Sukkur Institute of Business Administration

BBA Program

COURSE SPECIFICATION
MGT-431 Corporate Strategy

Revised July 2016

Sukkur IBA Course Specification

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FACULTY OF BUSINESS ADMINISTRATION

STRATEGIC MANAGEMENT (MGT-431)
A. Course Identification and General Information
Program and Class: BBA-VIII (A & B)
Credit Hours: 04

Semester: Spring 2014

Instructor: Mr. Mansoor Ahmed Junejo

Pre-requisite Courses:
1. Principles of Management
Co-requisite Courses:
N/A
Office Location: 103 Rooms ( Academic
Block- II)
Mode of Instruction (mark all that apply)

Post requisite course: Not Applicable

a. Traditional classroom
b. Blended (traditional and online)

Yes

Email: mm@iba-suk.edu.pk
Counseling hours:

What percentage?
What percentage?

c. e-learning

What percentage?

d. Correspondence

What percentage?

f. Other

100

What percentage?

Comments: This course is taught as part of undergraduate program in HRM in a full-time

mode
B Objectives
1. Summary of the main course learning outcomes for students enrolled in the course
Upon completion of this course students should be able to:
Students will be able to formulate corporate and business level strategies by applying
strategic management theoretical concepts, tools and models.
Students will be able to effectively apply external and internal assessment tools to
formulate integrative and aligned corporate strategy and will able to develop valid and
appropriate implementation plan for selected organization.
Students will be able to apply the Strategy-formulation Analytical Framework to
compare and evaluate firms strategies.
2. Briefly describe any plans for developing and improving the course that are being
implemented. (eg increased use of IT or web based reference material, changes in content as a
result of new research in the field)
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To have simulations for students to do more practice on strategy formulation and

execution
Semester projects should be core in the course
Field trips to corporations or government agencies

C. Course Description:
The course introduces the students to a coherent framework of value creation and value capture
and develops related concepts that are used to analyze the competitive environment of a firm and
its internal strengths and weaknesses. The ultimate objective is to be able to formulate but also to
critically analyze various business strategies.
The course presents the strategy frameworks and concepts through the analysis of concrete
business situations in recent cases, practical exercises, and readings from academic journals and
business press. Business strategy, as much as any business course, deals with the world of
experience. The world of experience is not a world of certainty. This course also rewards the hard
worker who has the ability to listen and think critically.
1. Topics to be covered
S.
List of Topics
No.
1. Introduction to strategy

No: of Weeks

Contact Hours

2. Strategy: the building blocks

3. Competitive dynamics

4. External Analysis

5. Internal Analysis

6. Designing Business Level Strategies

7. Designing Corporate Level Strategies

8. Network Level Strategies

9. Global Strategies

10.Strategy Implementation & Strategic Change

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2. Course components (total contact hours per semester): 64 hours

Lecture and
discussion

Field Work:
6 hours

40 hours

Class Activities
(Portfolio of
evidence): 10 hours

*Other:
8 hours Assessments

3. Additional private study/learning hours expected for students per week. (This should
be an average: for the semester not a specific requirement in each week)
02 hours
4. Curriculum Mapping
Course Learning Outcomes Alignment with Assessment Methods and Teaching Strategy
Course Learning Outcomes
CLOs
1

Students will be able to formulate corporate

and business level strategies by applying
strategic management theoretical concepts,
tools and models.

Level of
learning

Course
Teaching
Strategies

Assessment
Measures

Understanding
& Applying

Pre-class
readings,

Theoretical Quizzes

Students will be able to effectively apply

external and internal assessment tools to
formulate integrative and aligned corporate
strategy and will able to develop valid and
appropriate implementation plan for selected
organization.

Applying &
Analyzing

Students will be able to apply the Strategyformulation Analytical Framework to

compare and evaluate firms strategies.

Applying and
Evaluating

Lectures

Class participation
frequency and quality

Class
discussion

Seminar Evaluation
Rubric

Case-study
discussion

Class participation
frequency and quality

Class
Activities

Class
discussion
& Class
Monitoring
Session

Seminar Evaluation
Rubric

Theoretical Quiz

Seminars Evaluation
Rubric
Projects Report

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Students will be able to evaluate alternative

solutions of strategic problems and provide
well-reasoned recommendations for
business problems.

Synthesis

Case
Studies
Class
Discussions
Seminars
Class
Activities
presentation

Project Report
Seminars Evaluation
Rubric
Group Tasks

5. Map CLOs with the program Los. (Place course LO #s in the left column and program LO #s
across the top.)
Program Learning Outcomes
(Use Program LO Code #s provided in the Program Specifications)

CLOs
#
1
2
3
4

1.1

1.2

2.1

2.2

3.1

3.2

4.1

4.2

5.1

6.1

7.1

D. Student Support
1. Arrangements for availability of faculty for individual student consultations and
academic advice. (Include amount of time faculty are available each week)

3 Office Hours per week/ course

Student e-mail communications
Program Coordinator
CDC for Career Guide

E. Learning Resources
1- Recommended Books:
1

STRATEGIC MANAGEMENT;
A Competitive Advantage
Approach
2 GOOD STRATEGY AND BAD
STRATEGY
3 Execution: The Discipline of
Getting Things Done
Sukkur IBA Course Specification

By: Fred R. David

Pearson; Higher Education: 14

Edition

By: Richard Rumelt

Published by: P, Profile Books

By: Larry Bossidy, Ram

Charan & Charles Burck

Published by: RH, Business

Books
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2- Reference Books/ Material

1
2.

STRATEGIC MANAGEMENT; By: Fred R. David

Concepts & Cases
Times 100 Cases
New york Times

Pearson; Higher Education: 13

12th Edition

3-Electronic Materials, Web Sites etc:

All PowerPoint lecture presentations, assignments and other required readings
are uploaded on the LMS.
4- Other learning material such as computer-based programs/CD, professional
standards/regulations
NA
F. Facilities Required
Indicate requirements for the course including size of classrooms and laboratories (ie
number of seats in classrooms and laboratories, extent of computer access etc.)
1. Accommodation (Lecture rooms, laboratories, etc.)
Lecture room
1. Computing resources

LCD Projector
PC
High Speed Internet Connection
LMS (Blackboard)

3. Other resources (specify e.g. If specific laboratory equipment is required, list

requirements or attach list)
NA
G Course Evaluation and Improvement Processes
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1 Strategies for Obtaining Student Feedback on Effectiveness of Teaching

Formal student evaluation through course survey.

Informal feedback from students in class discussion and weekly meetings
Students course evaluation report / semester
Every day feedback in the class

2 Other Strategies for Evaluation of Teaching by the Instructor or by the Department

Peer observation and feedback

Observation by Department Chair and/or Dean.
Review of exams by Department Chair and by the Final Exams review team

3 Processes for Improvement of Teaching

Feedback from observations, course report and students evaluations.

4. Processes for Verifying Standards of Student Achievement

External Exam Marks and Grades

Panel Assessment of Students Seminars
Use of assessment rubrics for students assessments.
3 Samples for each assessment is verified by the HoD/ Dean /Director

5 Describe the planning arrangements for periodically reviewing course effectiveness

and planning for improvement.

Department Council Recommendations

Recommendations from the Program Advisory Committee
Recommendations from the Curriculum Review Committee

Faculty or Teaching Staff:

______________________________________________________

Signature: ______________________Date Report completed:

____________________
Received by: _____________________________

Dean/Department Head

Signature: _______________________________

Date: _______________

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