Project Proposal:

Center for Young Womens Health

Center for Young Womens Health 333 Longwood Avenue, 5th floor Boston, MA 02115 USA

Prepared by

Prepared for

Studio 5
Simmons College
300 Fenway, Boston, MA
Kendall Bauer
Kendall.Bauer@simmons.edu

Rachel Corning
Rachel.Corning@simmons.edu
Liza LaBossiere
Liza.LaBossiere@simmons.edu
Helen Li
Helen,li@simmons.edu

Center for Young Womens Health, Boston

Childrens Hospital

Phaedra Thomas

Situation Analysis
The Center for Young Womens Health (CYWH) is a partnership between the Division of
Adolescent/Young Adult Medicine and the Division of Gynecology, at Boston Childrens Hospital
founded in 1998. Co-directors Dr. S. Jean Emans, Chief of Adolescent/Young Adult Medicine,
Dr. Marc R. Laufer, Chief of Gynecology, and Phaedra Thomas, RN, BSN, Nurse Educator,
wanted to address an urgent need for education, clinical care, research, and health-care advocacy for teen girls and young women around the globe. What started as an idea for opening an
accessible medical library for young women, turned into an interactive and highly informative
website. Voted as a Top 50 website by Wellness Guru, the CYWH provides information on topics ranging from Acne to Zinc for young women, parents, educators and clinicians. Specific
topics include general health, sexual health, gynecology, medical conditions, nutrition and fitness, and emotional health.
The CYWH is able to continue its day-to-day operations as a non-profit organization
through the generosity of the League and through grants and gifts from their ongoing supporters. All the information provided is educational and informed by quality research. All guides are
written and/or reviewed by health care clinicians at Boston Childrens Hospital, ranked #1 by US
News and World Report, using first-hand experience, knowledge in the field, and PubMed literature reviews. In addition, specialists and experts are often asked to read and edit health guides
as needed.
The primary objective of this project for CYWH is to provide young women with resources to reference when preparing healthy meals.

Plan
To expand the CYWHs YouTube library of how-to cooking videos the Studio 5 team will write,
film, and and edit video content with no more than a minute running-time each.
Storyboarding and Script
The initial meeting with the client will provide our team with the groundwork to begin brainstorming ideas for the videos. All content on the storyboard/script will be pre-approved by the client
before filming can begin.
Filming and Editing
All filming and editing will be conducted by the Studio 5 team in the Simmons College Nutrition
Lab or in the Residence Campus kitchens. All filming and editing supplies such as a video camera and computer with video editing software will be provided by the team. If further information
is required to successfully create the videos, the team can reference the CYWHs on-site nutritionist.
Actors
Everyone who will appear on film is required to fill out a release form. All actors will be Simmons
College students or members of the Studio 5 team.

Details & Schedule

The Studio 5 team and CYWH will meet once a week to discuss project development. Meetings
will be conducted in person on Wednesdays at 2pm, or by phone or email if necessary. All content to be approved will be submitted for review prior to meetings by Tuesday afternoon.
Week of Sept. 13: Initial meeting with client
Week of Sept. 20: Looking at past videos to align with their brand
and choosing techniques for videos (3 topics)
Cutting Fruit
Measuring wet vs. dry ingredients
Whipping/whisking
Week of Sept. 27: Treatment & Approval by Phaedra, paperwork signed
Week of Oct. 4:

Storyboarding/Content (Possibly Buzzfeed style?)

Approval by Phaedra

Week of Oct. 11: Edits to storyboard/content, Casting/props

Week of Oct. 18: Shooting video
Week of Oct. 25: Editing video, approval before finalization
Week of Nov. 1:

Presentation

Week of Nov. 8:

Product Presentation and feedback

Week of Nov. 14: Revise videos

Week of Dec. 10: Final Product Presentation to Clinets

Benefits
The Center for Young Womens Health will receive three quality instructional videos on how to
prepare food. These videos will increase site traffic and educate the general public on these
topics.

Next Steps
Once the proposal is approved, we will begin the ideation process and develop potential
video ideas and present them as treatments/storyboards.

Agreement
By approving and signing this proposal, you agree to work with the Studio 5 team members to
accomplish the proposed goals within the agreed upon time frame given the needs of the
project. All the time frames notes are estimates and will be mutually adjusted when necessary
as the project evolves. Studio 5 team members are pleased to have the opportunity to work with
your organization.
In order to defray costs associated with your project, there is a modest fee of $200,
which is due within 30 days after approving this proposal. Please make check payable to Studio
5 and mail to Simmons College, Communications, 300 The Fenway, Boston, MA 02115.

Name __________________________________ Date _________________

Name __________________________________ Date _________________
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Team
Kendall Bauer Creative Team

Kendall is a senior at Simmons College pursuing a double major in Marketing

and Communications with a minor in Media Arts. Currently, she is the Marketing
Communications Intern for Simmons College. After graduation she hopes to
blend her business and creative backgrounds to build a meaningful career path.
When she is not in class or working, Kendall enjoys traveling, choreographing
for the Simmons College Dance Company, skiing, and spending time with family
and friends.

Rachel Corning Project Manager

Rachel Corning is a senior at Simmons College pursuing a B.A. in Communications with a concentration in Media Arts and a minor in Radio. She previously worked as a communications intern at Brigham and Womens Hospital and
is currently a teaching assistant in the film photography lab. Rachel rows for
the Simmons varsity crew team, loves One Direction, and hopes to get her
skydiving license soon.

Liza LaBossiere Primary Contact

Liza LaBossiere is a senior at Simmons College, pursuing a BA Communications with a concentration in Media Arts and a minor in Public Relations and
Marketing Communications. LaBossiere has interned with the Commonwealth
Shakespeare Company as their Marketing/PR Intern during their 20th Anniversary Season production of King Lear. Currently, she is working part time
for JBPR, a small public relations consultant based in Cambridge, MA. In her
spare time, LaBossiere loves singing, cuddling her puppy during Netflix
marathons, or curling up with a good book and a cup of coffee.

Helen Li Creative Team

Helen Li is a senior at Simmons college pursuing a degree in web design and

development. She is currently a graphic design intern at Draper Labs in Cambridge, MA and has previous experience working with several New York startups. After spending a semester in Copenhagen, Denmark she hopes to work
in the field of user experience/interaction design abroad after graduation.
When she is not geeking out over good typography, she enjoys reading political novels, taking down the patriarchy, and petting dogs.