Professional Documents
Culture Documents
I. Introduction
Vision
To be always the desired place for great coffee
beverages and delicious complementary
donuts & bakery products to enjoy with family
and friends
Mission
Core Values
Honesty
Fairness
Responsibility
Transparency
Respect
Integrity
Humility
and Latte Lite.All DDSMART items have fewer calories, less fat, less
sugar or more overall nutritional value than comparable fare.
Since 1950, the number of Dunkin Donuts restaurants has
increased to more than 11,700 worldwide, with locations in 43
countries. The company serves approximately 1.9 billion cups of hot
and iced coffee every year, with standards for coffee excellence that
are among the best in the industry. Over the
long-term, the company plans to more than double its U.S.
presence, which will put the total number of restaurants above
17,000.
II. Industry
Nature of Operation
Dunkin donuts is a franchising corporation. It also produce
packaged coffee and distribute to the distributor Proctor and
Gamble. And the retailers are Wal-mart and Kroger which sells
to the customer.Packaged coffee is moving toward intensive
distribution strategy. Before that they were the one that grow,
pick, process, blend and roast their coffe beans. When it comes to
their food, donut and other products the only relationship is that
they sell it directly to the consumer.
Market Orientation
Dunkin donuts is an international corporation which wholly
owned private subsidiary Dunkin Brands. The company was
known as Universal Food Systems, a portfolio of 10 small food
service businesses, including a vending machine company,
industrial catering trucks, a cafeteria division, a delicatessen, a
few pancake houses, a 15 cent hamburger chain called Howdy
Beef N Burger and most importantly, a number of Dunkin'
Donuts shops. Through franchising it expands its store location
worldwide. There are some companies that franchise this kind of
business because of its demand on the consumer. Its has a lot of
branches in all towns of the world where people can afford its
delicious products.
Future Plans
Expand their branches in China
Expand their branches in Europe
Creating an application for delivery
III. Corporations Organizational
Structure
Management Structure
Nigel Travis Chairman & Chief Executive
Paul C. Carbone -Chief Financial Officer & Senior Vice
President
John L. Clare -Chief Information & Strategy Officer
Scott Murphy Chief Supply Officer & Senior Vice President
Stephen England Vice President-Operating Systems
Grant Benson VP-Global Franchising & Business
Development
Fred Schlecht Vice President-Talent Management
Dennis McCarthy Vice President-Financial Management
Scott Hudler Chief Digital Officer
John Varghese Vice President-MESA & Australia
Paul Zaher VP-Information Technology Marketing Systems
Scott Murphy Chief Supply Officer & Senior Vice President- in his
role as Senior Vice President, Dunkin Donuts Operations, Scott oversees the
operations of more than 8,300 Dunkin Donuts restaurants in the U.S. and Canada.
From 2004 to 2013, Scott held roles of increasing responsibility over the
supply chain, leading to his appointment as Chief Supply Officer in 2013.
Additionally, Scott serves on the Board of Directors of the National DCP, the
Dunkin' Donuts franchisee-owned procurement and distribution cooperative. From
2013 to 2015, Scott also had operational responsibility for Dunkin' Donuts and
Baskin-Robbins in Europe and Latin America.
Prior to joining Dunkin Brands, Scott served in growing leadership roles with
A.T. Kearney, Inc., a management consulting firm, for over nine years. Scott
worked to identify and implement operational opportunities within the supply
chain for the firms largest clients.
Karen Raskopf Chief Communications Officer & Senior VP is responsible
for all aspects of the companys global public relations, including
internal and executive communications, marketing and crisis
public relations, event management, corporate philanthropy and
community relations.
Bill Mitchell President, Dunkin' Brands International has responsibility
for nearly 8,400 Dunkin Donuts and Baskin-Robbins restaurants
in 61 countries outside the U.S.Bill is a seasoned restaurant
operations executive with extensive U.S. and global franchising
experience.
Policy
Franchisees and restaurant managers in the U.S. must successfully
complete food safety training and achieve certification through a nationally
recognized, American National Standards Institute (ANSI)-certified
examination. Dunkin' Brands also provides franchisees and their
employees with comprehensive training programs and support materials
available 24/7 via Dunkin' Brands Online University.
Restaurant Managers are expected to conduct Monthly Food Safety Self
Assessments to review the effectiveness of food safety practices, identify
any gaps and take corrective actions if necessary.They
Also measure any imminent health risks along with sanitation
processes, time and temperature.
Suppliers:
Dunkin Brands has strict quality and food safety standards and
management systems for all suppliers. New suppliersaresubject to
our qualification process,required to comply with our standards,
must register with Dunkin Brands Quality Assurance team and complete
our supplier food safety survey, and are subject to risk assessment and our
approval processes. We monitor the performance of key suppliers on an
ongoing basis and require regular food safety audits and global food safety
certifications by third parties for our suppliers. We require all suppliers to be
compliant with global food safety requirements through audits or certif
ication to an internationally accepted standard equivalent to
the Global Food Safety Initiative (GFSI).
Restaurants:
Dunkin Brands franchisees must follow stringent quality and food safety
protocols for handling food as it flows through our restaurants
from delivery, receiving and storage, to preparation, cooking, holding, and
service. These protocols are defined in our Retail Food Safety Systems
Manual, which is available to all franchiseesand licensees.
V. Analysis
Dunkin Donuts strong brand name, recognized world
over,has brand loyalty amongst customers and has over 1000
varieties of doughnuts. It is popular for a number of bakery
products like pastries, bagels, muffins, biscuits, etc. and hot
beverages like coffee, tea. Ideal place for having breakfast and
coffee. Innovative ways to retain customers by issuing coupons
and discounts. Worlwide chain of franchisees totalling to 10,000
locations across 32 countries. One of the most experienced in the
industry. Effective marketing and advertising strategies. Dunkin
Donuts increase its presence in newer countries and regions of
the world, increase in disposable income of people in developing
countries, and increase its reach through effective online
marketing
Dunkin Brands has done a good job of overcoming a difficult
operating environment this past year. It recently introduced new
products like its Dark Roast Coffee and croissant doughnuts. And,
it has incorporated a new rewards program that has largely
outperformed expectations. If the company can bring these
lucrative opportunities to their new locations overseas, it has the
potential to post strong gains over the long haul. The stock also
possess a dividend that is attractive, with a yield over 2%.
Corporate Governance
Guidelines
The following Corporate Governance Guidelines (the
Guidelines) have been adopted by the Board of Directors (the
Board) of Dunkin Donuts, a Delaware corporation (the
Company), to assist the Board in the exercise of its
responsibilities. These Guidelines reflect the Boards commitment to
monitor the effectiveness of policy and decision-making both at the
Board and management level, and to enhance stockholder value
over the long term. These Guidelines are a statement of policy and
are not intended to change or interpret any federal or state law or
regulation, including the Delaware General Corporation Law, or the
Certificate of Incorporation or By-laws of the Company. The
Guidelines are subject to periodic review and modification by the
Board. BOARD RESPONSIBILITIES Generally The business of the
Company is conducted by management under the direction of the
Chief Executive Officer. The Boards responsibility is to oversee, on
behalf of stockholders, the conduct of the Companys business, to
provide advice and counsel to the Chief Executive Officer and senior
management, to protect the Companys best interests and to foster
the creation of long-term value for stockholders. Decision-Making
Corporation