Professional Documents
Culture Documents
2016
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HOMEOWNERS
TODAYS
FIRST-TIME
HOMEBUYING
EXPERIENCE
LOCATION, LOCATION,
FINANCING.
Homebuyer 95 program | For Canadians looking
to make the move to homeownership, the Genworth
Canada Homebuyer 95 mortgage Insurance program
provides qualified borrowers with an opportunity to
own a home with as little as a 5% down payment.
Genworthsmartshopper.ca
04
Coast-to-coast snapshots
22
SHARED EXPERIENCES
Mortgage professionals
share their steps to
homeownership.
Debbie McPherson
Senior Vice-President, Sales & Marketing,
Genworth Canada
Produced by:
TODAYS FIRST-TIME
HOMEBUYING EXPERIENCE
coast - to - coast snapshots
*Source: Genworth Canada 2015 New Insurance Written purchase business only.
BRITISH
COLUMBIA
AT A GLANCE
TYPE OF PROPERTY
Average Home
Purchase Price:
$387,957
(GVA: $429,803)
Average Down
Payment:
8.6%
(GVA: 8.7%)
Average Household
Income:
$103,026
(GVA: $103,468)
Condo:
Detached:
Row:
Semi:
Source: Genworth Canada 2015 New Insurance Written purchase business only.
WE WON A
BIDDING WAR!
Jenna and Luke Filiatrault were ready.
Now married, the then engaged
couple were looking for their first
home. But they knew theyd have
to weather some high-adrenaline,
multiple-offer scenarios to get into their
desired neighbourhood in Langley,
British Columbia.
Working with mortgage broker Angela
Calla of Dominion Lending Centres and
REALTOR Rob Boies of Royal LePage
West Real Estate Services, Jenna and
Luke got down to the nitty-gritty. We
had a strategy to keep our emotions
out of it, says Jenna. [Before bidding
on a house,] we would check with
Angela to ensure there wouldnt be any
surprises with our pre-approval and to
6 GENWORTH CANADA SPRING/SUMMER 2016
MY HUSBAND AND
I BOUGHT A HOUSE
WITH MY PARENTS AND
WE DONT DRIVE ONE
ANOTHER NUTS!
Tammy and Ian Johnson were living
the life in a cool downtown Vancouver
apartment. But, like many renters,
they craved more space. Meanwhile,
Tammys parents, Roger and Rodlynn
Cheetham, were having a dilemma of
their own.
They were recently retired and
considering renting out their
basement, says Tammy. They werent
thrilled about having a stranger in
their home but felt they needed the
extra income.
Their daughter had a better idea: she
and Ian could be tenants. After a year,
things were working out better than
wed hoped, says Tammy.
Wanting to expand their home-based
business and start their own family
Tammy and Ian approached her parents
with another proposal: to co-purchase
a larger home with separate units for
each household. Being self-employed,
Ian and I would have never been able
to afford the down payment required
to buy our own home in the Vancouver
area, explains Tammy.
After months of searching, the foursome
found the perfect house in Abbotsford,
British Columbia. Purchasing a home
with my parents allowed us to own a
beautiful home with more space than
either family had previously, says
Tammy. Its also allowed all of us to pay
off our other debt.
Teaming up meant that they would
WHAT
320,000
BUYS IN VANCOUVER**
CONDO
ALBERTA
AT A GLANCE
TYPE OF PROPERTY
Average Home
Purchase Price:
$378,899
(GCA: $417,389)
Average Down
Payment:
7.5%
(GCA: 7.8%)
Average Household
Income:
$110,883
(GCA: $109,659)
Condo:
7.2%
Detached:
Row:
Semi:
(GCA: 13.4%)
Source: Genworth Canada 2015 New Insurance Written purchase business only.
CALGARY CATCHES
THE MICRO-LOFT TREND
Could you live large in under 600
square feet? Increasing numbers
of first-time buyers say its not only
possible, its desirable if the space
is laid out right and close to all the
action. We asked Christine Hourd,
a REALTOR with Royal LePage
Benchmark, for the scoop on the
citys growing micro-loft trend.
Q: Whos the ideal micro-loft resident?
A: The ideal buyer is someone just
starting out in homeownership
someone who doesnt have a lot of
stuff, and who has that urge to travel
and wants to keep home expenses
low so they can spend more time
8 GENWORTH CANADA SPRING/SUMMER 2016
WHAT
320,000
BUYS IN CALGARY**
CONDO
PRAIRIES
AT A GLANCE
TYPE OF PROPERTY
Average Home
Purchase Price:
$276,397
Average Down
Payment:
7.2%
Average Household
Income:
$90,601
Condo:
4.5%
Detached:
87.2%
Row:
5.7%
Semi:
2.4%
Source: Genworth Canada 2015 New Insurance Written purchase business only.
NEW TRENDS IN
SASKATOON REAL ESTATE
Wondering whats new in the
Saskatoon real estate market? We
were too! So we asked Brandon
Moore, owner of real estate
marketing firm Black Dog Republic
and a REALTOR with Royal LePage
Vidorra, for the lowdown on the firsttimer scene in his hometown.
Q: First-time buyers in the Prairie
provinces favour detached homes, but
is there some variety in this demand?
10 GENWORTH CANADA SPRING/SUMMER 2016
WHAT
320,000
BUYS IN SASKATOON**
DETACHED
WHAT
320,000
BUYS IN WINNIPEG**
DETACHED
ONTARIO
AT A GLANCE
TYPE OF PROPERTY
Average Home
Purchase Price:
$277,340
(GTA: $458,060)
Average Down
Payment:
8.3%
(GTA: 10.2%)
Average Household
Income:
$90,922
(GTA: $105,678)
Condo:
2.6%
Detached:
Row:
Semi:
(GTA: 16.6%)
Source: Genworth Canada 2015 New Insurance Written purchase business only.
WHAT
320,000
BUYS IN TORONTO**
CONDO
WHAT
320,000
DETACHED
HOW TO SUCCEED AT
LONG-DISTANCE HOUSE
HUNTING
Q: Logistically, whats the best way to
look at distant properties?
A: Have your REALTOR set you up
to receive automated emails with
detailed listings that fit your criteria
the moment the listings come on
the market. When a property that fits
your criteria is sent to you, ask your
REALTOR to preview the home on
your behalf and FaceTime/Skype the
home with you while they walk through,
making the experience interactive. They
should also be able to send you a video
of the property if the listing agent has
completed one. Have fun online and
explore what is out there!
QUEBEC
AT A GLANCE
TYPE OF PROPERTY
Average Home
Purchase Price:
$245,407
(GMA: $278,468)
Average Down
Payment:
8.6%
(GMA: 8.6%)
Average Household
Income:
$82,889
(GMA: $86,115)
Condo:
Detached:
Row:
Semi:
Source: Genworth Canada 2015 New Insurance Written purchase business only.
WHATS HOT IN
MONTREAL REAL ESTATE
Wondering whats buzz-worthy in
Montreals first-timer real estate
market? We got the lowdown from
certified real estate broker Nick
Dimakis of Royal LePage Classic in
Laval, Quebec.
Q: Whats the top family-oriented
community for first-time buyers?
A: Laval has always been the up-andcoming suburb that every family set
their eyes on when it came time to buy
16 GENWORTH CANADA SPRING/SUMMER 2016
WHAT
320,000
BUYS IN MONTREAL**
converting into modern industrial-style
condos. When you walk out of your
door, you are in the middle of the art
scene, restaurants and everything that is
entertainment. Young professionals love
it for its combination of work and play.
Youre very close to downtown, and its
an excellent value.
Q: And for those seeking a budgetfriendly steal?
A: Nouveau St-Laurent is an affordable,
entry-level community. Its suburban
living in the city, with condos,
townhouses and detached homes.
Development in this area started
in early 2000 and hasnt stopped.
And youre only a 15-minute drive
from everywhere.
DETACHED
ATLANTIC
AT A GLANCE
TYPE OF PROPERTY
Average Home
Purchase Price:
$214,586
Average Down
Payment:
7.7%
Average Household
Income:
$88,819
Condo:
1.4%
Detached:
90.6%
Row:
2.3%
Semi:
5.5%
Source: Genworth Canada 2015 New Insurance Written purchase business only.
WHAT
320,000
BUYS IN HALIFAX**
DETACHED
WHAT
320,000
BUYS IN FREDERICTON**
DETACHED
WHAT
320,000
BUYS IN CHARLOTTETOWN**
DETACHED
WHAT
320,000
ROWHOUSE
LIST PRICE: $319,900
HALIFAXS HOTTEST
NEIGHBOURHOODS
The Halifax Peninsula is the
most in-demand place to live in
Halifax, says Jeremiah Wallace, a
REALTOR with ViewPoint Realty.
We asked Jeremiah, who blogs at
halifaxrealestateblog.ca, for insider
info on which neighbourhoods firsttime homebuyers should check out.
GENWORTH CANADA
FIRST-TIME HOMEBUYERS VIDEO SERIES
Follow a Canadian couple as they navigate the real estate market in our Own Sweet
Home video series! Join Adam and Sarah as they shop for a mortgage, house hunt
and close the deal on their dream home. Share the excitement while gaining realworld insights for your own real estate goals.
Watch Own Sweet Home at
Homeownership.ca/OwnSweetHome.
shared
experiences
"I remember tromping around for 2 weeks and looked at a dozen places. When we
pulled into the driveway of the one I bought I said to my Realtor...this is the one...I
wasn't even out of the car yet, it was and I've lived in my home for 15 years now and
still love it!"
- Joy Caravello
"I remember buying my 1st property like it was yesterday. I was nervous, scared
and excited at the same time. I was 19 years old and had saved enough for a down
payment. My father was acting as my buyers agent. I fell in love with the 1st condo
that I looked at mostly because of the beach location. I was very happy there for
many years and feel extremely lucky that I got into the market when I did..."
- Michelle Perreault
"When I bought my first property, the 5-year, fixed-rate mortgage was 5.29%.
My Dad told me, "Take the 10-year at 6.99%. Rates will never be this low again!"
Did we ever think we'd see 2.59%? You learn a LOT from your first purchase, and
those lessons - both good and bad, help you to move forward and evaluate future
purchases. The most important lesson I've ever learned is "change." The market,
and everything in it, is constantly changing. Rates change. Prices change. Areas
change. Styles change. Incomes change. Market climate changes. The process of
buying and selling changes. You need to keep up with all the changes, or risk being
caught off-guard when it's your turn to jump back into the market."
- David Fleming
GENWORTH CANADA SPRING/SUMMER 2016 23
http://www.homeownership.ca
THE GUIDE TO
HOMEOWNERSHIP
The journey to Homeownership is filled with excitement,
challenges and choices. Wherever you are on that journey,
we can help you to achieve the dream of homeownership
with expert resources and tools at each step.
Genworthsmartshopper.ca