India's Largest Branded Network of Hotels

By: Assigned by :
 Inderpal Kaur Dr. Anita Kumar
 Noor Muyideen
 Saurav
 Prabhat Raghava
 Col PK Tripathi
 PREVIEW

INTRODUCTION
PRODUCT
PRICE
PLACEMENT
PROMOTION
PEOPLE
PROCESS
PHYSICAL EVIDENCE
CONCLUSION & QUESTION/ ANSWER SESSION
 INTRODUCTION

• PEOPLE

PRODUCT PRICE

o Controllable tactical marketingMARKETING 4Ps

tool
1. Satisfying existing
o To produce a desired response customers
( ie demand) from its target
2. Creating new
market customers

PLACEMENT PROMOTION

• PHYSICAL • PROCESS
EVIDENCE
 INTRODUCTION

o Expanding at CAGR
of ~13%.
o Expected to reach
a value of INR
1,200 Bn by the end
of 2023. H
o 50% Average O TRAVELLING
Indian families S
make at least 1 P
Trip/Year. I TOURISM
o Less than 32%
T
people still prefer
A
physical visit for
booking L FOOD & BEVERAGES
accommodation. I
T
Y ACCOMMODATION
 GENERAL OVERVIEW

o Ritesh Agarwal is the founder & CEO of OYO.

o Oravel Stays Pvt. Ltd was his first startup in
2012.
o Oravel was designed as a platform to
enable listing and booking of budget
and premium accommodations.
First resident Asian to win
Thiel Fellowship, 2013
India's Largest Branded Network of Hotels
o OYO started with one property in Gurgaon in January
2013, with the key proposition of offering affordable
and standardized accommodation.
o Headquarter in Gurgaon, Delhi.
o India’s largest branded network of hotels.
o Operates in more than 12 countries.
o Currently associated with 73000+ properties.
 PRODUCT

Product – Why OYO ?

• OYO = Super Affordable Rooms + Hassle Free Experience + Everywhere, Every time.

• OYO is chain of hotels and accommodations rapidly expanding in India and overseas.

• Along with clean room they also claim to offer standardized services such as wi-fi, power
backup etc at budget price

• Affordable - Save with Budget Hotels and spend more on holiday destination,
sightseeing, food, souvenirs etc
• Breakfast - Yours is on us.
• Bed - Super Comfy Beds & Lavish interiors.
• Stay Connected - To family, friends, corporate, news etc
• Strategic Locations- Strategically located near Airports, Railway Stations, Business Hubs, Hospitals etc.
• Security - 24 Hours reception and secured premises. Safety is not jeopardized.
 PRODUCT

OYO Spaces

OYO TOWNHOUSE OYO HOME

OYO ROOMS Your friendly neighbor-hood hotel. Beautiful private home in great
Hassle-Free hotels at super affordable It is based on the needs of millennial location fully managed by OYO.
price with OYO exclusive branding, travel aspiring premium economy
inventory & technology. accommodations.

OYO SILVER KEY

EXECUTIVE STAYS
An executive apartment located near OYO LIFE CAPITAL O
corporate clusters. Long term, Low cost, private or Exclusively luxurious ambience for
Spaces for meeting, lounging & dining. sharing rooms for the needs of the corporate executives.
In-house photocopying & printing. millennial generation.
 PRICE
P R I C I N G S T R AT E G Y O F OYO
ROOMS
India's Largest Branded Network of Hotels

Oyo Room’s strategy is to attract customers with a

lower room price in comparison to the base price of
the hotel.
 The main goal is to offer at an unmatched price and
which matches with the budget of user.
Oyo’s budget stays range from Rs. 999 to Rs. 4000
OYO provides property owners with support such as
quality standardized supplies and service training.
 PRICE
P R I C I N G S T R AT E G Y O F OYO
ROOMS
India's Largest Branded Network of Hotels

 Due to this discount strategy many a times Oyo turns out to

be at a major loss which is then backed by different investors
like Softbank group.
 The brand has secured multiple rounds of funding and
valued for more than 600 crores.
 Overall Oyo rooms are following a very sensible strategy
which aims to provide rooms at a moderate rate with
awesome services and generate loyalty from customers.
 PRICE
P R I C I N G S T R AT E G Y O F OYO
ROOMS
India's Largest Branded Network of Hotels
 PLACEMENT

India's Largest Branded Network of Hotels

• Wherever You May Want to Stay, You’d find an OYO!

• Strategically located near AirPorts, Railway Stations,
Bus Terminals,
• Business Hubs, Metro Stations & the list goes
on…
• Our OYO life catering young work force and
students also located close to their Institutes and
Office area.
• We are Live in all Major Cities in India now and growing
each minute…
PROMOTIONS

India's Largest Branded Network of Hotels

 PEOPLE
• important element of any
service or experience.
• Important part in the
o OYO advocates. customer relationship
o Comprises of young and energetic people. All
motivated to deliver maximum both for the
• ENTREPRENEURSHIP IS AT
India's Largest Branded Network of Hotels

company and individual growth. HEART OF OYO PHILOSOPH

o Provides a very friendly • We live by the adage “Give
working
environment & encourage work according a fish and feed him for a da
to their convenience. a man to fish, and you feed
a lifetime.”
o Emphasis on regular trg of staff. • Availability of skilled and tra
o OYO interns. manpower are crucial in the
o Dedicated teams for critical works. of hospitality ecosystem and
o Leader of Oyo also a young entrepreneur- has been leveraging this by
employment opportunities i
driven by an idea to create a change in the
different areas by empower
hospitability industry of India. multiple ancillary industries
 PROCESS
• Activities , procedure and
protocols by which the
service is eventually
delivered

India's Largest Branded Network of Hotels

o Oyo process is completely App based and
technology driven.
o App enables Searching a Hotel according to the
location and price.
o Acts as an intermediate between the hotels and
the users and on booking collect their
commission fees as their income.
o Though services provided by the hotel is not in the
hands of Oyo but they help users in picking
hotels according to their convenience.
 PROCESS

FLOW CHART OF ROOM BOOKING TECHNLOGY LEVERAGE

 PHYSICAL EVIDENCE
• Service being intangible,
customers tend to rely on
physical cues to evaluate
the product/ service
before they buy.
• Directly relates to
customers satisfaction
India's and
Largest Branded Network of Hotels
o Oyo provides a confirmation mail to the users
confidence in service
registered email id on booking any room .
o Also send a confirmation message on their
mobile number. This message acts as
evidence of their payment and booking of
hotel.
o This message / email act as physical evidence
& required to be shown to respective property
front desk while check-in the respective hotel.
 CONCLUSION

• OYO ALREADY HAS 10,000 PEOPLE AND CREATED

ADDL 300,000 + JOBS ..
• FROM ONE BUILDING IN 2013 TO 330,000+ ROOMS India's Largest Branded Network of Hotels

NOW IN 500 CITIES GLOBALLY

• EVERYDAY MORE THAN 500,000+ TRAVELER FIND
PERFECT SPACE.
• EVERY 0.75 SEC ONE OYO GETS BOOKED.
THE SIX-YEAR-OLD STARTUP HAS MUCH HIGHER
AMBITIONS IN SIGHT ……..

This is just the

beginning….
Join the revolution.