Isaac Bender, Katie Condon, Emily Heft, Olivia Nguyen,

Ruby Skotchdopole, Brandon Young

THE CONCEPT

Highlights Best of Big D

nominees
Creation of signature item
One-on-one interview
Behind-the-scenes look of the
business and the individuals
behind it

FEATURED RESTAURANTS

TIMELINE + EDITORIAL CALENDAR

Frequency
Promo reel at Best of Big D
Roll out one video weekly or
monthly afterwards
Future of video series
Continue spotlight videos
throughout the year
Format is not limited to
dining establishments

 B-roll
Interview set-up
Signature dish or
drink being made:
film from above
Artistic style

ART DESIGN

TARGET AUDIENCE
D Online audience (2015 Media Kit)
Average age of 42
69% female, 31% male
D Magazine Facebook followers
63% female, 36% male
49% of audience is female, age 25-44

Web Reader Statistics

31% male

69% female

Device Statistics

Mobile and tablet friendly 68% of traffic

Appeal to Dallas business community

68% mobile

32% computer

SOCIAL MEDIA CAMPAIGN

82,900+ followers

Still images, Boomerangs

Instagram stories
116,000+ likes

Promo video
Promotional image
181,000+ followers

#DSpotlightOn

Link to video
Promotional image

ONLINE MARKETING
D E-Newsletters
- Side Dish (23,000+ subscribers)
- Other possible options:
- Nightlife newsletter
- Home newsletter
- Video placement on BeWell page

BEST OF BIG D MARKETING

Included with online content

Best of Big D 2016 Party
Promo video
Featured chefs and bartenders demoing
at the event

POTENTIAL ADVERTISERS