WELCOME

TO OUR
PRESENTATION

Your Date Here Your Name

Group Member Name and ID:
Name ID

Shourav Saha 2017210000009

MD. Likhan Hossain 2017210000121

Shanto Miah 2017210000035

Shahanam Niloy 2017210000116

BUSINESS
COMMUNICATION
(BUS 1131)
Presention
On
NESTLE Good Food,Good Life
Information
Nestlé is the world’s largest food and
beverage company. We have more than
2000 brands ranging from global icons to
local favourites, and we are present in
189 countries around the world. Nestlé's
products include baby food, medical
food, bottled water, breakfast cereals,
coffee and tea, confectionery, dairy
products, ice cream, frozen food, pet
foods, and snacks.
History
The history of Nestlé began in Vevey,
Switzerland, in1867
when founder Henri Nestlé created one of the
first infant foods in response to the need for a
healthy and affordable product to serve as an
alternative for mothers who could not
breastfeed their babies. He called his product
Farine Lactée Henri Nestlé.
Nestlé Bangladesh Limited
• Nestlé Bangladesh Limited started commercial
operations in 1994 with its first factory in Sreepur.
Nestlé Bangladesh became a 100% owned subsidiary
of Nestlé S.A. in 1998.
• Baby foods, Sports Nutrition, Chocolates, Waters,
Beverages, Coffee, Frozen meals ,Ice cream and
frozen treats, Imported foods, Healthcare Nutrition,
Pet foods
Vision
Nestlé's aim is to meet the various needs of
the consumer everyday by marketing and
selling foods of a consistently high quality.´
Mission
We strive to bring consumers foods that are
safe, of high quality and provide optimal
nutrient to meet physiological needs. Nestle
helps provide selections for all individual
taste and lifestyle preferences.
Current Goals
Nestlé Bangladesh has these goals:
• Strong brands / relationships with consumers
• Research and development
• Innovation and renovation
• Product availability
Objectives
Nestlé Bangladesh’s leading objectives are
to develop safe and wholesome packaged
foods using the most efficient and
appropriate packaging materials available,
while, at the same time, satisfying consumer
requirements and expectations
 SWOT Analysis
Strengths
• Global recognition and strong brand portfolio (7
billion dollar reputation).
• Strong internal growth and internal emphasis on
innovation .

Weaknesses
• Warehouse storage problems.
• Products sent from India are usually tampered with,
hence it takes a great deal of time to sort those out.
SWOT Analysis
Opportunities
• Increasing demand for healthier food
products.
• Can establish new joint ventures.

Threats
• Rivals doing more vigorous advertisements
and campaigns .
• Controversies.
• Product pricing not preferred by many.
Current Challenges
• High market share
• Low growth
• Competitive pressure
• Want to expand
• Don’t have enough resources
Opportunities
• Cut investment budgets, overheads, frill
• Maximizing existing assets, capacity,
distribution
• Target internal growth rate
• Improve supply chain, productivity,
optimize planning
CONCLUSION
Nestlé exerts great efforts to achieve
its visions to be the leader in Nutrition,
Health, and Wellness company by
producing better quality of products to
the consumers. Nestle also study about
the consumer's needs from time to time
and satisfy the consumers as much as
possible.
Thank You