchan, Placement Office at:
tanu.k@srisriuniversity.edu.in , and also hand over the hard copy to the student that is to be
handed over to the Head, MBA post the completion of the internship period. Internships must
involve at least 8 weeks of training during the period 1st May to 30th June 2015.
Internship Process
Activity & Deadlines
Details
th
Initial Plan by 25 May Initial plans and time lines to be submitted by 25th May 2016.
2016
(Submission to the above Initial plan to include
mentioned ID)
a) Project Topic,
b) Project Objectives
c) Methods along with time lines for data analysis, findings and
conclusion.
th

End of the 5 week of Interim Report (Should include Project summary & details done till 5 th Week of
your joining date of the
summer training or by internship & the actions/findings to be done after that.
20th June 2016
Final Report
See Summer Internship guidelines for the format and Template
Submission by 18th July
2 ( Two) copies of the spiral bound report is to be submitted to
2015
the HOD,MBA

Prepare separate report & presentation to the company if

required

Ensure that the OG evaluation sheet is mailed back to the

Institute.

Get OG signature on the final report and submit to Placement

Officer and Submit a soft copy to tanu.k@srisriuniversity.edu.in

Reports without OG signatures will be CANCELLED

Attendance and Conduct:

Students should adhere to the rules and regulations of the organization during SIP. It is particularly
important to be regular, punctual and well-mannered at work. During the period of SIP, the student
shall be subject to the timings and leave rules of the organization.
100% attendance during SIP is mandatory. However, if for any genuine reason a student
is not in a position to report to the organization on any day. He/she should obtain permission for
leave of absence from company guide, as per the rules and regulations of the organization and
inform the faculty guide. Such leave of absence should not be taken for more than Four days in
the entire duration of SIP.
Unprofessional behavior, misconduct, indiscipline, irregularity at work and
unsatisfactory performance will lead to cancellation of SIP leading failure.
The student will indemnity, defend and hold the institution harmless from and against any
and all loss, damage, liability and expenses arising out of any third party claim, actions or
proceedings by him or by any agents, during the period of internship programme.

Appendix 1
Guidelines for Summer Internship Programme (SIP) Final Report Preparation
Number of Copies of Summer Internship Report: Two Copies of the Summer Internship Report
should be submitted to the Head of the Department, MBA Programme on or before 18th July 2015
duly approved by the organizational guide & Faculty Guide. A student's failure to fulfill this
requirement may lead to his/her being debarred from promotion from first year to second year.
Components: For the order of the components refer to appendix X (given above)
A brief of each component is given below
Cover Page: Cover page and second title page must conform to the sample shown in Appendix.
Executive Summary: Each Summer Internship Report must include an executive summary of a
maximum of two pages in single space (about 800-1000 words). It should state clearly and
concisely the topic, scope, method and conclusions reached. The emphasis should be on the
conclusions and recommendations and should be in greater detail than the other sections. The
word limit should be strictly adhered to.
Acknowledgement: Students are advised to acknowledge help and support from library, computer
centre, outside experts, their sponsoring organizations, etc.
Table of Contents: Every Summer Internship Report must contain a table of contents which
provides a view of the organization of the Summer Internship Report material.
List of Tables, Figures and Abbreviations: If the Summer Internship Report contains tables,
figures and abbreviations used, they should be listed immediately following the table of contents on
separate pages.
Introduction: As in the proposal, this should begin with a very brief summary of the company and
its business, and then the complete details of the managerial problem and the background to the
problem, its genesis, consequences of the problem on the business, current practices, etc. It
should start from a broad overview and then move to the specific focus of the study. This should
include the specific business or functional problem being faced by the organization.

Next, it should describe the rationale for the study and the benefits of the project in terms of
knowledge, skill, practices, systems, etc. and how it will help the organization. All of these should be
specified. The next part is to delimit the scope of the project, and to specify the area of enquiry
under the project.
It should continue with a subsection titled 'Problem Formulation'. This should describe the specific
business problem faced and the related issues involved in greater detail than above. The variables
involved would then clarify the focus of the project, what is going to be studied, why it needs to be
studied. This would clarify the objectives targeted in the Summer Internship.
It should then end by reviewing the literature in this regard and the conclusions drawn from a survey
of literature, in a subsection titled "Literature Survey". Students should do a comprehensive library
search on the topic he/she is going to work on for his/her Summer Internship. This will help in
knowing the work done in the past and also the current work/research being done in the particular
area. For this purpose, students may refer to earlier MBA Summer Internships, books, journals,
reports, magazines, newspaper cuttings etc. All literature used must be acknowledgeable. The
survey should cover all the issues raised in the earlier sections of the introduction and should help
in creating a theoretical framework or set of assumptions which will define the research area under
study, in specific terms. This will help frame the problem in terms of variables under study and in
focusing the research problem. The theoretical framework or the model developed for this purpose
will allow for proper operationalisation of the research problem. Assumptions made in the study
must be clearly justified and the grounds or evidence used for the development of the hypotheses,
(i.e., the variables involved, their relationships, etc.), must be given in detail in this section.
The Research Problem: On the basis of the literature review and the discussions with the guides,
the final research problem will be described here. The section will draw on the model or framework
developed earlier, and should describe the development of the hypotheses or the argument for a
qualitative exploratory study on that basis. It will build a set of constructive arguments for the
research problem. It will further describe how the problem was operationalised for measurement
and analysis and will end with a statement of the operationalised hypotheses. In case it is
exploratory /qualitative/case study based in nature, it must then state point-wise the variables under
study, nature and area of possible outputs from the research.
The expected results from such a research study should also be described in terms of the specific
hypotheses developed. It must be explained how such results would be of use in the managerial
context and the business.
The Research Design: This will contain five subsections, viz.

The general methodology of adopted for study, whether case method or based on secondary

or accounting/financial data, or survey based, etc., and the procedure followed in the study.
The sample or data source specifications and sampling frame or plan to acquire the data.
Sources of data must be mentioned at the appropriate places in the Summer Internship. The
detailed sampling plan and the procedure adopted for sampling should be described here.

The data collection procedure: The Summer Internship Report must involve data collection in
a systematic manner. It should not be a mere collection of opinions based on personal
experience. The tool used for data collection, if any, or the method adopted for the same should
be described in detail in this section. This should also contain the procedure for administering
the tool or conducting the interview, etc, as the case may be.

The data analysis carried out, the quantitative or qualitative analysis techniques and the form
of the outputs of analysis should all be described in detail here. The software or package used
for computation should also be mentioned.

How the expected output may then be arrived at by following this methodology. This section
should describe in detail the way in which the results obtained may be interpreted, and how this
may help in the given problem context.

Results and Conclusions: This section should include all the tabulated and text descriptions of the
results obtained in the study. It should be noted that all the tables and figures should be properly
titled and numbered, and listed in the table of contents.
Next, the conclusions and inferences that are drawn from the analysis of the results (in support of
the hypotheses or in the case of exploratory study, the variables identified and/ or involved), should
be stated clearly and specifically. These should bear on the hypotheses, and should be an answer
to the research problem. Thus they should be linked to the initial research problem, and the
conclusions should then be directly related to the various issues regarding the problem under study.
Recommendations: The Summer Interim Report should conclude with the recommendations
developed from the analysis and findings of the study. This is a critical section and should highlight
your specific contributions keeping in view the purpose of the summer. It should demonstrate
learning and use of skill and knowledge in actual problem solving. The last part of this chapter will
describe the limitations of the study and suggest directions for further study in this area.
References: References should be complete in all respect as shown in Appendix 12.

Cross referencing: All references (books, journals, magazines, news papers, reports, proceedings,
etc.) listed in the Summer Internship Report should be cross referenced in the text at appropriate
places e.g.
The needs and skills required to manage todays businesses in a global environment are far
different than they were just a decade ago. Clearly we need a new way of looking at manufacturing,
for the way we have considered it in the past in no longer sufficient. With the rapid changes in IT
and manufacturing technology, firms are therefore getting increasingly interested in managing the
strategy-technology connection to develop new ways of achieving competitive advantage (Porter,
1985). Firms are attempting to link manufacturing strategy with business strategy (Skinner, 1985;
Wheelright, 1981), to examine the strategic impact of rapidly changing manufacturing and
information technology (Jelinek and Goldhar, 1983; Kantrow, 1980), and to find new ways of
viewing manufacturing as a competitive weapon (Hayes and Wheelright, 1984; Jelinek and
Goldhar, 1984; Skinner, 1985). Information technology is a key ingredient in this emerging trend of
getting competitive advantage through manufacturing.

Appendix 2
Format for the Cover/Title page of the Summer Internship Report Proposal (INITIAL REPORT)
Summer Internship Title
(Times New Roman 18 points)
A Summer Internship Proposal for
(Times New Roman 11 points)
Master of Business Administration
(Times New Roman 13 points)
by
(Times New Roman 11 points)
Name
(Times New Roman 13 points)
Roll Number
(Times New Roman 13 points)

Under the guidance of

Shri XXX
Designation

Sri Sri University

(Arial 14 points)
CUTTACK -754006
(Times New Roman 12 points)
Date

(Times New Roman 11 points)

Appendix 3
Format for the Cover page of the Summer Interim and Final Report

Summer Internship Title

(Times New Roman 18 points)

by
(Times New Roman 11 points)
Name
(Times New Roman 13 points)
Roll Number
(Times New Roman 13 points)

Sri Sri University

(Arial 14 points)
CUTTACK - 754006
(Times New Roman 12 points)
Month, Year

Appendix 4
Format for the second page of the Interim and Final Summer Internship Report

Summer Internship Title

(Times New Roman 18 points)

by
(Times New Roman 11 points)
Name
(Times New Roman 13 points)

Under the guidance of

Shri XXX
Designation
Organisation

Sri Sri University

(Arial 14 points)
CUTTACK - 754006
(Times New Roman 12 points)
Month, Year
(Times New Roman 11 points)

Appendix 5
Certificate of Approval

The following Summer Internship Report titled "ABC ..." is hereby approved as a certified study in
management carried out and presented in a manner satisfactory to warrant its acceptance as a
prerequisite for the award of Master of Business Administration for which it has been submitted.
It is understood that by this approval the undersigned do not necessarily endorse or approve any
statement made, opinion expressed or conclusion drawn therein but approve the Summer
Internship Report only for the purpose it is submitted.
Summer Internship Report Examination Committee for evaluation of Summer Internship Report

Organizational Guide

Name :
Roll No.

: Signature.
: Name
: Designation.
: Address..

Tel No
Email:

Appendix 6
Sample Executive Summary
Marketing Research on Club HP Smart1 Cards
By ..
Club HP Smart1 Cards are issued by ICICI Bank which can be used at Club HP Petrol Pumps in
several cities across India. A Smart card is a card similar in size to a credit card and is having a
chip embedded in it. This chip can serve a number of purposes like payment, I.D, etc. It makes the
data available to the appropriate users only. Smart cards provide data portability, security and
convenience.
Club HP Smart1 is a prepaid fuel card with a rewards program. The Club HP Smart 1 Card gives
value up to 5% rewards on your spends - for petrol/diesel fills, lubricants, car servicing, and at HP
Speedmart Stores.
The project was undertaken with the following objectives in mind:
1. To find customer behaviour/needs for using a prepaid smart card at a Petrol Pump.
2. To find the reasons for different customer profiles for using Club HP Smart1 Card over
cash/Credit card.
3. How can we induce a customer to purchase a card?
The scope of the project was as follows:
Club HP Smart1 Card owners can be divided into three categories:
1. Customers who own the card but make the payments through cash only
2. Customers who use credit card/Debit card etc
3. Customers who own the card and use it also at Petrol pumps
Target Segment: Only those customers who use the card at Petrol Pumps
Area: Top 20 Club HP Petrol Pumps in Mumbai
First, an exploratory research was conducted which included extensive interviews with the Direct
Marketing Agents, Sales Managers, Field Force, Petrol Pump attendants and the various people

associated with the product in the organization. After conducting the exploratory research, an
extensive descriptive research was undertaken in which 100 questionnaires were administered to
Club HP Smart1 Card users.
The data was analyzed using SPSS software and the findings are:
The top three reasons for using Club HP Smart1 Card over cash / credit card are Loyalty points,
Convenience (No need to carry cash) and Usage by other family members or Driver (No need to
sign as in credit cards). The respondents were profiled according to their age, Income, Profession,
Usage Patterns, Other cards ownership patterns, reload patterns, Number and type of vehicles
owned etc.
41% of the respondents belonged to Low income level category compared to 35% belonging to
medium and 24% to High income category. 52% respondents were servicemen, 39% businessmen
and only 9% students. Heavy users of Petrol use the card more (Since the sales pitch is made on
the basis of Loyalty points). 25% of the respondents used fuel worth more than Rs. 5000 in a
month. 80% of the customers used the card more than 8 out of 10 times they filled Petrol. Some
even went out of their way so that they could use the card at a Club HP Petrol Pump. Thus, the
card is successful in making the customers loyal to HPCL. 56% respondents owned other credit
cards, 17% owned other debit cards and only 8% owned other Petrol cards. 11% of the
respondents never reloaded through cash always using their credit card (Dual Loyalty points is a
reason for using the card for such customers). 62% of the respondents were car owners compared
to only 18% of two wheeler owners. 46% of the respondents had more than one vehicle.
Though 66% of the respondents mentioned Loyalty points as a reason, only 22% were aware of
the exact Loyalty points. Most of the customers said that something was better than nothing. 50%
mentioned Convenience as a reason, while 28% mentioned Usage by other family members or
Driver as a reason. For low income group, Convenience was a more important reason than Loyalty
points. For Students, the most important reason was Convenience, whereas Loyalty points was
important to Businessmen. For respondents who did not own other credit cards, Convenience was
very important compared to Credit card owners who mentioned Usage by other family members as
an important reason. Respondents with multiple vehicles also mentioned Usage by other family
members as an important reason.

From the findings from the marketing research, the following recommendations are suggested:
1. Loyalty Points Awareness Program is a double edged sword since Light Users may get
disappointed and stop using the card. So, we should rather emphasize on other benefits like
Convenience, Usage by other family members, accessibility etc.
2. Monthly / Yearly campaigns should be undertaken to keep the customers excited /
engaged.
3. Club HP Smart1 cards can be sold at HP Speed mart Stores.
4. Students should be an important target segment since they do not own credit cards.
5. Dealers favorite customers should be targeted.

Appendix 7
Sample Table of Contents
Page
Acknowledgement
Abstract (maximum two pages)
Table of Contents
List of Figures
List of Tables
List of Appendices
List of Abbreviations
I

XXXXXXXXXX
1.1
1.2
1.2.1
1.2.2

II

XXXXXXXXXX
2.1
2.2
2.1.1
2.1.2

III

XXXXXXXXXX
3.1
3.2

Appendix 8
List of Figures
(start from separate page)

Figure No.

Description

Page

__________________________

Appendix 9
List of Tables
(start from separate page)
Table No.

Description

Page

______________

Appendix 10
List of Appendices
(start from separate page)
Table No.

Description

Page

________________________________

Appendix 11
Abbreviations
(start from separate page)

Appendix 12
REFERENCE STYLE
BOOKS
One Author
Basu, A. (1963), Consumer Price Index: Theory, Practice and Use in India, Modern Book
Agency, Calcutta.
Two Authors
Singh, M. and Pandya, J.F. (1967), Government Publications of India, Metropolitan Book Co.,
Delhi.
Three Authors
Mote, V.L.; Malya, M. M. and Saha J. (1968), Tables for Capital Investment Analysis, Indian
Institute of Management, Ahmedabad.
Edited Book
Basu, G. (ed.) (1962), Indian Tax Laws and Foreigners Having Investment in India or Having
Business Connections in or with India, Oxford Book & Stationery, Calcutta.
Government Publication
Ministry of Law, Government of India (1960), the Copyright Act, 1957, The Manager of
Publications, Delhi.
Journal Paper
Jain, S.K. (1967), World Class Manufacturing, International Journal of Operations Management,
Vol. 6, No. 12, pp. 11-31.
pp. stands for page number.
Article in a Newspaper
Gandhi, V. P. (1968), Will the Budget Achieve Its Aims? Certain Doubts, The Economic Times,
Mar. 8, pp. 5-6.
Conference Paper
Bhattacharyya, S.K. (1967), Control Techniques and Their Applicability, paper presented at the
Ahmedabad Management Association, Ahmedabad, Nov. 22, pp. 11-17.