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CSR Pepsico
CSR Pepsico
By - Pankaj Kulkarni
CSR Motto
Performance With Purpose articulates PepsiCo India's belief that its businesses are intrinsically
connected to the community and world that surrounds it.
At PepsiCo, we're committed to 'Performance with Purpose' - achieving business and financial
success while leaving a positive imprint on society
CSR Policies
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Awards
The unique PepsiCo-Exnora initiative in Pammal was awarded the environmental Golden
Peacock Award for Innovation in 2006.
Zero Solid Waste Centre in Pammal was recognized as a model project by UNICEF in
2007.
PepsiCo- Exnora Waste to Wealth program won the BSE NASSCOM Social and Corporate
Governance Award 2008.
Contract Farming
Partner In Progress Model
PepsiCo has pioneered the concept of contract farming under which the company transfers
agricultural best practices and technology and procures the produce at a pre-agreed price.
A 27-acre research and demonstration farm was set up in Punjab to support the initiative
to conduct farm trials of new varieties of potato, chilli, corn, peanut and other crops.
PepsiCo India's technical team implemented a high quality seed programme to deliver
PepsiCo India has also partnered with 1,200 farmers in Rajasthan to cultivate barley in a tie-up
with the United Breweries Group.
PepsiCo Citrus Project
The PepsiCo and PAGREXCO (Punjab Agri Export Corporation) partnered to start a Citrus
Development initiative in 2002, marked a step forward in PepsiCo's commitment to
diversification of agriculture and improvement in quality of life for farmers.
The Impact
4. Healthy Kids
PepsiCo's Get Active & a Good Nutrition and Active Lifestyle Program for Children -has seen
robust growth and implementation.
Designed and supported by the PepsiCo Health & Wellness team, the programs have been
implemented in schools in collaboration with prominent NGOs & Hriday, Swashrit and the Indian
Medical Association.
Get Active programs have a central objective: to raise awareness on the importance of balanced
nutrition and regular physical activity for a healthy lifestyle among school children.
Starting with a Breakfast Makes Me Smart module in 2008 that emphasized the importance of
healthy breakfast to the My Pyramid module launched in April 2009, Get Active school programs
promote learning nutrition through active engagement.
Get Active believes in combining simplicity and enjoyment. The basic principle is simple & to
establish the fundamentals of Calories In = Calories Out.
The programs have yielded great results.
PepsiCo India HIV/AIDS Initiative
PepsiCo India embarked on the HIV / AIDS journey in 2005, along with our Technical partner
The International Labor Organization (ILO), with the purpose of spreading awareness amongst
all our stakeholders. We have built the whole program in a manner to build capacity within and
externally and have focused on the Each one Teach one approach to ensure sustainability. The
program was kicked off by creating a pool of Master Trainers and Peer Educators who could
cascade the program across all our work locations along with NGOs who were also trained along
with PepsiCo employees. We started the program by cascading HIV / AIDS awareness amongst
our employees. This was progressively enhanced to cover other stakeholders including spouses
of employees, business partners, distributors, contractual workers, and our bottling partners. We
further strengthened the impact of our efforts through community outreach programs where we
leveraged our NGO partners across the country.
Today we have 58 Master Trainers and 175 Peer Educators across both businesses and our
endeavor is to continue to create more and most Master Trainers and Peer Educators. PepsiCo
India has been awarded TERI Corporate Award for Business Response to HIV/AIDS in 2009.
2008
Get Active reached 250,000 children across 6 metros and 240 schools in 2008 - a
significant 150% rise over 100,000 children across 2 metros in 2007
Partnerships with key NGOs and organizations & Swashrit, Hriday Shan and the Indian
Medical Association
Participation in School/Institutions' Fests and Events
Prestigious schools like Modern School, Delhi organized a program to enhance nutrition
awareness and the importance of 'Power Breakfast' among children - a first for the
school. Scottish High School and Rotary Club also organized similar events
The Healthy Lifestyle Exhibition gave visibility to 1000 children from Delhi
2012
Get Active reached 400,000 children across 13 cities and 550 schools in 2012
References
http://www.csrworld.net/pepsico%E2%80%93corporate-social-responsibility.html