Q1.

Explain the following Channel Availability evaluation measures:

a. Numeric Distribution (%)
It refers to the number of stock-keeping units or stores holding a specific product name. This
tests the capacity of the business to offer a product to its consumers in terms of the overall
number of promoted distributors. In percentage words, it also helps to measure the reach of
the brand.
Numeric Distribution (%) = Total number of outlet carrying a particular brand
X 100
Total number of outlets in the market
b. All Commodity Value (ACV) Distribution (%)
It refers to the percentage of sales produced by the stores that stock a given brand in all
categories. In terms of net revenue between outlets carrying a brand, it calculates the ability
of a company to convey a product to its consumer.
All Commodity Value (ACV) Distribution (%) = Total sales of stores carrying brand
X 100
Total sales of all stores
c. Weighted Distribution or Product Category Value (PCV) Distribution (%)
It is the percentage of the product handling store weighted by the sales of the store category
of products. Distribution (percent) of product category value (PCV)-It represents the share of
category sales by the stores that stock our brands. It measures whether or not a product is
available in the specific outlet group.
Weighted Distribution or Product Category Value (PCV) Distribution (%) =
Total category sales of outlets carrying brand
X 100
Total category sales of all category outlets