Professional Documents
Culture Documents
type) question. They will attempt at least one question (out of two) from each part. Short
note within the question (with-omit choice) can also he given.
PART-I
MANAGEMENT
1. Nature And Scope of Management-Different Schools of thought.
2. Planning - Planning process; Planning tools; Change Management.
3. Organisation - Type of Organisation; Theory of Organisation; Group dynamics ;
Staffing.
4. Actuating-Leading; Approaches to Leadership-Coordinating: Communicating;
Motivating.
5. Controlling-Budgetary Control; Budgetary process.
PART-II
PRINCIPLES OF MARKETING
1. An overview of Marketing.
2. Marketing's Role in Society and inside a Firm.
3. Environment of Marketing.
4. Strategic Planning and Marketing.
5. Marketing Mix i.e. Product, Pricing, Place (Distribution, Channels), Wholesaling,
Retailing, Sales Promotion (Advertising, Public Relations).
6. Global Marketing.
PART-III
FINANCIAL MANAGEMENT
1. Nature and Scope of Financial Management
2. Interpretation of Financial Statement-Ratio analysis, Trend analysis-Common size
analysis.
3. Time Value of Money-Concept of TVM; Net Present Value; Pay Back period; Internal
rate of return.