-Product category volume (PCV) is the percentage share (or dollar value) of category sales made

by stores that stock at least one SKU of the brand in question, in comparison with all stores in their
universe.
Product Category Volume (PCV) Distribution (%) = 100 x Total Category Sales of Outlets Carrying
Brand ($) Total Category Sales of All Outlets
-Numeric distribution is based on the number of outlets that carry a product (that is, outlets that list
at least one of the products stock-keeping units, or SKUs). It is defined as the percentage of stores
that stock a given brand or SKU, within the universe of stores in the relevant market.

To calculate numeric distribution, marketers divide the number of stores that

stock at least one SKU of a product or brand by the number of outlets in the
relevant market:
Numeric Distribution (%) = 100 x Number of outlets carrying brand (#)
Total number of outlets
-All commodity volume or ACV represents the total annual sales volume of retailers that can be
aggregated from individual store-level up to larger geographical sets. This measure is a ratio, and so
is typically measured as a percentage (or on a scale from 0 to 100).
All Commodity Volume (ACV) Distribution (%) =
100 x Total Sales of Stores Carrying Brand Total Sales of All Outlets
Numeric Distribution measures the % of no of outlets/total no of outlets
The weighted Distribution measures how much those outlets constitute of the total volumes.

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