JUNE 2, 2017

Belle Isle Grand Prix

Additive Event Proposal

DETROIT DERBY GIRLS

XII GAMES
OVERVIEW

Background: Roller derby is an athletic, full-contact racing and blocking game played
on quad roller skates. The Detroit Derby Girls (DDG) are the largest & oldest-existing
roller derby league in Michigan.
Event in Brief:
Who two teams of DDG league members, volunteers, and up to 700 spectators
What one outdoor exhibition flat-track roller derby game
Where Belle Isle, Detroit, Michigan
When the evening of Friday, June 2, 2017
Why goals and objectives are to:

celebrate the Detroit Derby Girls 12th season

promote our sport to new fans, media, and sponsors
raise funds for our league and its charity partners
pilot similar games for possible participation in future large-scale events

Event Details: The Detroit Derby Girls XII Games has been imagined as an intraleague roller derby game held in conjunction with the Belle Isle Grand Prix, the Grand
Prix Fan Fun Zone, and Free Prix Day. Funds will be raised via ticket sales, merchandise
sales, vendor & food truck partnerships, and sponsorships.
Targeted sponsors include:
- Motor City Chevy Dealers
- Modern Skate & Surf
- Warrior Sports
- HopCat (brewpub)
- Fathead (graphics)
Estimated finances:
Total revenue - $7,850
Total expenses $2,900
Total net event profit - $4950

DETROIT DERBY GIRLS

XII GAMES
GUEST EXPERIENCE

Target audience: All types and all ages. Existing DDG friends, family, and fans, along
with a portion of the 100, 000 estimated Grand Prix attendees, i.e. local families
enjoying Free Prix Day.
Attendance expectations:
The DDG played in front of a crowd of 3000 at Cobo Arena in 2010. Our games
currently host 600-800 people regularly and sell out a few times per season at a
maximum capacity of 900. We have budgeted for 500 ticket sales. Capacity at the Grand
Prix Fan Zone will allow for up to 700 fans at this event.

Ticket price: $5
Game: hour-long contact sport played by women on roller skates
DDG Activities: meet & greet the derby girls, autographs, face painting, hula-hoops
Fan Zone Activities: cornhole, basketball shootout, go-carts, monster trucks
Music: pre-game, national anthem, and halftime performances by the School of Rock
Merchandise: jackets, shirts, hats, socks, glassware, scarves, bumper stickers,
bandanas, and fanny packs
Food: Fan Zone Taste of Detroit with local food trucks, league sponsors McShanes
Irish Pub and Supinos Pizzeria
Refreshments: Water, Faygo, Fan Zone beer garden sponsored by Coors Light

DETROIT DERBY GIRLS

XII GAMES
STAFFING PLAN

League Board of
Directors

Event
Coordinator
Marketing
Committee
Head

Printing Rep

Sponsorship
Committee
Head

Games
Committee
Heads (2)

Track

Skaters

Merchandise
Committee
Head

HR Committee
Head

Staff

Merch Tent
Service (3)

Info/Recruit
Table (2)

EMTs (2)

Merch Tent
Cashier (1)

50-50 Raffle
Sales (2)

Face Painters (2)

Music Teacher
and Band (6)

Social Media
Rep

Disassembly
Crew (10)

Team A (15)

Referees (5)

Media Liaison

Transport (2)

Team B (15)

Officials &
Statisticians

Ticket Sales &

Will Call (2)

Announcers (2)

Ticket Takers,
Entry (2)

Assembly Crew
(10)

External Paid
Services

Crowd
Control/Info (2)

Note: External Services report to Event Coordinator/BOD and are paid, all others are volunteers.
Track volunteers may include family and friends, all others are league members.

DETROIT DERBY GIRLS

XII GAMES
FULL TIMELINE
Pre-Event: Thurs., 6/1
6-8:30PM

League Volunteers
Track Disassembly at
Masonic Temple

League Game

External Services

League Volunteers
Track Loading &
Transport

League Game

External Services

Event Day: Friday, 6/2

10-11AM
11AM-1PM

Track Assembly at
Belle Isle

4PM

Merchandise and
Ticket Staff arrival

4:30

Merchandise and
Ticket setup, Crowd
Control and
Announcers arrive

Band arrival & setup

5:00 Box Office Opens

On-site Ticket Sales

open

EMTs arrive

Skater & Staff arrival

Scoreboard setup &

check
5:30

Raffle &
Recruitment Staff
arrival

Open Warmup

Face Painting arrival

Sound Check for
Band

Sound Check for

Announcers
6:00 Doors Open

6:15

Ticket Taking &

Entry begin
Merchandise Sales
begin

Team A: 15-Minute
Warmup

Team B: 15-Minute
Warmup

Band and Face

Painting begin

Event Day: Friday, 6/2

(cont.)
League Volunteers

League Game

6:30

Officials, Refs, &

Captains Mtg.

Officials, Refs, &

Captains Mtg.

6:45

Scoring Staff play

intro video

Equipment Check

External Services

6:50 Band plays

National Anthem

Refs conduct
Equipment Check
7PM Game Starts

First Whistle

~ 7:45 Half Time

Event Coordinator
distributes hula
hoops & jump ropes

Band plays for 15

minutes

8:00

Ticket Sales and

Entry close

Face Painting ends,

tear-down

8:30 Game Ends

Raffle Staff assist

Announcers with
awarding Raffle,
Ticket Staff assist at
exits

First Whistle

Skaters & Staff pack

up, assist with track
tear-down if
possible, depart

Band tear-down &

departure, EMTs
depart

League Game

External Services

Merchandise Sales
end, tear-down
Begin Track
Disassembly
8:30-9:30

Track Disassembly
and Storage

Post-Event: Sat., 6/3

11AM-12
12-2PM

League Volunteers
Track Loading &
Transport
Track Assembly at
Masonic Temple

Presenting
Partnerships of
$1000 include:

Signage rights and logo

placement on event
posters & programs

DETROIT DERBY GIRLS

Website, newsletter, and

social media mentions to
our 26,000+ fans

PRESENTING PARTNER
SPONSORSHIPS

Pre-Game and Halftime

video advertising, InGame announcements

XII GAMES

Youre invited to our 12th birthday party!

The Detroit Derby Girls are Michigans largest and oldest-existing
roller derby league. With a skater and staff membership of over 150,
the DDG regularly play at Detroits Masonic Temple eight times per
year (Fall through Spring) in front of 600-800 fans of all ages.
To celebrate our 12th season, were teaming up with the Meijer Fan
Zone at the 2017 Belle Isle Grand Prix for an exciting outdoor game
in the heart of the city we call home. We hope youll join us!

Want to name the

penalty box or cover the
infield with your logo?
Let us know!

Roller derby is a fast, full-contact game played on roller skates. It is

action-packed and family-friendly: perfect for Detroit sports fans.

Visit:
detroitderbygirls.com

Detroits Grand Prix regularly hosts over 100,000 visitors, from

local families to press from around the world. Contact our
Sponsorship Committee today to leverage your brand as a
presenting sponsor at the event this summer.

Contact:
sponsorship@ddg.com

DETROIT DERBY GIRLS

XII GAMES
ROLL-UP BUDGET

Income
Description
Presenting sponsorships
Event Program sponsorships
Food Truck partnerships
Vendor partnerships
Merchandise revenue
Faygo sales
Bottled Water sales
Ticket sales
50-50 Raffle Ticket sales
Total Revenue

Qty
2
5
6
5
1
150
150
500
1

Price Per Unit

1000
50
50
100
2000
1
1
5
0

Total
2000
250
300
500
2000
150
150
2500
0
$ 7,850.00

Qty
1
1
800

Price Per Unit

625
0
0

Total
625
0
0

8
1
1

10
75
250

80
75
250

Expenses
Description
Emergency - EMTs
Venue
Seating
Catering
Track Crew Food Day 1
Track Crew Food Day 2
League Food Day-of
Entertainment
Music
Face Painting
Dcor
Banners
Signage
Flags
Marketing
Programs
Posters
Misc.
Faygo
Bottled Water
Staff Tshirts
Track Tape
Contingency
Total Expenses
Net event profit

405

450
1
1

200
250

200
250

2
10
2

0
0
9

0
0
18

18

720
500
200

1.08
0.9

540
180
417.5

240
200
25
5

0.25
0.1
11.5
10

60
20
287.5
50
263.55
$ 2,899.05
$ 4,950.95

263.55

DETROIT DERBY GIRLS

XII GAMES

CONTACTS

DDG Event Coordinator

Abbey Loca Lola Robinson
events@ddg.com
(248)-123-4567

DDG Sponsorship Committee Head

Lauren Connie Sewer Simone
sponsorship@ddg.com
(313)-345-6789

SOURCES

The Chevrolet Detroit Belle Isle Grand Prix

detroitgp.com

The Detroit Derby Girls

detroitderbygirls.com

Sean Gabriel Photography

seangabrielphoto.com

Lex Dodson
rustbeltraw.com