Opportunities

N
N
o
o
1
1
2
2
3
3
4
5
4
6
5
7
8
6
7
9
8
1
9
0
1
0

Opportunities
Threats
In
Person
planning
to venture
US2011,
college
enrolments
declined
2 in
fast
growing
market
in
China,
India,
percent in 2012
Africa
andpublishing
Latin America
Textbook
market declined 15
Establish
own
bookstore
percent
E-books
are becoming
more competition
popular
Book publishing
now facing
China
is the world
most
written
from renting
books,
scanning
books,
language
in
the
world
avoiding books, book sharing, e books
Increasing
forto
Audio
book
People are trend
moving
tablets/phones
for
80
percent
of
young
adult
American
reading
reading
There is book
decline in the reading book
More
people
are now
going to
book
among
American.
In 2011,it
was
71
expo
percent but in 2012, decline to 63%
Government
in Malaysia
is giving
RM
Number of bookstore
shows
declining
250
for to
college
trendincentive
from 2004
2012 and university
students
Digital book piracy is increasing
More
companies
are establish
Average
college student
spentin
onbook
club
in their
textbook
fellcompanies
17 % in 2010
Big
publisher
are going
to self
Sales of customized
books
by publisher
professor
whereby
book
publisher
sell
to
for particular course which are the
cheaper
author
are on the rise
There is no specific law to curb book
piracy in Asia.Only copyright
infringement
TOTAL

Weight

Scor
e

Weighted
Score