Виконала:

Ст.гр. ФЛ-36
Кулявець Р.І.
Прийняла:
Карамишева І.Д.
 Nestlé S.A. is a Swiss transnational food
and drink company headquartered
in Vevey, Vaud, Switzerland. The company
was formed in 1905 by the merger of
the Anglo-Swiss Milk Company,
founded in 1866 by Henri Nestlé(born
Heinrich Nestlé).
 Corporate and organizational culture

• Different stakeholders’ expectations and

interactions with the company and with each
other shape the culture of Nestlé.
• Fairness, honesty and concern for people
• Respect for diverse cultures, and developing long
term relationships with suppliers and customers.
• Commitment to a strong work ethic,integrity,
honesty and quality
 CULTURE
Flexibility

Clan- family type Adhocracy

(collective) (creative)

Internal External
focus focus
Hierarchy Market
(controlling) (competitive)

Stability
 Advertising
Strategy
Uses the same symbols
worldwide.

“think globally and act locally”

Product formulation vary to

suit cultural differences.

Reduce prices
It also came up with products
which will target the children.

In the spirit of catering to Indian

tastes magi introduced magi
pickles

The company has also promoted

there products
SOCIAL RESPONSBILITY

“Good food
Good life”
Nestle is the largest food
company in the world. But
more important to them is to
be the world's leading food
company.
 Goals met by Nestle
• Eradicate extreme poverty and
hunger
• Achieve universal primary
education
• Promote gender equality
and empower women
• Reduce child mortality
• Improve maternal health
• Ensure environmental
sustainability
• Develop global partnerships
FORMS OF CORPORATE SOCIAL
RESPONSIBILITY ASPECTS:

EMPLOYEE SAFELY:
Nestle ensures safety for
employees and the
improvement in labor quality.

SOCIETY:
Nestle has constantly innovating
and changing their products to
fulfill their customer’s need.
Organizational Structures of
CONCLUSIONS

 Nestle has been earning well for itself and offering

ample returns to the society for over two decades now.
 Still growing it’s business and product portfolio as no
competitor has given matching competition yet.
 Positioned as the provider of healthiest and nutrient
food in the market.
 Has major products in good market strength.
 Nestle should focus on developing more new
products and exploring more new markets to retain it’s
leading position in the food industry of Pakistan.
THANK’S FOR
WATHING!