Subject - Marketing Management

( 7P Mix Marketing
Strategy )
PRESENTED BY : ROHAN RAMI (2078)
TEJAS JAIN ( 2080 )
SUBMITTED TO : DR.PREETI SINGHAl
On Your Own
Room
#AurKyaChahiy
e
 About OYO

Design cool, in spaces whenever

you need them, at fantastic prices

● Founded by Ritesh Agarwal in 2013

● India’s largest hospitality company with presence in over 230 Indian cities
● The company’s vision is to become the most preferred and trusted hotel brand in the world
● Revolutionized the fragmented and legacy-driven budget hospitality space in India by enabling
standardization of services, amenities and in-room experience.
● OYO launched Townhouse - a managed hotel-brand designed to function as social hotspot to cater
to city dwellers and a new generation of guests.
Product
● Oyo Townhouse
● Oyo Home
● Capital O
● Collection O
● Oyo Life
● Hotel Budget Rooms
● Holiday Packages
● Oyo Women Travellers
● Oyo Flagship
 Price
● Oyo Rooms is associated with
budget hotels and its range varies
from Rs. 499 to Rs. 4,000
● Primary objective of setting up this company is to offer standard
experience at an unmatched price
● Tries to meet the budget of an individual and set up his accommodation
accordingly.
● Oyo Rooms refer clients to hotels and get a percentage as cut for this
transaction.
 Place
● Started from a single property in Gurgaon (in 2013)
● Extended its empire and become the world’s 3rd largest hotel .
● chain by room count (as of Jan 2021).
● Today, Oyo rooms are in more than 800 cities, with over 23,000
hotels, 850,000 rooms, and 46,000 vacation homes, worldwide.
● Massively expanding and has become the largest single hotel
brand in China.
● The distribution strategy of Oyo rooms is completely online.
● Oyo’s total delivery system is online whether it is booking, complaint or feedback and
its online system is totally user friendly
 Promotion
● Uses mass marketing as well as digital marketing for further customer
acquisition.
● Strong presence in social
● Has organised campaigns on social media platforms like
#AurKyaChahiye and #RahoMast videos which can be viewed on
YouTube featuring actors .
● Its latest campaign has targeted holidayers with slogan
OneForEveryone, it includes eight short films where customers express
their satisfaction with brand OYO
People

● OYO also offers a unique concierge-like assistance service through

OYO Captains - the company’s local representatives at hotels who
ensure on- ground support for hassle-free travelling and on-stay
experience.
● Guest can avail their services by booking via call centre, app or
website
 Physical
Evidence
● Oyo provides a confirmation mail to the users registered email id on
booking any room and also send them a confirmation message on their
mobile number which ensures their payment and booking of hotel
● They also put-up photos, services available, etc. to showcase the
competency of the hotel
 Process
● Oyo helps the users to search the hotels according to the
location and price
● It acts as an intermediate between the hotels and the users
and on booking collect their commission fees as their income.
● The services provided by the hotel is not in the hands of Oyo but
they help users in picking hotels according to their convenience.
The OYO Way’
OYO’s seciet Sauce ?
We o f f e i Tasteful
spaces, Whenevei you
need t hem a t
unbeat able piices.

Thank You…..