Company Name: OYO Brand: OYO Homes Date: 02-09-2020

Persona Version:1st Type: Brand Prepared by: Udit Narayan Kosare

Persona Name – Arjun Wadhwa Gender – M Age – 30

Short Bio
When you are out of town and want to have a home like experience you are always welcome in a home style stay in OYO homes which gives an
incredible living experience with a feeling of home, if one is not comfortable in a hotel room than it’s a stay in which the amenities are like that of hotel
but the stay has more feelings like that of a home.

Objectives Related to Category

 OYO Homes is targeted at the back-packers who prefer home stays.
 To offer a local flavour of the destination in terms of cuisine, experiences and location.
 To have a budget friendly stay with an homely atmosphere.

Major challenges faced in the category

During this Covid-19 and all the lockdowns the company as a whole has been facing a lot of challenges as travels and stays at hotels are being prohibited
by the customers due to safety concerns.

Second main challenge is to make sure the hotels are sanitized so that the customers can regain the trust of safety and come back as they were before
the pandemic.

Maintaining the standards as mentioned by the companies, as many home owners don’t always keep the standards as they were before and thus it
leads to degrading of the OYO status in the market, so it is very important to maintain the standard.

Media Habits Influencers Other Details

To check Trivago and other sites like OYO community on Instagram, Parent company OYO, has the same
GO Ibibo to compare the deals and Twitter & Facebook. function but in a different
amenities provided. environment. Provides the same
feature but in homely atmosphere.